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320 NELSON ST. • P.O. BOX 778 419-448-3200 TIFFIN, OHIO 44883 800-448-3235
Print • Online • Mobile • Direct Mail
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The Advertiser-Tribune w w w. a d v e r t i s e r- t r i b u n e . c o m
Print & Digital Advertising
RATES 2019 Effective January 1, 2019
RETAIL & CLASSIFIED RATES
Page 2
Effective January 1, 2019 Open Rates Retail Display . . . . . . . . . . . . . . . . . . . . . . . . . . $24.40 per col. inch Non-Profit Display . . . . . . . . . . . . . . . . . . . . . $16.88 per col. inch
Classified Display . . . . . . . . . . . . . . . . . . . . $27.92 per col. inch Repeat Classified Display . . . . . . . . . . . . . $8.87 per col. inch
Classified Line Rates (2 line minimum) • First ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3.19 per line • Repeat ads . . . . . . . . . . . . . . . . . . . . . . . . . . $1.01 per line, per day
Frequency Discounts • 25% discount applies to any retail ad which is
published for a second run and 50% discount to any retail ad published a third or more times within 6 days of the original publication (excluding Brand Builder ads).
• Classified display and line ads which repeat and have no copy changes will be discounted at 50% of the contract rate (excluding auction and legal ads).
Color Rates One Color, Plus Black . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110 Two Colors, Plus Black . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $160 Three Colors, Plus Black . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $210 Community Profiles (pick-up from daily) . . . . . . . . . . . . . . . . $60
TMC Rates (Community Profiles) Open Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.43 per col. inch Pick-up (from daily) . . . . . . . . . . . . . . . . . . . . . . . . $8.27 per col. inch
Community Profiles is delivered free to 6,200 non-subscribers in the Tiffin primary market area every Sunday.
Retail Inches
Per Year
125
250
500
750
1200
1600
3200
6500
9000
Retail Inch Rate
18.41
17.60
16.88
16.29
15.77
15.39
14.90
14.48
12.78
Classified Inches
Per Year
155
312
625
937
1500
2000
4000
8125
11,250
Line Rate
1.72
1.67
1.58
1.53
1.48
1.44
1.40
1.36
1.20
Classified Inch Rate
13.76
13.36
12.64
12.24
11.84
11.52
11.20
10.88
9.60
12-Month Contract Levels
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Build your brand with Brand Builders Complete Our Brand Builders Complete advertising program is designed to create name awareness for your business at a substantial discount. Keep your business in the minds of readers by using frequency. Your message will be seen repeatedly by selecting any of our new packages listed below. Our new program emphasizes repetitive, modest sized branding ads anywhere from two to four to six days a week and one larger sized display ad to merchandise once a week.
Bronze Package Two 2x2 Ads Per Week One 2x5 Ad Per Week $454 per month $5,448 annual investment
Silver Package Four 2x2 Ads Per Week One 2x7 Ad Per Week $704 per month $8,448 annual investment
Gold Package Six 2x2 Ads Per Week One 2x8 Ad Per Week $866 per month $10,392 annual investment
Opal Package Two 2x3 Ads Per Week One 2x5 Ad Per Week $590 per month $7,080 annual investment
Quartz Package Four 2x3 Ads Per Week One 2x7 Ad Per Week $988 per month $11,856 annual investment
Diamond Package Six 2x3 Ads Per Week One 2x8 Ad Per Week $1,258 per month $15,096 annual investment
AD VANTAGE P LAN
5 DAYS In Print 7 DAYS
Online +
This cost-effective plan provides frequency and total market coverage. Within a two-week period, you receive one ad four times in The Advertiser-Tribune, once in Community Profiles, plus 7 days online.
up to 15 ” ads $ 9 50
+ $20 Print-To-Web per col. in.
15” to 30 ” ads $ 7 50
+ $25 Print-To-Web per col. in.
