product design suite

Autodesk® Product Design Suite 2012

What is Autodesk Product Design Suite? Autodesk® Product Design Suite, with Autodesk® Inventor®, is a comprehensive and cost-effective design solution for designers and engineers responsible for creating remarkable products. Containing design, visualization, and simulation software, the suite is a complete solution for Digital Prototyping of the entire product design workflow. It provides the flexibility to innovate and more easily respond to changing business requirements, from early concepts to detailed engineering and simulation.

Autodesk Product Design Suite 2012 Standard Premium ultimate

Products included AutoCAD® Mechanical 2012Autodesk® Vault® 2012Autodesk® SketchBook® Designer 2012Autodesk® Showcase® 2012Autodesk® Mudbox™ 2012

AutoCAD® Mechanical 2012Autodesk® Vault® 2012Autodesk® SketchBook® Designer 2012Autodesk® Showcase® 2012Autodesk® Mudbox™ 2012Autodesk® 3ds max® Design 2012Autodesk inventor® 2012

AutoCAD® Mechanical 2012Autodesk® Vault® 2012Autodesk® SketchBook® Designer 2012Autodesk® Showcase® 2012Autodesk® Mudbox™ 2012Autodesk® 3ds Max® Design 2012Autodesk inventor® Professional 2012Autodesk® Alias® Design 2012

key Benefits Paint and draw in the ultimate digital sketchbook •to explore design concepts and produce stunning illustrations.Develop 3D concepts for new and innovative •products with intuitive digital sculpting software. Create compelling imagery, movies, and •interactive presentations to help secure internal buy-in and win new business.Accelerate the creation and revision of mechanical •drawings with a complete set of mechanical design productivity features.Gain more control over your design data with •tools to manage the design creation, simulation, and documentation processes.

Create an accurate digital prototype •with easy-to-use 3D mechanical design software to help design better products in less time.Super-charge your product designs with •3D modeling capabilities that enable you to create original shapes.Open and modify non-native data, so •you can efficiently take advantage of existing designs.Demonstrate how your product designs •operate in the real world for visual validation of product usage.

Accelerate product design with •tools for designing routed systems, including complex tube and pipe runs, as well as electrical cable and harness design.Test and validate products before •they’re built with integrated easy-to-use product simulation tools.Incorporate industrial design •aesthetics into your digital prototypes with flexible 3D modeling tools for creating production-quality surfaces.

Target Customers For designers, engineers and drafters who need foundational drafting and conceptual design tools to accelerate mechanical drawings, and create visually compelling proposals needed to secure internal buy-in and win new customer business.

For designers and engineers who want to super-charge their designs with the ground-breaking modeling capabilities in Inventor, creating remarkable designs and meeting the demands of today’s competitive market.

Ideally suited for designers and engineers who also need advanced surfacing, simulation, routing and tooling to create unbeatable designs and outshine the competition.

Autodesk Product Design Suite is designed to help you:

Drive upgrades from current products and Inventor suites to the Autodesk Product Design Suite Standard, Premium and Ultimate editions. •Rapidly convert existing product/suites Subscription customers to Product Design Suite Standard, Premium and Ultimate editions. •Acquire new customers by displacing or flanking competitive 3D solutions•Face the competition with either a frontal strategy to win an account or displace an existing incumbent; or a flanking strategy to coexist with an existing competitive system.•

WHAT iS AuToDeSk ProDuCT DeSign SuiTe?

http://www.autodesk.com/productdesignsuite


Task Coverage Diagram



Teaching the Value of Product Design Suite Premium—Upgrade Play

The Play:

upgrade existing customers to Autodesk Product Design Suite Premium

The upgrade play is focused on moving Autodesk Inventor software customers to Autodesk Product Design Suite Premium. Target key decision makers and purchasing influencers to teach them about Product Design Suite and the value they can expect to receive when making the switch. Not only will they be impressed with the award-winning design and engineering software available in one package, they’ll also understand how software standardization with Product Design Suite can positively impact the bottom line.

TeACHing THe VALue of ProDuCT DeSign SuiTe Premium—uPgrADe PLAY

Image courtesy of Dynamic Structures Ltd.



The Playing Field

Target Customers:

Companies that own inventor

This play is tailored for customers that currently own Inventor software. They may be looking to upgrade or would like to consolidate the multiple design software packages they own. These customers value Autodesk products they currently own and need to be challenged to think bigger and see the business value in purchasing the Autodesk Product Design Suite.

The target customers for this play are high-level IT executives such as:

Chief Information Officers (CIOs)•Directors of IT•IT managers•

These target customers control IT budgets and have a holistic view of their organization’s IT needs, as well as the ability to make purchasing decisions.

