Randy WintleModality Systems

The Business Case to Deploy Lync

BVAL203

Quick Introduction 

People Do Amazing Things 

Technology is Overwhelming 

Finding what you’re looking for can be hard.

Problems with the “Inbox Everything” Approach

• Sometimes completing the task is easier than reading the email

• Sometimes something is important enough to interrupt someone

• Context is lost

• Connection is lost

• “Agreement” is lost (Fire and Forget)

• Clutter ensues

Enhancing Experiences Provides Value to the Business

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Organizations Spend Too Much on Communications Tools

What Is Unified Communications (UC)? 

“The success of UC in a business will be when it’s like salt in food. It’s always there, but you don’t see it.”

- Gurdeep Singh Pall, Microsoft VP, VoiceCon

2010  

Start With Why 

May I please have some money?

What is a Business Case?Definition of business case (n)busi·ness casemultiyear plan: a business plan that forecasts costs and revenues for a particular project over several years, especially to attract financing

Common UC Business Case Components Operating Expenses

(OPEX)

• Maintenance and Support Contracts

• IT Staff• Licensing Maintenance• PSTN Services• Network Services (MPLS, LAN,

ISP)• Third Party Conferencing

Services

Capital Expenses (CAPEX)

• Data Center Hardware• Licensing Purchases• Consulting Services

(Implementation Services)• Headsets and IP Phones• Training

3 Years or 5 Years

Some More Key Terms•Return On InvestmentROI

•Total Cost of OwnershipTCO•Dual Run Costs•Contracts

Committed Costs

•Asset Allocation over timeDepreciation

TotalCostof

Ownership 

Why Lync Isn’t Free

Network •Voice, Video and Sharing Uses a Lot of Bandwidth

Implementation Services

•Its not as easy as it looks

Endpoints •Up to 50% of Capex

Licensing •You buy it, then you renew it

Where can Lync Save you Money?CEBP

• Communications Enable Your Business

• Reduce Process Latency• Improve Customer

Satisfaction• Improve Worker Productivity• Extend Business to

Consumer Communications

Soft Costs

• Increase User Productivity• Reduce Travel Expenses

Hard Costs

• PBX Consolidation• SIP Trunking• Third Party Conferencing

Services• Real Estate (Agile Workspaces,

Work From Home)• Mobile Phone (Use VOIP Instead

of PSTN)• Support Costs

Best Practices for a Lync Business Case

Start with Why

Don’t Over Commit Cost Savings

Watch out for Licensing

Maintenance

Watch out for non UC Requirements- VPN, Desktop

Deployments, Networking Gear

Don’t Forget Committed Costs!

Endpoints Aren’t Cheap!

Find Unique Ways to Save the Business

Money

Clearly Explain the ROI Risks

How Do I Make The Experience Stand Out?

Form a TeamAnalyze Multiple Solutions

Vote On Solution

Features and User

Experience

Analyze Financials

Cumulative Score is Most

Important

Questions – Closing

Microsoft PavilionDemos, Speakers, Demos, Lync Room System, Experts, Demos, a Bar....and more Demos

ATTENDEE PARTYWednesday, February 19th

6:30pm-9:30pmHakkasan, MGM Grand

Brought to you by

When it comes to Vegas nightclubs, it doesn’t get any hotter than Hakkasan. And when it comes to opportunities to connect and reasons to party, no one does it better than Lync Conference! Our attendee party has a full lineup: an open bar, awesome food, and one of the best DJs that Vegas has to offer. Don’t miss out on the fun—stop by at 6:30pm and kick off and evening to remember. Come together.

HANDS-ON LABS

You can also access labs on MyLync!

3:00pm – 9:00pm10:30am – 9:00pm7:30am – 9:00pm8:00am –1:30pm

LOCATIONPinyon 3

Monday, February 17Tuesday, February 18Wednesday, February 19 Thursday, February 20

LRS

LOCATIONCopperleaf 12

Wednesday, February 198:30am – 9:45am10:15am – 11:30am1:00pm – 2:15pm2:45pm – 4:00pm4:30pm – 5:45pm

Thursday, February 209:00am – 10:15am10:45am – 12:15pm12:45pm – 2:00pm

MyLync allows you to create a custom experience and network with the Lync Community both online and in person.With MyLync, you can:• Build your own personalized calendar while browsing all available sessions• View breakout session material including PPTs and Videos within

48 hours of each session• Participate in the Community and find people in your social networks

who are attending and interact with speakers• Arrange meetings or social activities• Navigate the Exhibit Hall floor plan and learn more about our Sponsors• Fill out evaluations to win prizes

Log into MyLync at http://mylync.lyncconf.comFor MyLync support, please visit the Registration Desk.*

* Please note that adding a session to your calendar does not reserve a seat. Seating is on a first-come, first-served basis.

Birds of a FeatherBirds of a Feather flock together! Join daily breakfast discussions of relevant topics by sitting in the separately designated areas of the Meal Hall. Seating will be sorted in a different way for each Birds of a Feather breakfast:Wednesday, February 19:Where are you from? Asia/Pacific, Eastern & Central Europe, Latin America, Middle East & Africa, US (West, Central & East) and Canada, Western Europe

Thursday, February 20:What is your interest?Best Practices, Business Value, Clients & Mobility, Lync Meetings and Video, Lync Online, Networking, Platform, Server & Manageability, Voice

Fill out evaluations to win prizesFill out evaluations on MyLync or MyLync Mobile.Prizes awarded daily.

© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.