EXAMPLES OF TOTAL COST: 6” ad = $305 10” ad = $495
15” ad = $587.50 30” ad = $1150
SPECIAL PLANS/RATES
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BIRTHDAY, THANK-YOU, MEMORIAM ADS
1 column x 3 inch ad, plus online for 7 days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $55.00
ANNOUNCEMENTS (Published on 5A)
$3.86 per line/per day (9 pt. type) Large type sizes available for additional charge.
LEGAL ADVERTISING $2.12 /line $17.03 /inch display
AUCTION ADVERTISING Auction ads are billed at $12.41 per column inch.
BUSINESS & SERVICE DIRECTORY Special boxed section of the classified, with rates as low as 48¢ per line, per day. Call (419) 448-3220 for details.
COLOR COMICS Color Comics are included in the Sunday paper with advertising space now available.
A front page 6 column x 5 inch full color ad is now available for your advertising message. Contact your advertising rep for details.
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The area’s leading source of information for TV viewers. Published every Saturday, the TV Update includes complete TV listings, movie and sports schedules along with entertainment news.
TV UPDATE
13 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.25 per inch 26 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6.25 per inch 52 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.25 per inch
Employment Ads
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Reach qualified job seekers on our site — & across thousands of additional job sites on TheJobNetwork TM
Hire Better, Faster & For Less On jobs.advertiser-tribune.com jobs.advertiser-tribune.com
Full run distribution only.
TMC — Preprints inserted in Community Profiles are $2.00/m less than the daily price. Two-year agreements are available. Call for price quote.
Preprint sizes larger than 24 pages; add $2.00/m for each additional four tabloid pages.
RETAIL PREPRINT RATES
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PRINTING The Advertiser-Tribune provides quality commercial printing services. We print tabloid, broadsheet, booklet or single sheet pieces. For more information, contact Jay Sigler, commercial printing sales, by calling (419) 448-3224.
INSERT SIZES/REQUIREMENTS 1) Larger than our newspaper (11” x 11”),
the insert must be quarterfolded. 2) Single sheet glossy — Larger than
8 1/2 x 11 must be folded by the customer.
3) Up to 8 page tabloid section must be quarterfolded by the customer. Over 8 pages do not quarterfold.
4) Prefer nothing smaller than 4 1/4” x 5 1/2”.
PACKAGING YOUR PREPRINTS Improperly packed inserts can cause misses or multiples. We offer these important guidelines:
• Stack inserts on non-returnable 4-way wooden pallets designed for use with forklift trucks.
• Standard Pallet should be 40 x 48 inches with two runners 4 inches off the floor.
• Add a protective cover to the bottom of pallet to protect inserts from green lumber and another on top to protect from the weather.
• Do not double stack pallets. • Skids must be tagged with insert name,
date of insertion, and quantity. • Small quantities can be delivered in
boxes identified on the outside with insert name and quantity in each box.
DELIVERY HOURS Mon.-Fri. 8:00 a.m.-5:00 p.m.
DELIVERY ADDRESS: 320 Nelson St., Tiffin, OH 44883
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DISTRIBUTION* • The Advertiser-Tribune (Tues., Thurs., Fri.) . . . . . . . . . . . 7,065 • The Advertiser-Tribune (Sat.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7,284 • The Advertiser-Tribune (Sunday) . . . . . . . . . . . . . . . . . . . . . . . . . 8,006 • Community Profiles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,200
Preprints inserted on Sunday, Tuesday, Thursday & Saturday. No preprints inserted on Monday, Wednesday & Friday. * From September 30, 2018 AAM audit report
FULL-RUN PREPRINT RATES
PREPRINT NON 6 PER 13 PER 24 PER 48 PER 65 PER SIZE CONTRACT YEAR YEAR YEAR YEAR YEAR
Single Sheet $46/m $41/m $39/m $38/m $37/m $36/m 4 to 24 Pg. Tab $56/m $50/m $47/m $45/m $43/m $41/m
Each year, newspapers distribute billions of advertising circulars. The reason advertisers invest in inserts? They produce results! Newspaper
advertising is rated by consumers as the #1 shopping information tool.