Note:

If you have an AutoCAD Mechanical customer not ready to upgrade to Inventor, you should position the value of Product Design Suite Standard edition, which offers SketchBook Designer, Showcase, Mudbox, and Vault in addition to AutoCAD Mechanical.

The Playing field

Cross-sell opportunities

For customers who purchase Product Design Suite and also manufacture the products they design, Factory Design Suite can be an excellent addition. Tailored for manufacturers, machine builders, and systems integrators who need to better design and optimize layouts of machine lines or entire manufacturing facilities, Factory Design Suite provides a 2D and 3D factory layout solution that helps manufacturers optimize layouts before any factory equipment is installed.

Factory Design Suite offers unique factory-specific functionality in AutoCAD and Autodesk Inventor. It combines them with powerful visualization and analysis tools that can foster greater collaboration, flexibility, and innovation when responding to changing business requirements—all in one economical and convenient purchase. For more information on the sales plays for this product, go to the Factory Design Suite section of this playbook.

factory Design Suite u



Business ChallengesIT executives must balance users’ needs and the demands of upper management. They are constantly pressured to make IT streamlined and cost-effective. While focused on making sure that users have the software tools to make them successful, IT executives also need to improve their efficiencies in purchasing, deployment, and support of these solutions.

Common business challenges:

Disjointed systems lead to workflow inefficiencies, design intent is lost, rework is required, and •data silos are inaccessible. Lack of standardized software solutions makes it difficult to order software for new employees or •employees changing positions.Managing numerous software solutions and upgrades is confusing and time-consuming. •Dealing with many vendors makes purchasing and support complicated and unmanageable.•Pressure is growing from upper management to reduce IT costs.•

Business Challenges




Value Proposition

Highlight the following value propositions in your discussions with customers:

Autodesk Product Design Suite with Autodesk Inventor is a comprehensive set of the industry’s •most respected and widely used design, visualization, and simulation tools. In one cost-effective suite, designers and engineers have everything they need to design remarkable products.The software applications in Autodesk Product Design Suite work together to reduce costs. With •compatible software, customers can streamline data reuse between design teams and tools—improving product quality, increasing design productivity, and ultimately lowering design costs.Autodesk Product Design Suite includes robust data management software, giving customers •more control over their design data. It helps them efficiently and effectively manage design creation, simulation, and documentation.By rolling out a single standard suite of design tools, instead of individual products, IT •departments can save significant time on software installation, deployment, and management.It costs up to 56 percent less to purchase Autodesk Product Design Suite than to buy the •products individually. This cost-effective solution delivers the full benefits of Digital Prototyping for the cost of engineering design software from a single vendor.*

*Pricing and savings based on USD SRP. International pricing and savings may vary. Value represents total MSRP of most closely matched products, as licensed for stand-alone use. Applicable design suites are licensed for installation and use of each component by one user to deliver additional workflow and functionality value as compared to the stand-alone individual products.

Value Proposition



Objection Handling

objection Answer Support Points

“Can Product Design Suite do everything I need for product design?”

The suite includes a comprehensive set of design, visualization, and simulation tools, including Autodesk Inventor, that are among the industry’s most respected and widely used. In one cost-effective suite, your designers and engineers can get everything they need to design remarkable products.

Create compelling designs more quickly with •the right tool for the job.Use high-quality visualizations to effectively •communicate design intent and win more business. Test different design alternatives early in the •process when changes are less expensive to make.

“Why would I need Mudbox?” The suite extends product design capabilities to conceptual design. Mudbox gives users the freedom to choose tools that work best for their design needs.

Access tools that may have been out of reach in •the past, helping you to increase creativity and effectiveness.

t Design And Creation Suites Common objection Handlings

objection Handling



Using Product Design Suite To Displace Competitive Products Play

The Play:

use Product Design Suite to displace competitive products play

This play focuses on targeting accounts that are currently using products from the competition. They are open to the possibility of switching; all you need to do is give them solid reasons. This is a great opportunity to challenge their beliefs, introduce them to Product Design Suite, and teach them how it can help improve their design workflows, differentiate them from the competition, and win new business.

uSing ProDuCT DeSign SuiTe To DiSPLACe ComPeTiTiVe ProDuCTS PLAY




The Playing Field

Target Customers:

PTC customers without Windchill

This play is tailored for PTC accounts where the customer is currently using Creo™ Elements/Pro™ Enterprise (formerly Pro/ENGINEER®) as their CAD solution; however, they are not currently using Windchill for data management. These are accounts that have had PTC® products for quite some time and would love a compelling reason to change. Consider accounts that may also own point products that are available in Product Design Suite, such as AutoCAD, AutoCAD Mechanical, Alias Design, 3ds Max Design, Vault, SketchBook Designer, or Showcase.

