Prof Dr Ahmad Rafi FullCV_2014

Ahmad Rafi’s CV

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CURRICULUM VITAE Last update: 16th May 2014

A. GENERAL Personal Information Name : Prof. Dr. AHMAD RAFI MOHAMED ESHAQ

Current Address : 2nd Floor Chancellory Building

Multimedia University, Cyberjaya 63100 Selangor, MALAYSIA OR Faculty of Creative Multimedia (FCM) Multimedia University, Cyberjaya 63100 Selangor, MALAYSIA

Tel. No. Fax. No. Emails Personal website Google Scholar Linkedin University URL

: : : : : : : :

+603-‐8312 5320 / 5430 / 5539 (FCM) +603-‐8312 5100 / 5554 (FCM) [email protected] or [email protected] http://pesona.mmu.edu.my/~rafi http://ips.mmu.edu.my/index.php?mod=19 http://scholar.google.com.my/citations?user=f5OFOmsAAAAJ&hl=en https://www.linkedin.com/profile/view?id=172420786&authType=name&authToken=dH0Y&pvs=pp http://www.mmu.edu.my

Nationality : Malaysia

Date of Birth : 10th April 1969

Gender : Male

Current Post : Vice President (Academic) & Professor, Multimedia University

Ahmad Rafi’s CV

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Education Background 1977 – 1981 : Bandar Hilir Primary School, Melaka

• Standard 5 Assessment

1982 – 1986 : Muzaffar Syah Secondary School, Melaka • Sijil Rendah Pelajaran (SRP) • Sijil Pelajaran Malaysia (SPM, equivalent to GCE 'O' Level)

1987 – 1990 : Universiti Teknologi Malaysia (UTM) • Diploma in Architecture (Dip. Arch)

1991 – 1998 : University of Strathclyde, Glasgow, United Kingdom

1991 – 1992: 3rd Year Architecture. In 2nd semester offered to 4th Year (final semester) • Year Non-‐Graduating Studies (RIBA Part I)

1992 – 1993: • Master of Science in Computer Aided Building Design (MSc CABD) (by taught)

1993 – 1994: • Bachelor of Architecture (BArch Hons, RIBA PART II)

1994 – 1998: • Doctor of Philosophy (PhD) specialised in

Architectural Animation and Virtual Reality

Award and Recognition 1987 – 1990: Award of Best Designer of the Role and Precedent unit, Architectural Department,

Universiti Teknologi Malaysia (UTM).

First year design project, Shelter was selected for the New Wave Design Exhibition at the Kuala Lumpur City Hall. 2nd and 3rd year design projects were selected for the UTM Graduation Day.

1991 – 1992: The Glasgow Shopping Centre design project was selected for the 92' Graduation

Studies Exhibition at the Collins Gallery, University of Strathclyde, UK. 1993 – 1994: The Panggung Negara: A Malaysian Performing Art Centre, Final year thesis (BArch)

project won 3rd prize of the ASSA Energy Award Competition sponsored by Scottish Power Plc.

2000: Received a travel bursary for Ahmad Rafi M. E. and Karboulonis, P. (2000). The importance of virtual environments in the design of electronic games and their relevance to architecture, Proceedings of the 18th International Conference of Education and Research in Computer Aided Architectural Design in Europe (eCAADe), Weimar, Germany, 22-‐24 June, 181-‐185.

2005: Best paper for Rafi, A., Khairul Anuar, S., Samad, A., Hayati, M. and Mazlan, M.

(2005). Improving spatial ability using a web-‐based virtual environment (WbVE), Proceedings of the International Symposium on Generative CAD Systems (GCAD’04), Carnegie Mellon University, USA. Paper selected for Automation in Construction International Research Journal special issue publication 14(6), 707-‐715.

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2006: Best paper for Izuzi Marlia, K. and Ahmad Rafi, M. E. (2006). Personal knowledge

management in learning: Exploring concept mapping for creative process. Proceedings of Knowledge Management International Conference (KMICE), Kuala Lumpur, 6-‐8 June. Paper selected for Journal of Advancing Information Management, 3(1).

2007 – present: Certificate of Achievement for academic evaluation of 4.50 and above (out of 5.0). 2009: Multimedia University Excellence Academic (Faculty) Staff Award 2009. 2011: Best Paper Award for Rafi, A., Avijit, P., Syazani, S., Keong, C. C., Kamarulzaman, A.

A. and Amar, Z. (2011). Virtual Merdeka: Experiencing augmented reality for social engagement in a network environment. Proceedings of the Annual Conference on Social Computing and Behavioral Modeling (SocialComp 2011), Penang, Malaysia, Mac 14-‐15, pp. Paper selected for International Journal on Computing, 1(3).

2012: Excellence Service Award 2011, Ministry of Information, Communication & Culture,

Malaysia. 2013: Merit Award. Rafi, A., Azhar, S., Mazlan, M., Noraishah, S. and Faisal, A. E-‐Warisan

Senibina (Creative work). International Conference on Informatics and Creative Multimedia (ICICM 2013), Kuala Lumpur, Malaysia, 3-‐6 Sept.

2013: Multimedia Specialist (Professional), Creative Content Industry Guild, Malaysia.

Working Experience June 1990: Technical Assistant at Shaharun 77 Architect, Petaling Jaya, Selangor

Malaysia.

July 1995: Part-‐time Assistant Architect at Campbell and Moris Associates Chartered Architect, Glasgow, UK.

1994 – 1998: Tutor in Universiti Teknologi Malaysia (UTM), Johor, Malaysia.

July 1998: Lecturer in Multimedia University (MMU), Cyberjaya, Malaysia. Oct. 1998: Promoted to Associate Dean, Faculty of Creative Multimedia &

Head, Centre of Excellence (R&D), Multimedia University

June 01 – Aug. 06: Director, MMU Creativista Sdn. Bhd. (formerly known as Lensa MMU JV Sdn. Bhd.) Multimedia University.

Oct. 03 – Sept. 05: Board of Director, Institut Infotech Mara Sdn. Bhd. (MARA). June 00 – July 06: Dean, Faculty of Creative Multimedia, Multimedia University.

Aug. 06 – July 08: Senior Lecturer, Faculty of Creative Multimedia, Multimedia University.

Aug. 08 – Dec 09: Director R&D Collaborations Multimedia University &

Associate Professor, Faculty of Creative Multimedia, Multimedia University.

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2010 – June 2012: Associate Professor, Faculty of Creative Multimedia, Multimedia University. Aug. 2010 – July 2012: Professor & Deputy Rector of Academic Affairs,

National Academy of Arts, Culture & Heritage (ASWARA) A University under The Ministry of Information, Communication & Culture, Malaysia

Aug. 2011 – Dec. 2011: Acting Rector

National Academy of Arts, Culture & Heritage (ASWARA) A University under The Ministry of Information, Communication & Culture, Malaysia

July 2012 – present: Professor, Faculty of Creative Multimedia, Multimedia University. Dec. 2012 – Nov. 2013: Board Member, National Academy of Arts, Culture and Heritage (ASWARA). Mac. 2013 – May 2014: Dean, Institute for Postgraduate Studies, Multimedia University. 2014 – 2017: Deputy Chairman 2 (Council Member), Creative Content Industry Guild,

Malaysia. May 2014 – present: Vice President (Academic), Multimedia University.

Expertise Virtual reality, architectural visualisation, animation, educational technology, multimedia

B. PUBLICATION

Book and Chapter in Book 1. Rafi, A. (2004) (Ed). Mind Storm: Cream of the Crop (55 p.). Malaysia: Faculty of Creative

Multimedia Publication. 2. Ahmad Rafi, M. E., Mohammad Radzi, H., Badrolhisham, H., Azhar, S., Khairul Hazrin, H., Khong,

C. W., Mohd Rozi, A., Fauzan, M. and Juraya, D. (2005). In Ahmad Rafi, M. E., Mohammad Radzi (Eds.), Creative Pixels (55 p.). Malaysia: Faculty of Creative Multimedia Publication.

3. Rafi, A. (2001). Design creativity in emerging technologies (keynote). In Von, H., Stocker, G. and

Schopf, C. (Eds.), Takeover: Who’s doing art of tomorrow (pp. 41-‐54), New York: SpringerWein. 4. Rafi, A. (2001). Design computing: A new challenge for creative synergy. In Saito, N. (Ed.),

Creative digital media: Its impact on the new century (pp. 132-‐136), Japan: Keio University Press.

5. Hanafizan, H. and Rafi, A. (2001). The design framework for the edutainment environment. In

Behesti, R. (Ed), Advances in Design Sciences and Technology (pp. 81-‐90), France: Europia Productions.

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6. Rafi, A. (2005). Information and communication technology (ICT) and intelligent cities: A Malaysian experience. In Mao-‐Lin, C. (Ed.), CAAD talk 4: Insights of digital cities (pp. 229-‐248), Taipei, Taiwan: Archidata.