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DIGITAL ADVERTISING
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38K 120K 768K
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THE ADVERTISER-ADVANTAGE
SPECIAL PAGES & SECTIONS
The Advertiser-Advantage is a new advertising product brought to you by The Advertiser-Tribune. This full color direct mail booklet is delivered to approximately 26,000 households in Seneca County including New Riegel, Melmore, Tiffin, Republic, Old Fort, Kansas, Bascom, Bettsville, Alvada, Attica, Green Springs, Bloomville, Flat Rock & Fostoria. Reach consumers right in your neighborhood to promote new specialty products, brand your business or offer great savings. The Advertiser-Advantage is a magazine size booklet with all ads appearing in full process color.
Rates Front Cover (7” w x 7.75”d) . . . . . . . $650 Back Cover (7” w x 7.75”d) . . . . . . . . . . $600 Full Page (7” w x 9”d) . . . . . . . . . . . . . . . . . . . . $500 Half Page (7” w x 4 1 ⁄ 2 ”d) . . . . . . . . . . . . . . . . . $300
JANUARY Deadline: Wed., Jan. 9
Delivered: Mon., Jan. 21 FEBRUARY
Deadline: Wed., Feb. 6 Delivered: Mon., Feb. 18
MARCH Deadline: Wed., March 6
Delivered: Mon., March 18 APRIL
Deadline: Wed., April 3 Delivered: Mon., April 15
MAY Deadline: Wed., May 8
Delivered: Mon., May 20 JUNE
Deadline: Wed., June 5 Delivered: Mon.,June 17
JULY Deadline: Wed., July 3
Delivered: Mon., July 15 AUGUST
Deadline: Wed., Aug. 7 Delivered: Mon., Aug. 19
SEPTEMBER Deadline: Wed., Sept. 4
Delivered: Mon., Sept. 16 OCTOBER
Deadline: Wed., Oct. 9 Delivered: Mon., Oct. 21
NOVEMBER Deadline: Wed., Oct. 30
Delivered: Mon., Nov. 11 DECEMBER
Deadline: Wed., Nov. 27 Delivered: Mon., Dec. 9
2019 Deadlines
JANUARY Advertiser Appreciation
Wedding Planner Lose Weight Feel Great
Baby Times Catholic Schools Week Tab
Tax Directory
FEBRUARY Tax Preparation Directory
Valentine Gift Guide Super Bowl Page Progress Edition
Business Card Directory SpringGuide
MARCH Bracket Buster
Seneca County Home Show Agriculture
Spring Sports
APRIL Advertiser Appreciation Easter Worship Directory Lawn & Garden Directory
Volunteer Tab Earth Day
Spring Home Improvement
MAY Spring Car Care
Relay for Life Lawn & Garden Directory
Graduation SummerGuide I
Business Card Directory Leadership Seneca County
JUNE Estate & Funeral Planning
I Shop Locally Pet Paparazzi
JULY Farm Markets
Meet the Area Business People Heroes of War
Seneca Co. Fair Book SummerGuide II
AUGUST Jr. Livestock Sale
Our Town Fall Sports OSU Page
Pigskin Picks Contest Friday Night Sights
Business Card Directory
SEPTEMBER Heritage Festival
Fall Guide Band & Cheerleaders
OCTOBER Go Pink!
I Shop Locally for Christmas
NOVEMBER ChristmasGuide
Community Guide Holiday Gift Guide Holiday Greetings
Small Business Saturday Holiday Helpers
Business Card Directory Winter Sports
DECEMBER Holiday Greetings
Year in Review/Chronology WinterGuide
Christmas Worship Directory
• Personalized Laser Engraving • Personalized Ornaments • Hand-dipped Chocolate • Tiffin & Ohio Apparel • Gift Cards
FREE FREE Gift Gift
Wrapping Wrapping
Holiday Hours: Holiday Hours: Mon.-Sat. 9-8 Christmas Eve 10-4 Mon.-Sat. 9-8 Christmas Eve 10-4
Sun. 12-5 Closed Christmas Sun. 12-5 Closed Christmas
419-443-0882 www.simplysusansohio.com
70 S. Washington St. Downtown Tiffin
burnselectric.com 116 E. Market St. Downtown Tiffin 419-447-8695 • 1-800-660-5851
Hours: Mon. & Thurs. 8:30-8:00 Tues., Wed., Fri. 8:30-5:30 Sat. 8:30-2:00
Great Prices and Qualified Designers are just the Beginning!
