ACHITS 2019Proceedings of the 1st Asian Conference on Humanities, Industry, and Technology for Society

Surabaya, Indonesia

30-31 July 2019

CCER

Proceedings of the 1st Asian Conference on Humanities, Industry, and Technology for Society

30-31 July 2019, Surabaya, Indonesia

ACHITS 2019

General Chairs Dr. Amirul Mustofa (Chair)

Daniel Susilo, S.I.Kom., M.I.Kom. (Co-Chair) Jovi iristian, M.M. (Frontdesk)

Veronika Nugraheni, M.M.(Frontdesk)

Yustisia Amalia, M.M. (Frontdesk)

Muhammad Masruri, S.Kom. (Frontdesk)

Rusdi Hamidan, S.Kom. (Frontdesk)

Fediyanti Augustinah, M.Si. (Purchasing Team)

Dian Trilus, M.Kes.(Purchasing Team)

Victor Lumban Tobing, M.Pd. (Manpower Division)

Andry Herawati, M.Si. (Manpower Division)

Dr. Sri Astutik (Manpower Division)

Dr. Suhartawan (Supporting Team)

Anik Vega Vitianingsih, M.T. (Supporting Team)

Sri Oetami Madyowati, M.Si. (Supporting Team)

Haryono, M.Pd. (Supporting Team)

Imron Abdulah, M.Pd. (Supporting Team)

Scientific Committee

Prof. Dr. Eddy Yunus (Dr. Soetomo University, Indonesia) Prof. Takao Urano (Setsunan University, Japan)

Prof. Leon Shyue-Liang Wan (National University of Kaohsiung, Taiwan)

Prof. Mutjaba M. Momin (American University of Middle East, Kuwait)

Prof. Peter Newcome (University of Queensland, Australia)

Prof. Sedarmayanti (Dr. Soetomo University, Indonesia)

Prof. Aminullah Assagaf (Dr. Soetomo University, Indonesia)

Dr. Carolina D. Ditan (De La Salle Araneta University, Philippines)

Dr. Narumit Hinshiranan (Chiang Mai University, Thailand)

Pratanna Srisuk, Ph.D. (ICUTK, Thailand)

Dr. Mohd. Lizam Mohd Diah (University Tun Hussein Onn, Malaysia)

Board of Trustee

Dr. Bachrul Amiq

Dr. Siti Marwiyah

Dr. Slamet Riyadi

Dr. Suyanto

Dr. Meithiana Indrasari

Conference Organization

Steering Committee

Prof. Dr. Eddy Yunus (Dr. Soetomo University, Indonesia)

Prof. Takao Urano (Setsunan University, Japan)

Prof. Leon Shyue-Liang Wan (National University of Kaohsiung, Taiwan)

Prof. Mutjaba M. Momin (American University of Middle East, Kuwait)

Prof. Peter Newcome (University of Queensland, Australia)

Prof. Sedarmayanti (Dr. Soetomo University, Indonesia)

Prof. Aminullah Assagaf (Dr. Soetomo University, Indonesia)

Dr. Carolina D. Ditan (De La Salle Araneta University, Philippines)

Dr. Narumit Hinshiranan (Chiang Mai University, Thailand)

Pratanna Srisuk, Ph.D. (ICUTK, Thailand)

Dr. Mohd. Lizam Mohd Diah (University Tun Hussein Onn, Malaysia)

Organizing Committee

General Chair

Dr Amirul Mustofa Dr. Soetomo University

General Co-Chairs Daniel Susilo Dr. Soetomo University

Front desk Team Jovi Iristian Dr. Soetomo University

Veronica Nugraheni Dr. Soetomo University

Yustisia Amalia Dr. Soetomo University

Muhammad Masruri Dr. Soetomo University

Rusdi Hamidan Dr. Soetomo University

Purchasing Team

Fedyanti Augustina Dr. Soetomo University

Dian Trilus Dr. Soetomo University

Manpower Team

Dr. Sri Astutik Dr. Soetomo University

Victor Lumban Tobing Dr. Soetomo University

Andry Herawati Dr. Soetomo University

Supporting Team

Dr. Suhartawan Dr. Soetomo University

Anik Vega Vitianingsih Dr. Soetomo University

Sri Oetami Madyowati Dr. Soetomo University

Haryono Dr. Soetomo University

Imron Abdullah Dr. Soetomo University

PrefaceToday, we are facing the rapid growth of Asian countries on development of technol-ogy and sciences. We saw China and US trade war and impacting neighborhoods countries. We are facing with uncertainty of food supply and millennials future. The implementation of 5G and Society 5.0 on Asia. The rapid change on Asia demanding us as academician for change. Change to more adaptive with the global trend and up-date with current issue on Asia.

