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Productized Conference is animmersive hands-on experience,
full of workshops and talks, that will trainand inspire you to bring great products to life.
By far, the best design management conferencein Europe – and one of the best in the world.I’ve been to dozens and dozens and this is special.Such great teaching. Such great learning.BRUCE NUSSBAUMAuthor of Creative Intelligence
The best product conference I've attended. Excellent quality of talks and inspirational masterclass.On top of that, great atmosphere - I met so many new,
amazing people during those two days. Highly recommended!
MARTA SKASSAProduct Manager at Zalando
I think Productized is a wonderful conference. It’s just the right size to meet people to exchange great ideas and I feel like I’ve madesome new friends from all over the world.
TONY FERNANDESChief Investigator and UEGroup CEO
WORLD CLASSSPEAKERS
M A R T Y C A G A N
SVGP
M E L I S S A P E R R I
PRODUX LABS
J U S T I N B A U E R
AMPLITUDE
J E F F G O T H E L F
LEAN UX AUTHOR
M I C H A E L R U T L E D G E
OLX GROUP
D A N O L S E N
LEAN STARTUP CONSULTANT
S CM O A T T I
MIGHTY CAPITAL
T E R E S A T O R R E S
PRODUCT DISCOVERY COACH
A I S L I N NT R E A C YINTERCOM
PAST EDITIONS
ATTENDEESFROMLEADINGCOMPANIES
KEY NUMBERS
+35PARTICIPATING
COUNTRIES
+500PARTICIPANTS
+25WORLD CLASS
SPEAKERS
10WORKSHOPS
60HOURS OF PRODUCT TRAINING
NEWVENUE
DOMINGUES DEAZEVEDO AUDITORIUMCENTRAL LISBON
🌟 OVER 500 PEOPLE CAPACITY✍ HANDS ON WORKSHOPS🏢 STATE OF THE ART VENUE
NETWORKING👨💼 500 PRODUCT PEOPLE TO CONNECT WITH
☕ GREAT COFFEE
⌛ GENEROUS BREAKS
🍺 LOCAL CRAFT BEER
🥳 GREAT VIBES
👥 COOL PEOPLEAFTER PARTY
FLIGHTDISCOUNTS*
DISCOVERLISBON* CLICK HERE TO FIND OUT MORE
BAIRROALTO
PINKSTREET
HOTELDISCOUNTS*
Enterprise Product Management
5 TRACKS Each of our talks and workshops has been based on 5 main topics, giving you better guidance for the workshops you choose to attend and what you should expect to get out of them.
This track explores topics around enterprise product management and navigates the challenges that companies and professionals developing products for the enterprise world face. What kind of product management in large enterprises? How to manage an existing or legacy product? What about API product management?
Consumer ProductManagement
This track revolves around topics on products for the consumer market and addresses the questions that need to be answered when thinking and developing products for consumers: How to appeal to the consumer? How to create empathy with your users? What are the jobs they are trying to get done?
ProductDesign
This track deals with the fundamentals of good product design practices. How design product roadmaps for outcomes? How anticipate design and the future experience that your client will need? How to create a product culture that is conciliatory with execution?
ServiceDesign
This track explores how companies can make use of service design techniques and mindset to help them create safe environments for product and service innovation. How can you leverage your industry eco-system to develop value creation platforms? How do you institute transparency to build trust with customers? And how to overcome innovation biases that are preventing your team to achieve excellence?
ProductDiscovery
This is one of our most requested tracks because the PMs life should also be about discovery. We will understand how top performing companies are rightly obsessed with customers, how to build a sustainable growth strategy and the stories of developing radical new products when your entire industry is at stake.
10 WORKSHOPS2ND DAY 21 NOVEMBER
ALAN KLEMENTAUTHOR
“WHEN COFFEE AND KALE COMPETE”
UNDERSTAND & DESIGN WITH DEMAND GENERATION DATA
WORKSHOPS NOV 21
ANDREJ BALAZPARTNER
AT REVEALED
BRUCE McCARTHYFOUNDER
AT PRODUCT CULTURE
PRODUCTROADMAPS
RELAUNCHED
Enterprise Product Management Service Design Product DesignConsumer Product ManagementTRACKS Product Discovery
WORKSHOPS NOV 21
MANUEL PIMENTACXO
AT FRACTAL MIND HOW TO LEVEL UP ON
USER ENGAGEMENT USING GAMIFICATION
Enterprise Product Management Service Design Product DesignConsumer Product ManagementTRACKS Product Discovery
DAVID HOANGDIRECTOR OF DESIGN
AT WEBFLOW BUILD TO LEARN:
EXPERIENCE PROTOTYPING FOR
PRODUCT DISCOVERY & RESEARCH
STEVE PORTIGALUSER RESEARCH CONSULTANT
AT PORTIGAL CONSULTANT WE’VE DONE ALL
THIS RESEARCH, NOW WHAT?
