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Branding & Strategic Design for Food & Beverage
DePersico Creative F O O D B R A N D S P E C I A L I S T S
We fuse our creative strategies with compelling designs that inspire shoppers to love your brand
and purchase your products.
76% of food purchase decisions are made at store shelf.*
55% of each cart is filled with impulse purchases.*
*MarketingCharts.com
The Importance of Creative Strategy & Design
Through creative strategy & design, we elevate & magnify the
unique, desired aspects of your product
We visually sell your brand as the best choice on the shelf
HERE ARE SOME PACKAGE DESIGN CLIENTS YOU MAY KNOW
trusted by:
A few of the NATIONAL BRAND IDENTITIES we’ve designed
4 core services we offer food & beverage marketers…
1 Brand Positioning & Visual Strategy
2 New Product Launches
3 Brand Revitalization
4 Brand Promotion
Brand Positioning & Visual Strategy
Increasing sales through innovative ideas combined with compelling
visual design… positions your brand to win on shelf !
Either new brands or major revitalizations
Here are 4 case studies and results…
FRESH GOURMET
FRESH GOURMET OVERVIEW
FRESH GOURMET asked us to analyze and improve their branding and package design in order
to increase purchase decisions in store.
FRESH GOURMET OVERVIEW
They were a distant #7 in the category but felt that the product was good and the brand
had the potential to grow.
COMPETITIVE CONTEXT We analyzed the product and competitors in the category.
Before
First re-design
Second re-design a few years later
We use photography as a key design component.
LineExtension
brochures & sell sheets
Trade ads
Website
BBU came to us with a product they wanted to launch in the US.
This product was initially positioned as an alternative to a traditional hamburger bun in Canada and
called “Burger First.”
BIMBO BAKERIES USA OVERVIEW
We recommended ahealthy positioning and developedthe name Sandwich Thins alongwith the brand identity and logo.
BIMBO BAKERIES USA OVERVIEW
With very minimal advertising,
Sandwich Thinsachieved outstanding results.
Header Card & Display
Positioning Line
Ads
Ads
POS
Club Store
brochure & sell sheets
Extended line into mashed
Club Store
SKINNER BAKERY Improving Brand Image by Revitalizing
and Repositioning the Brand
J. SKINNER BAKING OVERVIEW
J. SKINNER BAKING was originally a store brand that was producing a variety of pastry SKUs for the in-store bake area. They came to us looking
to grow into a premium retail brand.
Before
Brand Direction Option 1 – MODERN ARTISAN
Brand Direction Option 2 – TRADITION
Brand Direction Option 3 – CASUAL ARTISAN FUN
Logo & brand identity
Before
After
After
Consumer &Trade Ads
POS
Line Extension
Website
http://www.skinnerbaking.com
Website
What could an improved brand image do for you?
New Product Launches Our designs grab attention, create
desire, and inspire trust that triggers purchase decision.
Over-brand logo, slogan & brand story
Food Brand
Websites
A M E R I C A N G R A P H I C D E S I G N A W A R D W I N N E R
Sub-brand logo & package design
Sub-brand logo & package design
A M E R I C A N G R A P H I C D E S I G N A W A R D W I N N E R
Brand Revitalization Refresh your creative strategy &
package design to influence positive purchase decisions.
A few before & after examples that clearly show how we
increase product appeal…
We added Fun to the pasta category
BeforeAfter
After
AfterBefore
Before
After
Before
Before
Before
Before
Before
Before
Before
Revise logo to make it more fun and lively
Make product more appetizing
Give the brand a more energetic exciting shelf presence
Before
Brand Promotion Make your brand known, seen, "liked"
and loved. We increase product awareness and usage through Digital
and Print media, Websites, POS, Recipes & more.
Brochures
Micro Sites
POS
Displays
Social Posts
Food Brand
Websites
Food Photography
Food Photography
15 examples
that show HOW we helped these brands to
Win more on Shelf
Creative Strategy: Stand out in the category with bolder color & contrast, easy to identify pasta shapes, and a fun,
more artistic approach to pasta meals.
Before
After
#1 Competitor #2 Competitor
After
Before
Enhanced the appetite appeal & quality perception.
Created a label that quickly told the story of the product’s artisan quality and specialized aging process.
Increased appetite appeal through larger photos that introduce product usage ideas and eating occasions.
Targeted a specific demographic: For this new yogurt cereal line, women were the target market.
Targeted to Women
Created a stronger emotional connection (right brain) with the “couple” using the sub-branding of “Perfect for Two.”
Quick, clear, prioritized flow of the many rational, value oriented (left brain) purchase drivers.
Before
Strengthened the communication of the product’s selling proposition - Restaurant quality food made easily at home.
Created a unique flavor variety communication - Magnifying glass tells the story of what’s inside.
Elevated the brand’s quality perception over competitive products with similar positioning.
Enhanced appetite appeal with close-up, engaging photography, while portraying a more “gourmet quality” look.
Before
After
The right name and logo for Sandwich Thins that supports our positioning of
“we changed our shape to help you change yours.”
Developed imagery that conveys what words fail to do. Saying the words “Restaurant Quality” is not convincing anyone.
But LOOKING like a quality restaurant sells the product!
Consistent brand Architecture keeps your branding strong across many different product
types and categories.
A better eye flow of prioritized visual communications creates a more harmonious impression & connection with the shopper.
DePersico Creative has specialized in the art/science of “visually selling” food brands for
almost 40 years across three generations of family.
We continue to prove how our creative strategies and design expertise
positively impact sales to retail chains and their shoppers.
"We're a food-loving, Slingshot-riding, craft-making, pig-raising, comic-reading, guitar-plucking, sports-
playing, hometown chest-beating, energetic gang that love doing what we do best.”
ABOUT OUR CULTURE
Paul DePersico President
LOOKING FORWARD TO HEARING FROM YOU
Thank You
F O O D B R A N D I N G
Paul DePersico 484 454 3801
Pete Wichmann 484 454 3833