7. Ahmad Rafi, M. E., Mohd Izani, Z. A., Avijit, P. and Aishah, A. R. (2008). Lighting simulation in a

virtual environment. In Thwaites, H., Woods, P., Neo, T. K., Weng, K. C., Khairul, H. H. and Fauzan, M. (Eds.), Faculty of Creative Multimedia Monograph 2007 (113 p., pp 8-‐9). Malaysia: Faculty of Creative Multimedia Publication.

8. Ahmad Rafi, M. E. (2008). Palette of Wonders (POW): An experiment of Multimedia Design

Platform. In Thwaites, H., Woods, P., Neo, T. K., Weng, K. C., Khairul, H. H. and Fauzan, M. (Eds.), Faculty of Creative Multimedia Monograph 2007 (113 p., pp 10-‐11). Malaysia: Faculty of Creative Multimedia Publication.

9. Elyna, A. S. and Ahmad Rafi, M. E. (2008). E-‐gallery at a glance. In Thwaites, H., Woods, P., Neo,

T. K., Weng, K. C., Khairul, H. H. and Fauzan, M. (Eds.), Faculty of Creative Multimedia Monograph 2007 (113 p., pp 38-‐39). Malaysia: Faculty of Creative Multimedia Publication.

10. Rafi, A. and Khairulanuar, S. (2010). Impact of spatial ability training in desktop virtual

environment. In Mukerji, S. and Tripathi, P. (Eds.), Cases on transnational learning and technologically enabled environments (pp. 158-‐ 179), New York, USA: IGI Global Publication.

11. Rafi, A. and Fazidin, M. J. (2010). Heritage ReVision (pp. 1-‐28) VR Showcase 2010 Publication,

Malaysia. 12. Rafi, A. et al. (2014). Virtual heritage: Experiencing traditional Malay Muslim architecture in

virtual environment (pp. 1-‐264), Malaysia: National Heritage Foundation, Malaysia Publication (article in press).

Refereed Journal 1. Ahmad Rafi, M.E., Karboulonis, P., Fazidin, J. and Badrolhisham, H. (2003). Virtual environments

in architecture and planning design: 4 possible approaches. The International Journal of Design Computing, 5. [non-‐ISI indexed]

2. Rizal, H. and Ahmad Rafi, M. E. (2003). The impact of Internet enabled computer aided design

(iCAD). Automation in Construction International Research Journal, 12(5), 509-‐513. [ISI indexed] 3. Ahmad Rafi, M. E. and Karboulonis, P. (2003). Design considerations for the design of an

advanced VR interface for knowledge management and its relevance to CAD. Automation in Construction International Research Journal, 12(5), 501-‐507. [ISI indexed]

4. Ahmad Rafi, M. E. (2003). Redefining content. Automation in Construction International Research

Journal, 12(5), 465-‐466. [ISI indexed] 5. Neo. M, Neo T. K., Rafi, M. E. (2004). Designing interactive multimedia curricula to enhance

teaching and learning in the Malaysia classroom – from teacher-‐led to student-‐centred experiences. The International Journal of Instructional Media, 34(1), 51-‐59. [non-‐ISI indexed]

6. Rafi, A., Khairul Anuar, S., Samad, A., Hayati, M. and Mazlan, M. (2005). Improving spatial ability

using a web-‐based virtual environment (WbVE). Automation in Construction International Research Journal, 14(6), 707-‐715. [ISI indexed]

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7. Rafi, A., Mohd Izani, Z. A. and Tinauli, M. (2005). High dynamic range image (HDRI) rendering: A technique for architectural pre-‐visualization. International Journal of Design Excellence, 1(1), 72-‐78. [non indexed]

8. Rafi, A., Khairul Anuar, S. and Azniah, I. (2006). On improving spatial ability through computer-‐

mediated engineering drawing instruction. Journal of Educational Technology and Society, 9(3), 149-‐159. [ISI indexed]

9. Izuzi Marlia, K. and Ahmad Rafi, M. E. (2006). Personal knowledge management in learning:

exploring concept mapping for creative process. Journal of Advancing Information Management, 3(1). [non indexed]

10. Rafi, A. and Khairul Anuar, S. (2007). The relationship of spatial experience, previous

mathematics achievement and gender with perceived ability in learning engineering drawing. Journal of Technology Education, 18(2), 52-‐66. [ISI indexed]

11. Mondi, M, Woods, P. and Rafi, A. (2007). Students’ ‘Uses and Gratification Expectancy’

conceptual framework for e-‐learning resources. Asia Pacific Education Review, 8(2), 435-‐449. [ISI indexed]

12. Rafi, A. Khairul Anuar, S. and Che Soh, S. (2008) Training in spatial visualisation: The effects of

training method and gender. Journal of Educational Technology and Society, 11(3), 127-‐140. [ISI indexed]

13. Mondi, M, Woods, P. and Rafi, A. (2008). A ‘Uses and Gratification Expectancy Model’ to predict

students’ ‘Perceived e-‐Learning Experience’. Journal of Educational Technology and Society, 11(2), 241-‐261. [ISI indexed]

14. Rafi, A. (2008). Motion capture and computer arts. International Journal of Arts and Technology,

1(1), 1-‐12. [non ISI indexed] 15. Rafi, A. and Khairul Anuar, S. (2009). Practising mental rotation using interactive desktop mental

rotation trainer (iDeMRT). British Journal of Educational Technology, 40(9), 889-‐900. [ISI indexed] 16. Choo, K. A., Rafi, A., Khairul Anuar, S. and Guru, B. K. (2009). An evaluation of a constructivist

online collaborative learning activity: A case study on Geometry. Turkish Online Journal of Educational Technology, 8(1), 15-‐25. [ISI indexed]

17. Rafi, A. and Khairulanuar, S. (2010). Training in technologically enabled environments: Do training

method and gender matter? Journal of Cases on Information Technology, 12(3), 90-‐99 [ISI indexed]

18. Samsudin, K., Rafi, A. and Hanif, A. S. (2011). Training in mental rotation and spatial visualization

and its impact on orthographic drawing performance. Journal of Educational Technology and Society, 14(1), 179-‐186. [ISI indexed]

19. Rafi, A., Avijit, P., Syazani, S., Keong, C. C., Kamarulzaman, A. A. and Amar, Z. (2011). Experiencing

augmented reality for social engagement in a network environment. International Journal on Computing, 1(3), 111-‐115. [Scopus indexed]

20. Rafi, A. (2013). Digital Animation Curriculum: MMU Experience. SKRIN Journal, (article in press).

[non-‐ISI indexed]

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Proceedings International Refereed Proceedings 1. Ahmad Rafi M. E. (1999). Visualisation of Design Using Animation for Virtual Prototyping.

Proceedings of the 17th International Conference of Education and Research in Computer Aided Architectural Design in Europe (eCAADe), Liverpool, UK, 15-‐17 September, 519-‐525.

2. Rafi, A. (2000). Content creation in Malaysian animation (keynote). Proceedings of the

International Conference of Animation Fiesta, Singapore, 35-‐38. 3. Ahmad Rafi M. E. and Karboulonis, P. (2000). The importance of virtual environments in the

design of electronic games and their relevance to architecture. Proceedings of the 18th International Conference of Education and Research in Computer Aided Architectural Design in Europe (eCAADe), Weimar, Germany, 22-‐24 June, 181-‐185.

4. Ahmad Rafi M. E. and Karboulonis, P. (2000). The re-‐convergence of art and science: a vehicle for

creativity. Proceedings of the 5th International Conference on Computer Aided Architectural Design Research in Asia (CAADRIA), Singapore 18-‐19 May, 491-‐500.

5. Hanafizan, H. and Rafi, A. (2001). The design framework for the edutainment environment.

Proceedings of the 8th EuropIA International Conference (EIA8), Delft, The Netherlands, 25-‐27 April, 81-‐90.

6. Mohamad Izani, Z. A., Rafi, A. and Hanafizan, H. (2001). An approach to multimedia presentation

on storytelling of Malay folklore. Proceedings of Multimedia Technology and Applications Conference, Irvine, USA, 7-‐9 November, 6-‐14.

7. Ahmad Rafi, M. E. and Mohd Fazidin, J. (2001). Army war game simulation (AWAS) system:

Utilising architectural knowledge in virtual environments. Proceedings of the 6th International Conference on Computer Aided Architectural Design Research in Asia (CAADRIA), Sydney, Australia, 19-‐21 April, 435-‐438.

8. Ahmad Rafi, M. E. and Mohd Fazidin, J. (2001). Creating a city administration system (CAS) using

virtual reality in an immersive collaborative environment (ICE). Proceedings of the 19th International Conference of Education and Research in Computer Aided Architectural Design in Europe (eCAADe), Helsinki, Finland, 29-‐31 August, 449-‐453.

