Principle Creative makes advertising easy. We develop powerful

creative strategies that accomplish your advertising and public relations

objectives. From basic brochures to complete campaigns, you’ll deal

directly with the creative professionals working on your projects. No

middle man, no inflated costs – just practical solutions, innovative

concepts and stellar service.

marketingDemographics are good. Psychographics close the deal. Knowing what your prospects think and feel will engage and expand your market. This is how your message becomes a solution to their problems and relevant to aspirations. This is the Principle ammunition behind a strong marketing strategy that gives you an excellent return on your investment. Our ability to get into the mind of your target market is the reason our clients say we always exceed their expectations.

• branding

• advertising

• directmail

• emergingmediasolutions

• researchandstrategy

• mediabuying&planning

m a r k e t i n g

c r e a t i v e

p u b l i c r e l a t i o n s

P r i n c i p l e O n e

marketing

RepoRt to the CommunityFoundationSp

ring

200

8

FloRida Community College

CLIENT: Brooks

PROJECT: Marketing support; advertising, and marketing strategies. Campaign and marketing material development.

CLIENT: Florida State College

PROJECT: Complete marketing support; advertising and marketing strategies. Campaign development, media buying, marketing material development and web development.

VOL 2/ISS 1 • SPRING 2008

inpatient

“The nurses were unbelievable.

They were ALWAYS right there

when I need them and so very

encouraging. I wish all hospital

nurses were like Brooks nurses.”

OutlookOutlook

Inpatient Admissions: (904) 858-7685, (904) 858-7672 Fax, www.brooksrehab.org

On March 1st, patients were transferred and

admitted to the new state-of-the-art wing for

Hip Fracture patients. Eighteen new private

patient rooms were opened, two of which are specifically

designed to manage bariatric patients. The bariatric

rooms are equipped with a Liko Lift System and this

ceiling lift assists the staff in safe management of patients

up to 600 lbs.

To provide the highest level of patient privacy & security,

each patient room is equipped with its own individual

computer for staff documentation. This allows for

efficient and accurate documentation on the patients

via a computer that is easily accessible for staff through

a locked keypad station. Every patient room is also

equipped with individual medication boxes with keypad

access to ensure that medications are dispensed

accurately and timely for enhanced medical management

of the patients. Extra wide double doors allow for easy

transport of beds, stretchers, equipment, and bariatric

patients. The floors are designed with smooth walking

surfaces and are visually appealing in a mix of laminate

and tile. There are no thresholds, which reduces the risk of

falls when entering the patient’s room and bathroom.

The Versacare® Bed System offers superior patient

comfort and intuitive controls for easy operation. There are

numerous patient assist features that help keep patients

safe while in bed and in transferring. If needed, the

beds can even transform into a chair making it easier for

patients and caregivers to manage routine tasks of daily

living. These beds are designed with foam mattresses and

continuous low pressure to reduce the risk of skin issues.

The new beds are rated to manage and aide in healing

skin breakdown at all stages. Scales are a built in feature

of the new beds to ease weighing patients.

Brooks Unveils New

Hip Fracture Wing

and Program

Advanced Topics in Management and Treatment of

BAck injuries

Pharmacology

in rehabilitationan in-depth seminar on the drugs commonly used in modern rehabilitation

At Brooks, we measure the success of our youngest patients by hugs,

giggles and playful smiles. Our highly-qualified pediatric specialists provide

comprehensive care for all the physical and emotional needs of young

bodies and minds in our cheerful children’s wing. We’re proud to partner

with Wolfson’s Children Hospital in providing the greatest care possible for

our most precious patients.

for kids to be kids again.

www.brooksrehab.org

A Guide To Your Child’s Gross & Fine Motor Development

www.fccj.edu

It’s not too late2It’s not late.

Registration is going on now!

Classes Start January 5.

www.fccj.edu

Look at all the Great Ways to get Help

Paying for College4Paying College

Imagine what you can do!www.fccj.edu

m a r k e t i n g

c r e a t i v e

p u b l i c r e l a t i o n s

What catches the attention of a soccer mom is likely lost on a corporate executive. Yet both may be part of your target market. Our dedicated team of award-winning copywriters and art directors know how to protect and enhance your brand identity while tailoring messages to different market segments.