DARIA TARAWNEHLEAD UX DESIGNER
AT AMAZON WEB SERVICES
USE THE WORKING
BACKWARDS METHOD TO DEFINE
PRODUCTS
WORKSHOPS NOV 21
Enterprise Product Management Service Design Product DesignConsumer Product ManagementTRACKS Product Discovery
KAX USONPRODUCT LEAD
AT ADEVINTA HOW TO
PRIORITIZE WHEN EVERYTHINGIS A PRIORITY
STEFAN HAAS CO-FOUNDER AND CEO
AT PODOJO
WORKSHOPS NOV 21
HOLLY MAE HADDOCK
CREATIVE PROCESS COACH TEAM GENIUS THROUGH
PSYCHOLOGICAL SAFETY
Enterprise Product Management Service Design Product DesignConsumer Product ManagementTRACKS Product Discovery
CATHERINE LOUIS CO-FOUNDER
AT PODOJO
HEATHER SAMARINFOUNDER & PARTNERAT PRODUCT REBELS
STAND UP FOR YOUR CUSTOMER
WORKSHOPS NOV 21
VIDYA DINAMANIFOUNDER & PARTNERAT PRODUCT REBELS
KATERINA SUCHKOVAPRODUCT COACH
& DESIGN THINKING FACILITATOR
SNEAKING DESIGN SPRINTSINTO ENTERPRISE
STEPHEN PARASUX/UI DESIGN MANAGER
AT SERVICENOW
Enterprise Product Management Service Design Product DesignConsumer Product ManagementTRACKS Product Discovery
SPEAKERS3RD DAY NOVEMBER 22
GIBSON BIDDLEFORMER VPAT NETFLIX
NETFLIX’SCUSTOMEROBSESSION
SPEAKERS NOV 22
JOSHUA MAULDINHEAD OF DESIGN
AT FRACTAL CONFLICT
RESOLUTION FOR PEOPLE WHO HATE
CONFLICT
JEFF LASHVP AND GROUP DIRECTOR, PM
AT SIRIUSDECISIONS BEST PRACTICES
FOR PRODUCT ROADMAPS
Enterprise Product Management Service Design Product DesignConsumer Product ManagementTRACKS Product Discovery
LILLY M. DOBREVASENIOR PMAT CARLY
IN PRAISE OF MY FRIEND, THE
ENGINEERING LEAD
SPEAKERS NOV 22
ALAN KLEMENTAUTHOR
OF WHEN COFFEE AND KALE COMPETE OVERCOME YOUR
INNOVATIONBIASES
VIDYA DINAMANIPRODUCT COACH
AT PRODUCT REBELS MOVING INTO
MANAGEMENT LEADERSHIP
Enterprise Product Management Service Design Product DesignConsumer Product ManagementTRACKS Product Discovery
YAROSLAV STEPANENKO
PRODUCT MARKETING MANAGERAT MACPAW INC.