9. Ahmad Rafi, M. E. and Karboulonis, P. (2002). The role of advanced VR interfaces in knowledge

management and their relevance to CAD. Proceedings of the 7th International Conference on Computer Aided Architectural Design Research in Asia (CAADRIA), Cyberjaya, Malaysia, 18–20 April, 277-‐284.

10. Ahmad Rafi, M. E., Che Zulkhairi, A. and Karboulonis, P. (2002). Interactive storytelling and its

role in the design process. Proceedings of the 7th International Conference on Computer Aided Architectural Design Research in Asia (CAADRIA), Cyberjaya, Malaysia, 18–20 April, 151-‐158.

11. Mohamad Izani, Z. A., Anthasha, S. N. and Rafi, A. (2002). Motion capture and industry: A study

on practicality, selection factors and decisions. Proceedings of the International Conference on Imaging Science, Systems and Technology and Applications Conference, Las Vegas, Nevada, USA, 425-‐430.

12. Lim, C. K., Sen, R.N., Ahmad Rafi, M. E. (2002). Ergonomic and architectural designs development

to improve residential low-‐cost housing in Malaysia. The Third International Cyberspace Conference on Ergonomics (CybErg 2002) [CD-‐ROM], South Africa.

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13. Rafi, A. (2002). Creative multimedia: The commodity of the 21st century. Proceedings of the 5th International Conference of Generative Art (GA2002), Milan, Italy, 11-‐13 December, 31-‐37.

14. Rizal, H. and Ahmad Rafi, M. E. (2002). The impact of Internet enabled computer aided design

(iCAD) in construction industry. Proceedings of the 7th International Conference on Computer Aided Architectural Design Research in Asia (CAADRIA), Cyberjaya, Malaysia, 18–20 April, 85-‐92.

15. Sharji, E. A., Hussain, H. and Ahmad, R. E. (2002). Electronic gallery: Case study of a new design

approach in Malaysia. Proceedings of the 20th International Conference of Education and Research in Computer Aided Architectural Design in Europe (eCAADe), Warsaw, Poland, 18-‐20 September, 370-‐373.

16. Neo M., Neo K., and Ahmad Rafi, M. E. (2003). Integrating multimedia technology into the

Malaysian classroom: From teacher-‐led to student-‐centred experiences. Proceedings of the 3rd International Conference on Technology and Teaching and Learning in Higher Education, Heidelberg, Germany, July 14-‐16, 217-‐221.

17. Rafi, A. and Fazidin, J. (2003). City administration system (CAS): Flood Crisis Management.

Proceedings of the 9th EuropIA International Conference (EIA9), Istanbul, Turkey, 8-‐10 October, 47-‐52.

18. Rafi, A. (2003). Motion capture: Animation alternative for creative exploration. Proceedings of

the 9th EuropIA International Conference (EIA9), Istanbul, Turkey, 8-‐10 October, 119-‐124. 19. Rafi, A. (2003). Designing sound to reinforce architectural visualisation. Proceedings of the 9th

EuropIA International Conference (EIA9), Istanbul, Turkey, 8-‐10 October, 113-‐118. 20. Rafi, A. (2003). I-‐Putra.com: The soft city of Putrajaya. Proceedings of the 8th International

Conference on Computer Aided Architectural Design Research in Asia (CAADRIA), Bangkok, Thailand, 18-‐20 October, 225-‐236.

21. Mohamed Rashid, E., Malsiah, H. and Rafi, A. (2003). Learning basic principles of fire regulations.

Proceedings of the 8th International Conference on Computer Aided Architectural Design Research in Asia (CAADRIA), Bangkok, Thailand, 18-‐20 October, 771-‐785.

22. Bala, S. Vijayan, P. and Rafi, A. (2003). Service quality evaluation of Internet banking in Malaysia.

Proceedings of the International Banking Conference, Prato, Italy, 9-‐10 September. 23. Neo, M. and Rafi, A. (2004). Contructivist-‐based learning on the web: A Malaysian experience.

The IASTED International Conference on Web-‐Based Education (WBE2004), Innsbruck, Austria, 16–18 February, 326-‐331.

24. Neo, T. K., Neo, M. and Rafi, A. (2004). Teaching and learning: A multimedia-‐mediated problem-‐

based learning approach. Proceedings of the Lifelong Learning Conference, Australia, 13-‐16 June, 258-‐264.

25. Rafi, A., Nam, T. H. and Woo, K. J. (2004). I-‐Browser: A real-‐time digital content display using VR

technology. Proceedings of the 7th International Conference on Design and Decision Support Systems in Architecture and Urban Planning (DDSS), De Ruwenberg, Sint-‐Michielsgestel, The Netherlands, 2-‐5 July, 177-‐191.

26. Norbayah, M. S., Rafi, A. and Mohd Tajalli, A. (2004). Non-‐linear storytelling: A vehicle for

creativity. Proceedings of the International Conference on Computer Graphics, Imaging and Visualization (CGIV04), Penang, Malaysia, 27-‐29 July, 32-‐36.

27. Mohd Izani, Z. A., Ahmad Rafi, M. E., Aishah, R., Norzaiha, N. and Mohd Nazri, Z. (2004). A study

on practical approach of using motion capture and key-‐frame animation techniques. Proceedings

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of the 8th International Conference on Information Visualisation (IV04), London, UK, 14-‐16 July, 849-‐852.

28. Rafi, A., Mohd Izani, Z. A., and Tinauli, M. (2004). High dynamic range image (HDRI) rendering: A

technique for architectural pre-‐visualization. Proceedings of the International Conference on Environmental Design for Living Excellence (eDesign2004), Kuala Lumpur, Malaysia 13-‐14 December.

29. Mohd Izani, Z. A., Ahmad Rafi, M. E., Norzaiha, N. and Mastura, Y. (2004). Teaching computer

animation through e-‐learning approach. Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications, Chesapeake, US, 1(2004), 3235-‐3242.

30. Rafi, A. Mohd Izani, Z. A., Tinauli, M. (2005). A comparative study on photorealistic rendering

methods for architectural visualisation. Proceedings of the 23rd International Conference of Education and Research in Computer Aided Architectural Design in Europe (eCAADe), Lisbon, Portugal, 21-‐24 September, 349-‐356.

31. Natalya Shamsuar, R. and Rafi, A. (2005). Multimedia usage in learning objects: A review on

evaluation rubrics. ASEAN Seminar on E-‐Learning [CD-‐ROM], Selangor, Malaysia, 9 December. 32. Amir Sarji, E., Eshaq, A. R. (2005). Electronic gallery as a generative space towards the

contribution to art and design students and the learning environment. Proceedings of the 8th International Conference of Generative Art (GA2005), Milan, Italy, 15-‐17 December.

33. Izuzi Marlia, K., Woods, P. and Rafi, A. (2006). Knowledge externalisation using concept mapping.

Proceedings of the International Conference of Knowledge Management in Institutes of Highler Learning, Bangkok, Thailand, 21-‐23 February.

34. Aishah A. R., Mohd Izani Z. A., and Rafi, A. (2006). Comparison of high dynamic range images

(HDRI) rendering technique with normal rendering for integrating 3D architectural model into 2D local environment. Proceedings of the 4th International Conference on Computer Science and Information Technology, Amman, Jordan, April 5-‐7, 1, 271-‐280.

35. Sharji, E. A. and Rafi, A. (2006). The significant role of an electronic gallery to the education

experience and learning environment. Proceedings of the 2nd International Conference of the Arab Society for Computer Aided Architectural Design (ASCAAD), Sharjah, United Arab Emirates, 25-‐27 April, 16-‐25.

36. Rafi, A. (2006). ILUDS: An interactive land use database system for intelligent cities. Proceedings

of the 24th International Conference of Education and Research in Computer Aided Architectural Design in Europe (eCAADe), Volos, Greece, 6-‐8 September, 276-‐279.

37. Rafi, A., Mohd Izani, Z. A., Avijit, P., and Aishah, A. R. (2006). Simulation of architectural lighting in

a virtual environment: A case study on real and fake high dynamic range images (HDRI). Proceedings of the 24th International Conference of Education and Research in Computer Aided Architectural Design in Europe (eCAADe), Volos, Greece, 6-‐8 September, 566-‐572.

38. Norbayah M. S., Rafi, A., and Radha Krishna, R. S. V. (2006). A study on edutainment framework

for M-‐learning. Proceedings of the International Symposium on Communications and Information Technologies (ISCIT), Bangkok, Thailand, Oct 18-‐20, 965-‐969.

39. Izuzi, K., Rafi, A. and Woods, P. (2007). Concept mapping for knowledge transfer in conceptual

design. Proceedings of the 2nd International Conference on Interactive Mobile and Computer Aided Learning, Amman, Jordan 18-‐20 April.

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40. Rafi, A., Tinauli, M. and Mohd Izani, Z. A. (2007). High dynamic range images: Evolution, applications and suggested processes. Proceedings of the 11th International Conference on Information Visualization (IV07), ETH Zurich, Switzerland, 4-‐6 July, 877-‐882.