This is a challenge for Academician to bridging the Asian Culture and Rapid growing of Industry and Technology. We will discuss our future with academician from several countries. From Indonesia, The Philippines, Thailand, Malaysia, Taiwan, Japan, Tur-key, United States of America, Singapore, and other countries. We contextualize our idea in great discussion atmosphere.

I hope it will be a great opportunity for us to reach joint research, exchange the ideas, and discuss about our future on Asian research.

Thank you for coming in Asian Conference on Humanities, Industry, and Technology for Society, enjoy your meaningful discussion, hope you will make progress for your academic excellence.

Dr. Amirul Mustofa

Contents

Establishing Backup Fish Stock Kerapu (Blue-lined seabass) SuspendedSitubondoSamsul huda, Siti Naviah, Yola Berta Calvinanda, Samrotul fikriyah

1

Making Better Indonesia’s Thin Capitalization Rules (Lesson Learn fromChina)Neni Susilawati

8

Fantasy Themes in Peasants MovementA. Pratiwi, S. Sarwoprasodjo, E. Soetarto, N. K. Pandjaitan

24

The Fullfillment of The Social Rights for Child Client With Parole Status atCorrectional Center in South Jakarta-IndonesiaSarinah Sarinah, Fentiny Nugroho, Desi Setiana

35

Analysis Of Credit Risk Measurement Using CreditRisk+ Method (Study of PTXYZ (Persero) Tbk SME Loans For 2016-2018)Andrey Carver, Ferdinand D Saragih, Bernardus Yuliarto Nugroho

40

Implementation of The JKN Programs on The Community Health Center atLevel 1 (Descriptive study of the implementation of the JKN program at thePucang Sewu Health Center, Gubeng District, Surabaya City)Sri Roekminiati, Sapto Pramono, Nihayatus Sholichah, Ika Devy Pramudiana

46

The Implementation of Deep Learning for White Blood Cell SubtypeClassification from Microscopic ImagesYustisia Amalia, Miftahul Khairoh, Arkha Rosyaria B, Budi Santoso

53

The Application of Omotenashi in Japanese-Conceptualized Company in EastJavaCicilia Tantri Suryawati, Isnin Ainie, Ni Nyoman Sarmi

60

The Challenges of Government Public Relations and Abuse of Power overIndonesiaSuwandi Sumartias, Nurtyasih Wibawanti Ratna Amina

66

The Impact Of Double Role Conflict and Job Satisfaction to Work Performanceof The Woman Employees in PT Bio Farma (PERSERO)Sedarmayanti Sedarmayanti, Nitta Aprilianti Ashari, Fedianty Augustinah,Meithiana Indrasari

79

Difable Literacy: Analysis of Difable Representation in Indonesian MediaHanna Nurhaqiqi

87

Information Technology Strategy in Applying and Developing KnowledgeManagement Systems (R & D Study to Improve the Quality of Lecturers'Performance in Higher Education)A T R Rosa

96

Financial Technology Readiness: Strategic Innovation Management in theService Industry 4.0J T Purba, H Hery, V N S Lestari

108

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15 Pillars of Islamic Good Corporate Governance for The Corporate LevelMaulidah Narastri

The Relationship between Ethical Work Climate and Organizational InnovationAdibah Abdul Kadir, Fadillah Ismail, Asad Khan, Adnan Ali Hassan Humaid AlHosani, Nor Syafiqah Izzati Zaidi

The Modified Conceptual Understanding Layer "PKS" Model As An Alternative Assessment Tool On Hots Type ProblemsViktor Sagala, Ahmad Hatip, Sucipto Sucipto, Kusmiyati Kusmiyati

