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Principles of Design. Adapted from my own experience, http://www.johnlovett.com/test.htm and http://char.txa.cornell.edu/language/principl/principl.htm. Balance. Balance Emphasis/ Dominance Variety Rhythm. - PowerPoint PPT Presentation
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Principles of Design
Adapted from my own experience,http://www.johnlovett.com/test.htm and http://char.txa.cornell.edu/language/principl/principl.htm
Good design requires balance. You want to balance the visual interest. Different colors, shapes, and sizes create different degrees of interest. It is the distribution of interest that you need to control.Balance
Emphasis/
Dominance
Variety
Rhythm
Balance
Balance
• You can achieve balance symmetrically or asymmetrically.
• Symmetrical balance can be described as having equal "weight" on both sides of a centrally placed fulcrum.
Balance
Emphasis/
Dominance
Variety
Rhythm
A large shape close to the center can be balanced by a small shape close to the edge.
A large light toned shape will be balanced by a small dark toned
shape (the darker the shape the heavier it appears to be).Balance
Emphasis/
Dominance
Variety
Rhythm
Which kind of balance do these images have?
Balance
Emphasis/
Dominance
Variety
Rhythm
Which kind of balance do these images have?
Balance
Emphasis/
Dominance
Variety
Rhythm
Which kind of balance do these images have?
Balance
Emphasis/
Dominance
Variety
Rhythm
• You can sometimes use nothing to balance something. Negative space has visual interest if used properly.
Don’t be so negative!!
Balance
Emphasis/
Dominance
Variety
Rhythm
Emphasis or DominanceYou need a focal point in your design: A major point of focus. You can use shape, size or color to create variety and focus in a design.
Balance
Emphasis/
Dominance
Variety
Rhythm
Balance
Emphasis/
Dominance
Variety
Rhythm
Emphasis• Keep in mind the color of text. It needs
to be legible against the background. • If the background is light, make the text
dark. If the background is dark, make the text light.
Balance
Emphasis/
Dominance
Variety
Rhythm
VarietyRepetition with variation is interesting, without variation your design can become monotonous.
The five squares above are all the same. They can be taken in and understood with a single glance. When variation is introduced, the five squares, although similar, are much more interesting to look at. They can no longer be absorbed properly with a single glance. The individual character of each square needs to be considered.
While creating variety, don’t lose unity. The elements of your design need to have enough similarity in size, shape or color to maintain unity, AND you need to have enough variety to keep it interesting. Balance unity and variety.
Balance
Emphasis/
Dominance
Variety
Rhythm
Rhythm• Rhythm refers to repetition and
patterns.
Balance
Emphasis/
Dominance
Variety
Rhythm
Which principles of design do these designs or images illustrate?
Balance
Emphasis/
Dominance
Variety
Rhythm
Balance
Emphasis/
Dominance
Variety
Rhythm
Which principles of design do these designs or images illustrate?
Balance
Emphasis/
Dominance
Variety
Rhythm
Which principles of design do these designs or images illustrate?
Balance
Emphasis/
Dominance
Variety
Rhythm
Which principles of design do these designs or images illustrate?
Balance
Emphasis/
Dominance
Variety
Rhythm
Which principles of design do these designs or images illustrate?
Balance
Emphasis/
Dominance
Variety
Rhythm
Which principles of design do these designs or images illustrate?
Balance
Emphasis/
Dominance
Variety
Rhythm
Which principles of design do these designs or images illustrate?
Balance
Emphasis/
Dominance
Variety
Rhythm
Which principles of design do these designs or images illustrate?
Balance
Emphasis/
Dominance
Variety
Rhythm
Which principles of design do these designs or images illustrate?
Balance
Emphasis/
Dominance
Variety
Rhythm
Which principles of design do these designs or images illustrate?
Balance
Emphasis/
Dominance
Variety
Rhythm
Which principles of design do these designs or images illustrate?
Balance
Emphasis/
Dominance
Variety
Rhythm
Which principles of design do these designs or images illustrate?
Balance
Emphasis/
Dominance
Variety
Rhythm
Which principles of design do these designs or images illustrate?
Balance
Emphasis/
Dominance
Variety
Rhythm
Which principles of design do these designs or images illustrate?
Balance
Emphasis/
Dominance
Variety
Rhythm
Which principles of design do these designs or images illustrate?