41. Jong, S. J., Soon, E. H. and Rafi, A. (2007). Exploring motion sequence of virtual characters:

Experimenting motion-‐capture variables. Proceedings of the 2nd International Conference on Geometric Modelling and Imaging (GMAI 07), ETH Zurich, Switzerland, 4-‐6 July, 91-‐96.

42. Rafi. A. and Ruzaimi. M. R. (2007). Visual impact analysis (VIA): A review on theoretical

frameworks for urban landscape. Proceedings of the 3rd International Conference of the Arab Society for Computer Aided Architectural Design (ASCAAD), Bibliotheca Alexandria, Alexandria Egypt, 26-‐28 November, 87-‐94

43. Elyna, A. S., Rafi. A. and Ruzaimi. M. R. (2007). Preparing a multimedia-‐based gallery for institute

of higher learning: A case study of Malaysian experience. Proceedings of the 3rd International Conference of the Arab Society for Computer Aided Architectural Design (ASCAAD), Bibliotheca Alexandria, Alexandria Egypt, 26-‐28 November.

44. Rafi, A., Mastura, Y., Mazlan, M. and Halim, A. (2008). Virtual reality as a design education: A

Malaysian experience. Proceedings of the 13th International Conference on Computer Aided Architectural Design Research in Asia (CAADRIA), Chiang Mai, Thailand, 9–11 April, 445-‐451.

45. Rafi. A. and Ruzaimi. M. R. (2008). Visual impact assessment (VIA): A discussion on computer-‐

based methodologies used for urban streetscapes. Proceedings of the International Conference on Environmental Research and Technology (ICERT 08), Penang, Malaysia, 28-‐30 May, 664-‐668.

46. Rafi, A., Fauzan, M. and Radzi, H. (2008). Interpreting traditional Malay shadow play spaces in

multimedia environment. Proceedings of the 26th International Conference of Education and Research in Computer Aided Architectural Design in Europe (eCAADe), Antwerp, Belgium, 16-‐19 September, 921-‐926.

47. Puaneswaran, R. and Rafi, A. (2008). Experiential design of space in virtual environment: Cubism

as an art application. Proceedings of the 26th International Conference of Education and Research in Computer Aided Architectural Design in Europe (eCAADe), Antwerp, Belgium, 16-‐19 September, 383-‐387.

48. Rafi, A., Ruzaimi, M. R. and Woods, P. (2009). Human perception of visualization tools used for

visual impact assessment. Proceedings of the 4th International Conference of the Arab Society for Computer Aided Architectural Design (ASCAAD), Manama, Bahrain, 11-‐12 May, 29-‐36.

49. Rafi, A., Avijit, P. Noraishah, S., Nazri, M., Izani, M. and Aishah, R. (2009). Techniques on heritage

preservation using lighting computation in virtual environment. Proceedings of the 13th International Conference of CAAD Futures 09, Montreal, Canada, 17-‐19 June, 95-‐104.

50. Ah-‐Choo, K., Rafi, A., Sinn-‐Hoon, T. and Samsudin, K. A. (2009). Pedagogical guide for geometry

education: A case study in Malaysia. Proceedings of the 3rd International Conference on Science and Mathematics Education (CoSMEd) 2009, Universiti Sains Malaysia, Penang, Malaysia, 10-‐12 November, 329-‐335.

51. Norbayah, M. S., Norazah, M. S., Rafi, M. E. and Koo, A. C. (2010). Using mobile device for

learning: Students’ Perspective. Proceedings of the 5th International Conference on e-‐Learning, Universiti Sains Malaysia, Penang, Malaysia, 12-‐13 July, pp. 291-‐299.

52. Rafi, A., Azhar, S., Avijit, P., Noraishah, S., Jun, Y., Radzi, H. and Mazlan, M. (2010). Modelling

Optimization for real-‐time virtual heritage visualization content: A research on e-‐Warisan SENIBINA. Proceedings of the 4th International Symposium on Information Technology, Kuala Lumpur, June 15-‐17, pp. 88-‐94.

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53. Rafi, A., Azhar, S., Avijit, P., Reza, M., Faisal, A., and Gatya, P. (2010). e-‐Warisan SENIBINA:

Towards a collaborative architectural virtual heritage experience. Proceedings of the 28th International Conference of Education and Research in Computer Aided Architectural Design in Europe (eCAADe), ETH Zurich, Switzerland, September 15-‐18, pp. 602-‐609.

54. Rafi, A., and Ruzaimi, M. R. (2010). Visual perception and visualization tools for visual impact

assessment (VIA) on urban streetscape. Proceedings of the 28th International Conference of Education and Research in Computer Aided Architectural Design in Europe (eCAADe), ETH Zurich, Switzerland, September 15-‐18, pp. 419-‐425.

55. Izani, M., Bridges, A., Grant, P., Razak, A. and Rafi, A. (2010). 3D modeling of the A Famosa

Fortress in Melaka, Malaysia. Proceedings of the 3rd International Euro-‐Mediterranean Conference (EuroMed 2010), Lemesos, Cyprus, November 8-‐13, pp. 373-‐380.

56. Rafi, A. (2010). Malaysian Content Development: An Overview (keynote). ASEAN-‐Japan Forum on

the Development of Content Industry: Fusion of Pop Cultures, Singapore, 11-‐14 November. 57. Rafi, A., Avijit, P., Syazani, S., Keong, C. C., Kamarulzaman, A. A. and Amar, Z. (2011). Virtual

Merdeka: Experiencing augmented reality for social engagement in a network environment. Proceedings of the Annual Conference on Social Computing and Behavioral Modeling (SocialComp 2011), Penang, Malaysia, Mac 14-‐15.

58. Rafi, A., Azhar, S., Yun, Y., Dita, O. and Aliff, A. (2011). Knowledge System for Architectural Virtual

Heritage: e-‐Warisan SENIBINA experience. Proceedings of the 13th International Conference on Advances in Design Sciences and Technology, Rome, Italy, 8 -‐10 June, pp. 261-‐270.

59. Rafi, A., Azhar, S., Avijit, P., Reza, M., Gatya, P., Alireza, R. and Suraya, M. (2011). Texturing for

architectural virtual heritage in real-‐time environment: e-‐Warisan Senibina experience. Proceedings of the International Conference on Applied and Creative Arts (ICACA 2011), Universiti Malaysia Sarawak, Sarawak, Malaysia, July 6-‐7, pp. 140-‐149.

60. Daraghma, A., Rafi. A. and Woods, P. (2011). Evaluating the use of 3D computer visualization to

support user’s participation in architectural design process. Proceedings of the International Conference on Applied and Creative Arts (ICACA 2011), Universiti Malaysia Sarawak, Sarawak, Malaysia , July 6-‐7, pp. 150-‐155.

61. Ghani, I., Rafi, A., Woods, P. and Salleh, A. G. (2012). Sense of place in virtual heritage

environment: A Review. Proceedings of the 6th International Conference of the Arab Society for Computer Aided Architectural Design (ASCAAD), The Kingdom University, Manama, Bahrain, 21-‐23 Feb., pp. 181-‐189.

62. Ghani, I., Rafi, A., Woods, P. (2013). Modelling place elements in virtual heritage environment.

Proceedings of the International Conference on Informatics and Creative Multimedia (ICICM 2013), Kuala Lumpur, Malaysia, 3-‐6 Sept., pp. 186-‐190.

Local and Regional Refereed Proceedings 1. Ahmad Rafi, M. E. (2002). The future of Malaysian digital animation: An observation (keynote).

Proceedings of the Malaysian Film Industry Symposium, University of Malaya, 30-‐31 October. 2. Ahmad Rafi, M. E. (2003). Changing the boundaries of Islam through creative multimedia

(keynote). Seminar Memahami Agama Islam Melalui Tekno-‐daei, IKIM, Kuala Lumpur, Malaysia, 25 February.

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3. Mohd Izani, Z. A., Aishah, A. R., Rafi, A. and Norzaiha, N. (2003). Keyframe animation and motion capture for creating animation: A survey and perception from industry people. Student Conference on Research and Development (SCOReD), Putrajaya, Malaysia [CD-‐ROM], 25-‐26 August.

4. Mohd Izani, Z. A., Aishah, A. R., Rafi, A. and Norzaiha, N. (2003). Analysis of keyframe animation

and motion capture case studies. Student Conference on Research and Development (SCOReD) [CD-‐ROM], Putrajaya, Malaysia, 25-‐26 August.

5. Mohd Izani, Z. A., Rafi, A., Mustafa, M., Aishah, A. R. and Norzaiha, N. (2003). An experimental

approach in preserving Malay folklore in digital 3D animation. National Conference on Information and Communication Technology [CD-‐ROM], Kuala Lumpur, Malaysia, 21-‐22 October.

