Professional Beauty GCC - September 2015

Luxury product line Carol Joy arrives in the GCC

For your beauty, hair and spa business

September 2015

GCC

Directing traffic

How to sell hair treatments

Turn your website visitors into real customers

Andrew Gibson looks forward to the 2015 PSWC

Clever conditioning

Speaker spotlight

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professionalbeauty.ae

in this issue...38

Regulars Features

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9 News Openings, launches and the rest of the news from the world of spa, hair and beauty

21 Insider Our exclusive monthly stats for beauty salons, spas and hair salons

32 Ask the experts Advice on damaged nails, hair trends, peptides,

and skincare ingredients

65 Treatment news We test out a plethora of therapies in our treatments special

72 Product news We feature the best in hair, spa and beauty products for the autumn months

80 Calendar The essential dates for your business diary from trade shows to conferences and training

@PBGCC

contents

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Published by and (C) 2015 Trade Exhibitions & Publishing FZ LLC.

Registered at Dubai Media City. 321 Building #8, Dubai. UAE t: +971 (0)56 352 2906

Trade Exhibitions & Publishing FZ LCC

Editor: Fiona Vlemmiks [email protected]

Contributing editor:Zoe [email protected]

Contributors: Maria Dowling and Namita Ramani

Advertising: t: +971 (0)50 359 1157Sales director: Zaid [email protected]

Circulation & subscriptions enquiries: [email protected] t: +971 (0)56 352 2906

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Publisher: Mark Moloney

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The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication which is provided for general use and may not be appropriate for the readers' particular circumstances. The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. anyone dealing with advertisers must make their own enquiries.

facebook/PBGCC

26 Play it safe

Top tips on achieving best practice in health and safety

in your salon or spa

51 A cut above

Maria Dowling on how to become an achiever in the beauty industry

61 Noella Gabriel

We celebrate 25 years of Elemis by interviewing the lady behind the brand

Professional Beauty GCC September 2015


welcome

5professionalbeauty.ae

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72

On the cover

51

41 Clever conditioning

How to sell hair treatments

53 Directing traffic

Turn website visitors into customers

55 Jump for joy

Luxury product line Carol Joy arrives in the GCC

59 Speaker spotlight

Andrew Gibson looks forward to the 2015 PSWC

I t’s excit ing to be back after the summer break. As we look for ward to temperatures fa l l ing, now is the t ime to turn our attent ion to the new fa l l and winter l ines, or perhaps contemplate taking on a new brand.

This month, I talked to with Carol Joy Hatton, owner of luxury hair and skincare line Carol Joy, which has amassed a huge celebrity following in the UK and beyond. As she targets the GCC, f ind out why she believes her products will be perfect for this region on page 55.

The condition of hair in our region is probably the most talked about beauty topic, thanks to our hard, desalinated water and harsh climate. Yet how many of you actively promote conditioning treatments to your clients on a regular basis? Could you be missing out? Find out on page 41.

This year marks the 25th anniversary of Brit ish spa brand Elemis, a product line that is hugely popular in the GCC. Our report from the UK looks back on the brand’s achievements and outlines its future plans on page 61.

Elsewhere in this issue we continue our series on digital marketing. This month, Namita Ramani explains how to turn your website visitors into actual customers. We hope you f ind this issue an educational and inspirational read!

Fiona Vlemmiks – EDITOR

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News All the news and views from the world of beauty, hair and spa

App brings new dimension to bookings in the UAE

newsprofessionalbeauty.ae

A new, locally developed app called BEEM (short for beauty emergency) looks set

to transform the way bookings are made in the UAE.

The salon booking app, which will initially be available for iPhones, will allow users to book appointments for six key salon services, explains BEEM founder, Samantha Hamilton-Rushforth.

These treatments are manicure, pedicure, waxing, blow dry, eyelash extensions and eyebrow maintenance.

Alongside selecting the treatment they desire, users can request specific appointment times and salons from the drop down menus available; GPS functionality also allows users to select the most conveniently located salon.

A number of leading Dubai-based salons have already signed up to the app, which Hamilton-Rushforth says has benefits for both the user and salons. From a user perspective, she says it is a discreet and convenient way to make appointments and also to be reminded of them. For the salons, it opens up a new channel for data collection and potential new clients, while its clean, simple format means that it is quick and easy for staff to use. Furthermore, she explains that as the app doesn’t overlap or interfere with any pre-existing booking system, the possibility of double booking or miscommunication is minimal.

Hamilton-Rushforth says they have big plans for the app in the region; alongside rolling out an Android version, BEEM is also intending to

expand its geographic base. The initial phase will see the app covering salons in Dubai; Abu Dhabi coverage is expected by the end of the year, and a longer-term goal is to take the app regional.

The spas have been selected as part of the 273 destination spas, hotels, resorts and retreats chosen as finalists for the global Spafinder Wellness Travel Awards.

The final candidates for the second annual awards were named across 20 categories by a panel of 33 wellness travel editors and experts, who nominated 504 properties for consideration before narrowing the field to finalists in 53 countries and regions.

“We are grateful to our global panel of travel editors and experts who worked to identify the best in wellness travel from all corners of

the world,” said Spafinder Wellness, Inc. chief brand officer Mia Kyricos. “With dozens of finalists in each of 20 wellness categories, the awards are an excellent resource for people looking for healthier travel destinations — and for the travel agents who book these unique experiences.”

The awards programme will also honour the top properties on six continents with Crystal Awards and Country Awards for winners in scores of countries and regions throughout the world. The winners for all categories will learn who has been shortlisted at spafinder.com

14 GCC spas shortlisted for global awardsNew spa director for Six Senses Zighy BayBruce Lawrence has joined Six Senses Zighy Bay as spa director.

Boasting over 20 years experience in spa, fitness and wellness, Lawrence’s appointment is designed to further enhance the resort’s holistic experience and to cement its position as a premier regional destination for wellness.

Lawrence, whose previous roles include opening spa resorts Sheraton Dammam Towers in Dammam, Saudi Arabia and Six Senses Spa Almaty in Kazakhstan, will initially be focusing on wellness integration, service excellence and revenue within the spa.


9

News in brief

Barcock returns to Hilton “family”

Sharon Barcock has returned to Hilton Worldwide following nine months as Managing Director for

Klafs My Sauna & Spa Middle East.Barcock, who left Hilton in September

2014 to take the helm at Klafs ME, returns to the post of Director of Spa & Fitness Operations & Development MEA for Hilton Worldwide based in the Dubai regional headquarters.

During the nine months with Klafs ME, Barcock successfully re-established the business, putting processes and structure in place, recruiting and training the current sales team, bringing leading Spa operators and residential clients into the 450m2 showroom, driving and successfully winning projects, as well as showcasing Klafs ME at the 2015 Professional Spa + Wellness Convention Dubai along with numerous PR and editorial features.

She moved from Hilton Worldwide after 5 years in her role, and says she values both the move to Klafs ME, and the opportunity to return to Hilton Worldwide.

The move to Klafs ME allowed me to experience a different environment, to reconnect with clients on a one to one basis, and to drive an operations team.

Now I return to Hilton Worldwide with a fresh perspective on the role, a renewed creativity and approach. “It is like going back to my family, I know the region, the properties, the teams and the projects”. It is an exciting time for Hilton Worldwide, as we refresh the eforea concept for Hilton branded Spas and expand our focus into wellness.

My key objective for the balance of 2015 is to take a fresh look at our regional strategy as we grow our pipeline and explore new territories.

Sisters opens new beauty lounge in Dubai Mall

Sisters is relocating its flagship branch from the first floor of The Dubai Mall to the lower ground floor.

Featuring stylish, chic décor, the beauty lounge is spread across 4,342 sq ft. and boasts an increased number of treatment rooms and workstations. It also has private nail treatment pods where clients can enjoy multiple treatments in a more secluded and

semi-private environment. “Sisters Beauty Lounge is excited to

be expanding its flagship store and taking our offerings to the next level,” says Mona Faraj, recently appointed chief executive officer of Sisters Beauty Lounge. “Innovative technology paired with Sisters Beauty Lounge signature luxury set us apart from our competitors. Our goal remains to provide our

guests with the definitive beauty experience, and within a redesigned, relocated and rejuvenated branch at the Dubai Mall we can continue to deliver the same visionary service.”

Hair, beauty, nail, massage, facials and semi-permanent make-up will be among the services offered in the salon. The salon will be open to clients towards the end of October.

news

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A COMPLETE PROFESSIONAL LIGHTENING TOOLBOX

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Hotel and resort spas prove popular in the region

The Pure Beauty Company expands skincare brand portfolio

New research from Intelligent Spas has found that hotel and resort spas are a particularly strong

category in the GCC region. In Qatar, 66 per cent of spas are

located in a hotel or resort, while the combined figure for the UAE emirates of Fujairah, Ajman Ras Al Khaimah, Sharjah

and Umm Al Quwain is 45 per cent. The spa industry researcher’s country

reports on the spa markets in the six GCC nations: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE also found that 56 per cent of spas in Saudi Arabia are in branded properties.

In Abu Dhabi, local spa brands operate

on average three branches each, while the Dubai market features spas by no fewer than 52 international hotel groups.

Julie Garrow, managing director of Intelligent Spas, said of the report: "I believe these findings will enable stakeholders to make smarter decisions relating to their financial initiatives [in the region].”

Beauty supply company The Pure Beauty Company has expanded its brand portfolio with the addition of Clayspray.

Clayspray is a range of clay-based products aimed at providing enhanced levels of hygiene. It also boasts a high concentration of pure clay in all products.

The Clayspray formulation incorporates natural spring water, a macromolecule and active ingredients like aloe vera together with red or white clay. This is complemented by a patented technology that allows clay to be dispensed in a spray format.

“It is patented in 45 countries,” says Cristina Salazar, director of sales and international trainer for Clayspray. “The formula never enters contact with the air, so this maintains the properties of the pure clay from the first to the last application.”

With other clay products, you use it the first time and it is good, but by the third or the fourth time it is contaminated and it is dry. “With traditional clay you also have to prepare a lot, even if you only want a little and because you have to mix it with the water, it’s messy.”

Clayspray is already receiving a warm reception in the region with a number of leading spas and salons having already signed up to the brand.

