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Product Management: Foundations
› Self-paced
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Hello and welcome to Academy Xi! Our mission is to transform the world through education by empowering a community of changemakers with the knowledge and skills to create their own positive waves of change.
Academy Xi is our answer to the insatiable demand for design and technology capabilities across all industries. We run short, practical and industry relevant courses in Human-Centred Design (UX, UI, Graphic and Service Design), Business and Marketing (Agile, Digital Marketing, Product Management and Data Analytics), and New and Emerging Tech (Mixed Reality Design).
Designed and taught by passionate industry experts, our courses empower people and teams with the skills and confidence to stay ahead of the industry curve, build a future-ready career and transform their lives.
Product management is about driving every moment of a product lifecycle to effectively take a new product or service from idea to market.
A Product Manager will:
• Investigate what users really need and work with a team on how to best meet these needs within specific time and cost constraints
• Define and articulate the idea and vision for a digital product or service and get all team members and key stakeholders’ buy in
• Build a strategy to find the right product/market fit
METHOD OF STUDYOnline, self-paced.
TIME COMMITMENT30 hours over 6 months.
LEARNING OUTCOMES
10 modules including product management fundamentals, product strategy and roadmap, tools and delivery methods, storytelling, financial modelling and success measures.
COURSE OUTCOMES
A project presentation and a Certificate of Completion.
LEVEL OF STUDY
Introductory course. No prerequisites required.
• Oversee the product design phase to provide customers with something functional, useful, and delightful
• Run the execution phase and map a plan of action to turn the idea into reality, assess the launch results and optimise accordingly.
With such a broad spectrum of people and tasks to oversee, Product Managers are ‘jacks of all trades’ who sit at the center of all activities and have skills across management, analytics, and creative fields. They are a vital component of any organisation’s success, in charge of aligning a company’s objectives with market needs, reducing the risks of failed products and future-proofing a business by constantly working on the “next big thing”.
What is product management?
Academy Xi: Our story
COURSE SNAPSHOT:
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A FULLY FLEXIBLE LEARNING EXPERIENCE
Our Product Management Foundations course is fully flexible so you can learn at your own pace in a manner that suits your lifestyle. The self-paced nature of the course means you can go through the topics anytime, anywhere.
WORK ON YOUR PERSONAL PROJECT CHALLENGE
Bring a real digital problem that you’d like to solve and apply your newly acquired product management skills to this personal project throughout the duration of the course. This is the opportunity to solve a digital challenge that reflects your interests, business idea or current employment. An instructor will review your project presentation and provide structured feedback at the end of the course.
IDENTIFY ESSENTIAL SOFT SKILLS
Soft skills are a critical part of Product Managers’ role as they orchestrate teams and projects. We’ll explore the importance of communication, collaboration and negotiation skills to manage a team, sell a vision, and build healthy communication lines with all departments within a company.
POWERFUL CONTENT AND ADDITIONAL RESOURCES
Get access to an abundance of resources on our learning portal including videos, slide decks,
Why study with us
workbook, quizzes, and useful tools. We offer scalable learning that grows with your needs. If you want to learn more about product management, we provide optional reading resources that will cement your learning.
TAUGHT BY LEADING INDUSTRY PRACTITIONERS
Our course is designed and supported by leading industry experts with extensive experience. Being a seasoned practitioner in product management doesn’t mean you know how to teach. So we hand-pick our instructors to guarantee their in-depth experience, both in the field and in the classroom.
LEARNING BY DOING
Practical skills are key to succeed and stand out in a competitive market. In addition to teaching you the core theoretical concepts of product management, you’ll implement your skills by working on practical activities throughout each topic. After all, the best way to learn is by doing.
ALUMNI BENEFITS
Get access to our alumni-exclusive events and Slack channel with job offers, career guidance and networking opportunities. Receive discounts on your future courses and a credit when you refer a friend.