The Role of Teachers in Utilizing Learning Media as A Learning Source for Millenial StudentsTalizaro Tafonao, Setinawati Setinawati, Ezra Tari

Education Literacy Expectations on Technology Industry Development of Humanities Revolution society 5.0 EraAde Tutty Rokhayati Rosa

The Effect of Compensation and Benefits Towards Employee Performance Adibah Abdul Kadir, Adnan Ali Hassan Humaid AlHosani, Fadillah Ismail, Norseha Sehan

Forecasting of Vivo and Advan Handphone Sales Using Cheng Fuzzy Time Series MethodAnisah Anisah, Mas’amatuz Zahrah, Qurrotul Aini, Tony Yulianto

Determining The Types Of Tiles Based On Building Location And Building Elevation Using Fuzzy Weighted Product (WP) MethodsSayyidah Sayyidah, Nurul Huda Maksum, Sarmiatul Hasanah, Tony Yulianto

Forecasting the Number of Tuberculosis (TBC) Using Fuzzy Prey PredatorSubaidah Subaidah, Putri Ukhrowi, Achmad Alam, Tony Yulianto

Key Determinants of Online Product Purchase Decisions for Students in Surabaya City (Case Study at FEB Students, Dr. Soetomo University)Firdaus Firdaus, Sukesi Sukesi, Windyra Fitriani, Meithiana Indrasari,Sugiyanto Sugiyanto

Blusukan and Personal Branding of Regional Head Election Candidates in Solo CityBetty Gama, Bani Sudardi, Wakit Abdullah, Mahendra Wijaya

The Wage Gap for Women Homeworkers and Their Role in Family Resilience Intan Fatma Dewi, Fentiny Nugroho

Implementation of The Democracy Culture for Fulfillment of The Social Economic Rights for The Correctional Clients at Correctional Center in Central Jakarta-IndonesiaDina Setyani, Fentiny Nugroho

The Implication of “Ewuh Pakewuh” Cultural in OCB Implementation of Service Employee at Pesantren Sub District of Kediri CityRestin Meilina, Dodi Kusuma Hadi

Design of Health Telemonitoring System on Vital Sign Patient’s Web-Based Mery Subito, Alamsyah Alamsyah, Ardi Amir

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277

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Rating of Bottled Drinking Water (AMDK) Sellers in Local and National in Madura Using Fuzzy TOPSISTony Yulianto, M. Rofiqi Mudassir, Faisol Faisol

Can Regional Free-Trade Bring Positive Impact on Local Farmers? (A Study on the Ornamental Fish Farmers in Depok City, West Java, Indonesia)Fentiny Nugroho, Marsudi Marsudi

Implementation of the Government Credit Card Policy in the Ministry of Foreign Affairs of the Republic of IndonesiaParamita Nur Kurniati, Bernardus Yuliarto Nugroho, Ferdinand D. Saragih

Dimension of Management Control in Entrepreneurial UniversityWirawan ED Radianto, Oscarius Yudhi Ari Wijaya

The Influence of Education on The Depressing of Unemployment and The Increasing of The Society Economy in East JavaSuyanto Suyanto, Bambang Purnomo, Rahmawati Erma Standsyah

The Effectiveness of The Use of The "Kartubarpel" Media in Learning Calistung Mentally Disabled Children Based on Learning to Play in "Tunas Kasih" SLB Lidah Kulon SurabayaWahyu Widayati, Viktor Sagala, Sri Utami, Ardianik Ardianik

Communicating Environmental Issue: Movie as Medium on Earth ConservationRedi Panuju, Daniel Susilo

Effect of Organizational Culture on Individual Work Performance and Organizational Performance (Study at PT. Kramayudha Tiga Berlian Motors)Pebri Tutur Srihadi, Ferdinand Dehoutman Saragih, Bernardus YuliartoNugroho

Atmospheric Impact Analysis of Work on Employee Performance Through Aspects of Employee WelfareAgustiawan Djoko Baruno, Meithiana Indrasari, Dandy Patrija Wirawan, Jovi Iristian

Effect of Organizational Commitment and Work Motivation on Job Satisfaction and Individual PerformanceSarwani Sarwani, Andry Herawati, Liling Listyawati, Damajanti Sri Lestari