“We are launching Clayspray with Carita Salons this month (September),” says Alina Angela Albu, general manager, The Pure Beauty Company. "At the moment, we are present in Diva Salons in Bahrain, Mind & Senses (Dubai), Nayomi Beauty Salons, BeDashing in Abu Dhabi, Original Thought Gents Salon in Muscat, Peony Beauty Salon in Abu Dhabi and SOH Art+Beauty in Dubai.”

news

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Spadunya refocuses its attention to Altearah Bio 3D

news

Shahida Siddique


Spadunya Distribution Middle East has announced that it has closed Spadunya Club,

which was located in Shams 1, Jumeirah Beach Residence (JBR), Dubai.

The closure comes as part of a restructuring to focus on the expansion of the Altearah Bio 3D.

Commenting on the closure and on future plans Shahida Siddique,

owner and operator of Spadunya says: “We proudly housed our concept spa using our French organic range Altearah Bio in JBR for seven years, opening wellness vistas to our valued customers. We loved being in JBR, serving the JBR community and building our amazing business. However, with the expiration of the lease and contract with the JBR Mall

The treatment and beauty retail landscape in the UAE continues to expand with the introduction of Epicuren, a range of organic and vegan beauty products.

Spa Cordon, based in DIFC, Dubai,

has launched the product range, together with a series of treatments using the products.

Reportedly a favourite amongst Hollywood celebrities, Epicuren products are created using organic ingredients

and natural proteins, and are vegan-friendly too.

Among the treatments being offered at Spa Cordon are the Epicuren Signature Facial and the Renewal Professional Peel Facial.

Jumeirah Messilah Beach Hotel and Spa based in Kuwait has been awarded Green Globe certification as a result of its dedication to sustainable practices.

The hotel, which is home to a spacious Talise Spa, closely monitors water and energy usage and has implemented a number of measures to reduce its consumption of these resources and

to achieve a three per cent reduction target.

“We are delighted to receive this certification which reinforces our commitment to sustainability in Kuwait’s community. Our sustainability management plan encompasses four key areas: environment, corporate social responsibility, quality of

economic wellbeing of the community and the health and safety of our guests and stakeholders. Our colleagues across all departments are committed to achieving this plan without compromising the Stay Different experiences that our guests enjoy when they stay with us,” says the hotel’s general manager, Hakan Petek.

Spa Cordon launches Epicuren treatments and products

Jumeirah Messilah Beach Hotel & Spa receives green certification

Management, I decided to close the club in order to focus on the expansion of the Altearah Bio 3D approach to wellness.”

Siddique adds that the goal for the company is also to look towards a new audience target. “The next goal for Spadunya is to cater to larger communities and play its rightful role in the development of Dubai as a wellness hub by 2020.”


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Multi-Action 5-In-1 Perfection!

• Age-Defying

• Ultra-Hydrating

• Tinted for Flawless Look

• Broad Spectrum SPF 30

• Healthy Luminosity

First there were BB creams and then CC creams…Brace yourself for Pevonia’s latest innovation, introducing:

tinted cream SPF 30

Lightweight and ultra-hydrating, this age-defying formula is infused with Collagen, Vitamin C, and Olive Extracts to conceal while repairing lines and wrinkles. A subtle natural tint reduces the appearance of enlarged

30.

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The first ever Skills Spending Index has revealed that British people spend just £70 (around AED 400) each on beauty treatments in an average year.

The index shows the amount Brits spend collectively and individually on services from skilled professionals such as beauty therapists and hairdressers, car mechanics, plumbers and chefs when eating out. In total, this amount is more than £72 (around AED 400) billion

each year. While chefs were revealled as the tradespeople Brits spend the most money on, beauty treatments came sixth on the list, with consumers estimating they spend only £70 each in the average year on beauty services from skilled therapists.

The study was commissioned by Find a Future, the organisation that manages the UK’s entry to the international World Skills competition, which is being held in Sao Paulo, Brazil this year.

Industry news from around the globe GWI calls for improvement on workplace wellness

The Global Wellness Institute (GWI) has pinpointed key areas in which workplace wellness can be enhanced.

The conclusions were drawn at a roundtable debate in New York, USA, attended by representatives of the Cleveland Clinic, Johnson and Johnson, the Citi group, Weight Watchers, Pegasus Capital and Goldman Sachs, among others. The event was co-hosted by Susie Ellis, chairman and chief executive of the GWI, and Renee Moorefield, chief executive of Wisdom Works, which focuses on creating healthy workplace environments.

The attendees concluded that the workplace wellness debate needs to focus more on long-term return on investment, such as retention and

increased productivity. It was also agreed that 24/7 digital access to work and the detrimental impact this has on consumer health and lifestyles needs to be taken more seriously.

Attendees also pointed to the need to tailor workplace wellness programmes to local cultures, needs and resources to make them successful.

It was also predicted that we will, in the next 10 years, see a new focus on the design of healthy workplaces that are pleasant to be in.

Alfredo Carvajal, president of the international and signature programmes divisions at Delos, said: “We will see the design and building of workplaces change in the next decade, with a much-needed new focus on natural light, healthy air, worker privacy and comfort,

The Well complex, which will open outside the capital Oslo, will cover a 10,500sq m area, and will include a 6,500sq m day spa.

Features at the vast spa will include a series of steam and other warm rooms and a pool area including a rock shower grotto.

The thermal area at The Well will include the aurora laconium, offering a variety of

different light effects, and the amblight cinema sauna, with light projected from a television screen.

Austrian spa design and manufacturer Thermarium has worked on the spa, overseeing the process from concept development and engineering to the design and construction stages.

Among the other spa facilities will be a hammam and a Japanese area including a steam room, sauna, fire room and meditation room.

Thomas Gundersen, project manager at The Well, said: "Thermarium has added unique know-how and superior quality on The Well project."

Brits don’t spend on professional beauty treatments

and flexible office design.”While workplace wellness programmes

are becoming more and more common, and receiving an increasing amount of media coverage, roundtable participants agreed that many companies have yet to succeed in making them part of the very core of the business. To be truly successful, the roundtable concluded, corporate wellness must become part of a company’s brand identity.

Norway’s largest spa facility set for December opening

international news

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1. BIOLOGICAL ENZYME PEELING: secures the deep skin cleanse

2. MECHANICAL CRYSTAL PEELING: provides effective exfoliation

3. AHA CHEMICAL PEELING: enhances skin rebuilding processes

PERCENTAGE OF CLIENTS WhO

REBOOkED

61%

41% BETTER

38% SAME

21% WORSE

hOW DID ThE TREATMENT BUSINESS IN JUNE 2015 COMPARE

WITh JUNE 2014?

AVERAGE TREATMENT ROOM

OCCUPANCy

72 %

Insider beauty, hair and nailsOverall figures for June displayed positive results, most notably in average treatment room occupancy. Perhaps the impending summer exodus encouraged a last minute splurge on pampering before a departure to cooler climes. Rebooking figures also maintained their consistent level around the 60 per cent mark.

Turning the focus to your clients, we discovered a number of interesting facts this month. Interestingly, impressing existing clients or attracting new ones are the primary motivators for you to enter your businesses for awards. When it comes to client engagement not only do a majority of you call clients to remind them about appointments, but you also respond to them via social media channels too.

JUNE

Insider, our exclusive round-up of salons in the GCC. It’s the easiest way to stay in the know

On the spotWhAT IS yOUR MAIN REASON FOR ENTERING AWARDS? 1. Impress existing clients2. Attract new clients3. Industry recognition4. Staff motivation

WhICh OF ThESE OFFERS IS MOST APPEALING TO yOUR CLIENTS?1. Special packages2. Discounted prices3. Free treatment after purchasing a set number of treatments4. Referral rates

77 % 79%

CONTACT CLIENTS TO RECONFIRM ThEIR

APPOINTMENT

RESPOND TO SOCIAL MEDIA COMMENTS ABOUT

yOUR SALON

The month in numbers

insiderprofessionalbeauty.ae

21


EXCLUSIVE DISTRIBUTOR IN THE MIDDLE EASTVIVANDI TRADING L.L.C.Tel: +971 4 335 3336, Fax: +971 4 334 7070,Email: [email protected]

insiderprofessionalbeauty.ae

23

On the spotWhAT IS yOUR MAIN REASON FOR ENTERING AWARDS? 1. Attract new clients2. Industry recognition3. Impress existing clients4. Staff motivation

WhICh OF ThESE OFFERS IS MOST APPEALING TO yOUR CLIENTS?1. Discounted prices2. Special packages3. Free treatment after purchasing a set number of treatments4. Referral rates

39% BETTER

39% SAME

22% WORSE

hOW DID ThE TREATMENT BUSINESS IN JUNE 2015 COMPARE

WITh JUNE 2014?

97 %CONTACT CLIENTS TO

RECONFIRM ThEIR APPOINTMENT

58%

RESPOND TO SOCIAL MEDIA COMMENTS ABOUT yOUR SALON

The month in numbers

AVERAGE TREATMENT ROOM

OCCUPANCy

63%

Insider Spa

Figures reported in our last edition were largely disappointing with both rebooking and room occupancy languishing surprisingly low around the 30 per cent mark. Happily we can report that both these numbers rebounded significantly in June, with figures sitting solidly in the 60 per cent range

Delving into your client profiles, we discovered from you that your clients are attracted by discounted treatment rates and also special packages. Perhaps unsurprisingly given average treatment length times, almost all of you call clients in advance of their treatments to confirm their attendance. Attracting new clients to your spa also plays a key role in your decision to enter awards.

JUNE

Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the know

PERCENTAGE OF CLIENTS WhO

REBOOkED

68%

EXCLUSIVE DISTRIBUTOR IN THE MIDDLE EASTVIVANDI TRADING L.L.C.Tel: +971 4 335 3336, Fax: +971 4 334 7070,Email: [email protected] Professional Beauty GCC September 2015

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hygiene and safety

26



Play it SafeRead our tips on achieving optimal hygiene and safety standards in your spa or salon

The level of hygiene and standards in health and safety in GCC salons and spas has improved dramatically in the past five years. In hotel spas and large salon chains, disposable items to stop the risk of cross-infection have become the norm. Yet there is still much room for improvement and the need for continual training and monitoring of staff. We ask three experts for their top tips on working to the highest standards when offering nail, eyelash extension and waxing treatments.

Eyelash extensions

Expert: Claire Gittus managing director of Aspire Beauty which distributes Nouveau Lashes

ChOOSE ThE RIGhT BRAND When working around the eye area, it is essential to use a range of products that you know are safe (and registered with the Municipality), of good quality and effective. You get what you pay for with lash brands.

EDUCATIONWhen choosing a brand it is vitally important that the one you choose offers full training, covering safe practice when working around the eye area. This is crucial, not everyone appreciates the consequences of working so close to the eye. Much damage can be done if mistakes are made.