6. Rafi, A. (2004). I-‐Browser: A real-‐time digital content display using VR technology (keynote).

Tourism Malaysia Photo Festival Forum 2004, Malaysian Tourism Centre, Kuala Lumpur, Malaysia, 16 September.

7. Rafi, A. (2004). Malaysian digital animation: An observation (keynote). Seminar on Animation

Industry, National Art Gallery, Kuala Lumpur, Malaysia, 14 December. 8. Natalya Shamsuar, R. and Rafi, A. (2005). Creating killer websites: Inspirations and practices of

the new media designers (keynote) [CD-‐ROM]. Proceedings of the State Public Service ICT Conference: Sarawak ICT Week 2005, Hilton Hotel Sarawak, 22 September.

9. Koo, A. C., Lee, C. S., Ling, S. W. and Ahmad Rafi, M. E. (2007). A study on information and

communication technology experiences and digital divide among teachers and students in secondary schools. Kolokium Penyelidikan 2007, University Kebangsaan Malaysia, Bangi, Malaysia, 8 February.

10. Rafi, A. (2008). Digital animation curriculum: A Multimedia University experience. A Seminar on

Planning Development of Animation Education in Malaysia (keynote), ASWARA, Kuala Lumpur, 21-‐22 January.

11. Rafi, A. (2010). Content Industry from the Academic Perspective (keynote). Bengkel

Memertabatkan Peranan Kerjasama dan Sinergi Jabatan/Agensi dibawah KPKK Memacu Industri Kandungan, Bangi Equatorial Hotel, Selangor, 26-‐28 November.

12. Rafi, A. (2012). Malaysian Content Development: Issues and Challenges (keynote). Program

Jelajah Kreatif Negeri Sabah, Ministry of Information, Communication & Culture, Malaysia, Mini Teater Yayasan Sabah, 24 November.

Article, Magazine and Interview 1. Rafi, A. (2000). Innovative in Design Creativity. In I-‐Berhad (Ed.) A News Bulletin, No. 2

2. Rafi, A. (2000, October 23). Creative Multimedia. In Habshah (interviewer) Jendela Pagi

Programme: RTM, Studio 2, Kuala Lumpur. 3. Rafi, A. (2001, July 31). Animation Wizards: Lights, camera, MMU!. In Army, S. (Ed.) The New

Straits Times Newspaper, 5-‐6. 4. Rafi, A. (2001, October 31). POV terima kontrak siri katun TV German. In Hizral, T. (Ed.) Berita

Komputer: Berita Harian Newspaper, 6.

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5. Rafi, A. (2004, November). Virtual Reality: What will we think next? In Noryani, I. (Ed.) My MultiMedia Magazines, 32-‐35.

6. Rafi, A. (2004, October). Creative force: Exploring possibilities in creative multimedia. In Hariati,

A. (Ed.) Education Section: Star newspaper, 1, 10-‐11. 7. Rafi, A. (2005, March). The need for multimedia specialists. In Michele, L. (Ed.) Courses Now: Art,

design and mass communication. 4 (05), 22-‐23.

Others Creative Work 1. Rafi, A., Azhar, S., Mazlan, M., Noraishah, S. and Faisal, A. (2013). E-‐Warisan Senibina (Creative

work). Proceedings of the International Conference on Informatics and Creative Multimedia (ICICM 2013), Kuala Lumpur, Malaysia, 3-‐6 Sept.

C. RESEARCH AND DEVELOPMENT Grant International 1. 2008-‐2010 (Role: Overseas Team Leader -‐ Malaysia): Three-‐dimensional computer modelling as

an aid to urban design and cultural heritage development. PMI 2 Connect – Research Co-‐operation Award (British Council): GBP 17993 (RM 113356, 1 GBP = RM 6.3) (UK Team leader: Prof. Dr. Alan Bridges, University of Strathclyde, Glasgow, UK)

National 1. 2003-‐2007 (Role: Project Leader): Utilising a real/fake radiosity and HDRI rendering method for

local culture content. IRPA (04-‐99-‐01-‐0060 EA056) Research Grant, Ministry of Science, Technology and Innovation (MOSTI), (RM 163000)

2. 2007-‐2009 (Role: Project Leader): Heritage preservation in virtual environment using realistic

lighting computation. Science Fund (01-‐02-‐01-‐SF0067), Ministry of Science, Technology and Innovation (MOSTI), (RM 89600)

3. 2009-‐2011 (Role: Project leader): e-‐Warisan SENIBINA. Submitted via MMU Creativista Sdn

Bhd, E-‐Content Fund (EC090328), Ministry of Science, Technology and Innovation (MOSTI), (RM1.5 million)

4. 2013-‐2014 (Role: Project Leader-‐MMU collaborator): Technology-‐enhanced in Teaching Pre-‐

University Science. Universiti Malaya Research Collaboration Program (PRPUM) (RM60800) 5. 2014-‐2016 (Role: Project Supervisor): LogiccaMagic: The Journey of Awang. Magicca Fund,

Malaysian Communications and Multimedia Commission (MCMC) (RM145,000)

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University 1. 1999 (Role: Researcher & Project Leader): Using human as an input device to capture motion in

a collaborative animation and production environment. Telekom Malaysia Research Grant, (RM1.3 million)

2. 2000 (Role: Project Leader): Edutainment development: a theoretical framework for development of math game. Multimedia University Research Grant, (RM20000)

3. 2001 (Role: Project Leader): Putrajaya simulation 1. Multimedia University Research Grant,

(RM45000) 4. 2002 (Role: Project Leader): Putrajaya simulation 2. Multimedia University Research Grant,

(RM45000)

Project and Consultancy Education-‐based (international) 1. 2001-‐2006: National Electronic Media Institute of South Africa (NEMISA): South Africa

(Diploma in Creative Multimedia) (project leader/lead consultant): Total RM3.25 million. 2. 2004: Sudan Digital Video Training 1 (project leader/lead consultant) in collaboration with

MMUCV Sdn. Bhd. (RM169000) 3. 2005: Sudan Digital Video Training 2 (project leader/lead consultant) in collaboration with

MMUCV Sdn. Bhd. (RM170500)

Education-‐based (national) 1. 2004: Ministry of Education (MoE) Digital Video Training (project leader/lead consultant)

(RM41500), April – June. 2. 2005: Perak entrepreneur and skill development centre – PESDC Training 1 (project leader)

(RM140000), Feb – July. 3. 2006: Perak entrepreneur and skill development centre – PESDC Training 2 (project leader)

(RM77000), June – Sept. R&D-‐based (national) 1. 2000: Pejabat Daerah Gombak (Sukan Sukses) animation clips (project leader), (RM60000), 2

months. 2. 2002: Kongress Pendidikan Melayu (project leader), (RM26000), Aug. – Sept. 3. 2000-‐2001: I-‐Putra Simulation (i.putra.com.my) (project leader), (RM94000), April 2000 – Jan

2001. 4. 2003: Sg. Golok Rivermouth Development (web and corporate video) (project leader),

(RM82000), Jan. – Nov.

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5. 2003: Sg. Golok Rivermouth Museum Content Development (Tengku Anis Gallery) (project leader), (RM36000), 7 months

6. 2003: Fixed-‐line SMS TV Commercial for Telekom Malaysia (project leader), (RM60000), Dec.

03. – Feb. 04. 7. 2004: 3D Animated Doa for Telekom Malaysia (project leader), (RM90000), Aug. – Oct. 8. 2004: Malaysian Tourism (RM1000) (member), (RM15000), Aug. – Oct. 9. 2005: Telekom Pre-‐paid TVC (project leader), (RM34000), 4 months. 10. 2006: Channel 9 Website (project leader), (RM20000), 5 months.

Funds and Endowment 1. Motorola (USA) Chair Fund USD 450000 (@1USD=RM3.8: RM1.71 million).

2. Innotive Corporation (Korea): USD 16000 (@1USD=RM3.8: RM60800).

3. Tantalus Asia Corporation (Australian-‐Malaysian JV), USD 15000 (@1USD=RM3.8: RM57000).

Intellectual Property 1. 2013: e-‐Warisan Senibina Logo and Rationale Trademark (filed).

D. TEACHING AND SUPERVISION Teaching Undergraduate and Postgraduate

1. Dissertation 2 BMM (Hons) in Film and Animation (final year studio) (MMF3053), (Trimester 9: 1999/2000 -‐ Academic Evaluation: 3.3/5.00), Co-‐ordinator.

2. Special Research Interest (MMW3013), BMM (Hons). (Trimester 8: 1999/2000 -‐ Academic

Evaluation: 4.2/5.00), Co-‐ordinator.

3. Design Process For Virtual Reality 2 (MMR 1123), BMM (Hons) in Virtual Reality, Beta level. (Trimester 32: 2006/2007 -‐ Academic Evaluation: 4.35/5.00), Lecturer.