Your Kitchen & Bath
Remodel Experts
Leading Auto Retailer In Northwest Ohio Since 1956 2291 W. SR. 18, Tiffin • 419-447-6612 • 800-598-6612 • WWW.BAUMANNAUTOGROUP.COM
BAUMANN AUTO GROUP TIFFIN BAUMANN AUTO GROUP TIFFIN BAUMANN AUTO GROUP TIFFIN
For The Perfect For The Perfect For The Perfect Holiday Ride Holiday Ride Holiday Ride
Visit the Dedicated Visit the Dedicated Visit the Dedicated Staff at Staff at Staff at
Baumann Auto Baumann Auto Baumann Auto Group Tiffin Group Tiffin Group Tiffin
DAVE CONN DAVE CONN GENERAL MANAGER
TIM RIEDEL TIM RIEDEL SALES
MIKE BAKER MIKE BAKER SALES MANAGER
DANNY SIMONIS DANNY SIMONIS SALES
JASON WICKHAM JASON WICKHAM BUSINESS MANAGER
RICK RIEDEL RICK RIEDEL SALES
MATTHEW MESSMER MATTHEW MESSMER SALES
RICK ZIEBER RICK ZIEBER SALES
Monday, Tuesday,
Monday, Tuesday,
Wednesday ONLY
Wednesday ONLY
Any Dinner for
$ 6 25 $ 6 25
Side Salad & 1/2 Loaf
Garlic Bread Included
Any Sub for
$ 5 75 $ 5 75
Chicken Chunks Chicken Chunks
$ 4 50 $ 8 00
$ 4 50 OR $ 8 00
Your Choice of Sauce on the side - Honey Mustard,
BBQ, Hot, Lemon Pepper or Garlic Parmesan
Please tell us you have a coupon when ordering.
Delivery charge may apply. Excludes other
offers. Expires 1/31/19. 419-448-9685 AA
Please tell us you have a coupon when ordering.
Delivery charge may apply. Excludes other
offers. Expires 1/31/19. 419-448-9685 AA
Please tell us you have a coupon when ordering.
Delivery charge may apply. Excludes other
offers. Expires 1/31/19. 419-448-9685 AA
Please tell us you have a coupon when ordering.
Delivery charge may apply. Excludes other
offers. Expires 1/31/19. 419-448-9685 AA
Please tell us you have a coupon when ordering.
Delivery charge may apply. Excludes other
offers. Expires 1/31/19. 419-448-9685 AA
Please tell us you have a coupon when ordering.
Delivery charge may apply. Excludes other
offers. Expires 1/31/19. 419-448-9685 AA
Please tell us you have a coupon when ordering.
Delivery charge may apply. Excludes other
offers. Expires 1/31/19. 419-448-9685 AA
Please tell us you have a coupon when ordering.
Delivery charge may apply. Excludes other
offers. Expires 1/31/19. 419-448-9685 AA
16” Large
Foldover
Your Choice
$ 11 00
16” 1 Item Pizza,
Large Tossed
Salad & Garlic
Bread w/Cheese
$ 15 50
20” 2 Item Pizza,
12” White Pizza
&
2 Liter Pop
$ 23 50
20”
2 Item
Pizza
$ 17 99
Fort Ball Field
Pizza w/1 Item
& Garlic Bread
with Cheese
$ 22 50
Buy 3 – 12” Subs
at regular price
Get 1 FREE 16” 2-Item Pizza
& Medium
Foldover
of Your Choice
$ 19 99
Please tell us you have a coupon when ordering.
Delivery charge may apply. Excludes other
offers. Expires 1/31/19. 419-448-9685 AA
Please tell us you have a coupon when ordering.