CONSULTATIONIt’s essential to have a thorough consultation with the client before performing the treatment. If she is a repeat client, always make sure that the record card is up-to-date and that nothing has changed since her last visit.

kEEP A CLEAN WORkING ENVIRONMENTMake sure that the technician cleanses and sterilises tools and hands before and after each treatment. Keep work surfaces clean and tidy at all times.


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hygiene and safety

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hAVE AN EyE BAThAlways have saline solution handy for any incidents that may occur. This way you can quickly perform an eye cleansing treatment if necessary.

ADhESIVESAlways make sure that the adhesive does not come in contact with the skin. The adhesive should be applied lash on lash only. Any contact with the skin could cause a reaction.

PATCh TESTAlways remember to patch test for treatments like tinting and LVL at least 24 hours before the treatment. This will allow you to check for allergies or reactions.

AFTERCAREAlways make sure clients are given thorough aftercare advice on how to look after and maintain their lashes after the treatment.

NailsExpert: Sarah Cawkwell is commercial director for Renscene, which owns the Barbicide brand of salon sterilisation products. Cawkwell develops the brand and gives advice to the industry on best practice

DISINFECTAny implement that comes into contact with the client will need to be disinfected before being used on another client. Workstations should also be disinfected to prevent cross infection.

SPOTLESS SURFACEMake sure your disinfectant jar is closed or covered at all times and that you change it as frequently as the manufacturer recommends. Clean down all surfaces before you disinfect them and dispose of single-use items straight away.

DON'T FORGET ThE BOWLSRemember that pedicure bowls need to be disinfected between clients too, otherwise you run

the risk of spreading fungal infections. Disinfection contact time needs to be 10 minutes to make sure you’ve destroyed bacteria and viruses.

ASSESS RISkIt is also worth thinking about those clients that are high risk. For example, do you have clients whose immune system is impaired by medication or disease? Maybe they’ve had surgical or medical intervention that makes them vulnerable to infection. In those cases it’s imperative that you protect them from cross-infections in your salon. However, remember you probably have some clients with undiagnosed illnesses or who harbour a virus that is not currently active, so it’s important be thorough between every client.

hygiene and safety

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WaxingExpert: Lubna Haleef is business development manager at Cirépil UAE

WASh hANDSBefore each new customer, therapists should wash their hands or use an antiseptic product without rinsing off.

PREPARE ThE CUSTOMERPrepare and cleanse the customer’s skin with an antiseptic lotion such as Cirépil’s Antiseptic Blue Lotion by Perron Rigot, a low-alcohol cleanser especially recommended for delicate areas and sensitive skin. Apply oil to the skin to ensure that the wax adheres only to the hair and not the skin.

A CLEAN ShEETPrepare the depilation table with a new sheet.

hAND IN GLOVEFor protection and for hygiene, therapists should always wear latex or vinyl gloves.

ThE hEAT IS ONTherapists should test the heat of the wax on the inside of the wrist and then on the client’s wrist. Wax should be close to body temperature for maximum client comfort.

ROOM TEMPERATURETo be effective, wax should set before removal and body and room temperature may slow or speed this process. Ensure the room temperature is neither too hot or too cold.

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Our experts from around the globe answer an array of questions about every aspect of running a successful salon or spa

Ask the ExpertsI am looking for a new skincare range and I keep reading about peptides in anti-ageing products but what are these exactly, and how do they work?

Peptides have become a buzzword in anti-ageing skincare due to their performance and appropriate application for all skin types, even sensitive skin. Many spa

professionals have heard of peptides and have a basic understanding of what they are. They know them as short chains of amino acids or protein fragments capable of cellular communication. But what do they really do? We like to ask the question: When you think of protein what is the very first thing that comes to mind? Most people will respond, “meat,” “chicken,” or “building blocks,” while others may think of protein shakes, body builders and muscle growth. All of those answers are correct. Peptides are like body-building for the skin. They strengthen and feed the skin in many different ways so it’s well-nourished and behaves and looks as if it were younger.

In the 1980s, copper peptide was the first peptide to be incorporated into skincare for wound healing. Two decades later, Palmitoyl Pentapeptide established a reputation as a non-irritating comparable alternative to retinol. A head-to-head study involving 20 panellists had shown the results of applying a cream containing three ppm Palmitoyl Pentapeptide compared to 700 ppm Retinol. After only two months, skin on those using Palmitoyl Pentapeptide was 6.5 per cent thicker while those using Retinol was only four per cent thicker*. The use of peptides continues to evolve as more peptides and their various applications are discovered. They

are able to replace harsh ingredients and produce better results.

The future of peptides is immense and continues to evolve. There are 3.2 million possible pentapeptide combinations based on the 20 proteinogenic amino acids and an unfathomable number of unique peptide combinations when you consider over 140 natural amino acids exist and an endless combination of peptide lengths can be made. Science has only scratched the surface of understanding how these peptides can benefit the skin, but peptides have already been shown to address a wide variety of skincare concerns, from reducing the appearance of fine lines, wrinkles and redness to addressing hormonal ageing. Science is just beginning to realise their full potential and no one is in better position to bring those discoveries to skincare than HydroPeptide. HydroPeptide not only focuses on the potential response these peptides have within the skin but the synergies between peptides and other key ingredients to maximise the response and ensure the stability of the response.

*Linter K, Mas-Chamberlin C, Mondon P, Peschard O. (2004) Matrikines: a natural concept to replace retinoids in wrinkle treatment. Personal Care, 9-14

business tips


Jacqui McCumiskey is managing director of ENER Beauty. Her experience in the beauty sector spans 30 years and includes roles in retail with luxury skincare brands, spa management and operations (including Cleopatra’s Spa in Dubai) and spa consultancy.


What should I be looking for when it comes to products for treating conditions such as brittle, split, damaged or ridged nails?

It is time to shift the attention to nail care in addition to

nail polishing and designs. Just as skincare is a must

for sustainable beauty, nail care is required to maintain

healthy attractive looking nails.

Strong healthy nails are a great base for embellishment

or enhancement products and whatever is applied will have

longevity. The tendency to pick off polishes especially gel

also keeps the nail just weak enough to need help. Nails

suffer from the toils of everyday life and in varying degrees

from nail services, even simple polish removal.

Brittle, split, damaged or ridged nails are the most

common nail conditions are hard to reverse and cure. Some

natural remedies like oils and creams have been a nail saviour

in terms of rehydrating nails but some nails need extra help

in order to repair them and protect the nail plate from within.

It is always recommended to tackle any problem from its

roots. Thus any cure for the nail should go further than the

surface of the plate. It must repair the inside layers of the nail

and must protect it from within. Many treatments just tackle

the surface of the natural nail. And while that works for a

while, it doesn’t solve the root problem.

Nail damage cannot be fully treated from the surface, thus

for long-lasting results any nail treatment product should

have the ability to penetrate within the nail plate to repair

what has been damaged at the deepest layers of the plate.

So when choosing a nail care product, it is crucial to keep

that in mind.

The IBX Nail System, for instance, is considered by expert

nail techs to be a revolution in the nail industry since it is the

first product that works from within the nail and not on the

top. IBX Nail System fuses the layers of the upper portions

of the nail plate together with interpenetrating polymer

networks and becomes a permanent addition to the nail that

never needs removal. It was designed by nail experts Linda

and Jim Nordstrom, founders and ex-owners of CND, for all gel polish wearers and anyone who wants to grow their natural nails. It protects the natural nail and helps it to grow, at the same time creating stronger, healthier nails whether

under gel polish or just natural. IBX works within the nail plate structure and doesn’t get

removed. This treatment is a salon add-on service because it needs to be applied by a trained nail tech. IBX is applied like polish and penetrates into the nails with heat then it needs to be cured with LED light.

business tips


Sara Yehya is the business development manager at One World Trading, a distributor of beauty products with extensive expertise in the nail industry. Sara has considerable experience in the beauty industry and in particular the nail sector. She is committed to developing new beauty business concepts and to raising awareness of the best beauty solutions. www.ibxnails.com


makeupKomask /KomasKMakeup www.komask.com

REGIONAL OFFICE: HERMS COSMETICS COMPANY L.L.C.Head Office: +971 4 4387747 I Fax: +971 4 4387748 I Email: [email protected] Office: +971 4 2666946 I Fax: +971 4 2668224 I Email: [email protected]

Burj Khalifa Area, Business Bay, Prism Tower. Office 1306 I P.O.Box: 7948 Dubai.UAE

DISCOVER THE NEW TREND MIN ERAL COMPOSTION

business tips


How can I incentivise and encourage clients to try out new hair trends? And what preparation or training should I be looking to do with the staff to bring them up to speed on these trends?

Hair trends are becoming very big in this

region and clients are becoming much more

aware of the latest trends. First things first, if

you want to sell something you should wear it. If you want to inspire your clients about the trends you need to let them see the trends in the salon through magazines and other visuals but also every member of the salon team should be wearing his or her hair on trend.

You should understand your clients. There’s three types of clients, the ones who ask for the latest trends, the ones

who are aware of the latest trends but are afraid to try

and the ones who are more comfortable with themselves

and trends are something they don’t follow. Regardless

of which category your clients fall into when introducing

the trend it should be customised to the client’s lifestyle

and suited to them. It doesn’t always have to be a total

makeover, there’s always some aspect of the latest trend

that will work, for instance, a simple trendy blow dry can

be a solution for some clients.

L’Oréal is renowned for promoting trends and there are

plenty of education seminars and road shows happening

every season on the latest trends; all you have to do is

make sure that you and your staff are available for these

events.

These simple steps are fundamental to presenting

the trends in your salon and positioning your salon as a

trendy one.


Naim Nahed is the regional education manager for L’Oréal Professionnel. He has 20 years experience in hairdressing, including 10 years as a creative director, and loves inspiring fellow hairdressers to achieve their best.

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I want my new skincare line to be natural and free from anything that is potentially harmful to clients. What should I be looking for in terms of product ingredients?

How many of us can really understand the ingredient list on our beauty products? How often have we decided a product was “better” because it was priced higher?

In the beauty industry there are no legal standards for personal care products labelled as “pure”, “natural” or “organic”, so one needs to look beyond marketing claims and read labels carefully. How does one do that? Which are the ingredients that should be avoided and which are desirable in a product?

Firstly, be aware that ingredients are always listed in order of the proportion they are in, the highest quantity first, the lowest quantity last. Product origin matters. Different countries follow different regulations, for example, Canada and the EU are more stringent than the US.

