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1 Our inaugural 2020 issue of Private Interest is about finding more income and financial freedom through entrepreneurship. In the pages that follow, you’ll learn about three exciting entrepreneurial opportunities that are easier to employ than you may expect. It’s natural for us to celebrate the spirit of entrepreneurship at The Oxford Club. The U.S. curated a social, political and economic environment that’s highly conducive to entrepreneurship. By rejecting the dead-end ideas of collectivism and instead embracing free markets, the U.S. allowed and encouraged the freedom to take on financial risk, the freedom to create and thrive, and – not to be ignored – the freedom to fail too. Although many believe the colonies were founded by individuals, several of them – including Massachusetts Bay, Plymouth and Virginia – were in fact launched by newfound corporations seeking profit opportunities. The Oxford Club embodies this entrepreneurial spirit of smart risk-taking, bold vision and creative problem- solving. As CEO, I look for employees who are motivated, adventurous and resourceful. And as you’ve seen with our outlook on the markets and our Pillars of Wealth investment disciplines, we are determined to improve our financial lives, even in the face of adversity. Many of your fellow Members are highly successful entrepreneurs who have created and preserved a rich financial legacy. The Oxford Club itself was founded and expanded by such Members. More than 30 years ago, I was hired by Agora founder William Bonner as the first employee of the Club. I became what’s called an “intrapreneur.” Bill allowed me to behave like an entrepreneur while working within his established publishing company. He promoted risk-taking and innovation, as I do now at the Club. Our Club has grown to more than 100 employees, with six top investment strategists working daily for you on their recommended portfolios, research and trading services. We serve hundreds of thousands of Members, including more than 25,000 lifetime members. Our team’s entrepreneurial spirit, operating within the framework of a privately owned company, is responsible for this incredible growth. In reading this, you may be thinking you never want to own your own business. Or maybe you already did own one but have since sold or closed it. But as you’ll see in the pages ahead... entrepreneurial endeavors are not only for Silicon Valley’s tech-heads, thrill-seekers with A Confidential Briefing to Members of The Chairman’s Circle Private Interest WINTER 2020 Julia C. Guth Dear Chairman’s Circle Member, The Entrepreneur’s Path to Financial Freedom By Julia C. Guth, CEO & Executive Publisher, The Oxford Club The Oxford Club Employee Luncheon

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Page 1: Private Interest riate nterest - Amazon S3 · A Confidential Briefing to Members of The Chairman’s Circle Private Interest WINTER 2020 Julia C. Guth Dear Chairman’s Circle Member,

Private Interest

1

Our inaugural 2020 issue of Private Interest is about finding more income and financial freedom through entrepreneurship. In the pages that follow, you’ll learn about three exciting entrepreneurial opportunities that are easier to employ than you may expect.

It’s natural for us to celebrate the spirit of entrepreneurship at The Oxford Club. The U.S. curated a social, political and economic environment that’s highly conducive to entrepreneurship. By rejecting the dead-end ideas of collectivism and instead embracing free markets, the U.S. allowed and encouraged the freedom to take on financial risk, the freedom to create and thrive, and – not to be ignored – the freedom to fail too.

Although many believe the colonies were founded by individuals, several of them – including Massachusetts Bay, Plymouth and Virginia – were in fact launched by newfound corporations seeking profit opportunities.

The Oxford Club embodies this entrepreneurial spirit of smart risk-taking, bold vision and creative problem-solving. As CEO, I look for employees who are motivated, adventurous and resourceful. And as you’ve seen with our outlook on the markets and our Pillars of Wealth investment disciplines, we are determined to improve our financial lives, even in the face of adversity.

Many of your fellow Members are highly successful entrepreneurs who have created and preserved a rich financial legacy. The Oxford Club itself was founded and expanded by such Members.

More than 30 years ago, I was hired by Agora founder

William Bonner as the first employee of the Club. I became what’s called an “intrapreneur.” Bill allowed me to behave like an entrepreneur while working within his established publishing company. He promoted risk-taking and innovation, as I do now at the Club.

Our Club has grown to more than 100 employees, with six top investment strategists working daily for you on their recommended portfolios, research and trading services.

We serve hundreds of thousands of Members, including more than 25,000 lifetime members. Our team’s entrepreneurial spirit, operating within the framework of a privately owned company, is responsible for this incredible growth.