Delivery charge may apply. Excludes other
offers. Expires 1/31/19. 419-448-9685 AA
12” 1 Item Pizza
Plus Garlic
Bread and
Cheese
$ 10 00 16” Pizza
2 Item – $ 14 25
4 Item – $ 16 25
Meat Eater, Veggie
or Supreme
12” – $ 12 25
16” – $ 16 25
Gluten free
pizza now
available!
NORTH
91 N. Washington St.
419-448-9685
SOUTH
111 Melmore St.
419-447-3333
www.fortballpizzatiffin.com
For advertising information call 419-448-3200
For advertising information call 419-448-3200 419-448-3200
December 2018 December 2018 The Advertiser AD VANTAGE
The Advertiser AD VANTAGE
The Advertiser AD VANTAGE
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Area’s Area’s Area’s
Largest Largest Largest
EVERY EVERY EVERY
DAY DAY DAY
Buffet Buffet Buffet
*
*
FIVE DOLLARBonus Gift Certificate*
‘Tis the Season
In stores or at frischsnwo.com
Offer ends midnight December 31st.
TWENTY-FIVEDOLLAR
with every
Gift Card Purchase!
*
Five Dollar Holiday Bonus Gift Certificate redeemable
1.01.19 through 1.31.19 for food and non-alcoholic beverage
purchases at Frisch’s® Big Boy® Restaurants of NW
Ohio, Ralphie’s® Sports Eateries, and J Patrick’s Pub and
Restaurant located at the Holiday Inn® French Quarter,
Perrysburg, Ohio. Private banquet functions excluded.
www.bennett-enterprises.com
TIFFIN800 W. MARKET ST.
419.447.3383frischsnwo.com
facebook.com/frischsnwo
Gift Cards
and Frisch-ly
Made Pies
make ideal
hostess gifts!
*One Free Mini Meal (kids age 12 and under) with adult
purchase of $6.98 or more, one for one and dine-in only.
#13 ADV-ADVANTAGE 12_10_18.qxp_Tiffin Advertiser Advantage 12.10.18
GENERAL GENERAL INFORMATION INFORMATION Published by Ogden Newspapers Inc.
The Advertiser-Tribune — The Advertiser-Tribune — Mornings Monday through Sunday
Community Profiles — Community Profiles — Sunday Morning
Member of the Audit Alliance for Audited Media
Publisher: Chris Dixon ([email protected])
Advertising Director: Michelle Steinmetz ([email protected])
TECHNICAL TECHNICAL SPECIFICATIONS SPECIFICATIONS Broadsheet page size : 10” by 21.5” Printing method : Offset 85/100-line screen Half-tone screening : B/W, 100 line screen
Color, 100 line screen Photos : 200 dpi Digital ad transfers : Advertisements created elsewhere can be accepted in a variety of forms. The Advertiser- Tribune has the following software packages on a Mac platform from which we can output ads: Multi-Ad Creator Pro, and Quark Xpress. Fonts, photo files and related art must be included with the original document for a successful output. Ads can be submitted on all of the following media transfer choices:
• Email PDF (max. file size - 2MB) • CD or DVD
FTP SITE FTP SITE DIRECTIONS DIRECTIONS • Go to: ftp.oweb.net • When prompted to enter a login, enter: tiffin-guest • When prompted to enter a password, enter: tifcustomer • Drop ad into FTP site
DEADLINES & SPECS
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Display Ad Deadlines Display Ad Deadlines Publication Day Deadline Publication Day Deadline
Monday Thursday 2 p.m. Tuesday Friday 2 p.m. Wednesday Monday 2 p.m. Thursday Tuesday 2 p.m. Friday Wednesday 2 p.m. Saturday Thursday 2 p.m. Sunday C (Lifestyle) Monday 2 p.m. A, B & E (Main, Sports, Classifieds) Thursday 2 p.m. Community Profiles Monday 2 p.m. TV Update (8 days prior) Friday Noon Position is not guaranteed, however, The Advertiser-Tribune will make an effort to accommodate an advertiser’s wishes.
