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PRINCIPLES OF DESIGN

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DESIGN Overall organizational visual structure of

the formal elements in a work of art.

Structural design Decorative design

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STRUCTURAL DESIGN Shows strength and

durability of materials.

Requires simplicity, proportionality and suitability of materials.

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DECORATIVE DESIGN Surface enrichment of a structural design “The luxury of design” Simple, moderate and serve the purpose of

structural design

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Naturalistic design Reproduces a motif from nature in its natural form.

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Naturalistic design

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Conventional Design Uses designs from nature in a simplified or adapted way.

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Conventional Design

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Geometric Design A motif, pattern, or design depicting shapes

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Geometric Design

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Abstract Design Design departs from nature.Inspiration isn’t recognizable.

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Abstract Design

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Design makes object unique from one

another

Design

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DESIGN Form follows function!

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PRINCIPLES OF DESIGN Balance - Visual equalization of the elements in a

work of art

Harmony - Visual quality of wholeness or oneness

Proportion - Relationship in size of one component to another

Rhythm - Causes the viewer’s eye to sweep over the art work in a certain manner.

Emphasis - Development of a main idea or focal point

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BALANCE Feeling of equality

Law of rest – suggest stability, security, satisfaction and peace

Factors affecting balance: Position, size, proportion, value, quality, shapes and direction of elements of arts.

Kinds: Formal, Informal

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Formal Balancewhere the art elements in a composition are balanced in a mirror-like fashion (it does not have to be exact but close).

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Formal Balance

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Informal Balanceequilibrium is achieved by the balance differences in the art elements. Suggest freedom of the artist.

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Informal Balance

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Diagonal Balanceequilibrium is achieved by the balance on equal sides of a diagonal line

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Radial BalanceThe axis is the center point and the design or pattern appears to "radiate" from that point.

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HARMONY Visual quality of wholeness or oneness that is

achieved through effective use of the elements of art and principles of design.

“Law of Order”

Possible ways to achieve harmony: repetition, contrast, transition, harmonizing ideas

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HARMONY

Harmony achieved by using related colors

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HARMONY

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HARMONY

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PROPORTION Deals with the proper or significant relation

between two things or parts.

“Law of Relationships”

Expressed in size, number and position

Space also play an important part

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The objects are not too large or too

small for each other. They are of a realistic

size.

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Hierarchical proportion

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RHYTHM Uses of some of the elements of art to produce

the look of action or to cause the viewer’s eye to sweep over the art work in a certain manner.

Connected path along which the may travel.

Obtained through repetition of visual units, progression of size and continuous line movement.

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Look at the painting and concentrate on how your eyes bounce from one star to

another

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EMPHASIS Principle of art by which the eye is carried first to

the most important thing in any arrangement. Concerned with dominance The development of a main idea or center of

interest.

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The object is different from everything else in the painting and therefore it

"stands out".

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The “spotlighting”

of the man give emphasis

on him

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CONCLUSION

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Everybody is a designer. All

of us are designers in

our own rights.

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QUESTIONS?