Da'wah Ethics in Candra Malik's Sufistic LiteratureImron Amrullah, Hetty Purnamasari, Ni Nyoman Sarmi, Imayah Imayah

Determinants of Stock Returns on the Indonesian Stock ExchangeAminullah Assagaf, Meithiana Indrasari, Eddy Yunus

Improvement of Human Resources Performance Through Online Presence Applications Based on Android Using UML - Iconix processAmirul Mustofa, Achmad Muzakki, Slamet Kacung, Eny Haryati

Orientalism on Malay People in Kipling’s Limitation of Pambe SerangHariyono Hariyono, Putut Handoko, Sanhari Prawiradiredja, MeithianaIndrasari

v

Do Technological Innovation Capabilities Contribute to New ProductDevelopment Performance? A Conceptual FrameworkGogor Arif Handiwibowo

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Islamic Higher Education and Human Capital Development (The Study ofMa’had Aly As Education Training for ‘Ulama’)Fatah Syukur, Abdul Wahib, Mahfud Junaedi

381

Weighted sum model for Spatial Analysis in Classification of Areas Prone toDiphtheria TetanusAnik Vega Vitianingsih, Achmad Choiron, Dwi Cahyono, Suyanto Suyanto

387

The disparity of Economic Development and Social in Coastal Area of EastJavaTotok Hendarto

397

The Importance of Thinking Skills for Islamic EducationMeithiana Indrasari, Bambang Raditya, Bambang Purnomo, Iwan Sugianto,Lusiana Prastiwi

406

The Effect of Quality of Products and Services on Trust and Decision ofCustomers to Choose Banks (Study at Sampang Bank Rakyat IndonesiaBranch)Bambang Raditya, Meithiana Indrasari, Sri Handini, Susanto Soekiman

414

Right of Workers are Guaranteed in the ConstitutionSiti Marwiyah, M. Syahrul Borman, Bachrul Amiq, Vieta Imelda Cornelis

425

Government policy in giving land procurement replacement for developmentWahyu Prawesthi, Meithiana Indrasari, Basoeki Nugroho, Nur Syamsudin

429

Addition of Foam Agent Using Polyester and Polystyrene Waste forLightweight MixedSafrin Z, Bambang S, Budi H, Wisnu A, Riky Sim

432

The Implementation of the Street Vendor Arrangement Policy on JalanDiponegoro, BandungRezky Afiahtul Barokah, Sedarmayanti Sedarmayanti, Kurhayadi Kurhayadi,Amirul Mustofa

445

Identification of Nutrition, Phytochemicals and Antioxidants Taro (Colocasiasp)Arlin, B. D., Fadjar, K. H., Nunuk, H.

459

Implementation of the Authority of Financial Services Supervision in LegalProtection of Customers Storing Funds in Sharia BanksSri Astutik, Irawan Soerodjo, Ach. Rubaie, Bachrul Amiq

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Patterns of Use of Social Media in the Culinary Community “Langsungenak”Zulaikha Zulaikha, Achmad Muzzaki, Jovi Iristian, Meithiana Indrasari

472

Opinion Polarisation in Indonesia PoliticsSenja Yustitia, Muhammad Edy Susilo, Subhan Afifi

478

Effect of Corporate Social Responsibility Disclosure, Capital Structure, andOwnership Structure on Value of The Firm with Intervening Variables ofFinancial Performance and Dividend Policy in Manufacturing CompaniesListed in Indonesia Stock ExchangeS Rahayuningsih, D R Prihastuty, Hwihanus Hwihanus

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Estimation Cost Method Using Cost Significant Model On Channel Work inThe Public Work In SidoarjoW Oetomo, J Rochyantine, K Koespiadi, H T Tjendani

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Conceptual Review of Rethinking Marine Tourism Visit Intention from Wordof Mouth, Destination Image dan Destination BrandingA Y A Fianto, C Candraningrat

510

Radical Detection on Student Knowledge Using Classification SupervisedLearning MethodAsantoso Asantoso, F Rodli, R N Sari, S Hadayatullah, A Prasnowo, S Sehman

