INTRODUCTION Our Product Focus for the next two weeks is
VMware. VMware is the current industry leader in server / data
center virtualization. VMwares solutions can be found in 99% of all
Fortune 500 companies and they currently hold between 74 82% market
share with small and medium sized businesses. VMwares solutions
extend from the datacenter with their industry leading vSphere
product to the desktop with Horizon View. VMware also offers
vCenter for centralized management of your virtual infrastructure.
Finally, VMwares vCloud Suite allows an organization to move their
virtualized solutions to a private cloud to increase efficiency,
security, and availability.
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Social Media The goal of our social interaction is to
strengthen our brand in the minds of our customers Our social media
posts are meant to be informative for our customers and not
typically sales driven, though a small percentage will direct back
to our websites to display standard course offerings Typical social
posts will link to blog articles, informational white papers, or
free- to-attend events such as our weekly webinar series Look for a
new post each day for the next two weeks to push our VMware focus.
PRODUCT FOCUS NOTES
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Target Audience IT Professionals involved in any aspect of the
planning, designing, and deploying of a virtualization and/or cloud
solution IT Professionals with a systems administration background
in Windows or Linux who are migrating to a virtualized environment
Professionals whose job titles may include: IT Infrastructure
Architect System Administrator Datacenter Administrator System
Engineer Datacenter Operator Decision makers whose job titles may
include: CIO, CTO, CSO, CISO, VP, Director of IT, VP of IT, IT
Manager PRODUCT FOCUS NOTES
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Apart from providing daily social updates, numerous blog
articles to link to, and an external email to send to clients, we
have also provided you with a variety of supporting documents to
use throughout the two week product focus and beyond. The
supporting documents for our VMware Product Focus include such
things as sell sheets with class dates and pricing, official class
and data sheets from VMware, a technical white paper from VMware
describing why companies benefit from virtualization, business pain
points, a certification summary sheet, and virtualization
infographics highlighting benefits and costs savings. The documents
are detailed within this presentation. SUPPORTING DOCUMENTS
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Internal Training To coincide with each product focus the
Marketing Team also schedules internal training and a public
webinar. It is our intention to provide an internal training
session the Friday prior to the kick off of each bi-weekly product
focus. We will attempt to reschedule the internal training session
if it is set to occur during the last week of the month so as not
to interrupt sales. Public Webinars Our Next Level Webinar Series
occurs each Thursday. It is our intention that the webinar taking
place on the 2 nd Thursday of each Product Focus will support the
current topic / product. This provides you with an opportunity to
reach out to customers interested in the product and inform them of
the free event. VMware Software Defined Datacenter in 2014 Thursday
Feb 13, 11:00 12:00 EST Link:
https://www1.gotomeeting.com/register/486793200https://www1.gotomeeting.com/register/486793200
SUPPORTING EVENTS
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I NTERNAL DOCUMENTS
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Why Choose VMware? A comparative analysis for new
virtualization customers Includes: An introduction to VMware
virtualization platform An explanation of why VMware solutions are
perfect for business critical applications Analysis of how
virtualization provides more flexibility and a lower total cost of
ownership Perfect for those new to virtualization to help fully
understand its many technical benefits. INTERNAL DOCUMENTS
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VMware Official Class Sheets Available for 11 of our Authorized
VMware classes spread across vSphere, View, vCenter, and vCloud
Course Overview and Objectives Target Audience and Pre-requisites
Full Course Outlines Excellent content to review prior to
discussing different course options with a client INTERNAL
DOCUMENTS
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VMware Official Data Sheets One for each product Includes:
Introduction and Technical overview Key Benefits How Does it work?
How is it used? Key Features Great resource to understand each
products value and potential use in an IT environment INTERNAL
DOCUMENTS
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VMware Pain Points vSphere, View, vCenter Summarizes issues
your customers may be experiencing Introduces questions to
potentially pose to your customers with notes that may serve as
talking points throughout your conversation Great resource to have
at your disposal when exploring opportunities with your clients
INTERNAL DOCUMENTS
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VMware Certifications vSphere, View, vCloud Full breakdown of
requirements Separate paths detailed for every type of individual
INTERNAL DOCUMENTS
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InfoGraphic CIOs and Virtualization Trends Predictions for 2015
ROI numbers The major contributing factors for virtualization
growth Great insight into how CIOs see virtualization impacting
their business INTERNAL DOCUMENTS
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EXTERNAL DOCUMENTS
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The Benefits of VMware Training At least one sheet each for
vSphere, Horizon View, vCenter, vCloud Details: New Horizons
introduction Brief product description with capability summary
Associated certification information These sheets are localized by
market EXTERNAL DOCUMENTS
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VMware Class Lists One sheet each for vSphere, Horizon View,
vCenter, vCloud Details: Short description Key Benefits Class Dates
and Pricing These sheets are localized by market EXTERNAL
DOCUMENTS
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InfoGraphic The Currency of Virtualization Breaks down
operational and financial benefits of basic and advanced
virtualization Numbers that describe: Cost benefits per end-user
Increased efficiency in provisioning new infrastructure Decreases
in unplanned downtime per application Easy to digest information
for your customers thinking of expanding their virtualization
footprint EXTERNAL DOCUMENTS
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InfoGraphic The Myths and Realities of Virtualizing
Applications Results from 500 IT Decision Makers Highlights many
misconceptions about virtualizing applications such as: Cost
Performance Availability Interesting information for your customers
looking into implementing virtualized applications EXTERNAL
DOCUMENTS
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Please contact your local Marketing Team with any questions
pertaining to any of our Product Focus content We also encourage
feedback on our Product Focus materials if there are certain types
of content you would like to see more of please communicate that to
your local Marketing Team as well. QUESTIONS?