Nelligan Sports Marketing, Inc.150 Clove Road

Little Falls, NJ 07424

Princeton University AthleticsPrinceton University Athletics

WHO NSM REPRESENTS:

NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing

revenue growth through our corporate relationships.

Brown UniversityThe Capital One Bowl

The Champs Sports BowlColonial Athletic Association

Colorado StateUniversity of Delaware

Drexel UniversityEastern Michigan University

Fairfield UniversityFlorida Atlantic UniversityGeorge Mason UniversityGeorgia State University

Hofstra UniversityHorizon League

Indiana State UniversityIPFW

James Madison UniversityUniversity of LouisvilleMarquette University

Middle Tennessee State UniversityMonmouth University

Northeastern UniversityOld Dominion UniversityThe Pac-10 Conference

Patriot LeaguePennsylvania University

The Penn RelaysPrinceton UniversityProvidence CollegeRutgers UniversityTowson University

University of North Carolina WilmingtonVirginia Commonwealth University

West Virginia UniversityThe College of William and Mary

University of Wisconsin-Green Bay

Consumer Promotions

Consumer Advertising

Internal Sales Incentive

Programs

Trade Incentive Programs

Business-to-Business Sales(University Community)

Equity Transfer

LEVERAGECOLLEGE SPORTS AUDIENCE

Nearly $100 billion a year spent on consumer goods and services by college students

Attendees average household income exceeds $100,000

Attendees - over 70% own their own homes

Attendees - over 69% own two or more cars

Attendees - over 30% have children

50% of fans have attended or graduated college

Alumni income 30% above national average

Alumni develop lifelong affinity to their school/sport

COLLEGE SPORTS AUDIENCE

Average alumni household income is $156,000

Average alumni net worth is $1.3 million

73,000 living alumni, 15,000 live within 50 miles of Princeton

Composed of more than 80,000 undergraduate and graduate alumni

There are currently over 160 Princeton alumni clubs and organizations around the world

Reunions is a three day event where over 20,000 alumni, friends and family return to campus

PRINCETON ALUMNI

61% of Alumni give annually to Princeton Median HHI of Alumni: $123,000Most Selective: 13,695 applied; 1,733 accepted97% graduation rateStudent/faculty ratio: 5/1

Founded: 1746Enrollment: 4,900Nickname: TigersColors: Orange & BlackPrinceton Rated #1 by US News and World Report Among All US Colleges/Universities for seven consecutive years

About the University

Nearly 25% of all undergraduates participate on one of the 38 intercollegiate teams

Princeton teams won 11 Ivy League Championships and 2 National Championships in 2008-2009.

In the last 15 years there have been 562 Ivy League championships of which Princeton has captured 161 (roughly 30%) which led to an unprecedented 21 consecutive years as the Ivy League’s unofficial all sports points champion

Perennially highest ranked non-scholarship school in prestigious NACDA Director’s Cup, which ranks overall athletic achievement in NCAA Championship competition among 20 sports

Princeton has won at least one individual or team national championship in each of the last 23 years

The athletic department website attracts more than 85,000 unique visitors per month at www.GoPrincetonTigers.com

Prevailing philosophy produces a student, athlete and citizen

About Athletics at Princeton

Tiger FootballHead Coach: Roger Hughes (entering 11th year as Head Coach)9 time Ivy League Champions Team Plays in Division I-AAHome Stadium: Princeton Stadium (capacity 27,000)

Tiger Men’s HoopsHead Coach: Sydney Johnson (3rd year as Head Coach, Princeton Alumni - Class of 1997)Four year starter at Princeton and the only three-time captain in Princeton Men’s Basketball history23 NCAA Tournament appearancesWon the Ivy League title 10 out the past 20 seasonsFinished 2nd in the Ivy League in 2008-2009Home Arena: Basketball - Jadwin Gymnasium (capacity 7,000)

Tiger Women’s HoopsHead Coach: Courtney Banghart (3rd year as Head Coach)Princeton improved 6 games within the Ivy League from 2008 to 2009

