Primera Pizza Project Brief

7/29/2019 Primera Pizza Project Brief

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Coffee Corner, Inc.

Business Management Department

Cavite State University Cavite City Campus

The Pizza Primera

Project Title

January 17, 2013

Date Submitted

January to March 2013

Project Duration

Introduction

In this second semester, the Business Management Department decided to make a Cooperative

as project for the third year business management students. This project aims to enhance the ability,

skills and knowledge of the participants and as well as will make them ready in the near future as a

future marketer. In line with this, we, the current third year students, take part in this project and

decided to establish our own product and company which we named as Pizza Primera.

Pizza Primera is a newly built corporation in BM-3B which presents pizza sliced bread as its main

product. It is one of the companies inside the campus who aim to establish a market position inside the

Cavite State University Cavite City Campus to gain profit as well as to serve its target customers and

bring them satisfaction. The Pizza Primera was also established because it is one of the requirementsthis second semester. This company guarantees everyone that its product is one of those no -one-will-

forget items that can be bought inside the campus.

The product that we are going to offer in the campus (pizza) was the result of our recently

conducted survey. Among the ten products that we placed in our survey forms, we selected the top five

and chose one from those. The following are the top five in our list:

1. Pizza Slice Bread

2. Siomai

3. Graham on Cup

4. Fried Rice in Box5. Iced Coffee

As stated above, Pizza Slice Bread got the first spot and was our chosen product to offer on the

market. We followed what general of the population wants, thus means we followed the marketing

concept.


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Product Description

Pizza Primera currently offers two flavours of pizza in the market. It is especially formulated to

suit the taste and lifestyle of students and faculty members in Cavite State University Cavite CityCampus, the target customers of the company. The ingredients are being supplied by our trusted

partners that guarantee everyone its quality and are sure to be safe.

Procedure in making the iced coffees:

a) Get one piece of sliced bread and pour 10 grams of pizza sauce. Spread the sauce inthe bread.

b) Cook the ham/ground pork in the panc) Get the cooked 10 grams ham/pork and placed it after the sauced) Spread 10 grams of cheese and put it after the ham/saucee) Then add the bell pepper and pineapple tidbitsf) Place the sliced bread with the toppings inside the microwave oveng) Set the oven for 3 minutesh) Pizza done.

Ham and Cheese Pizza

This pizza is made especially for those pizza lovers that enjoy the classic taste of ham and

cheese. Because we are using bread instead of crust, the pizza is sure to have a pretty unique texture

that will enhance the taste of the product.

Table 1: Raw Materials Used and Cost per 1 Serving

Ingredients Gram Unit Price

Sliced bread 13.04 grams 1.08 php

Cheddar cheese 5 grams 0.76 centsHam 5 grams .71 cents

Plastic Wrapper --------- 0.075 cents

Bell Pepper 2 grams .10 cents

Pineapple Tidbits 3.5 grams .55 cents

Pizza Sauce 5 grams 0.43 cents

TOTAL 33.54 grams 3.71 php

Table 1.2: Production Input

Production Input Cost per Hour Cost per Day Cost per Week

Labor Php 5.00 Php 45.00 Php 90.00

Transportation ------------- Php 14.00 Php 70.00

Electricity Php 4.86 Php 38.91 Php 116.72

Estimated Price of Ham and Cheese Pizza per 1 Serving

1 Serving 3.71 php


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The estimated price for our pizza (ham and cheese) was based on our gathered

statistical data. 8-10 pesos was the main choice of the respondents in which 10-12 pesos comes

next. We also assume that this were the price students are capable to buy as well as the price

that will give us reasonable profit.

SWOT ANALYSIS:

Strengths

Unique taste of the productOur offered ham and cheese pizza contains a

unique taste that cannot be found in other

pizza in the market.

Cheap price We can assure that students can afford our

product because of its reasonable price.

Attractive AppearanceThe appearance of our product is attractive

that is sure can draw the attention of

customers.

Loyal customersDuring our survey, we found out that there are

pizza lovers in the university. These customers

already swore their loyalty to our product.

Knowledgeable employeesAll employees know how to operate the

business in terms of serving the customer,

price of the product and its cost.

Weaknesses

Limited ability to raise capital

The fact that the major cooperators are also

just students, raising capital is one of our

weaknesses.