519

Natural Vs. Synthetic Food: Which Is Better?A Wangsa, H. Hery, J T Purba

527

The Influence of Quality of Services, Innovation of Products, Prices and Truston Customer Satisfaction Telkomsel In SurabayaF A B K Panjaitan, T Andjarwati, S Sumiati, H Panjaitan

532

The Use of The Semanding Tuban Limestone as A Partial Replacement ofCoarse Aggregate in Concrete MixesN Rochmah, G Sarya, F Setiawan

542

Reflection: Using Photovoice to Encourage Mastering Vocabularies forComputer Science StudentsF Nurhidayati, A Cipto, H Hafid, S Mahmudah, M. A. Gunawan

548

Language Ideology of Tengger Community in Tutur DistrictH Hariyono, P Handoko, C T Suryawati, C Pujimahanani

553

The paradigm of Character Building Between Hope and ChallengeH Hendri, R Handoko, A Darmawan, L Y Prakoso, GSAchmad Daengs

557

Corruption of Regional Heads in Indonesia; Anatomy, Causative Factors, AndSolutionsH Agustina, A Sutarih

564

Investment Analysis for Replacement Premium Economy Trains intoExecutive Trains of Argo Parahyangan A Case Study of PT Kereta ApiIndonesia (Persero)R Irwanto, A H Anggono

573

The Effect of Human Capital, Social Capital,and Competency on WomenEntrepreneur Success in Surabaya IndonesiaS Mujanah, A Kusmaningtyas, Candraningrat Candraningrat

585

Risk Level Analysis Using The Job Safety Analysis Method In ManufacturingSystem LaboratoryS Sastrodiharjo, Q Sholihah, E L Zedniawan

593

Design and Control Self Balancing RobotS Santoso, S Yuliananda

600

Developing Spatial Intelligence by Utilizing City Park Green Open Space forEducational FunctionsS Fadjarajani, R As’ari

606

vii

Influence of Length Variation in Bamboo Fiber on Tensile Strength andCompressive Strength of ConcreteR Trimurtiningrum, Faziz Faziz, Lendah Lendah

613

The Spirit of Islam in the Development of Good Governance and Anti-Corruption ConceptsUlul Albab

620

An Analysis of The Level of Information Technology (TI) Service Satisfaction(A Case Study of Gojeck Application)Lin Yan Syah, Siti Nurhayati Nafsiah

628

Effect of Compensation and Work Environment on Employee Performance(Study at PT Segar Murni Utama, Mojokerto Regency)Bambang Raditya, Meithiana Indrasari, Agus Surya, Maulida Hardianti Bandi

636

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The Implication of “Ewuh Pakewuh” Cultural in OCB Implementation of Service Employee at Pesantren Sub

District of Kediri City

Restin Meilina1, Dodi Kusuma Hadi Soedjoko2

{restin@unpkediri.ac.id1, dodikusuma@webmail.unpkediri.ac.id2}

1,2Nusantara PGRI Kediri University, Indonesia

Abstract. Organizational citizenship behavior (OCB) is very important in improving organizational performance. Many factors can influence OCB, one of which is organizational culture. The purpose of this study is to find out how the implications of "ewuh pakewuh" cultural that still attached to the Indonesian bureaucracy in the OCBimplementation. This study uses a qualitative approach with descriptive techniques. The results showed that five of the nine dimensions of "ewuh pakewuh" culture caused a decrease in the dimensions of sportsmanship, courtesy, and conscientiousness in theOCB implementation of service employee at Pesantren sub-district of Kediri city.

Keywords: Organizational culture, ewuh pakewuh, organizational citizenship behavior.

1. IntroductionAfter the enactment of a new brand "Harmony Kediri The Service City" in mid-2016,

every government agency in Kediri city continuous to strive in improving the quality of its public services. This effort to show its commitment as the service city that must be ready to provide excellent service for every citizen. The process of improving the quality of its service is carried out quickly, including physical and non-physical facilities and also service employee. One of the agencies in Kediri that made a significant change was the pesantren sub-district.

Since the end of 2016, the pesantren sub-district of Kediri City has made changes to support the improvement of the public services quality. The office is more comfortable and equipped with air conditioners, TVs, and refrigerators with a variety of foods and drinks. The service flow that used to seem long and convoluted nowadays has become easier and can even be accessed online. To improve the quality of service employees, pesantren sub-districts routinely provide training such as public service ethics, excellent service through social media, and similar training. All these efforts will not achieve optimal results if there is no strong motivation from service employees to change. It is useless in repairing facilities or training if there is nothing employee's intention to make changes.