Tiger Men’s Ice HockeyHead Coach: Guy Gadowsky (entering 7th year as Head Coach) 2008 Ivy League ChampionsThe Hobey Baker Award, which is awarded to the National Player in the Year is named after Princeton great Hobey Baker.Back to back NCAA Tournament appearances3 players currently in the NHLHome Rink: Baker Rink (capacity 2,092)

Tiger Men’s LacrosseHead Coach: Chris Bates (1st year as Head Coach)Six-time NCAA Champion 2009 Ivy League Champions24 Ivy League ChampionsHome Stadium: Class of 1952 Stadium (capacity 5,000)

Marketing ProgramMARKETING OBJECTIVE

This proposal was specifically designed to cater to the needs of ____________ and to reach the following objectives:

To communicate __________ presence to the Princeton community and its supporting base of alumni, students, faculty, staff and fans.

To reinforce your brand presence across the following sports: football, men’s and women’s basketball, men’s ice hockey and men’s lacrosse seasons.

To create a program that will allow _________ to receive brand recognition through community outreach opportunities, signage opportunities, internet advertisements, print advertisements, and radio broadcasts.

Marketing ProgramPARTNERSHIP OPPORTUNITIES

Granted the following promotional rights as part of your sponsorship, subject to Princeton Athletics approval.

Rights to use the Princeton Athletics logo in any external advertising and promotional assets.

Opportunity to host a pre-hospitality event during the one (1) mutually agree upon home Princeton Football game. Benefits include:

The hospitality event will be for 50-100 people.

One hundred (100) game tickets will be provided.

Opportunity to display temporary signage at the hospitality tent.

Cost of tent, equipment, food and beverages are the responsibility of the sponsor.

Marketing ProgramHOSPITALITY EVENT

Marketing ProgramVIDEO BOARD

One (1) video vignette during all home Princeton Football games played in Princeton Stadium.

Logo recognition on the video board during all home Princeton Football games accompanied by a public address announcement.

Opportunity to place permanent game day signage inside PrincetonStadium during all home Princeton Football games.

Marketing ProgramPERMANENT FOOTBALL SIGNAGE

Signage production cost will be the responsibility of the sponsor

Opportunity to place temporary game day signage in the concourseof Princeton Stadium during select home Princeton Football games(signage to be provided by sponsor).

Marketing ProgramTEMPORARY FOOTBALL SIGNAGE

Opportunity to place permanent game day signage inside JadwinGymnasium during all home Princeton Basketball games.

Marketing ProgramBASKETBALL SIGNAGE

Signage production cost will be the responsibility of the sponsor

Marketing Program

Basket floor stanchion signage displayed during all Men’s and Women’s Basketball home games played at JadwinGymnasium.

BASKETBALL SIGNAGE

Signage production cost will be the responsibility of the sponsor

Marketing Program

Basket side stanchion signage displayed during all Men’s and Women’s Basketball home games played at JadwinGymnasium.

BASKETBALL SIGNAGE

Signage production cost will be the responsibility of the sponsor

Opportunity to place temporary game day signage at the entrance/exit of Jadwin Gymnasium during select home Princeton Men’s Basketball games (signage to be provided by sponsor).

Marketing ProgramTEMPORARY BASKETBALL SIGNAGE

Opportunity to place temporary game day signage at the entrance/exit of Class of 52 Stadium during select home Princeton Men’s Lacrosse games (signage to be provided by sponsor).

Marketing ProgramTEMPORARY LACROSSE SIGNAGE

One (1) full-page, four color advertisement in the Official Princeton Football Game Day Program given out to fans at all home games atPrinceton Stadium.

Marketing ProgramPRINT

Presenting sponsor of all radio broadcasts of Princeton Football, Men’s Basketball and Men’s Lacrosse.

One (1) live read at the beginning and end of every broadcast

In-cues and out-cues throughout all broadcasts

“From Nelligan Sports this is Princeton Football presented by……”

One (1) :30 commercial message in all broadcasts of Princeton Football, Men’s Basketball and Men’s Lacrosse.

Cost of production to be the responsibility of the sponsor.

Opening and closing billboards in all broadcasts.

All Football, Men’s Basketball and Men’s Lacrosse games are simulcast on the Princeton University Athletics web site, www.GoPrincetonTigers.com.