In my opinion, ingredients I would not want in my products are:• 1, 4-Dioxane is not usually on the ingredient list as it’s a bi-product, but it’s carcinogenic. • Look for Sodium laureth sulfate, PEG, chemicals with clauses xynol, ceteareth and oleth. • Benzophenone, MEA, DEA, TEA (types of ethanolamines) and Polyacrylamide are all linked to cancer too.• Synthetic fragrances may cause allergies and have undisclosed chemicals and preservatives. Watch out for fragrance, perfume or parfum on the label.• Parabens are widely used preservatives, which are endocrine-disrupting and can be absorbed through skin, blood and the digestive system.• Phthalates, meanwhile, are banned from cosmetics in the EU. • Triclosan has been linked to hormone disruption and antibiotic resistance and is often found in soaps, toothpastes, deodorants, and so on.

In terms of beneficial ingredients, I would look out for the following:• Carrier oils like fractionated coconut or castor oil are natural, rich in organic healing constituents and antibacterial. They nourish the skin from within by reaching the cell nucleus directly and are effective for cell metabolism and regeneration.• Xanthan gum meanwhile is an excellent, sugar-based, natural thickener.• Shea butter oil is easily absorbed, non-comedogenic, contains vitamins A, E and F and is anti-inflammatory and antimicrobial. It helps with dry skin, burns, sores, scars, dermatitis, psoriasis, eczema, dandruff, stretch marks and damage from UV rays.• Emulsifying wax NF is extracted from fatty acids and ester isolation from plant oils. It is created to meet the standard for self-emulsifying waxes monographed in the National Formulary. It is mild and provides excellent stability.• Essential oils contain therapeutic value along with fragrance. They are natural and have vital properties that chemicals can't duplicate.• Cocobetaine, decyl glucoside and sodium cocoyl isethinoate are mild, natural source surfactants derived from natural vegetable oils. They are non-irritating, retain natural oils and leave skin feeling soft.• Cellulose gum is a natural ingredient used as a thickener and film-forming agent.• Isopropyl palmitate is a naturally derived plant based emollient oil, which has a soft silky feeling. It is safe as a cosmetic ingredient with no issues for end users.

So now armed with knowledge, you can hopefully make a better, healthier choice! PB

business tips


Darshana Mehra is business development manager of Poya natural skincare in the UAE.


hair


Conditioning treatments have great profit potential and can be offered to all clients. Zoe Moleshead explains

Clever conditioning

Dry, lacklustre or frizzy locks are probably among the most common hair complaints for clients in the Middle East. According to experts in the regional hair industry, these

problems result from a combination of environmental and lifestyle factors. Claude Al Hacheche, head trainer at Madi International, says dull, damaged and opaque hair is caused by “external or internal factors like colours, highlights or chemically treated hair, as well hairdryers, straighteners, water, diet or an unhealthy lifestyle.”

Add to that our hard, desalinated water, frequent pool use and in some cases an over use of poor quality products and we have a plethora of clients in need of conditioning treatments.

“Most hair types do require extra nourishment to facilitate optimum replenishment,” says Carol Joy Hatton, owner of the Carol Joy professional line of hair and beauty products, just launched in the Middle East.

“The use of conditioning treatments aid in preventing the structure of the hair from moisture depletion, particularly from the sun and sea and pool water, infusing amino acids and antioxidants deep into the hair fibre. The cuticle layer is sealed, rescuing stressed lengths and resulting in reflective shine.”

Getting to the root of itSo how do we best sell these treatments and products? Like any good salon treatment, consultation is key to the success. It’s critical to get to the root of the problem and to fully engage and explain its cause to the client. “It is very important to give a professional consultation and diagnosis to every client that walks into the salon regardless of whether she is a regular client or not, and [regardless of the] service she’s coming in for,” explains Naim Nahed, regional education manager for L’Oréal Professional. “Then you can recommend the correct in-salon treatment and explain the difference between the types of treatment and the expected results, the frequency of repetition of these treatments in salon, the timing of the service and the price, so the client can choose the service that is most convenient for her.”


“THE CLIENT SHOULD NOT FEEL THAT THE SALON IS ONLY TRYING TO SELL HER SOMETHING; SHE SHOULD FEEL AND BE SURE THAT THEY ARE RECOMMENDING WHAT’S THE BEST FOR HER HAIR”

hair



Who to target? Conditioning treatments are a must for clients with coarse, dry, damaged, frizzy chemically treated hair or those planning to have colour, heat or relaxing treatments. “At every colouration, salons should encourage clients to try and use hair conditioning treatments, as when you colour [hair] the cuticle has to open and close to allow pigment in, which weakens strands over time. If they have colouration, relaxing or heat styling they should use treatments often,” says Jonathan Favre, chief executive officer and international manager of Eric Favre Paris.

Although clients with damaged, frizzy or coloured hair are the obvious targets, clients that come into the salon with healthy and well-conditioned hair should be offered conditioning treatments or products too - the key is to ensure that their locks remain that way. Favre says that along with detangling and strengthening hair, “hair conditioning treatments make the hair soft and smooth by moisturising the fibre. They also add shine to your hair. After the hair has been cleansed, moisturising conditioners will boost the moisture content of the hair making it flexible, elastic, manageable and easy to detangle.”

Hatton concurs, “At The Dorchester, Park Lane London, our discerning customers of all ages and cultures can see the instant and transformational results and their constant and repeat custom (particularly those from the Middle East) proves the long term effectiveness of conditioning treatments. Offering an express treatment, as well as a luxury alternative, is also important now we are launching both our hair products and services in the Middle East, giving the option for those with both hectic and more leisurely schedules to incorporate the benefits in the time they have available.”

A wonderful example of how to capitalise on hair conditioning treatments, Carol Joy offers a selection of hair and scalp treatments using bespoke products tailored to benefit the client's specific requirements. These include the Oxygen Scalp Treatment where pure oxygen is used to enable the activation of key proteins, essential trace minerals and vitamins to promote hair growth and the Intensive Steam Treatment where the products are infused with steam to allow deeper penetration of the anti-ageing active ingredients, leaving hair replenished and revitalised.

At home treatmentsWhile in-salon treatments can immediately “strengthen, nourish, improve manageability and renew dull, damaged hair,” as Janna Ilebaeva, sales and educational manager at Beauty Essentials Trading explains, these results can prove short-lived if clients do not continue to condition their hair at home. And this is where once again the salon must step

in to ensure that the client has both the correct products to use at home, and the knowledge of when and how to use them.

“Does anyone buy a car without doing maintenance on it? Of course not. Hair is the same, if a client doesn’t look after her hair well at home it’s pointless to have the treatment in the first place, this is why the hairdresser should always make sure to recommend a home care kit for her,” comments Al Hacheche, who again underlines the importance of involving clients in the decision-making process over treatments and products. “The client should not feel that the salon is only trying to sell her something; she should feel and be sure that they are recommending what’s the best for her hair.”

Hatton agrees, “We believe clients maintain the best results when in-salon treatments are followed up at home with our Carol Joy Beautiful Hair Mask and Rejuvenating Hair Oil. Empowering your clients with knowledge is essential when introducing new treatments or products. They want to know how they can maximise their salon experience and home care regime."

When it comes to determining the correct products for home use, L’Oréal’s Nahed says customisation is key with a number of factors needing to be considered: “After the in-salon treatment we always recommend a homecare range that is relevant to each client’s hair; the home care products vary depending on the client’s lifestyle, her hair and the frequency of her salon visits and the recommendation is always customised based on that.”

Advice for using hair conditioners at home is fairly extensive. For clients that struggle with the condition of their hair, Favre recommends using a hair conditioner every day, saying: “Treatment of hair with conditioners is better if done more regularly. And unlike shampoo, hair conditioner is applied to the hair only and not the roots. Nahed meanwhile says hair should always be conditioned after shampooing, “whether it’s a leave-in cream, serum, oil, balm or masque.”

Ilebaeva suggests a volumising conditioner can be beneficial to thin or fine hair as it increases the hair volume from the inside out, sealing in both colour and moisture. For dry or frizzy hair, she says a leave-in conditioner can nourish, strengthen and revitalise it, while for coloured or damaged hair she points to an “extreme reconstructor that can strengthen chemically dependent hair from within… and penetrate the cuticle to help lubricate and protect the hair surface leaving hair strong, manageable and shiny.”

While the product is pivotal, the application is just as, if not, more important, and your ability to understand a client’s individual needs and to educate them about the correct way to condition their hair in the salon and at home can prove the defining factor in the success of the treatment and the profitability it brings to your salon.

ensure your client has soft and silky tresses with these nourish products

Product picks

Eric Favre Paris Aequo hair Colour kit This comprises of a colouring cream and developer, shampoo, hair mask, restructuring serum and gloves. An organic hair conditioning treatment is included within the Aequo Hair Colour, while the hair mask helps to moisturise, regenerate and protect the hair’s fibre.

Nashi Phyto Repair This range offer reconstructive properties thanks to a combination of collagen and active plant stem cells. It is suitable for very damaged hair as it is able to penetrate deep into the hair’s fibre to aid its restoration and protect it from further damage.

Aloxxi Reparative Treatment Masque Great for strengthening, nourishing and revitalising dull, damaged or protein depleted hair, this masque features a blend of multi-weight plant proteins that fortify strands and restore lustre and manageability, leaving hair strong, smooth and shiny.

Carol Joy Conditioner for Definition and Shine This rich conditioner gives thick, unruly hair a satin-smooth finish and deeply moisturises and softens hair, making it easy to style. The product contains concentrated Vitamin E, a powerful antioxidant which promotes healthy functioning of the scalp, hydrolysed collagen from plant sources which conditions hair and has anti-static, and Golden Millet Oil, the foundation of the Carol Joy range which strengthens hair and nourishes the roots and follicles.

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Voya Forget Me knot This fragant and reparative blend of essential oils is infused with soothing lavender and uplifting lime, and is finished with floral notes of palmarosa to add gloss and shine to lacklustre hair. The conditioner is blended with hand-harvested organic seaweed, olive leaf extract to tame tangles and prevent flyaway hair, vitamin-rich avocado oil and amino acids to strengthen and protect the hair shaft.

kerstin Florian Intensive hair Repair This intensive conditioning masque with keratin amino acids and rich emollients, deeply nourishes dry, damaged hair. The product will restores moisture, strength and flexibility after first use.

L’Oréal Professionnel Absolut Repair Reconstructing Serum The Absolut Repair range is enhanced with lipids, ceramides, phyto-kertain and lactic acid, which help to reduce the signs of damaged hair, leaving it stronger and softer. This non-greasy leave-in serum results in instantly softer and shinier hair.