In reading this, you may be thinking you never want to own your own business. Or maybe you already did own one but have since sold or closed it. But as you’ll see in the pages ahead... entrepreneurial endeavors are not only for Silicon Valley’s tech-heads, thrill-seekers with

A Confidential Briefing to Members of The Chairman’s CirclePrivate Interest

WINTER 2020

Julia C. Guth

Dear Chairman’s Circle Member,

The Entrepreneur’s Path to Financial FreedomBy Julia C. Guth, CEO & Executive Publisher, The Oxford Club

The Oxford Club Employee Luncheon

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high risk tolerance and recent Ivy League grads with deep-pocket networks.

In fact, it’s never been easier for retirees to venture into the entrepreneurial space.

Does Entrepreneurship Equal Total Financial Independence?Club Chief Investment Strategist Alexander Green often speaks to the topic of total financial independence – the ability to do whatever you want, wherever you want, with whomever you want. It’s the retirement dream and reality for many of our Members.

But the term independence lies in the eye of the doer. Independent from what?

Sure, most of the one-percenters in this country are entrepreneurs, but we realize building any business requires sacrifice.

What we’re showcasing in this issue are proven ways to fund a desired lifestyle, on your own time, that don’t require as much time and energy as you may think.

You’ll read about entrepreneurial success stories from Club Members. You’ll also hear from former Oxford Club Options Strategist Karim Rahemtulla, who teamed up with options trader extraordinaire Bryan Bottarelli to build an exciting and innovative trading platform called The War Room. Their efforts have already brought incredible results for stay-at-home traders.

Then you’ll hear from Dealmaker Wealth Society

founder Carl Allen about how easy it is to enter into the entrepreneurial space.

According to Carl, with only a few hours of work a week, you can purchase and run a small business in an industry you’re passionate about.

Finally, for current business owners, Pillar One Advisor Martin Truax, managing director, investments at the Investment Planning and Management Group of Raymond James, details how to get your company ready for a buyout that will garner a handsome profit.

(For a complete list of our Pillar One Advisors, go to www.oxfordclub.com/pillar-one-advisors.)

We hope these pieces inspire you to take control of your financial future in 2020 and beyond.

Enjoy the issue,

Julia C. Guth

Chairman’s Circle Member Steve

Steve currently owns commercial and residential investment properties in Massachusetts. He sold his residential real estate brokerage business seven years ago and moved to San Diego to be near his daughter and three grandchildren. Now semiretired, he invests in real estate and the stock market.

Chairman’s Circle Member John

John started a geophysical consulting company in 1991 with a partner. The company morphed into a software company due to an acquisition and had a worldwide stable of clients. It sold in 2012 as a company with 30 employees and $6 million in annual revenue.

“With only a few hours of work a week, you can purchase and run a small business in an industry

you’re passionate about.”

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The 2020 election will determine the direction of our country... the strength of our economy... and the fate of the greatest bull market in history. It could also have a large and lasting impact on your personal portfolio. That’s why we’re urging our readers to prepare now.

If you want to jump-start your profit potential through the next election season... you need to know where the biggest opportunities lie. And when you join us at the 22nd Annual Investment U Conference this coming April 16-18 at the five-star Park Hyatt Aviara in Carlsbad, California, that’s exactly what you’ll discover.

Travel With Us

The Chairman’s Circle Financial Discovery Cruise

The 22nd Annual Investment U Conference

The Oxford Club’s Wealth, Wine & Wander Retreat

Tour of Southeast Asia • March 16-31, 2020 Visit www.oxford.club/cruise for more details.

Naples • Capri • Sorrento • Rome Sept. 30 to Oct. 10, 2020

Visit www.oxford.club/wine for more details.

Park Hyatt Aviara • Carlsbad, California • April 16-18, 2020 Visit www.oxford.club/iu2020 for more details.

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In early 2018, Bryan Bottarelli approached me with an idea he thought could revolutionize the trading experience.

Having known Bryan for almost two decades and having witnessed his phenomenal trading skills in person and in real time, I was all ears.

We are often frustrated by the constraints of a publication system that doesn’t allow for real-time communication. Sure, we’ve come a long way from sending investment research via snail mail or even fax, but in today’s age of tweets, social media and instant communication, our readers want information fast! From a trading perspective, a subscriber’s level of profitability depends on the immediate delivery of content. Email delivery no longer cuts it for certain types of trading.

Bryan’s idea was to create a platform where we could offer knowledge, experience and guidance every minute of the trading day. In this community, like-minded people could share their advice and experiences in real time, and investment ideas could be shared as they occur.