Marketing ProgramRADIO

Playoff Stipulation:Any additional or post-season tournament broadcasts will be charged

automatically to the sponsor at an additional pro-rated investment

Rotating logo identification on the home page on the Princeton Athletics web site, www.GoPrincetonTigers.com, with a hyper-link back to the homepage of your choice.

www.GoPrincetonTigers.com averages 70,000 unique visitors per month

Marketing ProgramINTERNET

Marketing ProgramE-NEWSLETTER

Logo identification in the Princeton e-newsletter, twice per season, with a hyperlink to the homepage of your choice.

Students, fans, alumni and staff can register to receive a free e-newsletter on the homepage of the Princeton Athletics website, GoPrincetonTigers.com.

Currently approximately 5,000 people have signed up.

Marketing ProgramTELEVISION

Two (2) :30 television commercials during all local, regional and/or national ESPNU broadcasts of Princeton Football, Men’s & Women’s Basketball, Men’s Ice Hockey and/or Men’s Lacrosse games.

Commercials to be provided by sponsor.

Tabling opportunity during the following Princeton Athletic events:

Five (5) home Princeton Football games played in Princeton Stadium. Mutually agreed upon home Princeton Men’s Basketball games played in Jadwin Gymnasium.Mutually agreed upon home Princeton Men’s Lacrosse games played in Class of ’52 Stadium.

Dates to be mutually agreed upon.

Marketing ProgramTABLING OPPORTUNITY

Opportunity to provide a co-branded giveaway item (prior to Princeton’s approval) during the following Princeton Athletic events:

One (1) home Football game played in Princeton Stadium.

One (1) home Men’s or Women’s Basketball game played in Jadwin Gymnasium.

One (1) home Men’s Lacrosse game played in Class of ’52 Stadium.

Cost of production to be the responsibility of the sponsor.

Marketing ProgramGIVEAWAY OPPORTUNITY

Opportunity to sponsor an in-game promotion during the following Princeton Athletic events:

One (1) home Football game played in Princeton Stadium

One (1) home Men’s or Women’s Basketball game played in Jadwin Gymnasium.

One (1) home Men’s Lacrosse game played in Class of ’52 Stadium.

Cost of production to be the responsibility of the sponsor.

Marketing ProgramPROMOTIONAL OPPORTUNITY

Marketing ProgramSEASON TICKET MAILERS

Promotional insert included in season ticket mailers sent to Princeton University fans and alumni for Football, Men’s Basketball or Men’s Ice Hockey. Upon prior approval of Princeton Athletics.

Cost of production to be the responsibility of the sponsor

Marketing ProgramSTUDENT OUTREACH OPPORTUNITIES

Three-thousand (3,000) co-branded postcards/flyers delivered to every dormitory on campus or fifteen-hundred delivered to half the campus dormitories. Per prior approval of Princeton Athletics.

Fifty (50) co-branded flyers posted on bulletin boards throughout the Princeton campus. Inside student centers and dining halls. Flyers will be posted twice per year (fall and spring). Per prior approval of Princeton Athletics.

Co-branded promotional insert (post card size) included in the mailboxes of all students once per year. Per prior approval of Princeton Athletics.

Two-hundred and sixty (260) table tents placed in all residential dining halls and the Frist Campus Center.

Flyers posted on lampposts throughout the Princeton University campus or according to your needs.

Opportunity to reach out to Princeton students through Facebookinvites.

Cost of production to be the responsibility of the sponsor.

Opportunity to place permanent signage inside Princeton branded buses. These buses will travel on and off campus (within a 5 mile radius) and transport approximately 1,000,000 riders per year. There will be approximately fifteen (15) Princeton branded buses.

Sponsor will receive one (1) permanent interior signage per bus.