Aromatherapy Associates Enrich hair Oil This product can help restore the hair's natural health, adding gloss and shine to dry, weather-stressed or out of condition hair. Rich Brazilian murumuru butter helps to retain moisture, creating a barrier that prevents moisture loss and improves the flexibility of the hair. It is blended with conditioning coconut oil and essential oils of ylang ylang, geranium and rosemary to ensure that the hair looks and feels smooth, sleek and revitalised.

hair



For Aloxxi, call Beauty Essentials Trading +971 50 596 99 82For Eric Favre Paris, call +971 4 380 4123For L’Oréal Professionnel, call +971 56 605 50 79For Nashi, call Madi International +971 4 338 27 73For Carol Joy, Kerstin Florian, Aromatherapy Associations and Voya Call +971 4 379 19 66

Girl Talk:


Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call: +971 4 345 42 25.

hair opinion


Maria Dowling explains how to become an achiever in the beauty industryA cut aboveWhat makes certain professionals in the

beauty industry stand out?Mostly we start at the same level (at

the bottom), but some of us go on to be outstanding. There are people who ooze success. They’re go-getters, they’re talented and fun to work with. Yet they are people like everyone, they just go that extra mile in their job.

In my opinion everyone has the potential to be outstanding and we should all want to strive for this in our work. So if you want to stand out from the crowd, you

could start by following these tips:

ObserveHow do successful colleagues operate?

How are they with their customers? How do they approach their clients? How much time do they dedicate to their jobs? If you are willing to put that extra effort in, you can be as good as them too.

Change your attitude to a positive one

I am an eternal optimist, my glass is always half full. Yet there are so many people who have the opposite attitude to life. We have all met that person or work colleague who seems to have the weight of the world on their shoulders. And I have to say that I have never met a negative person who is successful in life. The successful people are always optimistic and these are usually the people who enjoy a successful, outstanding career.

Be proactiveI feel good at the end of a working day, when I know I have kept busy for the entire day. Even

if the salon is quiet, you could busy yourself with courtesy calling clients who you haven’t seen for a while, by making sure your work area and equipment is in tiptop condition, or by catching up on industry trends in a magazine or online. I have given 100 per cent in every place that I have worked in, even when it wasn’t my own business. A proactive person is someone who is going to progress far quicker than an idle one.

Always be happy to helpIt is important to always have a positive “yes let

me see how I can help you” attitude. Clients will always feel better, regardless of the end result, if they know you have done the very best you can do.

Exude confidenceIf you know your job well, you should have

confidence in yourself, which will in turn make customers and managers confident in your ability. I

always tell my staff that they are constantly being observed by customers, so they must pretend they are on the stage, know their stuff and play a good part. I realise that some people like to be at the forefront and some like to stay in the background, but regardless of where you position yourself, you should play that part well so that you leave a great impression on all that come into contact with you.

Love what you doI believe that if you put your heart and soul into your job because you love what you do

rather than simply to make money, you will be successful. And with that, the financial reward will eventually come.

Dress to impressFirst opinions are formed within a few minutes of

meeting someone so make sure your appearance is a good one. Many clients and employers judge a potential stylist on how they look. So ask yourself, is my hair looking good? Do I look smart, trendy, groomed? Trust is formed very early on between clients and stylists, so if you look the part, then you’re halfway there.

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Beauty & Personal Care Equipment Trading LLCTel : +971 4 2394 666 Mail: [email protected]

DUBAI ABU DHABI RAS AL KHAIMAH FUJAIRAH

www.cosmeticatrading.com

Keratin Bliss Proudly presents the solution to a healthier hair style.

Namita Ramani is a digital marketing expert, with a number of successful brands. In the last 11 years, she has helped more than 300 companies reach their target audiences and convert prospects into customers, using digital channels like Google PPC and SEO campaigns, social media and email marketing to generate leads via client’s [email protected]


digital marketing


This month, Namita Ramani explains how to turn your website visitors into real customers

In my previous article, I shared with you how your website can be a powerful 24x7 sales machine that generates new customers for you even while you sleep.

We shared some tips on optimising your website and ensuring you have important elements that help your visitors convert. Today, I would like to share some methods that will help you turn your website visitors into actual customers that pay for your services.

So how do you take full advantage of the traffic that your website gets? These tried and tested strategies are some of the best ways to capture leads and put your traffic into a sales funnel. Don’t worry, it’s not as scary as it sounds!

Directing traffic

Get something back from your trafficA capture form is the leading way to get a

visitor’s email address and permission for further communication. In a way, it is the first buy a visitor makes from you. They are giving you their details in exchange for what your capture form promises to deliver. If you don’t have at least one capture form on your website, you’re basically just losing your traffic.

A good capture form provides an incentive to the visitor to give their details to you - but the best capture forms incite a desire to make a booking by providing an exceptional introductory offer.

Even if a visitor does not make a booking after the first time they visit your website, by capturing their details you have the opportunity to regularly communicate with them. Regular communication by email marketing is one of the leading ways to convert people who have already shown an interest in your service into an actual customer.

Pixel peopleEvery time you run a marketing campaign that sends people to your website, you should consider the latest metric of CPP (Cost Per

Pixel). Using pixels, you can track anybody who visits your website. Why is this helpful? Using pixels, you can distinguish people who have interest in particular services that you offer by tracking the pages they landed on. For example, if you have a spa that offers facials and massages, you can easily separate the audience enquiries for a specific service. Having this system and information on hand can help significantly in the next step.

Remarket As mentioned, once you have tracked your

visitors using these pixels, you can increase the chances of them making a booking with you by volumes. Let’s elaborate - once you have tracked the people who visited your massage pages, you can then show these specific people special offers or promotions for the same massages, thus increasing the chances of them making a booking and trying your services.

There are a number of ways to use the basic outline that I’ve explained above, but using this as a foundation will help you get more customers out of the total volume of traffic your website receives. After getting people to your website, remarketing is essential - and should be done in a targeted and focused manner to get the most increase in bookings. Make sure you check out next month’s issue for marketing on Facebook! I’ll be sharing best practices for turning your “likes” into actual leads.

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Choose the best kept secretin spa and wellness!

Launches in the Middle East

Instant Transformational Results‟

A‟definitive British luxuryanti-aging brandA complete range of skincareEnsuring beauty from the inside out

.

..

Refined Organic Golden Millet Oil,renowned in healing properties,

is clinically proven to significantly repairthe epidermis and enhance the condition

of skin, hair and nails.

Unique attributes include:Triple Action Pure Collagen

Myo-Col Lift TechniqueDiamond Touch Microbrasion

The Product House The Product House | PO Box 37427 Dubai UAET +971 4 379 1966 | www.theproducthouse.biz | www.caroljoylondon.com

“Plump, smooth, hydrated skin is exactly what you want to getfrom a facial, and after a luxurious, 90-minute Carol Joy treatment

you’ll find your wish granted"

Unique attributes include:Unique attributes include:

Instant Transformational Results‟Instant Transformational Results‟

Choose the best kept secretin spa and wellness!

Launches in the Middle East

Instant Transformational Results‟

A‟definitive British luxuryanti-aging brandA complete range of skincareEnsuring beauty from the inside out

.

..

Refined Organic Golden Millet Oil,renowned in healing properties,

is clinically proven to significantly repairthe epidermis and enhance the condition

of skin, hair and nails.

Unique attributes include:Triple Action Pure Collagen

Myo-Col Lift TechniqueDiamond Touch Microbrasion

The Product House The Product House | PO Box 37427 Dubai UAET +971 4 379 1966 | www.theproducthouse.biz | www.caroljoylondon.com

“Plump, smooth, hydrated skin is exactly what you want to getfrom a facial, and after a luxurious, 90-minute Carol Joy treatment

you’ll find your wish granted"

Unique attributes include:Unique attributes include:

Instant Transformational Results‟Instant Transformational Results‟


interview


As exclusive product line Carol Joy launches this month, we catch up with the irrepressible force behind the brand, Carol Joy Hatton

Jump for joy

Most truly successful brands are born out of passion and it was a quest for perfection that led Carol Joy Hatton to create the brand that now boasts a global army of

loyal fans and an impressive celebrity following.Hatton, who divides her time between Monaco

and London, UK, tells me the intriguing story of the brand’s success from her apartment in Monte Carlo.

The journey began in the 1980s when Hatton, a beauty and spa aficionado, felt dissatisfied with the products and treatments on the market.

“I was lucky enough to spend many years travelling, due to my husband’s business,” she explains. “I stayed at wonderful places and experienced some of the best spas and products in the world. However I was always left slightly disappointed and with the feeling that each product and treatment could be improved upon.”

“An idea started to form in my mind,” she continues. “Wouldn’t it be nice to find that perfect treatment,

perfect product, perfect packing and perfectly trained therapist?”

After her husband’s retirement, Hatton – who had been actively involved in the business – felt at a loose end. “I told myself it’s now or never,” she says. So in 2005 Hatton opened a hairdressing salon in Chelsea and started to investigate creating a product line with her daughter Nicole, now managing director of the company. Hatton was introduced to the president of Kanebo in Japan who in turn introduced her, through his PA, to Christine Buechel, creator of the Sensai line of products. Buechel joined forces with the mother and daughter team and the search for the perfect product line reached new heights.

“Christine taught me that to create a worthy brand you need continuity – an ingredient or ingredients that would feature in all the products in a brand. So we set about looking for a very special ingredient that hadn’t been seen before in the industry, which was quite difficult!"


Striking goldThe odyssey led them to South Africa, Thailand and the USA, but the team finally hit the jackpot at a chance meeting in Switzerland. “While searching for a laboratory to create the products in, we came across a team of 12 Swiss scientists who had been working, for 12 years, to extract golden millet oil from the seed. This is a tiny seed but the scientist explained that the oil within offered much goodness, which would benefit skin, hair and nails. As luck would have it, we met them at the exact point that they had discovered how to extract the oil from the seed of the Proso Millet plant in its purest form. It was very expensive to develop, but I knew I had found the ingredient that I wanted in every product."

The Carol Joy line was born with a handful of hair products, followed by skincare products. Then Hatton decided to create supplements of the golden millet oil to be taken in synergy with the product line.

“Many other companies offered supplements but the ingredients differed to those in the products so I knew I had a unique opportunity,” says Hatton.

The products launched at the salon in London and in Monte Carlo and then a chance encounter attracted the interest of the world-renowned The Dorchester Hotel in London.