But after we got to talking, we realized that we wanted more than just a real-time investment forum. We also wanted to create a community where experienced traders would rub shoulders with novice traders and where they could come together to enjoy, respect and look forward to the free flow of information each day. And, of course, it would be a place that could generate huge profits on a daily basis.

Fast-forward to today. Bryan’s proposition was so enticing that I decided to leave The Oxford Club and join him in The War Room.

In mid-2018, we began putting together Monument Traders Alliance and a team of developers to create the software that would make it all work.

It wasn’t cheap. To date, we have invested more than $1 million to ensure we have a model that we know delivers the goods.

How do we know that? Well, we have been up and running since May 2019, and the results have exceeded our expectations. And I believe the best is yet to come.

Bryan and I are a team, and we have two different yet complementary trading styles. He loves the short-term trades that can deliver huge gains fast. His technical analysis is almost always spot-on. As for me, I focus on longer-term plays that are based in fundamental analysis. These can be based on insider trading, earnings, macroeconomic factors – you name it. I recommend stocks and options, but most of my plays are Long-Term Equity Anticipation Securities (LEAPS) options that give us more time for a play to pan out.

My favorite plays (and we’ve had a few in The War room) are the “free rides,” when we take profits we’ve earned off the table and let the market do the rest. Many of you know me from my days at Automatic Trading Millionaire, where we specialized in put selling with a more than 90% success rate. Now those trades are in The War Room too.

The combination of these trading strategies and The War Room’s unique software is paying off. War Room members tell us daily how much they enjoy the experience and how it’s unlike anything else out there.

Here are just a few of the thousands of testimonials we have received so far...

The Birth of The War RoomBy Karim Rahemtulla, Head Fundamental Tactician, Monument Traders Alliance

WAR ROOMTHE

War Room Member Rick R.

“The beauty of The War Room for me is the fact that there is so much good information being shared by everyone here. It’s better than a college course on trading. I’m so glad

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Members love being a part of what I can only call a kind of “social media” setting, but instead of sharing small talk, we share investment ideas and potentially profitable trades, sometimes on an hourly basis. I can’t remember a day in The War Room when we didn’t see at least a dozen trading ideas ranging from stocks and options to exchange-traded funds. We see it all.

Did I mention Bryan’s phenomenal trading skills?

Well, I don’t want to bore you, but I will share what members are saying about him.

It took us more than a year to develop and launch The War Room. But I think it’s the best product on the market today for like-minded investors who are looking to profit and learn in a dynamic environment.

Join us for an experience you’ll never forget! Call my team at 410.864.3083 (or 888.215.5311 toll-free) to sign up today. n

Karim Rahemtulla Head Fundamental Tactician Monument Traders Alliance (Pillar One Advisor)

Toll-Free: 888.215.5311 Tel: 410.864.3083 www.monumenttradersalliance.com

I joined this group. Thanks to everyone for being willing to share your valuable insights.”

War Room Member Sanjay L.

“The War Room is definitely the best aspect of this service, as it brings all members together and creates a nice sense of community between all. KUDOS to you for this experience you have given us.”

War Room Member Andres L.

“For what it’s worth, The War Room is far more dynamic than I ever expected. And with Bryan and Karim at the helm, and the brainstorming comments of all the traders, [The War Room] engenders a lot of thought and initiative. By Bryan’s and Karim’s own assertions, they’re looking for us to be intelligent investors and learn from and alongside of them. I have accepted the notion that they DO want us to gain serious wealth and not just collect membership fees. Will keep ringing the register with thanks to all.”

War Room Member Allen P.

“Hi... first day here... great tips... I’m up $5,000... thanks.”

War Room Member Phil B.

“I just bagged $3,670. I’ve been a subscriber for only three hours!”

War Room Member Ty H.

“Wow, what a service!! I just made $6,300 on my first day! I’ve already paid off my LIFETIME subscription!!!”

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Massive gratitude for letting me spend this time with you.

I’m Carl Allen, founder of Dealmaker Wealth Society.

I’ll get to that in a moment. But first, if you’ll indulge me...

I grew up in a small town outside of Manchester, England. Now almost 50 years old, I’ve spent my entire career doing deals – acquiring, merging and selling businesses – much of it on Wall Street.

Contrary to popular belief, monetary wealth is rarely inherited or earned by obediently climbing the corporate ladder. (Let’s be honest, very few of us ever reach the C-suite.)