4. Simulation Technology (MMR 2063), BMM (Hons) in Virtual Reality, Gamma level.

(Trimester 32: 2006/2007 -‐ Academic Evaluation: 4.2/5.00), Co-‐ordinator.

5. Design Process For Virtual Reality 1 (MMR1113), BMM (Hons) in Virtual Reality, Beta level. (Trimester 33: 2006/2007; Academic Evaluation: 4.35/5.00), Co-‐ordinator.

6. Design Process For Virtual Reality 3 (MMR 1133), BMM (Hons) in Virtual Reality, Beta level.

(Trimester 33: 2006/2007; Academic Evaluation: 4.4/5.00), Lecturer.

7. Design Process For Virtual Reality 1 (MMR1113), BMM (Hons) in Virtual Reality, Beta level. (Trimester 33: 2007/2008/Feb. Intake; Academic Evaluation: 4.54/5.00), Co-‐ordinator.

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8. Experiential Studies (MMR2043), BMM (Hons) in Virtual Reality, Gamma level. (Trimester

34: 2007/2008; Academic Evaluation: 4.23/5.00), Co-‐ordinator.

9. Design Process For Virtual Reality 2 (MMR 1123), BMM (Hons) in Virtual Reality, Beta level. (Trimester 35: 2007/2008; Academic Evaluation: 4.76/5.00), Co-‐ordinator.

10. Design Process For Virtual Reality 3 (MMR 1133), BMM (Hons) in Virtual Reality, Beta level.

(Trimester 36: 2007/2008; Academic Evaluation: 5.00/5.00), Co-‐ordinator.


12. Design Process For Virtual Reality 2 (MMR1123), BMM (Hons) in Virtual Reality, Beta level.



14. Design Process For Virtual Reality 2 (MMR1123), BMM (Hons) in Virtual Reality, Beta level.


15. Design Project 1 (Virtual Reality) (MMR3033) -‐ BMM (Hons) in Virtual Reality, Delta level (Final Year) (Trimester 41: 2009/2010; Academic Evaluation: 4.75/5.00), Co-‐ordinator.

16. Design Project 2 (Virtual Reality) (MMR3053) -‐ BMM (Hons) in Virtual Reality, Delta level

(Final Year) (Trimester 42: 2009/2010; Academic Evaluation: 3.75/5.00), Co-‐ordinator.

17. Professional Practice (MPP3013) -‐ BMM (Hons) (Final Year) (Trimester 52: 2012/2013; Academic Evaluation: 4.00/5.00), Co-‐ordinator.

18. Design Project 2 (Virtual Reality) (MMR3053) -‐ BMM (Hons) in Virtual Reality, Delta level

(Final Year) (Trimester 52: 2012/2013; Academic Evaluation: 4.20/5.00), Lecturer.

19. Virtual Reality Design Project 2 (Virtual Reality) (MVR3123) -‐ BMM (Hons) in Virtual Reality, Delta level (Final Year) (Trimester 52: 2012/2013; Academic Evaluation: 4.70/5.00), Lecturer.

20. Research Methodology (postgraduate) (MDR 7423) – Master of Multimedia (e-‐Learning

Technologies) (Trimester 2013 – Feb 2013; Academic Evaluation: 4.60/5.00), Co-‐ordinator.

21. Virtual Reality Design Project 1 (Virtual Reality) (MVR3113) -‐ BMM (Hons) in Virtual Reality, Delta level (Final Year) (Trimester 54: 2013/2014; Academic Evaluation: 4.61/5.00), Lecturer.

22. Virtual Reality Design Project 2 (Virtual Reality) (MVR3123) -‐ BMM (Hons) in Virtual Reality,

Delta level (Final Year) (Trimester 54: 2013/2014; Academic Evaluation: -‐ ), Lecturer.

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Supervision Undergraduate and Postgraduate Current Research Supervision (by research) Note: FT: full-‐time; PT: part-‐time; MSc: Master of Science.

1. PhD in Creative Multimedia (supervisor): Sense of place in architectural virtual environment. (Izham Abdul Ghani, Mr.), FT.

2. PhD in Creative Multimedia (co-‐supervisor): Multimedia Assets Reusability in Creative

Content Creation. (Natalya Rudina Shamsuar, Ms.), PT.

3. PhD in Creative Multimedia (supervisor): Designing Experience for Representing Architectural Heritage. (Siti Noraishah Musa, Ms.), PT.

4. MSc in Creative Multimedia (supervisor): Exploration of User Engagement for Mobile-‐based

Augmented Reality Games. (Dendi Permadi, Mr.), FT.

5. PhD in Creative Multimedia (supervisor): A Framework for Virtual Heritage through Tangible Interaction in Museum Space. (Mohd Hisyamuddin Kassim, Mr.) FT.

Past Research Supervision (by research) (Completed)

1. MSc in Creative Multimedia (2003) (supervisor): A comparative study on the current and potential commercial utilisation of motion capture versus key-‐frame animation. (Mohamad Izani Zainal Abidin, Mr.).

2. MSc in Creative Multimedia (2003) (supervisor): Application of multimedia technology in

banking. (Paramsothy Vijayan, Mr.).

3. PhD in Creative Multimedia (2005) (supervisor): Interactive web-‐based education: a multimedia-‐mediated web learning (MMWL) framework. (Neo Mai, Ms.).

4. PhD in Creative Multimedia (2006) (co-‐supervisor): Online collaborative learning for

Malaysian secondary schools: A case study on geometry. (Koo Ah Choo, Ms.).

5. PhD in Creative Multimedia (2007) (supervisor): Developing a framework of teaching and learning environments using multimedia: From teacher-‐centred, student-‐centred to mixed-‐mode of learning. (Ken Neo Tse Kian, Mr.).

6. MSc in Creative Multimedia (2007) (supervisor): Space appreciation using multimedia as a

tool. (Elyna Amir Sharji, Ms.).

7. MSc in Creative Multimedia (2007) (supervisor): Human motion based on actor physique in a motion capture environment: A case study. (Jong Sze Joon, Ms.).

8. MSc in Creative Multimedia (2007) (supervisor): An empirical study on the usage and

effectiveness of digital multimedia elements in computer aided learning application (Natalya Rudina Shamsuar, Ms.).

9. MSc in Creative Multimedia (2008) (supervisor): Students' perception of a blended approach

in an e-‐learning environment. (Hanafizan Hussain, Ms.).

10. MPhil in Management (2009) (co-‐supervisor): The use of ergonomic and architectural design development to improve low-‐cost housing in Malaysia. (Lim Choon Kooi, Mr.).

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11. MSc in Creative Multimedia (2010) (supervisor): A study of the flow of enjoyment in Interactive Installation. (Tan Wee Kian, Mr.).

12. PhD in Creative Multimedia (2011) (supervisor): Informal and formal learning using mobile

devices at tertiary level. (Norbayah Mohd Suki, Ms.).

13. PhD in Creative Multimedia (2012) (supervisor): The impact of spatial ability and its transfer. (Khairulanuar Samsudin, Mr.).

14. PhD in Creative Multimedia (2012) (supervisor): A study on consensus for visual impact

assessment of urban streetscape. (Ruzaimi Mat Rani, Mr.).

15. PhD in Creative Multimedia (2013): Computer visualisation for user participation in the architectural design process. (Ahmed Mohammad Saleh, Mr.).

E. ACADEMIC RECOGNITION AND LEADERSHIP Assessor/ Examiner

1. 2000 – present: External Reviewer for Multimedia Grant Scheme (MGS), Malaysian Development Corporation (MDeC), Malaysia.

2. 2001: Jury for Pertandingan Laman Web Terbaik Perkhidmatan Awam (JPA) 2001 organised

by JPA.

3. 2001: External Reviewer for the Malaysian Venture 2001 (Co.: Astoria Sdn Bhd).

4. 2001 – present: External Reviewer for the Malaysian Venture Capital (MAVCAP) (Companies: Innotive Sdn. Bhd., a Korean-‐Malaysian JV. and Game Brain Sdn. Bhd., Kuala Lumpur.

5. 2002: Jury for the MSC-‐ASIA Pacific ICT Awards (MSC-‐APICTA).

6. 2003: Jury for the Malaysian Society of Interior Design (MSiD) (Professional Category).

7. 2005: External Examiner for King Fahd University of Petroleum and Minerals, Saudi Arabia

Research Fund. (Title: A semantic-‐based virtual design environment for digital design in architecture: Applicant: Dr. Rabee M. Reffat).

8. 2005 & 2007: Jury for the Hadiah Galakan Industri Komunikasi dan Multimedia anjuran DBP

dan Suruhanjaya Komunikasi dan Mulitimedia (SKMM).

9. 2007: Professional Project Auditor for the Terengganu State ICT Project (report to Chief Minister).

10. 2007: Technical Due Diligence Panel for Commerce Venture (CIMB Bank Subsidiary) (Co.:

Multimedia Synergy Sdn. Bhd).