The success of "Harmony of Kediri The Service City" brand, must be supported by organizational citizenship behavior (OCB) from service employees. Service employees must have a higher performance than other employees. If other employees arrive at the latest at 8 am, the service employee must arrive early to prepare all the service needs so that no citizen who needs services has to wait long. In the rest time, service employees must take turns and cannot rest too long because the service at Pesantren sub-district office is always open without a break. Service employees must also be prepared to answer questions and complaints from

ACHITS 2019, July 30-31, Surabaya, IndonesiaCopyright © 2019 EAIDOI 10.4108/eai.30-7-2019.2287571

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the citizen in the Pesantren sub-district social media without time limits, even service employees often do not take their leave of absence (holiday rights) because there is no substitute employee. The service employee must always show a good attitude, polite, and friendly regardless of his mood and whoever is served. Service employees are the spearhead for the progress of an organization. OCB shows the behavior of employees who make big individual contributions to support the achievement of organizational performance [1] and also positive and constructive social behavior [2]. Several studies about OCB and service quality show that OCB has a significant positive effect on service quality [3], [4].

The researcher has conducted preliminary research related to OCB at the pesantren sub-district office in 2017 with the title “Optimization of OCB to Improve the Public Services Quality in Kediri City” [5]. The results of the study show that service employees at the pesantren sub-district have implemented OCB, but there are only a few aspects that must be optimized. Many things affect OCB implementation, one of which is organizational culture. The research of Yohanas Omar in 2013 showed that organizational culture had a significant effect on OCB [6]. One organizational culture in the bureaucracy (government) that is quite entrenched is the "ewuh pakewuh" culture. This culture is quite strong in Java. "Ewuh pakewuh" show reluctance or reluctant towards seniors or superiors, giving rise to pressure or urgency feelings [7]. The "ewuh pakewuh" culture may force service employees to carry out all change programs from pesantren sub-districts that showing unoptimized OCB implementation. OCB should be based on voluntary behavior, not because of coercion. The dynamics of "ewuh pakewuh" in the government has made the government unable to show optimal performance [8], in Usman and Ari Kuncara Widagdo's research showed that "ewuh pakewuh" had a negative effect on the effectiveness of government internal audits. This is because in the "ewuh pakewuh" culture there is a misalignment of attitudes and behavior due to feelings of reluctance.

Based on the description above, the researcher is interested in conducting research related to how the implication of "ewuh pakewuh" culture in OCB implementation of service employee at Pesantren sub-district of Kediri city. The purpose of this research is to find out whether the "ewuh pakewuh" culture provides implication for OCB implementation of service employee at Pesantren sub-district of Kediri city. The results of this study are expected to be useful for evaluating the performance of service employees in the pesantren sub-district of Kediri city and ultimately the OCB of employees can be optimized.

2. Literature Review

2.1 Organizational Citizenship Behaviour (OCB) OCB is a voluntary extra-role behavior without considering direct compensation or

performance achievement rewards [1]. For organizations, OCB of the employee is very important because it shows the implementation of work that exceeds responsibility so that it shows high performance and supports the performance improvement of the organization. Dennis Organ in 1988 described the five dimensions of OCB consist of altruism that showing voluntary behavior to help colleagues for complete their tasks, civic virtue that demonstrating voluntary behavior fully participating in organizational functions, conscientiousness that showing voluntary behavior to deliver performance beyond standards, courtesy that showing voluntary behavior to alleviate the problems faced by others, and sportsmanship shows voluntary behavior to uphold the good name of the organization.