Search the internet for “how to build wealth” and one of the top results (alongside “invest”) is “venture into entrepreneurship.”

According to the 2016 HSBC Essence of Enterprise study, the average U.S. entrepreneur not only has a net worth of $4 million... but also owns or operates up to seven businesses!

And believe it or not, 16% of Americans 65 and over are self-employed – accounting for roughly 8 million of the 49.2 million boomers (and I’m not talking about Uber-driving grandmums).

I’m here to tell you that you don’t have to start a business from scratch to be successfully self-employed.

That’s the stupidest thing you can do! A whopping 96% of startups fail within 10 years... 60% in the first year alone.

When you buy a new car, do you source the 30,000 individual parts, put them together like a Lego set and hope you didn’t miss 500 pieces? No, you do not.

You drive to the car lot and point to the one with the black leather interior, heated seats and full entertainment package already built in.

Owning a business should be the same.

In fact, buying a business that generates massive cash flow – massive amounts of passive income – is hardly any different from managing your investment portfolio...

Yet it can give you a much greater sense of purpose, control... and financial freedom.

Let me explain...

Good Things, Small PackagesA little more than a decade ago, despite making millions of dollars closing more than $48 billion worth of deals for Bank of America, Hewlett-Packard and the like, I was overwhelmed and miserable.

I had my “I’m done!” moment. I’d made enough money. I quit my job and was going to enjoy my wife and baby boy for the foreseeable future...

Which lasted three weeks.

I wasn’t ready to retire. Hell, I wasn’t even 40.

Then it hit me like a whack in the face...

I realized the model I’d applied time and again to massive corporate mergers and acquisitions deals could also be applied to buying small businesses.

And I’m not talking about distressed businesses like the ones private equity firms saddle with debt and bankrupt to benefit their investors.

You’re Only One Deal Away...By Carl Allen, Co-Founder & Editor, Dealmaker Wealth Society

Visiting My Old Stomping Grounds on a Recent Trip to New York City

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I’m talking about the roughly 2.6 million profitable businesses with revenue between $1 million and $5 million that are for sale annually.

Only 1 in 13 of those will sell within 12 months of being listed.

When a house is on the market that long, you know you can get an unbelievable deal.

The same holds true for a small business.

Many sellers desperately want to get out because they are tired, bored, want to (finally) retire, may be sick or dying, or have no succession plan.

Whatever the reason, a motivated seller is less concerned about getting top dollar and more concerned about preserving their legacy... and negotiating a win-win deal.

And the final transaction is about as simple as closing on a house, except with less risk because you don’t have to lay out 20% or more in cash and personally guarantee any loans. The assets and cash flow of the business you’re buying do that for you!

So I spent a year building a comprehensive, online business-buying education system... and founded Ninja Acquisitions, now Dealmaker Wealth Society.

The premier training program – Dealmaker CEO – slowly walks students through the 10-step business-buying process I refined over my 27 years doing deals.

You might think finding, vetting, negotiating, financing and ultimately closing a deal sounds like a massive amount of work at your stage of (ahem) maturity...

But plenty of retirees yearn to put the skills they honed over their careers to use again. Being an owner of a growing business can give you a sense of purpose you haven’t felt in years.

Many also yearn to see their kin find a quicker way to wealth than they themselves did. Helping a loved one realize their potential, follow their passion and be financially independent is also one of the greatest investments you can make.

And I don’t teach just how to buy a business. I teach how to...

1. Buy a profitable business with absolutely none of your own money

2. Have someone else run the business so you can be an owner-investor rather than an owner-manager.

This is really important. It always blows people’s minds because it’s just not how we’re taught to think about entrepreneurship...

We’re taught entrepreneurship is a young man’s game... that you have to scrimp, beg, bootstrap, work 20-hour days, wear many hats and spend countless sleepless nights worrying.

Only then will you have earned the entrepreneur’s badge of honor... if you’re still in business.

It’s total, complete and utter b.s.

First, buying a business doesn’t have to be all-consuming. It can be done with only a few hours of work a week – even if you’re still fully employed.

Current business owners have also implemented the program by enlisting the help of their employees and professional networks.

In fact, when my program is followed methodically, you can 100% finance and own a profitable, existing business in less than 100 days using other people’s money.

Think about that... Come spring, you or a loved one could be earning massive amounts of monthly, passive income from a thriving small business without having to invest a penny of your own!