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PRODUCT MANAGEMENT FUNDAMENTALS
Understand the product management landscape and how it is critical to the success of any digital product or service, no matter the size of the company or the industry. You’ll explore:
• What a Product Manager does• Understanding your company• Product management lifecycle:
Development, introduction, growth, maturity and decline
• Product development process
THE PRODUCT MANAGEMENT TEAM
A Product Manager must be able to work with and lead a team. Discover how to effectively manage processes and stakeholders across multiple departments:• Players and personalities• Working with Engineers and Designers• Understanding team technology: APIs, tech
stacks, frameworks, Agile, Lean and Waterfall
UNDERSTANDING THE PROBLEM AND THE CUSTOMERUnderstand the problem you want to solve down to its core, and investigate what your customers’ needs, wants, and motivations are to create a product your audience will value:• Problem framing and problem statements• Double Diamond• Research and understanding data
(quantitative and qualitative)• Talking to your customers
PRODUCT STORYTELLINGExplore storytelling techniques that will allow you to clearly articulate and evangelise your vision for the product, its roadmap, and get all stakeholders to buy into it:• Effective communication skills• Presenting and storytelling• Influencing others and getting buy-in
DESIGNING SOLUTIONSBuild wireframes and oversee the product design phase to provide customers with
a digital product or service that is functional, useful, and visually appealing:• Personas• The design process• Hypothesis and experiments• Storyframing and wireframing
PRODUCT STRATEGY AND ROADMAPDefine your plan of action to lead and coordinate the processes, relationships and strategy of a digital product or service:• Product strategy • Prioritisation• Product roadmap
FINANCIAL MODELLINGMake sound decisions backed by data to deliver business value and learn about: • Market size and estimations• Financial statements• Funding and investor reports• Pricing
TOOLS AND DELIVERY METHODSExplore key Agile methodologies and familiarise yourself with the indispensable tools of product management to hit the ground running and meet cost and time constraints:• Tools of a Product Manager• Development methodologies (Agile,
Waterfall, Scrum)• Product documentation/SOPs
L AUNCH AND ONGOING MANAGEMENTDiscover the key steps to launch your product, craft a strong messaging and grow you user base:• Product messaging• Go to market and launch• Product improvements and opportunities• Product growth
MEASURING SUCCESS• Analyse key metrics to assess the results
and define data-driven and actionable next steps
• Product management metrics• Decommissioning products: knowing when
to retire products and features
What you’ll learn
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This course is for a range of learners, from Product Marketers, Business Analysts, to aspiring startup founders and business owners. But don’t worry, there are no prerequisites to enrol.
We welcome students from all levels and professional backgrounds. Simply turn up with passion, curiosity, and a desire to learn independently and complete this course in your own time and at your own pace.
If you’d like to network and further your product management knowledge and involvement with the community, feel free to attend product management meetups in your local area or join an online product management community, such as The Product Coalition.
It will take you approximately 30 hours to complete the 10 modules, activities, reading and personal project preparation.
To keep you on track, we recommend booking regular and non-negotiable times into your calendar. For example, scheduling a weekly 3-hour block to read, watch, and apply your knowledge is an optimal study format for many of our online learners, and means you could complete the course in a span of 3 months.
From the time of enrolment, you’ll have 6 months access to the course content. Should you require additional time to complete the course, contact us at [email protected]
Our Product Management Foundations course contains a course-wide project assessment.
At the end of every topic, you’ll complete activities and build assets which will form the basis of your project presentation. You’ll need to identify a digital problem to solve or a digital product or service to launch. We recommend you pick something that’s meaningful and relevant to the product management work you’re interested in.
At the end of the course, an instructor will review your project presentation and provide structured feedback on what you have done well and ways you can improve.
By the end of this course, you will:
• Understand the core concepts and principles of product management
• Be able to apply your learning to your current business challenges
• Understand each phase of the product lifecycle, from idea to market launch
• Determine if there is a product/market fit for your idea
• Understand how customers’ needs translate into a product or service
• Be able to build a product roadmap
• Know how to create visualisations of your concepts, and test them with users
• Understand the importance of consumer research, market analysis, data and testing
Learning outcomes Course timeframe
Who this course is for Portfolio assessment
GET IN TOUCHSpeak to one of our Course Advisors to clear up any questions.
1300 683 923
Live Chat
See how your peers are doing with our discussion tool. Feel free to ask questions and leave comments on different aspects of the course for your fellow students.
For any technical or course-related questions, reach out to our Experience Team at [email protected] who’ll help with any enquiries you may have.
Support and feedback Next steps
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