Classified Line Ad Deadlines Classified Line Ad Deadlines Publication Day Deadline Publication Day Deadline
Monday Friday 3:00 p.m. Tuesday Monday 3:00 p.m. Wednesday Tuesday 3:00 p.m. Thursday Wednesday 3:00 p.m. Friday Thursday 3:00 p.m. Saturday Friday 2:00 p.m. Sunday Friday 2:30 p.m.
Classified Column Widths Classified Column Widths Column Inches
1 COL. 1.16” 2 COL. 2.425” 3 COL. 3.687” 4 COL. 4.95”
Column Inches 5 COL. 6.212” 6 COL. 7.475” 7 COL. 8.737” 8 COL. 10”
Retail Advertising Column Widths Retail Advertising Column Widths Column Inches
1 COL. 1.562” 2 COL. 3.25” 3 COL. 4.937”
Column Inches 4 COL. 6.625” 5 COL. 8.312” 6 COL. 10”
Double Trucks (Standard) Double Trucks (Standard) Double truck advertising is accepted in 9, 11 and 13 columns only: copy must be balanced on each page. The gutter is billed as a full column.
Tabloid Page Specifications Tabloid Page Specifications 6 columns x 10.25” = 61.5 column inches Composed dimensions for reproduction: 10.25” wide x 10” high.
Double Trucks (Tabloid) Double Trucks (Tabloid) A full tabloid double truck is 13 columns wide x 10.25” high = 133.25 column inches.
The Advertiser-Tribune w w w. a d v e r t i s e r- t r i b u n e . c o m
320 NELSON ST. • P.O. BOX 778 320 NELSON ST. • P.O. BOX 778 TIFFIN, OH 44883 TIFFIN, OH 44883
419-448-3200 • 800-448-3235 419-448-3200 • 800-448-3235 FAX 419-447-3274 FAX 419-447-3274
CONTACT US
Page 8
For information about RETAIL OR CLASSIFIED DISPLAY ADVERTISING
Call 419-448-3200
Mercedes Schneider, ext. 236 [email protected] Vickie Comer, ext. 232 [email protected] Advertising Director -
Michelle Steinmetz, ext. 238 [email protected]
For information about CLASSIFIED LINE
ADVERTISING Rochel Swartz, 419-448-3220
or Linda Brendle, 419-448-3216 [email protected]
For information about
NATIONAL ADVERTISING Call Michelle Steinmetz
419-448-3238 [email protected]
For information about
PRINTING Call Jay Sigler 419-448-3224 [email protected]
ADVERTISING REGULATIONS NON-AGREEMENT ADVERTISERS
Transient advertisers will be billed upon expiration of their ads. The charges are due and payable upon receipt of the bill.
ANNUAL RATE AGREEMENT:
Advertising charges are paid in advance of publication until the advertiser has established credit and opened an account with the newspaper.
Any advertiser that cancels advertisement less than 24 hours before run date will be charged a $50 setup fee.
Charges to an account are due and payable on the 15th of the month following publication.
Publisher reserves the right to revise rates on 30 days notice.
Annual bulk agreement: Billing will be adjusted at the end of the agreement year to reflect the annual volume run, and where applicable, to reflect a lower or higher yearly rate, resulting in either a rebate or a short rate. Rebates and credit balances must be taken in-kind within one year.
Co-op advertising: the rates in this retail rate book will apply.
The Advertiser-Tribune will not extend credit for advertising orders or space reservations that claim sequential liability.
PUBLISHER’S LIABILITY The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors is strictly limited to publication of advertisement in any subsequent issue or the refund of any monies paid for advertisement. Claims for errors in advertisements must be received by The Advertiser- Tribune within 48 hours of the publication date if the credit is to be issued. The publisher reserves the right to reject or cancel any advertisement at any time.
INDEMNIFICATION:
The advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement.
POLITICAL ADVERTISERS:
Political advertising is payable in advance, upon placement of advertising order.
CREDIT BALANCES:
All advertising credit balances must be taken in-kind (i.e. through additional advertising) and must be taken in one year.
TERMS & CONDITIONS
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