Second, you don’t need to run a business to reap the rewards of one. Heck, following my instruction, you can be on site as often or as little as you like.

My programs teach you how to find a general manager to run the business’s daily operations so that you can

“When a house is on the market that long, you know you can get an unbelievable deal. The same holds true for

a small business.”

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focus on the things that relieve stress and bring you joy.

Whether that’s traveling, putting your grandkids through college, consulting on the business you just bought or doing more deals... you’ll have the freedom and control that will ultimately allow you to sell the business for a big payday when you’re ready.

Finding TimeI teach the students who follow my programs that having money makes you rich...

But having time to enjoy your life makes you wealthy.

At its core, this is what Dealmaker Wealth Society is all about.

And it truly is a society – a group of like-minded go-getters who share information, lean on, network and even partner with one another to make deals happen.

To date, I’ve mentored thousands of students through the business-buying process with my portfolio of training programs.

Many of my most successful students came from humble – sometimes desperate – circumstances.

One was a dishwasher in North Carolina. Another was a Ugandan immigrant to the U.K. on the unemployment line.

Yet another struggled with an eating disorder and bought the health clinic (plus five more) that saved his life!

I myself am the proud owner-investor in nine small

businesses. And I oversee most of them from afar while a general manager runs them day to day.

As soon as I chose this more unconventional path to meeting my personal and financial goals, I felt relaxed for the first time in a decade.

For the first time ever, I had time... time to do the things – and be with the people – I love. That makes me wealthy.

So if you, your kids or your grandkids want to find genuine fulfillment and take control of your circumstances without working harder or longer than you want to...

I encourage you to check out our suite of programs and community of dreamers turned dealmakers at www.dealmakerwealthsociety.com.

You’re only one deal away from this underappreciated, massive, passive income opportunity that has changed lives.

Next time, let it be yours!

(Speaking of next time... I’ll be speaking in much greater detail about Dealmaker Wealth Society at the 22nd Annual Investment U Conference in Carlsbad, California, April 16-18. Hope to see you there!)

Carl Allen Co-Founder & Editor Dealmaker Wealth [email protected] www.dealmakerwealthsociety.com

Me (Left) Celebrating a Student’s Deal With Business Partner Adam Markley (Right)

My Buddy

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If you’re new to The Chairman’s Circle, welcome. I hope you’re enjoying your first issue of Private Interest, the triannual newsletter that explores alternative investment opportunities. It’s just one of the many benefits offered to you as a Chairman’s Circle Member.

If you’re a longtime Member, it’s good to talk with you again.

I want to highlight a new service available to Chairman’s Circle Members.

You may be familiar with my new Closing Bell Profits trading service. In it, we trade just one ticker symbol: VXX, which is the symbol for the iPath Series B S&P 500 VIX Short-Term Futures ETN.

This exchange-traded note (ETN) – which is very similar to an exchange-traded fund (ETF) – tracks the futures on the CBOE Volatility Index. It offers a fantastic way to grab quick, predictable profits from sharp moves in the market.

At 3:40 p.m. every trading day, I will send you detailed instructions on how to trade VXX for maximum profits.

What I love about this system is that you’re in a trade only when the potential is optimal. There will not be a trade every day. In fact, based on past results, you’ll probably be in a trade, on average, once every six days.

That means your money is safe and out of the market most trading days, not susceptible to earnings misses, tweets and other unpredictable events that can blow up a trade.

I want to set expectations appropriately. There may be times when things are slow and we won’t have a trade for a week or so.

That’s okay. We’re not going to gamble, and I won’t initiate a trade just to keep you occupied or entertained. I’ll issue a trade recommendation only when it is the best possible time to go long or short volatility.

Whether we’re entering a trade or not, I will send you instructions at 3:40 p.m. every trading day, even if it’s just to tell you to keep your money on the sidelines.

The best way to keep up with my recommendations is to sign up for text alerts. Don’t let email delays get in the way of your profits. To sign up for text alerts, log in to your Oxford Club account and go to www.oxfordclub.com/sms/text-alerts-for-closing- bell-profits.

Additionally, although this service is exciting, I cannot stress enough the importance of diversification. As a Chairman’s Circle Member, you have access to every incredible service and newsletter offered by The Oxford Club, all of which employ different investment strategies with varying levels of risk.