11. 2007 – present: Technical Review/Member for the Content Fund, Ministry of Science, Technology & Innovation (MOSTI), Malaysia.

12. 2008 – present: Head of Jury, National Web Competition, Public Institute of Higher Learning

(University level category) organised by Ministry of Higher Education (MOHE), Malaysia.

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13. 2009 – present: Technical Review/Member for the Brian Gain Malaysia (BGM), Ministry of Science, Technology & Innovation (MOSTI), Malaysia.

14. 2009 – present: Member of MyIDEAS Project for the Ministry of Science, Technology &

Innovation (MOSTI), Malaysia.

15. 2009 – present: Member of the Cyber Security Awareness Program for the Ministry of Science, Technology & Innovation (MOSTI), Malaysia.

16. 2009 – 2010: Member and technical committee of the 4th ITSIM International Conference,

hosted by Universiti Teknologi Petronas, June 2010.

17. 2010 – present: Technical Reviewer for the BCi2 Grant, Malaysian Development Corporation (MDeC), Malaysia.

18. 2010: Technical Reviewer for The International IT & society Conference 2010, hosted by

Universiti Malaysia Sabah, Malaysia.

19. 2010: Panel for The Workshop of Rankings and Ratings of IPTA 2010, hosted by Universiti Kebangsaan Malaysia.

20. 2010 – 2012: Technical Reviewer / Panel for R&D&C Ministry of Science, Technology &

Innovation (MOSTI), Malaysia.

21. 2010 – present: Panel for Fundamentals Research Grant Scheme (FRGS) (Technology & Engineering Cluster), Ministry of Higher Education (MoHE), Malaysia.

22. 2010 – present: Panel for Exploratory Research Grant Scheme (ERGS) (Technology &

Engineering Cluster), Ministry of Higher Education (MoHE), Malaysia.

23. 2011: Review Panel for Master of Computer Science (Multimedia Computing), Faculty of Information and Communication Technology, Universiti Teknikal Malaysia Melaka (UTeM) Malaysia.

24. 2011 – present: Member of the Sub-‐Committee of NKEA Communication Content – Digitise

Content.

25. 2011 – present: Panel for Creative Industry Lifelong Learning Program, Ministry of Science, Technology & Innovation (MOSTI), Malaysia and Multimedia Development Corporation Malaysia (MDeC).

26. 2011 -‐ present: Member of the Examination Board for Information and Communication

Technology subject (Paper 1), Malaysian Higher Certificate Education (STPM), Malaysian Examinations Council.

27. 2011 – present: Chair of Examination Assessment for Information and Communication

Technology subject (Paper 1 & Paper 4), Malaysian Higher Certificate Education (STPM), Malaysian Examinations Council.

28. 2012 – 2014: Member of the evaluation panel for Centre of Excellence (CoE), Malaysia

Technical University Network, Ministry of Higher Education (MoHE), Malaysia.

29. 2012 – present: Member of the Steering Committee for Magicca Grant, Malaysian Communications and Multimedia Commission (MCMC), Malaysia.

30. 2013 – present: External examiner for Bachelor of Science Multimedia (Hons.) and Bachelor

of Creative Industry Management (Hons.), Universiti Utara Malaysia (UUM), Malaysia.

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31. 2013: External examiner for Bachelor of Information Technology (Hons.) (Media Informatic),

Universiti Sultan Zainal Abidin (Unisza), Malaysia. External Examiner for Postgraduate

1. 2008: External Examiner for Master of Architecture (by research), Sistem Bantuan Rekabentuk Awal Melalui Rangkaian Web. Fakulti Alam Bina, Universiti Teknologi Malaysia (UTM). Candidate: Wan Muhammad Wan Mahamood.

2. 2009: External Examiner for Doctor of Philosophy (Architecture) (by research), Shape Grammar of Traditional Malay House. Fakulti Alam Bina, Universiti Teknologi Malaysia (UTM). Candidate: Suzana Said.

3. 2009: External Examiner for Master of Science (Architecture) (by research), A Re-‐

Consideration of Virtuality in Architecture: A Re-‐conciliation Between Theory and Practice. Fakulti Alam Bina, Universiti Malaya (UM), Malaysia. Candidate: Majid Naseri.

4. 2009: External Examiner for Master of Architecture (by research), Tatabahasa Bentuk

Kediaman Rudinara. Fakulti Alam Bina, Universiti Teknologi Malaysia (UTM). Candidate: Mohd Adib Ramli.

5. 2010: External Examiner for Master of Arts (by research), Exploration of Historical Malacca:

Through the use of 3D Game Simulation for the Learning of History Subject for KBSM. Faculty of Art and Design, Universiti Teknologi Mara (UiTM). Candidate: Amir Shariffuddin Zakaria.

6. 2011: External Examiner for Doctor of Philosophy (Art and Design) (by research),

Enhancement of Creative Thinking through a Calm Approach of Interior Architecture Students. Faculty of Art and Design, Universiti Teknologi Mara (UiTM). Candidate: Dahlia Mohd Shariff.

7. 2012: External Examiner for Doctor of Philosophy (Art and Design) (by research), An

Assessment on Cinematic, Narative Structure, and Semiotics of Filem Negara Malaysia Anthropomorphic Animal Folktales (Sang Kancil: The Animated Series). Faculty of Art and Design, Universiti Teknologi Mara (UiTM). Candidate: Azhar Harun.

8. 2013: External Examiner for Master of Science in Architecture (by research), Augmented

Reality Application to Enhance Functionality of Architectural Classrooms at Higher Education. Fakulti Alam Bina, Universiti Malaya (UM). Candidate: Sara Mandarian.

9. 2014: External Examiner for Doctor of Philosophy (by research), A Framework of a Web-‐

based Informal Architectural Design Studio. Fakulti Alam Bina, Universiti Teknologi Malaysia (UTM). Candidate: Roslina Sharif.

Internal Examiner for Postgraduate

1. MSc in Creative Multimedia (2002): Teaching and learning design fundamentals using multimedia as a tool. (Mumtaz Mokhtar, Ms.).

2. MSc in Creative Multimedia (2004): Non-‐linear storytelling: a vehicle for creativity. (Norbayah

Mohd. Suki, Ms.).

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3. MSc in Creative Multimedia (2005): A case study on the implementation of framework for

edutainment environment. (Zarina Che Embi, Ms.).

4. MSc in Creative Multimedia (2006): Using multimedia in interactive learning: A comparative study on its impact on student learning in the CD-‐based and web-‐based domains. (Belinda Teoh Soo Phing, Ms.).

5. PhD in Creative Multimedia (2007): Sense differentiation in electronic and print dictionaries:

A comparative study of dictionary efficacy. (Tan Kim Hua, Ms.).

6. MSc in Creative Multimedia (2007): Non-‐speech audio to sustain attention in a multimedia e-‐learning environment. (Yuen May Chan, Ms.).

7. PhD in Creative Multimedia (2009): Colour preferences for icon design in a graphical user

interface. (Lim Yan Peng, Ms.)

8. MSc in Creative Multimedia (2009): The process of making and exhibiting a multimedia art project. (Mastura Abdul Rahman, Ms.)

9. PhD in Creative Multimedia (2013): e-‐Audio visual for teaching and learning Biology in

Indonesia senior high schools. (Siti Hadiati Nugraini, Ms.)

10. PhD in Creative Multimedia (2014): Multimedia-‐mediated framework for learner-‐centred teaching in tertiary education. (Yap Wei Li, Ms.)

Referee and Evaluation Committee International Journals and Books technical reviewer

1. 2003: Automation in Construction International Research Journal (guest editor). Elsevier (ISI indexed).

2. 2006: Open House International (OHI) Journal (ISI indexed).

3. 2007 – present: International Journal of Computer Games Technology (ISI indexed).

4. 2007 – present: International Journal of Educational Technology & Society (ISI indexed).

5. 2008 – present: Automation in Construction International Research Journal. Elsevier (ISI indexed).

6. 2008 – present: International Journal of Engineering Education (ISI indexed).

7. 2009 – present: International Journal of Technologies and Educational Marketing (indexed).

8. 2009 – present: Cases on Innovations in Educational Marketing: Transnational and

Technological Strategies, IGI-‐Global Publication, USA (indexed).

9. 2011 – present: International Journal of Interactive Multimedia (indexed).

10. 2012 – present: International Journal of Arts, Culture and Heritage (non-‐indexed).

11. 2013 – present: International Journal of Multimedia Technology (indexed).

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12. 2013 – present: International Research in Education (indexed).

International Conferences technical reviewer

1. 2001 – present: Computer Aided Architectural Design Research in Asia (CAADRIA) International Conference.

2. 2003: CAAD Futures 2003 International Conference.

3. 2003: G-‐CAD International Symposium.

4. 2003 – 2004 (Vice Chair): International Conference on Design Computing and Cognition.