“I was staying at The Dorchester in London in winter. The skincare products were almost ready and I had an appointment with a photographer in the lobby of the hotel. I looked out of the window and it was snowing, London had come to a complete standstill. My meeting cancelled, I started chatting to a gentleman about the snow and I told him I’d perhaps go and visit the hotel spa for a day of pampering instead.”

As it transpired, the gentleman was the general manager of The Dorchester who explained that the spa was closed for renovation. Hatton enquired whether the spa had a product line in mind and plucked up the courage to show him her product packaging.

“He loved the packaging and promised to talk to the spa manager about it. To my surprise, the following morning she was on the phone! Very unceremoniously, I ended up sending the esteemed Dorchester Hotel in London, products to test in plastic bags direct from the laboratory! I then invited the spa manager to our hair salon for a facial. She said it was the best facial she’d ever had and so we launched in The Dorchester in the newly renovated spa. My luck has seemed to go on from there. We have gone from strength to strength!”

Made for the Middle EastIn March 2015, Carol Joy partnered with health and wellness group Optivi. The partnership has helped propel the growth of the brand [which Hatton emphasises will remain exclusive and true to its origins] and hence 2016 will see it launch in South Africa, Scandinavia, Morocco, Hong Kong and China.

Already successful in Monaco, France, the UK and Russia it hits our shores this month with the launch of Carol Joy retail products in the Burj Al Arab; an exclusive product range adapted for our region.

Hatton explains, “The Dorchester attracts lots of Arabic guests and many approached us in our spa and asked why were weren’t in the Middle East. In response to this, we conducted a lot of research in that region and we have been working closely with our Middle East partners to extend the range and adapt skin and haircare products to respond to the needs of the market.”

“We have looked into treatment development and we will also be providing a real experience for our Middle Eastern clients whose schedules are perhaps not as time pressed as our London clientele. A lot of thought has gone into launching the correct products and treatments for the region and we are lucky to have found a really good local partner [The Product House] so we can be confident about offering great standards of training, marketing and support. We feel the time is right for our Middle Eastern launch.”

As well as global growth, Hatton reveals that the brand will be extending its product and treatment line in 2016. “Without giving too much away, we have got a lot in store for 2016 including a groundbreaking collagen treatments for the face and body and a revolutionary lightening complex.” she says as our conversation draws to a close. I for one, will be interested to learn what happens in the next chapter of the Carol Joy story.

interview


To learn more about the Carol Joy line contact The Product House on +971 4 379 19 66

BENEFITS OF GOLDEN MILLET OIL• Clinically proven to significantly improve the condition of the skin, hair and nails• Promotes healthy skin through regeneration and balancing of the barrier function• Regenerates the epidermis• Revitalises hair growth• Improves hair gloss and thickness• Strengthens nails• Regulates moisture levels• Calms and protects the skin• Prevents damage to the skin tissues• Aids wound healing

Carol Joy promises instant, transformational results


spa q&a


Our monthly catch up with key speakers from the 2016 Professional spa and wellness Convention. This month we feature Andrew Gibson.

spotlight on speakersWhy was The Changing Face of Spa in Urban Hotels a topic you wanted to speak on? I wanted to explore the trend that has seen hotels evolving the concept of spa and fitness into the entire hotel. This is an interesting topic for me because I have been participating and influencing the concept of spas in hotels for the last 30 years. I can see that wellness has attracted the attention of hotel designers far beyond the realms of a fitness room and a spa.

What would you like the audience to take away from this session?A better understanding of the role that wellness, spa and fitness plays in the challenge to secure more guest nights at a hotel.

What can we expect from your presentation?Some expert opinions on what is happening, and a good debate on what is likely to succeed.

What industry changes would you like to see in 2015/2016?In the next few years the major changes I would like to see and be involved in are:1) Amalgamation of property developers, insurance agents, medical welfare providers and spa industry experts to create a model wellness community that reduces the cost to society for lost productivity at work, medical welfare for the insurance companies and the community and promotes quality longevity.2) Hotel designers embracing wellness and creating imperceptible wellness throughout the hotel.3) Better communication and acceptance between the medical and integrative health industry to provide consumers with the best options for treatments.

What have been the most important spa industry developments in the last few years? The most important developments have been the establishment of a credible industry that has touched

every part of the world. The spa industry is a global industry that provides employment and opportunity in a healthy and positive manner.

Global and regional organisations are helping to structure the industry and provide not only consistent standards, but credible research. The industry has had remarkable growth in the last 15 years.

What is the most important global role for the spa and wellness industry? To identify the most important role is very difficult but clearly there is a strong demand for spa and wellness. I think the industry must continue to educate both suppliers and consumers on acceptable standards, practices and benefits so that the industry maintains and strengthens the credibility of spa and wellness.

This is particularly important as the realm of wellness stretches out from the prevention end of the continuum and becomes as relevant to society as the cure end of the continuum.

Why are industry events such as the Professional Spa and Wellness Convention important?There are not many such global, or even regional events, and this convention gathers the key players in the industry. They provide some interesting seminars that create thought and discussion, the real benefit to me is meeting my colleagues in the industry and taking a reality check on our work.

Which sessions are you most looking forward to at the convention?I like meeting the experts and listening to their ideas and experiences.

I always enjoy Mark Maloney’s presentation as it gives insight as to why he puts the effort into these events.

I am also looking forward to hearing new colleagues that are speaking for the first time, as it gives a chance for new opinions to be heard.

Andrew Gibson is vice president spa and wellness at Fairmont, Raffles Hotels International. Andrew will be chairing the panel The Changing Face of spa in Urban Hotels as well as par-ticipating in the slices of wisdom breakfast club, which shares best practices throughout the convention, held at the Meydan Racecourse and exhibition Centre on 1-2 FebruaryTo register for the PSWC 2016 please visit www.professionalbeauty.gcc.com


UK report


As she steps into the managing director role, Noella Gabriel tells our UK-based group editor eve Oxberry why personalisation and our increasingly stressful lifestyles will shape elemis in its 25th anniversary year

Noella Gabriel

The 25th anniversary of Elemis this year brings with it some big changes. With Sean Harrington moving to the US to launch the brand out there, Noella Gabriel is stepping

into the managing director role in the UK and has big plans for Elemis on its home soil too. Among other things, 2015 will bring 11 new products, three business training academies and a relaunch of the iconic Elemis Day Spa in London.

“I’ve always been the voice of the brand and that won’t change,” says Gabriel, promising to deliver the “entrepreneurial skill and craziness” that’s kept the brand moving so fast over the last two and a half decades. One of a trio of directors that also includes marketing mastermind Oriele Frank, Gabriel has held numerous roles since the brand launched and says that has set her up for this new challenge. “We were a small, intimate group in the early days but the beauty of that is I don't think there’s a role I haven’t done,” she says. “I run new product development, I did sales,

PR, international; I was a trainer for 10 years, so I’ve done the 360-degree thing and now I’m here in

the hot seat.” That passion for training is now driving

the launch of the Elemis Academies of Excellence, the first of which opened in

Birmingham in the July, with a London site to follow later, and a third in the North of England towards the end of this year. Each will be fully Elemis branded with a shop at the front and large training rooms and breakout areas within. As well as treatment education, they will host the brand’s

first business courses, focusing on operations and retailing.

“The expectation is huge on a brand today because they expect you to

bring all of that as well but really it’s something people need to instil into their own staff – the hourly rate of the spa: the average transaction you need to do to make it profitable, the headcount you need to keep it making money,” says Gabriel.

While it was a passion for education coupled with customer demand that fuelled the launch, Gabriel says it will also benefit Elemis’s bottom line. “The success of a brand depends on the knowledge its clients have of running their own businesses,” she says. “The brand does all the rest – great innovation, great treatments, great branding – but then if the client comes in to chaos it’ll fail.”

Our houseThe launch of House of Elemis is another big step for the brand this year. As well as a new name and look, the spa will have a larger retail area dominating the ground floor, fast track beauty in the basement and a focus on personalisation throughout. “We’re calling it ‘couture’ treatments because ‘prescribed’ and ‘customised’ are done to death and no one’s doing them well, whereas couture is something that’s shaped around you and I like that idea,” says Gabriel. Rather than buying time and deciding on the day, which is “operationally very difficult”, this will involve the treatment being changed to suit the client after consultation, with the client also free to go healthy with a smoothie, to choose their own music or relax in silence. “That’s the way the market’s headed, people don't want things too prescribed because it destroys choice,” says Gabriel.

Innovations launching in House of Elemis this year will be fine-tuned before being made available to the brand’s spa accounts from 2016, including express treatments, Biotec treatments using new actives from amber and succinic acids and new British-inspired treatments such as English Rose Restore.

1990 Noella Gabriel helps launch elemis, soon getting the brand into top spas suchChampneys and Ragdale Hall

1994 Helps launch elemis in cruise ships, then on QVC the following year

1999sRI starts distributing elemis in the Middle east

2001Opens the elemis Day spa in London, making the brand an operator as well as a supplier

2003Launches Pro-Collagen Marine Cream, with first clinical trial, and shifts company focus to skincare and anti-ageing

EXCLUSIVE DISTRIBUTOR IN THE MIDDLE EASTVIVANDI TRADING L.L.C.Tel: +971 4 335 3336, Fax: +971 4 334 7070,Email: [email protected]


UK report


Elemis has used its own day spa as a testing bed since it launched back in 2001. “It set a stake in the ground for experience of operating a spa, good housekeeping, client care and client retention,” says Gabriel.

Despite some initial wariness from its spa accounts at the time, she says Elemis’s decision to go into retail stores back in 2005 was also pivotal to shape the brand’s development around its users. “The best thing Elemis ever did was go into retail because it brought me closer to my client, the end user. That direct feedback has been absolutely imperative to the growth.”

Money mattersAs managing director, growing both Elemis’s revenues and those of its customers are now at the front of Gabriel’s mind. “Achieving growth with existing clients isn't easy when you’re 20 years with some of them and you’re already their number-one brand,” she says. It was this challenge that led Elemis to launch Biotec, its machine-based treatment system, last year. “That’s already kick-started this year phenomenally; our spas and salons are about 17 per cent over target,” she says. The big spas were looking down that route anyway. They’d brought in machines but they ended up sitting in the corner, because it’s not about the machine, it’s how you use it with ingredients that gets the results and nobody’s known how to do that but we’ve got some great clinical trials.”

Biotec has also helped open up Elemis and its accounts to a new type of client. “It’s that affluent woman who would normally be retired but nowadays she’s still working,” says Gabriel, who says it is this sector that is also driving a new trend for treatments and products that deal with symptoms of menopause. “People are not retiring so they are working through

the menopause and, because of the higher stress levels, going through menopause earlier and experiencing adult acne. That’s a big area of need, and need drives development.”