In service employees in the sub-district pesantren of Kediri city, OCB is indicated by replacing coworkers who take a rest or absent and also help the problems faced, would be

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arrive early and go home at the latest, didn't take extra time for leave in holiday rights (10 days a year), fully involved in organizational policies, functions and activities even ready to follow the developments and changes needed in the organization. The dimensions that are lacking and need to be improved are the dimensions of sportsmanship because there are often complaints or swear from employees [5]. 2.2 “Ewuh Pakewuh” Culture

The "ewuh pakewuh" culture is one of the strong cultures in Indonesia, especially in Java island. "Ewuh Pakewuh" shows discomfort feeling, reluctant, awe, and upholds respect for others [9]. This feeling usually arises because of differences in seniority, age, and because they already know or receive a lot of kindness from that person. To measure the cultural value of "ewuh pakewuh" some researchers combine the cultural dimensions of Hofstede (1980) and Schwartz (1994) to form nine dimensions consist of individualism, power distance, uncertainty avoidance, masculinity, mastery, harmony, embeddedness, autonomy, and professionalism [9].

Fatmawati research [7] found that "ewuh pakewuh" occurs when low individualism, high power distance, high uncertainty avoidance, low masculinity, low mastery, low harmony, high embeddedness, low autonomy, and low professionalism. In this study, the researcher used these nine criteria to find out the implication of "ewuh pakewuh" culture in OCB implementation of service employees at Pesantren sub-district of Kediri city.

3. Methodology This study uses a qualitative approach with descriptive techniques. The data were taken in

Pesantren sub-district of Kediri city by observing and interviewing all three service employees in April - May 2019. Pesantren sub-district was chosen because there was an interesting phenomenon in which the three service employees had a long different age range. The First informant was 42 years old, the second informant was 33 years old, and the third informant was 19 years old. The age range is very possible for the "ewuh pakewuh" culture because one of the drivers of this culture is the age difference [7]. The collected data is then analyzed through the process of reduction, digestion, and extraction.

4. Result and Analysis 4.1 Individualism Implication in OCB Implementation

The "ewuh pakewuh" culture is indicated by low individualism. In this culture, someone will feel discomfort if only thinking for himself. Low individualism shows higher togetherness even though sometimes it caused forced feeling. The results of interviews with 3 informants all stated that in the service department, no one thought of individual benefits. One example is when they want to absent or take holiday rights during school holidays to be able on vacation with their family, they admitted that they felt reluctant and discomfort feeling because it would be troublesome for his coworkers. This feeling shows the existence of "ewuh pakewuh" that sometimes trigger complaints so that it reduces the sportsmanship dimension in OCB. Those complaints usually occur when there is a conflict of interest between personal interests and "ewuh pakewuh" with coworkers.

4.2 Power Distance Implication in OCB Implementation

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High power distance can strengthen the culture of "ewuh pakewuh" where someone acknowledges the existence of a clear difference in position and realizes that the boss has the right to privilege. This feeling makes a person not have the choice to reject the boss's orders even if they are against his conscience. The results of researcher observations in the service department, power distance is quite low. The head of the service department is younger than one of the employees so it must apply a loose leadership style. They feel more as a team than their superiors and subordinates. The interview also shows the consistency according to these observations that there are no "ewuh pakewuh" superiors and subordinates. They criticize each other and also accept criticism. This shows the civic virtue dimension in OCB where employees regulate togetherness, support and strive to improve organizational functions.

4.3 Uncertainty Avoidance Implication in OCB Implementation

Uncertainty leads to high risk. Facing high uncertainty makes one surrender to the decision of the boss. High uncertainty avoidance can make a person tend to be passive, fully dependent, and follow the decision of the boss even if it is contrary to his heart. This shows the culture of "ewuh pakewuh". The results of the interview indicated that 2 of the 3 informants stated that they often felt this. For example, when there is a problem experienced by coworkers, the two informants tend to wait for the decision of the boss rather than immediately thinking of a solution. They are reluctant if those solutions will have a bad impact on their coworkers. This "ewuh pakewuh" culture can reduce the courtesy dimension in OCB where courtesy shows voluntary behavior to alleviate problems faced by others.

4.4 Masculinity Implication in OCB Implementation

Masculinity shows a person's effort to accentuate himself in the organization. The "ewuh pakewuh" culture is shown by low masculinity in which someone feels discomfort if he becomes superior to others so there is no effort to accentuate him. The results of the interview indicated that one of the informants stated that he often felt the lack of masculinity. Based on the awareness that his age is still very young and his status just an honorary employee, make he felt "ewuh pakewuh" if he considered better than other coworkers so there is no effort to show his achievements. This decreases the conscientiousness dimension in OCB where conscientiousness shows voluntary behavior to show performance and prerequisites that exceed minimum standards.

