INTERNAL USE ONLY

INTERNAL USE ONLY

MEDIATIVE PLACES – LISTINGS MANAGMENTTO BE FOUND OR NOT TO BE FOUND LOCALLY.THAT IS THE LISTINGS QUESTION

PRODUCT CONSTRUCT AS OF JANUARY 2014

INTERNAL USE ONLY

INTERNAL USE ONLY

LOCAL SOCIAL -LISTINGS MANAGEMENT

– What Social Listings Management Is– Our Unique Selling Proposition– Our Competitive Position– What You Get– How It Works: Our Technology– What We’ll Report On– Our Success to Date: A Success Story– The Product Package Staircase (internal use only)– What Our Service Does Not Include (internal use only)– How It Works: Our Operational Process (internal use only)– Business Rules (internal use only)

INTERNAL USE ONLY

MEDIATIVE’S LOCAL SOCIAL SOLUTIONTHE MOMENTFEED PLATFORM

1 Platform; 3 Components:

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PinSync: Listings Management – Claim, Clean & Optimize Location-Specific Social ProfilesLocalVoice: Social Monitoring & Engagement CRM Platform Business Intelligence: Competitive Intelligence & Reporting

INTERNAL USE ONLY

INTERNAL USE ONLY

LOCAL SOCIAL - LISTINGS MANAGEMENTWHAT IS IT?

Local Social Listings Management is the claiming, optimization and de-duplication of location-specific social profiles on Facebook, Foursquare and Google+ Local Pages via a process called PinSync. Mediative’s solution will add missing social profiles, eliminate illegitimate profiles and ensure information is accurate and optimized for Local Search. After the initial clean-up, Mediative will monitor each location monthly to ensure that no duplicate and/or unofficial profiles have been created.

INTERNAL USE ONLY

BE FOUNDMEDIATIVE PLACES LOCAL SOCIAL SAAS SOLUTION

Manage & extend your brand visibility by Claiming, Cleaning &

Optimizing Local Social profiles for local & nearby Search.

INTERNAL USE ONLY

INTERNAL USE ONLY

LOCAL SOCIAL - LISTINGS MANAGEMENTTO BE FOUND OR NOT TO BE FOUND LOCALLY.

THAT IS THE LISTINGS QUESTION

Brands sometimes lose control of their presence on key sites due to unofficial, consumer-created social pages. We claim, clean and optimize a business’s profile for each retail outlet or location across Facebook, Foursquare, Twitter, Instagram, Pinterest and Google+ Local.

We’ll also add and correct your info across the most popular local search destinations in North America, all of Canada’s Yellow Pages properties. This means 100% brand control, and guaranteed listing and geo-code accuracy.

INTERNAL USE ONLY

7

COMPETITIVE ASSESSMENTLOCAL SOCIAL SaaS SERVICES

EngagementMonitoring

Loca

l Lev

elB

rand

Lev

elHootsuite

SweetIQ

VenueLabs

MomentFeed

Location-based local listening and analysis.

Does not offer significant engagement functionality and venue

clean up is manual.

Great social platform for listening at the brand-level, but difficult to manage the location level and does not have PinSync-like

capabilities.

Location Level Management of Foursquare, Facebook, Twitter,

Google+, Instagram and Pinterest. Able to claim, create, clean and optimize location-level

listings.

Monitoring & Limited Engagement

Capabilities at the Location Level. Able to correct Foursquare & Facebook citations,

with additional service offerings.

Vendasta

Very limited publishing & CRM. Surfaces a lot of content, but the platform is not

actionable.

Salesforce

Salesforce social platform created from merging

Buddy Media & Radian 6. Good social analytics and publishing tools. Stronger

for the brand-level than the local level with some

comparative functionality, but not an intuitive UI.

INTERNAL USE ONLY

PINSYNC: WHAT YOU GET

1 Profile Creation: Managed service to claim & optimize social profiles for Google+, Facebook, Foursquare, Instagram & Pinterest to ensure brand consistency.

23 Step-by-Step Implementation Support and On-

Going Technical Support.

4 Actionable Reporting: Track your social program’s effectiveness through a comprehensive social analytics suite of tools.

Geo-Code Update: Managed service to ensure correct lat./long. data for Google+, Facebook & Foursquare.

INTERNAL USE ONLY

HOW IT WORKSOUR TECHNOLOGY

1

23

45

Location List A location list will be sent to MomentFeed. This information will be used to update existing profiles to ensure accurate & complete listings.

Account Authentication social accounts must be authenticated to allow MomentFeed access.Profile Creation MomentFeed will create the social profiles for any locations with missing profiles & set-up the parent-child relationship.*De-duplication MomentFeed via API will find any unofficial pages and remove those pages.

Geo-Code Update MomentFeed will manually update each location’s geocodes to ensure they are precisely over the location’s physical address.

*The Parent-child relationship: connection between a brand’s location pages (children) and the corporate brand page (parent) to allow better brand consistency, control & aggregation of data.

INTERNAL USE ONLYREPORTING – BE SEEN

ENGAGEMENT TRENDSView multiple KPIs in trend lines. Drill into aggregate, group or individual location performance and measure key metrics’ trends over time.

DEMOGRAPHIC INFOIdentify who your key audience segments are.

ENGAGEMENT TYPESView the most common type of content users are posting about your business.

