Professional Speaking Masterclass Workbook · 2014-11-06 · 1. Print out these Masterclass Notes before it starts so you can write down your notes as you listen. 2. Review the topic

Professional Speaking Masterclass Workbook

Discover How to Get World Class Speaking Engagement at World Class Speaker Rate Just by

Replicating Sam Cawthorn's “Niche Positioning” System

Copyright © 2014 MindValley LLC and TribeLearn.com. All rights reserved. | !2

YOUR OFFICIAL MASTERCLASS GUIDEBOOK !

6 Simple Tips To Get The Most Out of This Live Session:

!1. Print out these Masterclass Notes before it starts so you can write

down your notes as you listen.

2. Review the topic outline so you know what to listen out for.

3. Make sure you’ve set aside 60 minutes of private time for this session

so you’ll be able to focus and fully receive the benefits of the

Masterclass.!

4. During the event, write down ALL the interesting and new ideas and

inspirations you get while listening - that way you won’t lose the most

relevant information to you.

5. Think of how you can implement the steps revealed in this session to

start taking you to the next level.

6. Be in a comfortable position (ideally not driving) so you can fully take

part in what Sam will be guiding you through.

!!

!


!8 NEW things you’ll learn in this session:

1. Ensure your ____________ is being heard by hundreds and thousands

of people globally

2. Discover the clear-cut positioning blueprint to get

_________________________ speaking engagements (not once, but

perpetually)

3. Have a solid Differentiation Value Proposition so you _______________

in the industry

4. Create a niche position that’s disruptive to ensure media and event

organizers ___________________

5. How to get into the ___________________ of ____ industry - fast

6. How to turn your skills, talents and experience into a

___________________ and a ___________________

7. How to turn your passion into ___________________ - step by step

success blueprint revealed

8. Also you will learn the ____________________________________ in

this new economy as a professional speaker

!!!!


!Section 1 - Introduction

!There are so many other people competing for ____________________ in

your industry, that the market is _________________.

Top 5 challenges you might be facing now

1.Not really knowing how to _______________________!

2.Not really knowing how to get _______________________!

3.Not really knowing your _______________________!

4.Not really knowing how to formulate _______________________!

5.Not really knowing know how to position yourself as

_______________________

!Did you know that there are over ____ books on the market that in their title

have the words “Bounce Back”? !Sam decided to look beyond and disrupt what all the other speakers were

doing, and started talking about ______________________.!Within a few years, people who learnt Sam's system became the top ______

in their industry.

!!


!Imagine…

1. Being the first person to talk about your own ______________________!

2. Creating your own _______________________

!The 2 Keys to my Success are to define

1. What is my differentiating _______________________? !

2. Why do people _______________________? !

Section 2 - The Speaker’s Pyramid

!!!!!!!!!!!


“Authorities are _____________________ than experts”

!A celebrity authority is a person that is seemed out for _______________ and

________________.!The reality is __________________ gets paid more than anyone in the industry.

!List examples of Celebrity authorities and their markets _____________________________________________________________

_____________________________________________________________

_____________________________________________________________

_____________________________________________________________

!It’s not about ___________________________ it’s more about how you can

differentiate yourself from ________________________________.

!5 Areas where you can become a Celebrity Authority Step #1 - Find a ___________________ and ___________________

!Step #2 - Find ____ disruptive ___________________ to address that problem.

“Zig when everyone else is ___________________”!

Step #3 - ______________________ to back up the problem.

Why? ___________________________________________________!

Step #4 - Need a _____________________ to get people’s hearts connected.

Why? ___________________________________________________!

Step #5 - _______________________, which is a guideline, methodology or

model to help them go from ____________________ to where

_____________________.

!


!Section 3 - 3 Largest Markets for Professional Speakers

!Please list down the 3 biggest markets you can get into:

1. _______________________

2. _______________________

3. _______________________

!3 steps to engage in the Public Market:

1. Start ______________________ and get engagements.

2. These are ____ not paid but will allow you to ____________________.

3. Add _______________________.

!What does MAN stand for in the Education Market?