Growth areasPinning each of its key launches on a new client group to open up the brand to a wider market has been a key strategy for Elemis over the past 25 years. Launching first as a lifestyle brand with head-to-toe treatments, it attracted the big spas that dominated in the late ’90s. The 2003 launch of Pro Collagen Marine Cream then reached the growing anti-ageing crowd, turning Elemis’s ten bestsellers from body to skincare almost overnight, and the men’s range two years later tapped into that growing market, before Fresh Skin and Pro

Intense widened its reach to the younger and older ends of the market respectively in 2012.

Looking to the future, alongside older working women, Gabriel names those seeking solutions to sensitive skin and premature ageing as two big areas set for growth this year, driven in part by women living more stressed lifestyles.

For men, she says, it’s eye care that will bring the new product development and new opportunities for salons. “That’s the real area of growth because we’re all looking at screens morning noon and night. That brings wear and tear to the eye area but men can’t cover that with make-up.”

Having a managing director who knows the professional beauty industry inside out like this, means Elemis is quick

to react, both in new product development and to customer demand. “Most MDs would be sitting here looking at a spread sheet. I have to look at them too but I’m working on the frontline every day as well and I learn from that,” she says, and her philosophy is one that will ring true with salon owners across the country: “You have to stay connected to succeed because this industry is all about people and it always will be.”

2005Launches first men’s line and goes into retail stores for the first time

2009Reworks many of the formulations to make products “cleaner”, removing things like silicone and synthetic fragrances

2010elemis celebrates 20 years with first charity partner-ships, plus the Pro Radiance range

2012Launches Fresh skin line for teens and Pro Intense for older skins, opening up elemis to new markets

2014The launch of Biotec machine and hands-on treatments marks a turning point

2015Relaunches the day spa as House of elemis and opens first elemis academies

Key dates EXCLUSIVE DISTRIBUTOR IN THE MIDDLE EASTVIVANDI TRADING L.L.C.Tel: +971 4 335 3336, Fax: +971 4 334 7070,Email: [email protected]

Lie backand relaxA whole host of rejuvenating treatments are tested this month in our bumper treatment review special



treatment news

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Clayspray Facial and Hand TreatmentThis month we tried…

The lowdown: I’ve regularly used clay masks at home, sold on their packaging which promises to deeply cleanse and hydrate the skin, the results have however been somewhat disappointing. Factor in the general messiness of applying the mask, the speed with which the product dries out once opened and the mild inconvenience of an immobile face for 15 minutes, and it’s a wonder I’ve carried on trying them! Surprisingly though, I’ve never had a professional facial using clay. Having chatted extensively with Cristina Salazar, director of sales and international trainer for Clayspray, prior to the treatment I’m excited by the prospect of experiencing the Clayspray facial.

Prior to beginning the treatment, Cristina asks me about my skin and after telling her that it has a tendency to dehydration and sensitivity, she explains that she will use Clayspray’s White Clay and Aloe Vera product on my skin because not only will it remove impurities, oxygenate and regenerate skin, it is also calming and comforting to sensitive or reactive skin. After cleansing my skin, Cristina spritzes my face with an H2O Spray. The natural spring water helps to prepare the skin for the mask to be applied. In addition to the Aloe Vera white

clay, Cristina also applies to my temples and just below my nostrils, a small dab of a White Clay and Lavender treatment, the gentle lavender fragrance offers a pleasant aroma, and evokes a sense of relaxation. The application is quick, easy and from the therapist’s perspective also very clean. The clay is dispensed from a canister meaning minimal mess and wastage. Cristina also applies a clay treatment to my hands. The mask is left on for 10 to 15 mins and Cristina spritzes some of the natural spring water over my face mid-treatment to ensure my sensitive skin doesn’t become too dry. The mask feels surprisingly lightweight, and I experience none of the usual tightness that comes with clay masks. Removing the mask is also a straightforward and surprisingly clean process, with Cristina using disposable towels to wipe it off.

PB says: My skin feels delightfully soft and smooth once the mask is removed, and when I look in the mirror I can also see my skin looks fresh and bright. While the professional treatment has left me impressed, when days later I try a Clayspray mask myself at home, I’m also pleased. The application is easy and mess-free and most importantly my skin feels refreshed, clean and luminous. Tested by Zoe Moleshead

treatment news


The Aloxxi experienceThe lowdown: Having attended the launch of Aloxxi in the UAE last year, I was pleased to be invited to try out the Aloxxi experience for myself. Created by “king of colour” George Schaeffer, who founded nail brand OPI, Schaeffer told Professional Beauty

that he hoped Aloxxi will do for professional hair colour, what OPI did for the professional nail market. Schaeffer claimed that Aloxxi is more than just colour – it’s about personality. Fittingly, each shade in the range has a playful mantle such as Naughty Napoli or Amaretto Perfetto – the theme being Italy, a nod to Schaeffer’s heritage.

PB says: My appointment is at the Claude Maxime salon in the Jumeriah Beach Hotel. Technical Director and Aloxxi ambassador for the Middle East Mazen Said takes me through the consultation process. We look at my current colour, discuss what I’d like to achieve and then move to the consultation book. The process is interactive and the book has a number of model shots beside the colour swatches allowing me to see how the colours appear on a full head of hair. My hair is dry and lacking in shine. Consequently we decide on Cioccolato Gelato a warm brunette shade, deeper than my natural colour.

As the colour is applied, Said explains why he is championing Aloxxi. “Aloxxi was recommended by a friend,” he explains. “I decided to test it in the salon for a month and make a decision based on the results.” As part of the trial, Said tried Aloxxi on one of his most “demanding” clients. “The lady in question has dark hair but dyes it blonde. Her problem was that the blonde shade tended to turn brassy. With Aloxxi she found that her blonde shade remained true, even after a few weeks.”

As my hair is blow-dried, the first thing I notice is how glossy and shiny it is. The dry ends appear smoother and sleeker thanks to this darker colour.

Two weeks later and the shine and condition haven’t dulled. My conclusion – belissimo!Tested by: Fiona Vlemmiks

The lowdown: Nestled on the beach, the design of The Spa at the Waldorf Astoria in Ras Al Khaimah is fittingly inspired by the ocean. We are greeted warmly by Elena Moiseeva, spa manager, and shown to the couples’ suite for our 90-minute treatment.

Lauded as a “place of refuge and restoration”, the spa offers a range of signature treatments and I opt to try the Cleansing Tide facial while my husband, Matt tries the Shifting Horizon massage.

The undersea theme with its calming blues, raw silk clad walls and tranquil lighting give a sense of serenity and space. The first half of our experience allows us time to indulge in the suite's private steam room, sauna and Jacuzzi. Delicious refreshments have been laid out for us and the couples’ suites boosts all necessary amenities from fluffy robes to hairdryers ensuring that the client need not bring anything extra to the spa. Our therapists arrive and the treatments are synchronised so that we start and end the treatments together in perfect harmony.

PB says: My Voya facial is designed to reduce the signs of stress. Facial massage techniques are incorporated to

Couples’ treatment Waldorf Astoria

stimulate the facial muscles and boost circulation, which in turn activates the renewal of skin cells. In keeping with the spa’s nautical theme, Voya is an all-natural, organic beauty brand made with seaweed, hand-harvested off the coast of Ireland. The facial is deeply relaxing. Matt’s massage is designed to calm, detoxify and ease digestion. Warm muslin massage bags are applied to accelerate the penetration of the seaweed and oils. We both leave the spa feeling utterly relaxed and pampered. The service was impeccable and we were impressed by how the treatment was coordinated so that we both left in the same state of bliss. A true example of the perfect couples’ treatment.Tested by Fiona and Matt Vlemmiks

This month we tried…


The lowdown: HydraFacial MD is a four-step, non-surgical skin resurfacing procedure. It uses patented vortex technology to cleanse, exfoliate, extract and hydrate skin. The process begins with cleansing and exfoliation using a solution called Active 4 that helps to soften and open the skin, at the same time releasing dead skin cells and sebum. The next step is a gentle peel using Glysal Prep, a very mild Glycolic solution that loosens and removes any lingering dirt or dead skin. Step three utilises BETA HD, a beta hydroxyl formula, in combination with suction to extract any impurities and to enhance oil control too. The final step is hydration with Anti-Ox Plus, a combination of antioxidants and hyaluronic acid, that calms, nourishes and protects the skin. Primarily for use on the face, it can be used on other parts of the body too.

PB says: Fast, effective and surprisingly tranquil, this

treatment certainly lived up to its billing of a painless, skin

The HydraFacial MD at Kempinski The Spa, Ajmanresurfacing procedure. Carried out by the spa’s manager Janine,

who explained each step in clear, precise detail, the treatment was

an entirely relaxed affair. While Vortex Technology is the key to the

extraction and infusion process, the suction sensation is incredibly

mild and not at all discomfiting. The first three steps of the procedure

were over within a matter of minutes; Janine spent longer delivering

the Anti-Ox Plus to my skin, which was understandable as you want

the hydration and goodness to fully penetrate the layers of the skin,

but this too was not particularly lengthy. The treatment can also be

customised with elements to treat specific concerns such as fine

lines and wrinkles, congested skin or acne. In my case, Janine uses

LED lights to help calm my sensitive skin following the treatment, to

tone down any potential redness and control oil production. Post-

treatment my skin has a healthy glow and feels soft and smooth to

touch and days later I’m still receiving comments about how clear

and bright my skin looks.

Tested by Zoe Moleshead


professionalbeauty.ae treatment news



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Specialized Beauty’s Triple Peel FacialThe lowdown: The facial employs three methods of peeling; enzyme or biological peeling, microdermabrasion or mechanical peeling and chemical or AHA peeling.