HOW TO BUILDA SUSTAINABLE
GROWTH STRATEGY
SPEAKERS NOV 22
SARAH DOODYUSER EXPERIENCE &
PRODUCT STRATEGIST
ANTICIPATORY DESIGN & THE FUTURE
OF EXPERIENCE
REGAN DAVISVP OF PRODUCTAT JELLYVISION
PRODUCT 1.5: ITERATING TOWARD A BETTER PRODUCT
CULTURE
Enterprise Product Management Service Design Product DesignConsumer Product ManagementTRACKS Product Discovery
BRUCE MCCARTHYFOUNDER
AT PRODUCT CULTURE PRODUCT CULTURE
EATS EXECUTION CULTURE
SPEAKERS NOV 22
ELIZE BOSKERVP OF PRODUCT
AT SPIDEO RADICAL
TRANSPARENCY:HOW TO BUILD TRUST
WITH CUSTOMERS
STEVE PORTIGALUSER RESEARCH CONSULTANT
AT PORTIGAL CONSULTING GREAT USER
RESEARCH FOR NON-RESEARCHERS
Enterprise Product Management Service Design Product DesignConsumer Product ManagementTRACKS Product Discovery
ANDRÉ GOUVEIAFOUNDER
AT INNGAGE WINNING PRODUCT
IDEAS - STRATEGY OVER BEAUTY
SPEAKERS NOV 22
RENE BASTIJANSPARTNER
AT REVEALED
Enterprise Product Management Service Design Product DesignConsumer Product ManagementTRACKS Product Discovery
MC
FULLAGENDA
HACKING YOUR PRODUCT LEADER CAREERGIBSON BIDDLEIn this workshop, Gib describes his hypothesis-driven approach to career advancement. This workshop focuses on: the technical skills of a product leader, the functional leadership skills required as you advance your career, how to define, experiment, and measure “career hypotheses”, how to identify your “superpowers” as a product leader, then how to isolate the skills you’ll need to develop to advance your career.Gib also dives deep into a few areas of product management and leadership. He’ll illustrate: how to use the GLEe, DHM and GEM models to form a cogent product strategy, how to embrace consumer science to make “wicked hard” product decisions, and finally, how to develop the leadership skills you’ll need to communicate an inspired vision of the future.Gib’s workshops are highly interactive with a mix of presentation, mini-cases, and introspection, all of which work together to jumpstart your career.
AGENDA MASTERCLASS DAY NOV 20 FULL DAY MASTERCLASS
ROOM MOÇA
Enterprise Product Management Service Design Product DesignConsumer Product ManagementTRACKS Product Discovery
9AM - 6:30PM
BUILD TO LEARN: EXPERIENCE PROTOTYPING FOR PRODUCT DISCOVERY& RESEARCHDAVID HOANG
The landscape of product development continues to get more sophisticated, integrated, and multi-modal. Products often have multiple touchpoints and form factors. To build a great products, it takes a cross-functional effort in the organization.
AGENDA WORKSHOP DAY NOV 21
MORNING 9 AM - 1 PM
PRODUCTROADMAPSRELAUNCHEDBRUCE MCCARTHY
The talk covers the purposes of a roadmap and a process for establishing your product's vision, aligning stakeholders, validating themes, and presenting to upper-level execs in order to maximize your team's impact.
STAND UP FORYOUR CUSTOMERHEATHER SAMARINVIDYA DINAMANI
Our workshop takes you through three foundational concepts: Defining the problem (that the customer has, not what you want to build); Knowing your customer and stating the customer need (scrappy, fast research techniques).
HOW TO LEVEL UP ON USER ENGAGEMENT USINGGAMIFICATIONMANUEL PIMENTA
In this workshops, we will talk about the principles and methodologies that are involved in the process of gamification design, and go through a step by step framework to analyze and iterate on your products to produce their gamified versions
Enterprise Product Management Service Design Product DesignConsumer Product ManagementTRACKS Product Discovery
LISBOA (JUPITER HOTEL)OOC FLOOR 1 MENINA (JUPITER HOTEL)
ROOMS
☕ BREAK 10:45 AM - 11:15 AM
🍲 LUNCH 1:00 PM - 2:30 PM
OOC FLOOR 0
WE’VE DONE ALL THIS RESEARCH, NOW WHAT?STEVE PORTIGAL
Ongoing acceptance of user research has increased the ranks of those comfortable conducting research. This workshop gives people the tools to take control over synthesis and ideation themselves by breaking it down into a manageable framework and process.
MOÇA (JUPITER HOTEL)
USE THE WORKING BACKWARDMETHOD TODEFINE PRODUCTSDARIA TARAWNEH
Learn how to define products and shape them using the working backward method by exploring the problem statement, finding answers to FAQ and practice how to review and modify your product.
AGENDA WORKSHOP DAY NOV 21
AFTERNOON 2:30 PM - 6:30 PM
SNEAKING DESIGNSPRINTS INTO ENTERPRISE
KATERINA SUCHKOVASTEPHEN PARAS
During this interactive session, we’ll engage the participants by “sneaking in” quick Design Sprint’s exercises throughout the session. Throughout, we’ll be using real-life stories to connect and empower the attendees.
HOW TO PRIORITIZE WHEN EVERYTHINGIS A PRIORITYKAX USON
It’s a Monday and the end of the quarter is only a blink away. All of a sudden (because it’s always all of a sudden, seemingly out of nowhere), your Slack and Email notifications start lighting up. 1, 50, 432, 80000!