M_______________________

A_______________________

N_______________________

!3 steps to engage in the Corporate Market:

1. You must understand who to build _______________ with. For example:______________________________________________

2. Get really good on _______________. Not only give _______________

but know how to _______________ your audience through the power of

_______________.

3. Have _______________ such as stats and facts, for credibility.

!!!


!Section 4 - Niche Positioning System

!Step #1 - WHY: It’s not _______________ but _______________

!Tip: watch Simon Sinek’s TED talk here !Research says it’s 80% ______________________________.!Why is the “WHY” important?

____________________________________________________

!Most people think our WHY is to create _____________ but it’s actually a

_________________, there’s no cause or meaning to it.

!!ASK YOURSELF !Why do I want to become a professional speaker today?

_______________________________________________________________

Why do I want to stand out from the noise?

_______________________________________________________________

Why do I want those highly paid speaking engagements?

_______________________________________________________________

Why do I want to speak on stage with the celebrities?

_______________________________________________________________

Why do I want to get in front of thousands of people on stage?

_______________________________________________________________

!!!

http://www.youtube.com/watch?v=sioZd3AxmnE


Step #2 - _______________: What really stimulates you and keeps you going?

!Tip: check out the Clifton strength finder here

!Top performers had only one thing in common: they knew how to

_______________ their strengths.

!Richard Brandson, for example ______________ his strengths and

______________ his weaknesses.

!Be clear on your top ________________________________, because it has to be

in alignment with your ______________.

!!Step #3 - ________________ DEMAND: Which one of the ___ and where is it

____________________?

!Where is the _____________ right now? What are people ____________ for?!What can you do? _______________________________________________

!!Step #4 - ______________________ IDEA !We don’t have an ideas problem, what we have is a _____________________.

!List down the 4 cases studies that you have learned from Sam:

1. _____________________________________________________________

2. _____________________________________________________________

3. _____________________________________________________________

4. _____________________________________________________________

!

http://www.strengthsfinder.com/home.aspx


ASK YOURSELF !What is my differentiating value proposition?

_______________________________________________________________

How am I disrupting my industry right now?

_______________________________________________________________

What am I doing that everyone else is not doing?

_______________________________________________________________

What is everyone else saying, and what are they missing?

_______________________________________________________________

!Section 5 - What you get when you join TribeLearn?

!1. Learn ________________ and get to interact _____________ with Sam

!2. Become a _______________________ like Sam’s students who now make

!3. Get the latest strategy every ___________________. Any course you get get

obsolete in _________________!

4. Embody MV’s culture of __________________. Be part of the

______________ of professional speakers.!

5. Get to stay in a _______________________!

6. Gain ideas and insights into ________________________!

7. Get access to step-by-step processes from _________________!

8. Learn how to implement _________________ to save yourself from

_________________


!!What am I going to learn from Sam’s 6P System: !

1. _____________________ - Know your niche!

2. _____________________ - Get more content and IP!

3. _____________________ - Prepare your speaker’s kit!

4. _____________________ - Learn new rules in PR and marketing!

5. _____________________ - Learn ____ steps to revolutionise your

presentation skills!

6. _____________________ - Learn what to charge and how to communicate

your value so the client says yes ________________ at outrageously large

fees! Sam charges $______________ minimum for a __ hour keynote

presentation.

!!Use this space for your own notes

!!!


!!!!!!!!!THANK YOU for joining Sam’s Masterclass!

This masterclass is held in conjunction with Mindvalley's new TribeLearn model for Peer

to Peer learning to connect people in different occupations. Sam will be the host of our TribeLearn community for Professional

speakers. And at the end of this masterclass you will learn how you can join this

community for a reduced price as a thank you for participating in the masterclass. Please

visit www.tribelearn.com/professional-speaking/special

http://www.tribelearn.com/professional-speaking/special

http://www.tribelearn.com/professional-speaking/special

Documents

Professional Speaking Masterclass Workbook · 2014-11-06 · 1. Print out these Masterclass Notes before it starts so you can write down your notes as you listen. 2. Review the topic