ENGAGEMENT SOURCESIdentify where engagement is coming from to better focus your social efforts.

SUMMARY STATSView multiple KPIs for a given date range and compare against the equal preceding timeframe. Comparison stats quickly reveal the success of social initiatives.

INTERNAL USE ONLY

11

PinS

ync

Efficient venue management

Brand message consistency

Better search results & discoverability

Increased customer engagement

More in-location check-ins

86%

43%

USE CASEA SUCCESS STORY

INTERNAL USE ONLY

PinSync Local VoiceCOMPETITIVE

BENCHMARKING (ADD ON)

Monthly Price Per Location Starting at $50

Claiming of Social Profiles ✔

Merging Duplicate/Unauthorized Profiles ✔

Creating Missing Local Profiles ✔

Synchronizing Updates Across Platforms ✔

Correcting Lat./Long Data & Contact Details

✔

Centralized Location-Level Content Aggregation

✔

Easy Sharing of Content & Responding ✔

Centralized Reporting and Measurement ✔

Syndication of Promotions ✔

Benchmarking Against Local-Market Competitors

✔

ROI Measurement on Local Marketing Efforts

✔

PRODUCT MODULESMOMENTFEED SaaS PLATFORM

Note: Less than 100 Locations = Local Voice & PinSync must be sold together or requires Product Manager approval.

INTERNAL USE ONLY

INTERNAL USE ONLY

PinSync

Claiming of Social Profiles ✔

Merging Duplicate/Unauthorized Profiles ✔

Creating Missing Local Profiles ✔

Synchronizing Updates Across Platforms ✔

Correcting Lat./Long Data & Contact Details ✔

Centralized Reporting and Measurement ✔

ROI Measurement on Local Marketing Efforts ✔

PRODUCT MODULESMOMENTFEED PINSYNC-ONLY

Notes: 1. Less than100 Locations = Local Voice & PinSync must be sold together or requires Product Manager approval.2. Pricing rate card is progressive and includes the previous tier rates.

Tier Up to [x] Locations

Software $/Location

1 20 $ 30.00

2 100 $ 21.00

3 500 $ 5.40

4 1,000 $ 5.40

5 5,000 $ 5.40

6 10,000 $ 5.40

7 50,000 $ 5.40

INTERNAL USE ONLY

INTERNAL USE ONLY

• Google+ Places Optimization

• Monthly Reporting

• Strategic Social Media Consultation

• Social Media Managed Services

WHAT THIS DOES NOT INCLUDEINTERNAL USE ONLY

INTERNAL USE ONLY

HOW IT WORKSOUR OPERATIONAL PROCESS FLOW

Pre-Sales Process On-Going Mgmt.Account Set Up

INTERNAL USE ONLY

INTERNAL USE ONLY

16

KEY CONTACTSHOW TO GET SUPPORT

Pre-Sale Support: Amanda LockReach out to Amanda for pre-sale questions & support including presentation decks, project scoping, proposals, SOWs

Project Management Office: Cherise MyersCherise will be a point of contact for scheduling project start dates as well as coordinating availability of SMEs for advanced project scoping.

Product Manager: Kyle GrantKyle will be able to answer any product-related questions regarding product definition, pricing, options, or product integration.

Product Thought-Leaders: Kyle Grant & Andrea BorodenkoKyle & Andrea can be available for strategic consultation, account reviews & specific questions.

INTERNAL USE ONLY

17

WHEN TO RECOMMEND LOCAL VOICE

1234

Clients are seeking to improve brand visibility across social networks ensuring location-specific profiles have been set up for every location. (Be Seen)Clients are looking to optimize for Local Search on social platforms such as Facebook Graph Search, Foursquare Nearby Search & Google Maps (Powered by Google+ Local Page).

Clients are seeking to eliminate duplicate, illegitimate and unofficial profile pages that are not owned by the brand to control branding and better monitor social sentiment. Clients are looking to accurately place their locations on GPS-enabled maps by updating Geocode information to ensure customers are given accurate location information and directions .

INTERNAL USE ONLY

1. The pricing model is based on the monthly cost per location and is a progressive-pricing model: all previous tiers’ fees apply when calculating the price.

2. A 10% set-up fee is charged for clients with more than 100 locations.3. Contracts are sold on 12-month durations. 4. PinSync and Local Voice can be sold independently for clients with more

than 100 Locations.5. The Business Intelligence component is not included in the price; it is an

add-on service. 6. PinSync is not available as a one-off service.7. Google+ Local page claiming cannot be sold independently. It is a

component of PinSync and part of a package.

BUSINESS RULESHOW DO WE EXECUTE EFFECTIVE CAMPAIGNS?

INTERNAL USE ONLYDEFINITIONS

TERM DEFINITION

Account Authentication Setting up the access between MomentFeed and the social platform to grant MomentFeed the ability to post updates and make changes to the location and brand pages for the company.

Geo-code The associated geographic coordinates (latitude & longitude) from other geographic data sets, such as street addresses or postal codes.

NAP Name, Address, and Phone number data. Considered the cornerstone for developing citations and local SEO benefit

Parent-Child RelationshipThe connection between a brand’s location pages (children) and the corporate brand page (parent) to allow better brand consistency, control, & aggregation of data.

Profile A page or listing on a social platform for a brand or individual location.