TEAM GENIUS THROUGH PSYCHOLOGICAL SAFETYHOLLY MAE HADDOCKSTEFAN HAAS CATHERINE LOUISIn this workshop, #PoDojo coaches will facilitate an in-depth exploration of the mechanics of psychological safety. We will unpack what psychological safety is, learn how to establish, nurture, protect, and repair it.
Enterprise Product Management Service Design Product DesignConsumer Product ManagementTRACKS Product Discovery
LISBOA (JUPITER HOTEL)OOC FLOOR 1 MENINA (JUPITER HOTEL)
ROOMS
☕ BREAK 4:15 PM - 4:45 PM
OOC FLOOR 0
UNDERSTAND & DESIGN WITH DEMAND GENERATION DATAALAN KLEMENT
Understanding the mechanics of demand helps you become a better Product Manager and Leader. It gives you clarity on what you should do, how to do it, and how your efforts will benefit the entire company.
MOÇA (JUPITER HOTEL)
GIBSON BIDDLE NETFLIX’S CUSTOMER OBSESSION
AGENDA TALKS DAY NOV 22
MORNING 9 AM - 12:30 PM
9:00 AM
REGAN DAVIS PRODUCT 1.5: ITERATING TOWARD A BETTER PRODUCT CULTURE9:45 AM
VIDYA DINAMANI AND HEATHER SAMARIN MOVING INTO MANAGEMENT LEADERSHIP10:15 AM
YAROSLAV STEPANENKO HOW TO BUILD A SUSTAINABLE GROWTH STRATEGY11:15 AM
DISCUSSION PANEL - B2C VS B2B12:15 PM
ALAN KLEMENT OVERCOME YOUR INNOVATION BIASES11:45 AM
☕ BREAK 10:45 AM - 11:15 AM
🍲 LUNCH 12:30 PM - 2:00 PM
Enterprise Product Management Service Design Product DesignConsumer Product ManagementTRACKS Product Discovery
AGENDA TALKS DAY NOV 22
AFTERNOON 2:15 PM - 7:00 PM
JOSHUA MAULDIN CONFLICT RESOLUTION FOR PEOPLE WHO HATE CONFLICT2:15 PM
LILLY M. DOBREVA IN PRAISE OF MY FRIEND, THE ENGINEERING LEAD2:30 PM
JEFF LASH BEST PRACTICES FOR PRODUCT ROADMAPS2:45 PM
SARAH DOODY ANTICIPATORY DESIGN & THE FUTURE OF EXPERIENCE3:15 PM
BRUCE McCARTHY PRODUCT CULTURE EATS EXECUTION CULTURE3:45 PM
ELIZE BOSKER RADICAL TRANSPARENCY: HOW TO BUILD TRUST WITH CUSTOMERS4:45 PM
STEVE PORTIGAL GREAT USER RESEARCH FOR NON-RESEARCHERS5:15 PM
☕ BREAK 4:15 PM - 4:45 PM
🍺 BREAK 6:15 PM - 7:00 PM
Enterprise Product Management Service Design Product DesignConsumer Product ManagementTRACKS Product Discovery
ANDRÉ GOUVEIA WINNING PRODUCT IDEAS - STRATEGY OVER BEAUTY2:00 PM
1-DAY CONFERENCESTREAMING TICKET
50€ +VAT
BUY 3 1-DAY CONFERENCEGET 2 FREE
240€ +VAT
BUY NOW
NO RISK - FREE OF CHARGE CANCELLATION
NO RISK - FREE OF CHARGE CANCELLATION
NO RISK - FREE OF CHARGE CANCELLATION
BUY NOW BUY NOW
✓ Live Stream of Talks (Nov 22)
✓ Access PDF Presentations &
Videos (1 year)
✓ Access Conference (Nov
22)
✓ Networking Cocktail Party
✓ Access PDF Presentations
✓ CO2 offsetting
✓ Exclusive Party
✓ Catered Lunch
✓ Coffee-breaks
ENTERPRISE GROUPS ONLY
TICKET PRICES
1-DAY CONFERENCETICKET
400€ +VAT
✓ Access Conference (Nov 22)
✓ Networking Cocktail Party
✓ Access PDF Presentations
✓ CO2 offsetting
✓ Exclusive Party
✓ Catered Lunch
✓ Coffee-breaks