For more information on diversification, check out the Oxford Wealth Pyramid. You can view the Oxford Wealth Pyramid by logging in to your Oxford Club account and clicking “Pillars of Wealth” from the menu on the left-hand side. The Oxford Wealth Pyramid is our first Pillar of Wealth.

And if you ever have any questions about this service or any of our services, please take advantage of our Member Services Team. It is here to serve you... and I can assure you that no question is too big or too small.

You can reach our trading specialists between 8 a.m. and 8 p.m. ET, Monday through Friday, at 866.237.0436 or 443.353.4540.

Or you can send an email anytime by going to www.oxfordclub.com/contact-us.

Enjoy the rest of the issue.

Hoping your longs go up and your shorts go down,

Marc

Welcome to Closing Bell ProfitsBy Marc Lichtenfeld, Chief Income Strategist, The Oxford Club

NEW

SERVIC

E

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Are you thinking about selling all or part of your company at some point down the road? If so, you should consider optimizing your business now in order to get the best price when the time comes.

Chances are, if you’ve got a successful business, you’re already doing a number of things that will maximize your purchase price. But we’ve found that many owners overlook key factors that significantly impact value. The sooner you put these on your radar, the better outcome you’ll have when it’s time to take your company to market. Today we’ll show you...

• What you need to know about different types of buyers

• Ten factors that can drive up (or down) the value of your business

• Changes you can implement now to achieve higher transaction multiples

• Three questions to ask yourself before you sell.

Who’s Buying?Before we jump into the factors that influence business value, it’s important to understand the types of buyers that might be purchasing your company.

There are four primary types of buyers: strategic, financial, hybrid and family offices.

1. Strategic buyers are operating companies.

Many large companies have recognized the importance of growth through acquisitions and have established corporate development departments staffed with former mergers and acquisitions (M&A) professionals.

2. Financial buyers are private equity groups (PEGs) interested in buying companies for a financial return. Their goal is to maximize returns by leveraging a company with debt, growing it rapidly and selling it in three to seven years. PEGs acquire companies with a minimum EBITDA (earnings before interest, taxes, depreciation and amortization), a proven management team and infrastructure to grow. Today it’s not uncommon to find PEGs that seek companies with $1 million to $3 million in EBITDA and revenues as low as $5 million.

3. Hybrid buyers are strategic buyers owned by a PEG and have emerged with the advent of PEGs. These buyers systematically make add-on acquisitions of similar companies with no minimum EBITDA.

4. Family offices are investment groups composed of high net worth individuals or families that typically made large sums of money by operating companies in the past.

Transaction structures differ by buyer, and we’ve outlined those at a high level here:

Strategies Designed to Prepare Your Company for a Sale and Maximize the Selling Price

Martin Truax, Managing Director, Investments, Investment Planning and Management Group of Raymond James

Sale of entire companyOwner may or may not exit businessTypically all-cash transactionBranding, culuture, etc., may be subject to changeMay be able to invest a portion of proceeds in acquirer

Sale of 70% to 80% of companyPartial equity rolled into new companyKey management remains

Substantial leverage utilized

Mandates for growthOpportunity for owners and management to realize significant proceeds from subsequent sale of the company

May or may not be sale of entire companyOwner may or may not exit businessPotential for cash and stock transactionBranding, culture, etc., may be subject to change

Strategic Financial Hybrid

Source: FourBridges Capital Advisors

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Now that you know your options when it comes to an exit, let’s turn our attention back to your business – and what you can do to help ensure that you get the best price from a potential buyer. In order to create meaningful, sustainable value, owners should evaluate and, if appropriate, consider taking action in these 10 core areas of their business:

1. Attempt to move toward value-added products and services, which are more profitable than commodity products and usually more defensible in the marketplace due to less competition.

2. Diversify the customer base and reduce customer concentration.

3. Curate a track record of increasing growth and/or create a specific and defensible strategy for continued growth in the future.

4. Develop a management team that is able to continue operating and growing the company under new owners.

5. Have an annual audit or at least a review or compilation performed by an outside firm.

6. Retain an experienced corporate attorney. Assignment, change of control, and termination provisions or rights of first refusal are all examples of major stumbling blocks during transactions.

7. Eliminate barriers to entry for buyers looking to acquire your firm. High capital investments in equipment and the cost of acquiring customers are examples of effective barriers to entry.

8. Make sure company assets are in good condition. Similar to when an individual buys a house, if your company’s operating assets need updating, repair or even a new coat of paint, buyers factor that into the purchase price.