The targeted customers for this play are high-level engineering executives such as the:

Vice president of engineering•Director of engineering•Engineering manager•

The Playing field

No need for mechanical engineering capabilities?

For users who focus on the creative aspects of product design (using Adobe® Photoshop®, Adobe® Illustrator®, Microsoft® PowerPoint®, McNeel® Rhino®, and Google® SketchUp®) and do not need mechanical engineering capabilities, Autodesk Design Suite is the perfect solution. Autodesk Design Suite is AutoCAD software combined with leading visualization, presentation, conceptual design, and sketching solutions in a convenient, cost-effective package. Users can design more efficiently, innovate ahead of the competition, communicate with greater clarity, and accelerate the path to new business. For more information on the sales plays for this product, visit the Design Suite Play.

t Autodesk Design Suite for AutoCAD users Play



Business Challenges

The target customers for this play deal with business challenges that stem from user dissatisfaction, issues with collaboration within the organization, and cost reduction demands from upper management:

Users complain that design processes are antiquated, which leads to inefficiencies and user •frustration.The systems they use do not work together and require rework, slowing development and •increasing the possibility for errors and costs.Teams can’t effectively collaborate on projects due to silos of data within the company.•Businesses struggle to differentiate themselves and find that the competition is using slick •imagery to win new business.The IT burden causes stress on the engineering department’s bottom line. •

Business Challenges




Value Proposition

Highlight the following value propositions in your discussions with customers:

Autodesk Product Design Suite includes a comprehensive set of design, visualization, and •simulation tools, including Autodesk Inventor, that are among the industry’s most respected and widely used. In one cost-effective suite, designers and engineers obtain everything they need to design remarkable products.*Product Design Suite provides a comprehensive and flexible set of software for 3D mechanical •design, simulation, and visual validation that helps customers take advantage of a Digital Prototyping workflow to design, build and demonstrate more competitive products in less time.The software applications in the Autodesk Product Design Suite, including Inventor, work •together to reduce customer costs. With compatible software, they can streamline data reuse between design teams and tools—helping to improve product quality, increase design productivity, and ultimately lower design costs.Autodesk visualization technology gives customers a competitive advantage, both by making •visualization an integral part of the entire design process to improve efficiency and by communicating design intent more effectively to potential clients to win more business.By rolling out a single standard suite of design tools instead of individual products, a customer’s •IT department saves significant time on software installation, deployment, and management.Product Design Suite delivers the full benefit of Digital Prototyping for around the cost of •engineering design software. Whether workers use all the software included in Autodesk Product Design Suite every day or only periodically, companies will experience a higher return on investment.

*Pricing and savings based on USD SRP. International pricing and savings may vary. Value represents total MSRP of most closely matched products, as licensed for stand-alone use. Applicable design suites are licensed for installation and use of each component by one user to deliver additional workflow and functionality value as compared to the stand-alone individual products.

Value Proposition



objection Handling

Objection Handling

objection Answer Support Points

“Can Product Design Suite do everything I need for product design?”

The suite includes a comprehensive set of the industry’s most respected and widely used design, visualization, and simulation tools. In one cost-effective suite, your designers and engineers can obtain everything they need to design remarkable products.

Create compelling designs more quickly with the right tool •for the job. Use high-quality visualizations to effectively communicate •design intent and win more business. Test different design alternatives early in the process when •changes are less expensive to make. Access tools that may have been out of reach in the past, •enabling you to increase creativity and effectiveness.

“I like what I hear about Creo™. Why should I switch to Product Design Suite?”

Switching to Creo may be one of the most disruptive changes you make. Don’t be forced to change by your software vendor—rather, take this opportunity to evaluate the best choice for your organization’s needs.

Creo won’t be available until summer 2011. Start making •a difference in the way you design products today with Product Design Suite.You’d spend more time and money in deploying and •managing the seven separate products from multiple vendors to get the same functionality that you get from simply buying Product Design Suite (Ultimate).

“What happens to all my legacy data?”

The suite enhances the value of the data you already have. New and improved workflows provided by the suite enable you to reuse existing 2D and 3D data effectively.

Autodesk Product Design Suite enables you to easily work •with geometry and designs from a wide variety of CAD applications. The suite offers fluent data exchange with most CAD software packages.

t Design And Creation Suites Common objection Handlings


Documents

product design suite