PB says: Firstly the therapist takes off my make-up and cleanses the skin. She explains that the treatment will be ideal for my problem skin promoting renewal, lightening, and shrinking enlarged pores. As I have oily skin, the therapist uses Purifying Gel instead of the usual Cleansing Milk for dry skin. The next stage is the toner with a mild exfoliant. The Enzyme Peeling Liquid has bacillus ferment and amylase enzyme to loosen the horny layers of the skin. The therapist then removes this with a dry cotton wool pad to aid manual abrasion. She then proceeds with the mircordermabrasion using the Skin Peeler New Generation Machine which uses Aluminum Oxide Crystals. This encourages mechanical peeling of the dead skin that has been dissolved by the Enzyme Peeling Liquid and Enzyme Peeling Paste. After this process the Peeling Lotion is applied. This is made up of 10 per cent glycolic acid and the therapist explains how this type of acid is very mild and gentle for the skin. It is applied three times in between facial massages. My skin is a little red at the end the treatment so the therapist applys the Calming Hydro Mask and finally the Solar Skin Shield SPF 30 for sun protection (I am advised to stay out of the sun following the treatment). Post treatment, my skin feels immediately radiant and two to three days after my blemishes have vanished and I have an overall even skin tone.Tested by: Nicki Wyatt


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Having tried waxing, threading, shaving, laser hair removal, epilators and depilatory creams, I felt I was the ideal candidate to road test the latest trend in hair removal – body sugaring. Fast becoming as popular as waxing in Australia, sugaring isn’t new but Body Sugaring Australia, soon to be available in the Middle East, has pioneered a new technique “SMOOTHER” that ensures sugaring is up to par with waxing. The brand was formed by creator Kathryn Patterson after her personal struggle with sensitive skin issues. So she decided to create an all-natural, results-driven professional-use, hair removal range with accompanying products. Patterson explains that it’s the world’s first professional system to be free of parabens, silicates, aluminium, DHEA, SLS, mineral oils, artificial colours and fragrances. It is also 100 per cent vegan and not tested on animals. As well as hair removal, the sugar paste can be used for pore clarification, anti-ageing, firming and and exfoliation. The paste can be

Body Sugaring Australia hair removal treatmentused on all areas of the body, it is particularly good for sensitive areas like the bikini and face, and permanent hair reduction can be achieved if the client comes back every two to three weeks during the anagen growth phase of hair removal, for a period of 6-12 months.

PB says: The paste is quite thick and looks edible. With the SMOOTHER technique an applicator is used instead of a gloved hand. The ensures greater hygiene. Some of the hairs on my legs are quite short, too short for waxing, but I was surprised that the paste managed to pick them up. There was virtually no pain during the treatment and hardly any redness after the treatment. This was the true selling point for me, the condition of the skin post-treatment. Not only did I not have the red spots and soreness usually associated with some forms of hair removal, my skin was left exfoliated and silky soft without an ingrown hair in sight. I left seriously impressed!Tested by Fiona Vlemmiks


professionalbeauty.ae treatment news



treatment news

71

Meet the latest products to boost your beauty, nails and spa business

Tools ofthe trade

Thalgo Thalgo’s Ultimate Time Solution Serum is a high performance product that is highly concentrated to fight against dark spots and wrinkles. The hyaluronic acid, macadamia and olive oil extracts effectively treat all visible signs of ageing, leaving the skin glowing, smoother and firmer. Call +971 4 338 27 73

Omorovicza The Blue Diamond skin fitness trio helps restore devitalised skin that has lost its elasticity and firmness. Omorovicza’s exclusive Hydro Mineral Transference delivery system will restore the skin cells and supercharge the skin’s ability to renew. The Blue Diamond Resurfacing Peel is simultaneously lightening, brightening and firming. The Blue Diamond Super Cream strengthens the skin's ability to reverse the ageing process and the Blue Diamond Concentrate restores vibrancy.Call +971 4 379 19 66

Gharieni The spaWave experience has been created to introduce mindfulness, meditation and deep relaxation into treatments. It can be used either as a standalone application or in combination with treatments such as massages and wraps to enhance their effects. The sound therapy sees special music applied through soft acoustic waves with binaural sounds over a 30 or 60 minute period through the use of noise-cancelling stereo headphones or integrated speakers in the headrest.Call +971 4 276 67 34

product news

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Lulu Guinness & Tangle Teezer One is renowned for eye-catching handbags and purses, the other for its ability to detangle and smooth even the knottiest of tresses, but now Lulu Guinness and Tangle Teezer have teamed up to create a limited compact style. Perfect for use on wet or dry hair, the teezer will expertly detangle hair and this limited edition comes complete with a removable cover and Lulu Guinness’ signature stripe and lips. Call +971 55 105 79 93

Novanails This wash off nail polish comes in in 24 trendy shades and is paraben and acetone-free. As the polish can be washed with water, there’s no need for acetone removers. The product is safe for children, as well as women, making it a great retail offer for your salon or spa.Call +971 4 338 27 73

Rahua Body Collection Comprising of a Shower Gel, Body Lotion and Amazon Body Oil, the Rahua Body Collection is 100 per cent natural and uses ingredients that have been ethically and sustainably sourced from the Amazon Rainforest; these include sacha inchi oil, buriti oil, and ungurahua oil. Organic, vegan and gluten-free too, the range is designed to leave skin feeling clean, protected, soft and supple. Call +971 4 374 69 50

product news

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LPG Wellbox Limited Edition LPG has released a chic and stylish special edition of its Wellbox. Designed for use at home, the beauty care device is available in a selection of fab colours ranging from deep blue and evergreen, to citrus, red and nude. The compact portable pod combines LPG’s patented Lipomassage and Endermolift technologies, which helps to stimulate the skin’s surface, restoring its youthful and firmer appearance.Call +971 4 380 41 23

Cindarella Paris Furniture Cindarella Paris, specialists in designing and manufacturing furniture, has expanded its range of items available in the Middle East. Wash units, styling mirrors, hairdressing chairs, display cabinets are available, together with the Headbed, a silicon neck rest for ceramic basins with an ergonomic design and its Glow collection which features Swarovski crystals.Call + 971 56 446 89 66

Mavala The Mavala Oil Seal Dryer is designed to leave nails touch dry within seconds. The nail polish sealer speeds up drying time while also providing nourishment for dry cuticles. It contains a blend of cotton oil to soften and smooth, and antioxidant rich vitamin E to help protect nails.Call +971 4 338 27 73

Essie Essie has expanded its gel colour range with 15 new shades. The latest additions to the collection, which now comprises of 70 colours in total, include a fresh aqua tone called Innocent Side, a deep plum named Lucky Tuxe and a soft neutral called City Jungle. The Essie Gel colour range incorporates Keratin-care technology to keep the nail nourished. Call +971 55 226 19 66

product news

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Éminence Two moisturisers in one pack, this duo comprises mattifying and hydrating solutions. The Green Tea T-Zone Mattifier is a lightweight moisturiser suitable for combination or oily skin. It can help to control breakouts and reduce pore size. The Pomelo Cheek Hydrator is a vitamin-rich hydrating moisturiser for combination, normal and dry skin. It can target dry areas, such as those on the cheeks, boosting moisture levels and smoothing the appearance and texture of skin. Call +971 4 220 60 24

Call us on +971 (0)437 57300 or email [email protected]

TO ADVERTISE:Call us on +971 4 37 57 300

or email [email protected]


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DISTRIBUTORS

Welcome to me! bath experience

Luxuries Manicure & Pedicure Treatments

A revolutionary way of caring for your skin. Join us in what will surely be a changein the way we treat our hands and feet.

PROFESSIONAL LUxURy hAIR CARE RANGE

IS NOW AVAILABLE IN THE UAE.All salon and retail enquiries contact:[email protected]

+971 4 368 7288

Joz [email protected]

www.jozgroup.netPost Box 2544, Dubai, United Arab Emirates

Contact details: Ramona Feraru+971 4 38 04123


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DISTRIBUTORS



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TRAINING

Come Along.Talk to Us.ENROLL.

HairMake-up

BeautyBodySpa

Contact us:+974 44542422/ +974 44542466

Official Sponsor

/TajmeelAcademy

Follow us on:

www.qiba.com.qaEmail:[email protected]


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Don’t Miss...

Diary dates

diary dates

OCTOBER 1-4 COSMETICS BEAUTy hAIRRomexpo Exhibition Centre, Bucharest, Romania Showcasing equipment and products from cosmetic, hair and beauty manufacturers and distributors, this event will also feature competitions, shows and demonstrations from stylists and make-up artists. www.expocosmetics.ro

OCTOBER 5-6 PROFESSIONAL BEAUTy MUMBAI Bombay Exhibition Centre, Mumbai, IndiaProfessional Beauty Mumbai is now in its third year and just keeps on growing. Discover over 300 brands, meet local and international experts and experience exciting beauty seminars. www.professionalbeauty.in

OCTOBER 10-12SALON INTERNATIONALExCel London, United kingdomDevoted to hair, this event combines live stages, on stand demonstrations and seminars, with an exhibition of products, equipment and services.www.hair-beauty.messefrankfurt.com

OCTOBER 11-12 PROFESSIONAL BEAUTy IRELANDRDS Dublin, Dublin, Ireland

Experience first hand the latest trends and products in the beauty, spa, nails and aesthetic industries at Professional Beauty’s Irish show. Alongside free seminars, the event will feature Warpaint (make-up) and nail competitions for both professionals and students to showcase their talent. www.professionalbeauty.co.uk

OCTOBER 19-21BEAUTyWORLD JAPAN WESTIntex Osaka, Osaka, JapanThis exhibition features over 200 exhibitors from the cosmetics, nails and beauty sector. www.beautyworldjapan.com

OCTOBER 22-25kUWAIT hEALTh & BEAUTy ExPOkuwait City, kuwaitDesigned to be the first specialised expo for health and beauty in Kuwait, this event will showcase products and innovations in the areas of cosmetics and beauty products, health and medicine, pharmacy and herbal, organic and natural products.expo2015.arenaadworks.com

OCTOBER 24-26 SALON LOOk MADRID Feria de Madrid, Madrid, SpainNow entering its eighteenth year, Salon Look will focus on innovation and trends in the beauty, hair, cosmetic, make-up and nail sectors, and also include a beauty conference, hair shows and awards.www.ifema.es/salonlook_01/

SEND US YOUR DATESSend us details of any events you are planning via email to Ú [email protected]





made in switzerland

DON’T GOBREAKINGMY HAIR

DON’T GOBREAKINGMY HAIR

SHIELD AGAINST DAMAGE AND

MAINTAIN HAIR HEALTH

DAMAGED HAIR HAIR AFTER TREATMENT






NEW Shades!

CND™ SHELLAC™





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Gharieni Middle-East // The Platinum Tower, Cluster I - No. 2102, Jumeirah Lakes Towers, PO Box 392642, Dubai U.A.E.

+9 71 4 - 2 76 67 34 // Mobile: +9 71 55 952 3412 // [email protected] // www.gharieni.ae

Gharieni Group Germany // +49 28 41 - 88 300 -50 // [email protected] // www.gharieni.com

High-end spa tables, beds and equipment for your spa.

Made in Germany

Documents

Professional Beauty GCC - September 2015