Signage visible to all riders

Marketing ProgramPERMANENT INTERIOR BUS SIGNAGE

Signage production cost will be the responsibility of the sponsor

MARKETING PROGRAMWOMEN’S BASKETBALL: THINK PINK

The WBCA's "Think Pink" initiative is a global, unified effort for the Women's Basketball Coaches Association's (WBCA) nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond. Princeton University has committed itself to join and “Think Pink.” As presenting sponsor you will receive:

Recognition during radio broadcasts promoting “Think Pink.”Opportunity to host a table at “Think Pink” event.Recognition with banner signage.Recognition through public address announcements during all Men’s and Women’s Basketball games leading up to the event. Recognition via scoreboard messages at select men’s and women’s basketball games leading up to the event.Recognition in promotional print advertisements promoting “Think Pink”.

National Girls and Women in Sports Day (NGWSD) is part of a national effort to promote women’s athletics. Princeton celebrates this event during a women’s basketball game each February, when prior to the game, Princeton’s female varsity athletes host an interactive Sports Fair in Jadwin Gym. In each of the past two years over 2,000 fans have attended this event. As presenting sponsor of the event you will receive the following benefits:

Recognition during radio broadcasts promoting NGWSD.Opportunity to host a table at the NGWSD event.Recognition with banner signage.Recognition via scoreboard messages at select men’s and women’s basketball games leading up to the event.Recognition in print advertisements promoting NGWSD.Logo recognition on a team photo distributed to all fans and used for a post game autograph session.

MARKETING PROGRAMNATIONAL GIRLS AND WOMEN IN SPORTS DAY

Tiger Town is an interactive “fan festival” that takes place in the concourse of Princeton Stadium during every home Princeton Football game. It is tailored to young children & families and features bounce houses, face painting, balloon animals, jugglers, cheerleaders, autograph sessions, visits from the Tiger and much more.

As presenting sponsor you will receive the following:

Distribution of brochures, posters, giveaways, etc on-site near Tiger Town.

Logo on all promotional materials (i.e. press releases, posters, flyers, mailers, etc)

Table opportunities near Tiger Town

Temporary signage near Tiger Town

Video board & public address announcements promoting Tiger Town

Radio broadcasts promoting Tiger Town

Print advertisement promoting Tiger Town

Marketing ProgramPRESENTING SPONSOR OF TIGER TOWN

Marketing ProgramTIGER TOWN

Co-sponsor of the Tiger Cub Club, a club that allows kids 14 & under to attend various Princeton University Athletics events and to be included in many fun activities. Members receive a T-shirt, membership card, seasonal newsletters, and invitations to pre-game parties for select football and basketball games. Your company will sponsor complimentary memberships to underprivileged children and other community outreach projects sponsored by the club. As a co-sponsor, you will receive the following benefits:

Recogntion with banner displayed at all Tiger Cub Club eventsLogo recognition on membership t-shirt & membership cardPublicity associated with Tiger Cub Club special events & clinics with coaches & athletesRecognition with public address announcements at football games and scoreboard messages at basketball games

TIGER CUB CLUBMarketing Program

Marketing ProgramLITERACY MARKETING PROGRAM

Co-sponsorship of Reading with the Tigers Program. Each spring, approximately 700 schools are contacted to participate in an incentive based reading program. Students that read specific amount of books will be rewarded with free tickets to a football game. As a sponsor of this program, your company will be mentioned in all materials that are sent out to students (initial letter, follow-up letters, bookmarks, etc). Additionally, your company will be mentioned during halftime of one (1) sporting event where the students are recognized.

Over 20,000 Mercer County students are typically involved in the Reading with the Tigers Program.

Two (2) tickets to all Princeton home Football games.

Two (2) tickets to all Princeton home Men’s Basketball games.

Two (2) tickets to all Princeton home Women’s Basketball games.

Two (2) tickets to all Princeton home Men’s Lacrosse games.

One (1) customized public address announcement during all home Princeton Football, Men’s Basketball and Men’s Lacrosse games.