4.5 Mastery Implication in OCB Implementation

Mastery shows someone's efforts to master or change the social environment for personal or group interests. The "ewuh pakewuh" culture is shown by the tendency of a low mastery where someone is reluctant to make changes in his social environment because of fears of rejection or disappointment in others and the risk of uncertainty. The results of the interview showed that all informants had no "ewuh pakewuh" in making changes. They are ready to work together to make changes in systems, procedures, and service facilities regardless of the risks that must be faced. This shows the optimal dimensions of the civic virtue in OCB without being affected by the "ewuh pakewuh" culture.

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4.6 Harmony Implication in OCB Implementation

Harmony shows an effort to maintain a balance in the work environment. The "ewuh pakewuh" culture in harmony is indicated by efforts to maintain harmony in the organization even though it must harbor negative problems or feelings that they felt. The results of the interview indicated that the three informants sometimes harbor their resentment at their coworkers because of "ewuh pakewuh" that must maintain harmony. This "ewuh pakewuh" culture implies a decrease the sportsmanship dimension in OCB where informants sometimes have to share their complaints with their closest family to maintain their mood so they don't get worse when working. 4.7 Embeddedness Implication in OCB Implementation

Embeddednes shows the bound of someone in a group. The "ewuh pakewuh" culture is indicated by high embeddedness where a person feels bound to his group so that he must do everything important to the group even if it is against his heart. The results of the interview indicated that all informants felt a high level of embeddedness in the service department. One example is the agreement that the rest time should be done as soon as possible just to pray and lunch because they have to take turns with other coworkers. This makes each informant feel "ewuh pakewuh" when he wants to spend a long time to rest. The implication of this "ewuh pakewuh" culture is the increasing dimension of altruism in OCB where altruism shows voluntary behavior to help other employees. However, this can also have an impact on the decline in the sportsmanship dimension in OCB when employees complain about their reduced time privacy in the interest of the group.

4.8 Autonomy Implication in OCB Implementation

Autonomy shows how someone is motivated to show their creativity, perspective, and ideas for the organization. The "ewuh pakewuh" culture shows a low autonomy in which a person tends to follow and obey the decision of the boss even though it is not in accordance with his ideas and perspective. The results of interviews related to the autonomy aspect as well as the power distance aspect showed that all informants were ready to criticize, accept criticism, and exchange ideas for the improvement of the organization. This shows the consistency that in the service department of Pesantren sub-district the civic virtue dimension in OCB is already strong and not affected by the "ewuh pakewuh" culture.

4.9 Profesionalism Implication in OCB Implementation

Professionalism shows a person's ability to make decisions through rational consideration. The "ewuh pakewuh" culture encourages a low level of professionalism whereby someone feels uncomfortable with their boss so they cannot make rational considerations and follow whatever the decision of the boss. The results of the interviews all the informants stated that they always use rational considerations when making decisions without feeling uncomfortable with their superiors. Even if needed, they will criticize their superiors for the progress of the organization. This is a manifestation of the civic virtue dimension in OCB that is not influenced by the "ewuh pakewuh" culture.

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5. Conclusion The result of this study can conclude that the "ewuh pakewuh" culture which gives

implication to the OCB implementation of service employees at Pesantren sub-district of Kediri city are low individualism, high uncertainty avoidance, low masculinity, low harmony, and high embeddedness. These five cultural dimensions of "ewuh pakewuh" have an impact on the decline in the dimensions of sportsmanship, courtesy, and conscientiousness in OCB. For high embeddedness dimensions, although it reduces the sportsmanship dimension in OCB, it can improve the dimensions of altruism in OCB. One of OCB's strong implementation in the service department of Pesantren sub-district of Kediri city is the civic virtue dimension. Implementation of this civic virtue dimension is not influenced by the "ewuh pakewuh" culture in power distance, mastery, autonomy, and professionalism

Based on these results, OCB of service employees at Pesantren sub-district can be optimized by paying attention to the "ewuh pakewuh" culture that influences it. Plans for further research will be developed by adding research objects and subjects or using other research methods.

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