5. 2004: E-‐Design in Architecture: 1st International Conference on CAAD.

6. 2005 – 2006: CyberGames: International Workshop on Games Research and Development, Perth, Western Australia.

7. 2005, 2007 – present: International Conference of the Arab Society for Computer Aided Architectural Design (ASCAAD).

8. 2008 – present: International Conference on Information Visualization Conference (IV).

9. 2009: 1st International Visual Informatics Conference (IVIC 09).

10. 2011: International Conference On User Science and Engineering 2011.

11. 2011: European Computer Aided Architectural Design Education International Conference (eCAADe).

12. 2012 – present: The 7th International Conference on Interactive Mobile and Computer

Aided Learning (IMCL 2012).

13. 2013: International Conference on Informatics and Creative Multimedia 2013 (ICICM’13).

14. 2014: International Conference on User Science and Engineering 2014 (i-‐USEr).

15. 2014: The 4th INNS Symposia Series on Computational Intelligence in Information Systems (INNS-‐CIIS).

National Journals and Conferences technical reviewer

1. 1998 – 2005: Cyberscape Journal, MMU.

2. 2012 – present: Malaysian Conference on Information Systems (MCIS) 2013.

Advisory Panel

1. 2000: Member of the Malaysian ICT and Content Legislation Committee.

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2. 2002: External Advisory for the Degree course in IT and Multimedia in Kolej Universiti Kejuruteraan dan Teknikal Malaysia (KUKTEM).

3. 2003: Multimedia Advisor for the Institute of Islamic Understanding Malaysia (IKIM).

4. 2003: External Advisory for Bachelor of Multimedia Education Degree Programs (Universiti

Perguruan Sultan Idris – UPSI).

5. 2003 – 2004: External Advisory for the Degree course in IT and Multimedia in the Islamic University College of Malaysia (KUIM).

6. 2004: External Advisory for the diploma course in International Worldwide College.

7. 2004: Member of Board of Studies, International Worldwide College, Kuala Lumpur.

8. 2005: External Advisory for Bachelor of ICT in Universiti Kuala Lumpur (UniKL)

9. 2005: External Advisory for Bachelor of ICT in Kolej Universiti Teknikal Kebangsaan Malaysia (KUKTM).

10. 2007: External Advisory for Bachelor of Computer Science, IT & Software Engineering, Universiti Kebangsaan Malaysia.

11. 2007: External Advisory for Animation and multimedia course for TATI University College, Terengganu.

12. 2007: External Advisory for Animation and Multimedia course for Universiti Darul Iman (UDM), Terengganu.

13. 2008: External Advisory for Animation and Multimedia Diploma courses, Kolej Kemahiran

Teknologi MARA, Rembau, Negeri Sembilan.

14. 2008: External Advisory for the Bachelor of Multimedia (Hons) (Animation), Universiti Pendidikan Sultan Idris (UPSI), Perak.

15. 2010: External Advisory for the Bachelor of Creative Technology (Hons), Universiti Malaysia

Kelantan (UMK), Kelantan.

16. 2011 – present: Member of the Malaysian Creative Industry Benchmarking Studies to Europe, Ministry of Information, Communication & Culture, Malaysia.

17. 2012 – present: Member of the National Creative Industry Policy, Ministry of Information,

Communication & Culture, Malaysia.

18. 2011 – present: Technical Committee Member for The Human Resource Development Study for Growing the National Creative Industry, Ministry of Information, Communication & Culture.

19. 2013 – present: Member of Pre-‐Congress workshop for National Council of Professors,

Malaysia.

20. 2013 – present: Research Mentor for the National PERMATApintar, Universiti Kebangsaan Malaysia, Malaysia.

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Citation

1. Google Scholar: http://scholar.google.com.my/citations?user=f5OFOmsAAAAJ&hl=en (H-‐index: 8)

2. Academia.edu: http://mmu-‐my.academia.edu/AhmadRafi

3. ResearchGate: https://www.researchgate.net/profile/Ahmad_Rafi/?ev=hdr_xprf

Academic and Professional Association

1. 1999 – present: Member of European Computer Aided Architectural Design Education (eCAADe).

2. 2000 – present: Member of Computer Aided Architectural Design Research in

Asia (CAADRIA).

3. 2007 – present: Member of the Malaysian Examinations Council (STPM) for Information and Communication Technology (ICT).

4. 2010 – present: Member of the Malaysian Information Technology Society (MITS).

5. 2011 – present: Member of Creative Content Sub-‐committee

Persatuan Industri dan Usahawan ICT Bumiputera Malaysia.

6. 2011 – present: Chair for Malaysian Examinations Council for Paper 1 and 4 Information and Communication Technology (ICT)

7. 2013 – present: Member of Creative Content Industry Guild, Malaysia.

8. 2013 – present: Chairman of Validation Criteria, Creative Content Industry Guild,

Malaysia.

9. 2013 – present: Certified Multimedia Professional, Creative Content Industry Guild, Malaysia.

10. 2014 – 2017: Deputy Chairman 2 (Council Member), Creative Content Industry Guild, Malaysia.

Service to the University University Committee

1. Sept. – Oct. 2000: Chair DVD Seminar.

2. Feb. and June 2004: Member of Disciplinary Board.

3. 2000 – 2004: Chairman of Centre for Interpretation and Expression (CIE).

4. June 2006: Member of Inquiry Committee.

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5. Aug. 2006 – July 2007: Member of Research and Development Committee.

6. Jan. – Nov. 2008: Committee Member for Research Funding and Grants for Centre for Interpretation and Expression (CIE).

7. Feb. 2008 – Dec. 2009: Chairman Student Disciplinary Board (SDB) Cyberjaya Campus.

8. 2008 – 2010: Chair Interdisciplinary.

9. 2008 – 2010: Member of MMU Promotion Criteria Coordinating Committee.

10. 2008 – 2010: Member of Research Cluster Committee.

11. 2009 – present: Committee Member of the SmartOrange 360 Degree Feedback

12. 2008 – 2009: Member of the MMU Intellectual Property Management

Committee (MMU – IPMC).

13. 2009: Member of Peer Committee for Non-‐Executive Promotion.

14. 2009 – present: Yayasan Universiti Multimedia (YUM) Research Committee.

15. 2013: Member of Appointment and Promotion Committee 2 (APC 2)

16. 2014: Member of Peer Review Committee (Professorship Promotion – 2013).

17. 2014: Trainer for University Research Review Committee.

Representing University in external committee / organisation

1. 18 – 19 April 2005: Representing Multimedia University for the Effective Academic Leadership Course, organized by the Ministry of Higher Education (MOHE), Malaysia.

2. 6 – 7 Sept. 2004: Representing University for the Sumbangsaran: Ke Arah Peningkatan Daya Saing Melayu, organized by PNB at Palace of the Golden Horses, Kuala Lumpur.

Service to the Community International level

1. Hosting and chairing the 7th International Conference on Computer Aided Architectural Design Research in Asia (CAADRIA), Cyberjaya, Malaysia, 18–20 April, 2002.

2. Hosting Creative Multimedia Exhibition between Sabanci University Turkey and Faculty of Creative Multimedia, e-‐Gallery, Mac. 2007.

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National Level

1. Project Leader (Production) of Montage Presentation for BAKTI: The 25th Anniversary of BAKTI, Malaysia, Mandarin Oriental Hotel, Kuala Lumpur, 27 Jan. 2003.

2. Corporate Video for BAKTI, 2001–2006. State Level

1. Presenting a seminar on Creative Multimedia for Kuala Lumpur and Federal Territory Academic Counselors, FCM Meeting Room, 5 July 2006, 10am – 12n.

2. Presenting a seminar on Pemantapan Profesionalisme Guru Kaunseling, Putra Palace Kangar Perlis, Anjuran Jabatan Pelajaran Negeri Perlis, 8am-‐2pm. Multimedia Kreatif: Komoditi Masa Depan.

District Level / University / School / Village

1. MMU Convocation 2001-‐2003: Head of Production Team. 2. Multimedia Presentation for the launching of Sek. Men. Sains Muzaffar Syah ‘Malam Amal

Sejuta Bintang’, Equtorial Hotel, Bangi, Selangor 28 Aug. 2004. 3. Motivational talk to SPM student at Sek. Men. Sains Muzaffar Syah, Melaka, 19 Nov. 2004. 4. Jury for Colouring Contest, MMU Convo Fest, MMU Cyberjaya, 14 Aug 2008. 5. Visual Cognition, Multimedia Presentation Fundamentals Course, Program Introduction

keynote speaker, SMK Putrajaya Presint 9(2), 5 Nov. 2009. 6. Deputy Chairman (Feb. 2012 – Feb. 2014), Surau Ar-‐Raudhah Seksyen 3, Bandar Baru Bangi.

Documents

Prof Dr Ahmad Rafi FullCV_2014