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Russia Mobile Ad Ecosystem © 2018 IAB Russia v20181023 by Tsuprikov Mikhail & Chernyshov Andrey AUDIENCE ADVERTISERS AUDIENCE ACTIONS ADVERTISERS SPEND WIFI CPI/CPA AGENCIES INSTALL ACTION APP-MARKETING MESSENGERS APPS VIDEO iOTT DSP NETWORKS ANALYTICS VALIDATION AUDIO NETWORKS PUBLISHERS SOCIAL SEARCH NETWORKS COMMUNICATION GROUPS AGENCIES MOBILE AGENCIES FULL SERVICE MOBILE VIDEO NETWORKS PREMIUM SSP IN-APP STORE-ANALYTICS RESEARCH RICH MEDIA SELLERS STORES IDENTITY AUCTION

Russia Mobile Ad Ecosystem - IAB Rus · AD SPEN apptools rornorich digital retail innovations ADMON DoubleVerify ONLINE MARKET INTELLIGENCE

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Page 1: Russia Mobile Ad Ecosystem - IAB Rus · AD SPEN apptools rornorich digital retail innovations ADMON DoubleVerify ONLINE MARKET INTELLIGENCE

Russia Mobile Ad Ecosystem © 2018 IAB Russia v20181023 by Tsuprikov Mikhail & Chernyshov Andrey

AUDIENCE

ADVERTISERS

AUDIENCE ACTIONSAD

VERT

ISER

S SP

END

WIFI

CPI/CPA

AGENCIES

INSTALLACTION

APP-MARKETING

MESSENGERS APPS VIDEO iOTT

DSP NETWORKS ANALYTICS

VALIDATION

AUDIO

NETWORKS PUBLISHERSSOCIAL SEARCH

NETWORKS

COMMUNICATIONGROUPS

AGENCIES MOBILE AGENCIES FULL SERVICE

MOBILE VIDEO NETWORKS

PREMIUM

SSP

IN-APP

STORE-ANALYTICS

RESEARCH

RICH MEDIA

SELLERS STORES

IDENTITY

AUCTION

AD - 253 Special AD - 303 Special AD - 303 Super AD - 353

AD - 253 Special AD - 303 Special AD - 303 Super AD - 353

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