• logoandcorporateidentity

• salesandmarketingcollateral

• corporatecommunications

P r i n c i p l e T w o

– Malaria surveillance, prevention and control

– Parasitic Disease Elimination and Eradication– Neglected Tropical Diseases– CDC Drug Service

– Healthy water

− Viral hemorrhagic fevers: Ebola, Rift Valley Fever

− Prion disease, including CJD− Othopoxvirus, smallpox − Rabies− Rickettsia: Q fever, Rocky Mountain

Spotted Fever− HPV− Chronic Fatigue Syndrome− Infectious disease pathology

Wh

y Z

VE

D?

Wh

y N

oW

?

ZVED – Merging the responsibilities for zoonotic diseases at the animal-human interface.

− West Nile Virus, Equine Encephalitides, Dengue, Yellow Fever, Japanese Encephalitis, Chikungunya− Bacterial Zoonoses− Flea-borne diseases such as plague− Tick-borne diseases such as Lyme and

tularemia

– Anthrax– Brucellosis– Botulism– Surveillance for food borne disease– Petting zoo safety

– Fungal infections

DVRD DFBMD

DVBID

T h E F o u r D i V i s i o N sZVED boasts more than 1,000 people spread over four divisions:

1 Zoonotic Diseases: Approximately 75 percent of infectious diseases affecting humans that have emerged during the last two decades are diseases of animal

origin; approximately 60 percent of all human pathogens are zoonotic.

2 Foodborne Illness: More than 76 million cases of foodborne illnesses arise each year.

3 Vector-Borne Diseases: There have been 1.5 million West Nile Virus infections since 1999 and 2.5 billion people are at risk for dengue in more than 100 endemic countries with 50 million cases of dengue fever each year.

4 Malaria: There are between 300 and 500 million cases of malaria worldwide, and one million malaria deaths each year. Approximately 1,300 U.S. travelers

contract malaria each year.

5 Healthy Water: One billion people in the world lack access to safe water for drinking, personal hygiene and domestic use.

6 The Threat of Bioterrorism: ZVED scientists and researchers work on bioterrorism critical agents.

The Division of Viral & Rickettsial Diseases

DPD

ZVED’s vision is to improve health by reducing the health impact of

infectious diseases using a comprehensive approach to ensure that

human interactions with the natural environment are healthier and safer.

The Division of Vector-Borne Infectious Diseases

The Division of Foodborne, Bacterial, & Mycotic Diseases

The Division of Parasitic Diseases

design

CLIENT: U.S. Center for Disease Control

PROJECT: Developed new graphic identity and brand for CDC’s National Center for Zoonotic, Vector-Borne, and Enteric Diseases (ZVED). Produced collateral materials and other communication tools to introduce the new agency.

CLIENT: JU School of Orthodontics

PROJECT: Managed complete marketing support; advertising, public relations and marketing strategies. Campaign development included media buying, marketing material development, web development and customer communication program.

Across

1000

Jacksonville

CLIENT: Atlantic Home Technologies

PROJECT: Developed various marketing collaterals and a public web presence to communicate and market to homeowners and home builders.

– Malaria surveillance, prevention and control

– Parasitic Disease Elimination and Eradication– Neglected Tropical Diseases– CDC Drug Service

– Healthy water

− Viral hemorrhagic fevers: Ebola, Rift Valley Fever

− Prion disease, including CJD− Othopoxvirus, smallpox − Rabies− Rickettsia: Q fever, Rocky Mountain

Spotted Fever− HPV− Chronic Fatigue Syndrome− Infectious disease pathology

Wh

y Z

VE

D?

Wh

y N

oW

?

ZVED – Merging the responsibilities for zoonotic diseases at the animal-human interface.