Marketing ProgramADDITIONAL BENEFITS

Marketing Program

Net Annual InvestmentNet Annual InvestmentBased on Level of InvolvementBased on Level of Involvement

PRINCETON UNIVERSITY ATHLETICSPRINCETON UNIVERSITY ATHLETICS

CORPORATE PARTNERSCORPORATE PARTNERSAcme Nissan

AllstateAmtrak

Ariel InvestmentsBank of America

Chauncey Conference CenterChick-Fil-A at the Quakerbridge

MallCoca-Cola Bottling

David LernerDoubletree Hotel Princeton

Fidelity InvestmentsHamilton Jewelers

Hampton Inn PrincetonHomewood Suites Princeton

Hyatt Place PrincetonHyatt Regency Princeton

Just Four WheelsL&A TentsLocal 781Nassau Inn

Oxford Valley ChiropracticPNC Bank

Princeton Army ROTC

Princeton AudiPrinceton BMW

Princeton Brain & SpinePrinceton Chamber of

CommercePrinceton Club of New York

Princeton Conference & Event Services

Princeton Dining ServicesPrinceton Packet

Princeton University StoreRuth Chris Steakhouse

Salt Creek GrilleShop Rite

Suburban TransitTD Bank

Thomas SweetTriumph Brewing Company

Tyco InternationalVan Note-HarveyWeichert RealityWestin Princeton

Winberie’s RestaurantWyndham Princeton

2009 Football ScheduleSchedule is subject to change

Date Opponent

9/19 THE CITADEL9/26 @ Lehigh10/3 COLUMBIA*10/10 COLGATE10/17 @ Brown*10/24 @ Harvard*10/31 CORNELL*11/7 @ Penn*11/14 YALE*11/21 @ Dartmouth*

Home Games in CAPS

* Ivy League Conference Games

2009-2010 Basketball ScheduleSchedule is subject to change

MEN

Nov. 14 Central MichiganNov. 18 MANHATTANNov. 21 ARMYNov. 24 George WashingtonNov. 29 CaliforniaDec. 3 RutgersDec. 6 LAFAYETTEDec. 13 Unc GreensboroDec. 16 MONMOUTHDec. 20 MaineDec. 30 WAGNERJan. 2 Saint Joseph’sJan. 6 MaristJan. 24 GOUCHERJan. 29 Brown*Jan. 30 Yale*Feb. 5 Harvard*Feb. 6 Dartmouth*Feb 12 COLUMBIA*Feb. 13 CORNELL*Feb. 16 Penn*Feb. 19 YALE*Feb. 26 Cornell*Feb. 27 Columbia*Mar. 5 DARTMOUTH*Mar. 6 HARVARD*Mar. 9 PENN*

WOMEN

Nov. 13 Stony BrookNov. 16 AMERICANNov. 21 DELAWARENov. 25 UclaNov. 27 Uc-IrvineDec. 2 LEHIGHDec. 5 RUTGERSDec. 8 RiderDec. 12 LAYAFETTEDec. 17 DrexelDec. 20 HoustonDec. 30 Fairleigh DickinsonJan. 2 FORDHAMJan. 5 La SalleJan. 9 Penn*Jan. 29 BROWN*Jan. 30 YALE*Feb. 5 HARVARD*Feb. 6 DARTMOUTH*Feb. 12 Columbia*Feb. 13 Cornell*Feb. 19 Yale*Feb. 20 Brown*Feb. 26 CORNELL*Feb. 27 COLUMBIA*Mar. 5 Dartmouth*Mar. 6 Harvard*Mar. 9 PENN*

Home Games in CAPS

* Ivy League Conference Games

2009-2010 Men’s Ice Hockey ScheduleSchedule is subject to change

Date Opponent

Oct. 30 BROWNOct. 31 YALENov. 6 ST. LAWRENCE*Nov. 7 CLARKSON*Nov. 13 DARTMOUTH*Nov. 14 HARVARD*Nov. 20 Cornell*Nov. 21 Colgate*Nov. 25 Quinnipiac*Dec. 4 Brown*Dec. 5 Yale*Dec. 11 Umass-LowellDec. 12 Umass-LowellDec. 29 MaineDec. 30 Colorado College/CornellJan. 4 QUINNIPIAC*Jan. 8 UNION*Jan. 10 RENSSELAER*Jan. 25 CONNECTICUTJan. 29 Harvard*Jan. 30 Dartmouth*Feb. 5 COLGATE* Feb. 12 Clarkson* Feb. 13 St. Lawrence*Feb. 19 Union*Feb. 20 Rensselaer*Feb. 26 YALE*Feb. 27 BROWN*

Home Games in CAPS

* Conference Games