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prof. Ing. Peter Patus, PhD.
Department of Tourism and HospitalityFaculty of EconomyMatej Bel UniversityBanska Bystrica
2013
Review of Situation Analysis
Zvolenská kotlina Region
• Region is located in the valley of river Hron
• Comprises Banská Bystrica- Sliac - Zvolen including their surroundings
• Region is limited by mountains Low Tatras- Great Fatra- Kremnicke hills- Slovenske Rudohorie
Conditions of Tourism Development
Accessibility
•Road transport- highways and motorways in Bratislava direction (approx. 3 h)
•Railway transport- old-fashioned, slow and of low frequency
•Air transport- Sliac airport without regular connection at home and abroad
Natural Conditions• Hiking- above- mentioned mountains• Cycling (road & mountain biking)• Water sports (Hron rafting)• Cross-country skiing (Kremnicke hills, Low
Tatras, Great Fatra)• Alpine skiing (Kremnicke hills, Low Tatras,
Great Fatra)• Spa tourism (Sliac, Kovacova)• Golf (Sliac)
Cultural- historical monuments and events
• Cultural tourism- religious monuments, UNESCO monument in Hronsek, museums and galleries, castles, mining traditions- copper mining, Slovak National Uprising monuments, folklore and region´s traditions, tradition of Radvan fair
Unused potential of the region
• Sliac airport as a mean of foreign visitors transportation
• Missing highway connection from North to South (previous intended connection B-T-B-A: Baltic Sea- Tatras-Balaton-Adriatic Sea)
• geological tourism- Spania Dolina, Stare Hory, Lubietova
• Gastronomy tourism- regional specialities • Decline of spa infrastructure- mostly spa Sliac
• Decline of ski resort Turecka- Krizna
• Missing cable connection between ski resorts Králiky and Skalka
• Missing exhibition site in the region for national and international fairs and exhibitions
• Missing cultural centre of the region for cultural, congress and exhibition events
• Unfinished network of cycling tracks • Recreation nearby important cities- unfinished
leisure and recreation complex in suburban areas of Zvolen and Banska Bystrica
Other problems of tourism development
• Quality of services
• Insufficient destionation marketing (image, destiantion brand)
• Missing tourism development strategy of the region
• Organizational insufficiencies in tourism
• Insufficient number of tourism investments
• Negative business environment in Slovakia