− West Nile Virus, Equine Encephalitides, Dengue, Yellow Fever, Japanese Encephalitis, Chikungunya− Bacterial Zoonoses− Flea-borne diseases such as plague− Tick-borne diseases such as Lyme and

tularemia

– Anthrax– Brucellosis– Botulism– Surveillance for food borne disease– Petting zoo safety

– Fungal infections

DVRD DFBMD

DVBID

T h E F o u r D i V i s i o N sZVED boasts more than 1,000 people spread over four divisions:

1 Zoonotic Diseases: Approximately 75 percent of infectious diseases affecting humans that have emerged during the last two decades are diseases of animal

origin; approximately 60 percent of all human pathogens are zoonotic.

2 Foodborne Illness: More than 76 million cases of foodborne illnesses arise each year.

3 Vector-Borne Diseases: There have been 1.5 million West Nile Virus infections since 1999 and 2.5 billion people are at risk for dengue in more than 100 endemic countries with 50 million cases of dengue fever each year.

4 Malaria: There are between 300 and 500 million cases of malaria worldwide, and one million malaria deaths each year. Approximately 1,300 U.S. travelers

contract malaria each year.

5 Healthy Water: One billion people in the world lack access to safe water for drinking, personal hygiene and domestic use.

6 The Threat of Bioterrorism: ZVED scientists and researchers work on bioterrorism critical agents.

The Division of Viral & Rickettsial Diseases

DPD

ZVED’s vision is to improve health by reducing the health impact of

infectious diseases using a comprehensive approach to ensure that

human interactions with the natural environment are healthier and safer.

The Division of Vector-Borne Infectious Diseases

The Division of Foodborne, Bacterial, & Mycotic Diseases

The Division of Parasitic Diseases

ZVEDNational Center for Zoonotic, Vector-Borne, and Enteric Diseases

We bring great homes to life.

design

public relationsm a r k e t i n g

c r e a t i v e

p u b l i c r e l a t i o n s

You’ll have a Principle advantage in our public relations staff. You’ll work with experienced professionals who come from the reporting side of media and, for decades, have cultivated invaluable relationships with key news media representatives. We work with them every day, placing news stories, press releases and executing public outreach campaigns.

• politicalandfund-raisingcampaigns

• specialevents

• changeandcrisiscommunications

• mediaandstakeholderrelations

P r i n c i p l e T h r e e

public relations

CLIENT: daniel

PROJECT: Managed all aspects of the agency’s $300,000 annual marketing and communications program including media planning and buying as well as collateral development and public relations.

CLIENT: Better Westside Project/Neighbors Protecting Neighbors

PROJECT: Managed the entire campaign developing message strategy and collateral pieces. Planned $1 million television and radio media campaign resulting in an unlikely 60–40 voter referendum victory.

F o u n d i n g P r i n c i p l e s

No client is too small or too large to benefit from our Principles. We serve small business start-ups and large nonprofits, Fortune 500 companies and huge government/education organizations. They choose us for our track record, talent, innovation and energy. They stay with us because we respect their budgets, their deadlines, and because we provide them creative solutions that work.

You can count on the same.

Ten years ago we established this agency on the core principles of an absolute commitment to customer service, a determined effort to produce high-quality work without exorbitant costs and a constant focus on results-oriented deliverables. We have been successful because we’ve kept our focus and we keep our word.

Let’s talk about smart solutions, innovative concepts and stellar service for you and your company.

marketingB R A N D I N G

A DV E RT I S I N G

D I R E C T M A I L

E - M E D I A S O L U T I O N S

R E S E A R C H A N D S T R AT E G Y

M E D I A B U Y I N G A N D P L A N N I N G

creativeL O G O A N D C O R P O R AT E I D E N T I T Y

S A L E S A N D M A R K E T I N G C O L L AT E R A L

C O R P O R AT E C O M M U N I CAT I O N S

public relationsCA M PA I G N S

S P E C I A L E V E N T S

C H A N G E A N D C R I S I S C O M M U N I CAT I O N S

M E D I A A N D S TA K E H O L D E R R E L AT I O N S

9957 Moorings Drive, #406Jacksonville, Florida 32257

voice: 904.880.9595fax: 904.880.9594

www.principlecreative.com

P R I N C I P L E C R E A T I V E