9. Develop a niche market. Historically, the size of the consumer base was a very important indicator of value. But recent buyers have shown interest in niche markets with higher growth because they offer higher profit opportunities.

10. Reduce the cyclicality in your business.

Businesses that operate in “cyclical” industries may be perceived as having higher risks for a buyer. Offering countercyclical products and services can add value.

Three Questions You Need to Answer Before You Go to Market If you evaluate and optimize the areas of your business outlined above, you’ll likely be in a much better position to achieve the maximum value for your company. But don’t stop there, especially if you feel that a transition in ownership might happen sooner rather than later. To prepare yourself and your company for a sale in the near term, make sure you’ve got good answers to these three questions:

1. Why am I selling my business? Often, owners want to retire but lack a succession plan. Sometimes they want to grow in different areas. Other times, they just want to take some chips off the table. Or maybe one partner wants out. The first step to closing a deal with the right buyer, at the best price, is having a clear understanding of the purpose, objectives and intended outcomes of the sale.

2. Is the time right? Owners should consider selling when times are good in their business and industry. If you know a transaction is looming, it’s best to get a move on while business is humming.

3. Who’s in my corner? It is imperative to have competent advisors, both financial and legal. A financial advisor may take the form of a business broker or an investment banker.

• Business brokers typically sell businesses with a price of less than $5 million to individuals.

• Investment bankers are usually licensed by the Financial Industry Regulatory Authority (FINRA) and focus on selling businesses for more than $5 million to strategic or financial buyers.

An investment banker plays the role of quarterback, providing guidance to a client around price

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Private Interest

expectations and running a deliberate, competitive process designed to maximize transaction value. Just the mere presence of an investment banker can sometimes increase the transaction price because buyers realize that they cannot take advantage of the seller.

An experienced M&A attorney working on the seller’s behalf will understand market terms on key contract provisions (such as representations, warranties and indemnification), which can level the playing field.

Without a doubt, there have never been more options available to business owners seeking full or partial liquidity of their business. By understanding exactly what those options are – and the factors that affect the value of your business – you can take action today so that you will achieve the best possible price for your

company when it’s time to sell. If you have questions about the current market, the business-selling process or what kind of purchase price you can expect, contact us today. Our information is below. n

The Oxford Club LLC provides its Members with unique opportunities to build and protect wealth globally under all market conditions. We believe the advice presented to Members in our published resources and at our seminars is the best and most useful to global investors today. The recommendations and analysis presented are for the exclusive use of Members. Members should be aware that investment markets have inherent risks and there can be no guarantee of future profits. Likewise, past performance does not secure future results. Recommendations are subject to change at any time, so Members are encouraged to make regular use of our website, www.oxfordclub.com.

© 2020, The Oxford Club LLC I 105 W. Monument St., Baltimore, MD 21201 I 800.992.0205

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Protected by copyright laws of the United States and international treaties. This newsletter may only be used pursuant to the membership agreement and any reproduction, copying or redistribution (electronic or otherwise, including on the world wide web), in whole or in part, is strictly prohibited without the express written permission of The Oxford Club LLC. Information contained herein is obtained from sources believed to be reliable, but its accuracy cannot be guaranteed. You and your family are entitled to review and act on any recommendations made in this document. The Oxford Club expressly forbids its writers from having a financial interest in any security they recommend to their readers. All Oxford Club employees and agents must wait 24 hours after an internet publication and 72 hours after a publication is mailed before taking action on an initial recommendation. The Oxford Club does not act as an investment advisor, or advocate the purchase or sale of any security investment. Investments recommended in this newsletter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company.

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Martin Truax Managing Director, Investments Investment Planning and Management Group of Raymond James (Pillar One Advisor)

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Chairman’s Circle Members receive 25% OFF Raymond James services.

Chairman’s Circle Member Thomas

Thomas ran and owned a full-service mortgage company for 27 years. He became a nurse at the age of 58. Now 69, he says he hopes to put his life experience and knowledge to work and learn more about the entrepreneurial endeavors of making money.

Opinions expressed are not necessarily those of Raymond James. The information has been obtained from sources considered to be reliable, but we do not guarantee that the foregoing material is accurate or complete. Past performance is not a guarantee of future results. Investing involves risk, and investors may incur a profit or a loss.

Chairman’s Circle Member Carolyn

Carolyn moved to Florida in 2006. On the advice of a friend, she purchased rental property over the next four years. Now she owns and manages 27 rental units in Florida.