Limited ability to expandThis was due to the limited capital and one

location of our business

Limited time to operate

The members or the employees should still

attend their classes every day. Also, the

cooperative have only six week to operate.

Limited space for the operation

Because there are nine groups that will share

in one stall, the materials that we can bring is

limited.

Limited experience in handling business

All of the members were just first timers in

handling a real business such as this, and that

means that we are still in the experimental

stage.


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Opportunities

Accessibility of the StoreThe store can be easily seen which is an

advantage.

Cheap priceThis was due to the limited capital and one

location of our business

Little/no competition

The items that others are offering were far

from our chosen product. It means that we

have a large market to serve because of

small/no competition.

Pizza lovers

During our survey, we found out that there are

plenty of coffee lovers inside the campus. This

already mean a sure set of customers.

Large number of population of theuniversity

There are 2000+ students inside the campus.

The possibility of additional demand is verypossible.

Threats

Climate or weather changeDue to weather disturbances, the companys

operation might stop in some days.

Future competitorsCompetitors may suddenly appear.

Number of school days

School days are just limited to five times aweek. Holidays, sudden suspension of class

and other factors might affect our companys

operating days.

Students capability to buy due to their

limited allowance

Students have only limited amount of money.

Some may have a lower allowance than others

which means that they have lesser ability to

buy our product.

3 in 1 tetra pack coffees

3 in 1 coffees are available in tetra packs

everywhere. The said coffees also serve as

potential threat in our company.


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Expenses

Cost of Goods

As of February 1-28, 2013Tasty Bread.......... 3,011

Pizza Sauce...................... 1,198

Cheddar Cheese.................... 2,118

Pineapple Tidbits........................................ 1,533

Bell Pepper................................................. 278

Ham............................................................ 1,979

Wrapper..................................................... 209

Electric Bill................................................. 466

*the ingredients and its cost were good for 1 month operation of the company.

Projected Sales and Profit for 1 month

Pizza DEMANDEXPENSE PER

UNITEXPENSE

PRICE PER

UNIT

SALES

INCOME

NET PROFIT

(S-E)

Ham and

Cheese2788 3.71 10,810.36

822,304 11,493.64

Implementation and Control

Our company will make promotional activities in order to introduce our product in themarket effectively. Through the following, we will promote and establish in the customers mind

our product.

Facebook Page:

This is the cheapest and the most common form of advertising and promotional activity

we will make. Our section has its own page wherein the products were shown. Through this,

students and teachers will be more aware of our product. Approximately, checking the facebook

page everyday will cost 50 pesos.

Leaflets:

We will hand students leaflets which will give them additional information about ourcurrent product. We will be doing this in the start of operation of the business which will

approximately going to cost 80 pesos.


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Tarpaulin:

A poster which we will show a eye-catching image of our product will be installed in our

chosen place for our business. This will surely draw the attention of anyone who will pass by in

the school. 80 pesos is the allocated budget for a 4 by 4 square feet tarpaulin.

Summary

Pizza Primera was established because it is one of the requirements of the business

management professors and instructors for the third year students like us. We know that this project is

for our own welfare and thus will make us more competitive and knowledgeable in our field. As future

marketers, we are aiming to be the most profitable and the most favoured company in the university

while gaining more experience and knowledge in our field through this project. We also intend to satisfy

our market and exceed their expectations.

In data we got during our survey, pizza ranked as no. 1 while the siomai got the second spot. We

followed the marketing concept thus we chose the pizza as our main product. The favoured price was 8-

10 pesos and 10-12 pesos. Because of these, we have decided to put a reasonable price of 8 pesos per 1

serving of our product.

During our product testing, our ham and cheese pizza got a nice response from the tasters. 8 out

of 10 respondents graded the whole product (ham and cheese) as satisfying in terms of its flavour and

appearance.

Our projected income based from our computations and survey results to 11,493.64 pesos per

month. As seen, this product was profitable enough and is absolutely possible to implement in the

campus. Our product is environment and customer friendly, affordable, possible, has a basis, went on

the right process, and profitable. We cant see any reason for this project not to be implemented in the

campus.


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To: Cavite State University Cavite City Campus

From: Coffee Corner, Inc.

Date: Jan 15, 2013

Dear Maam/Sir;

Greetings!

As the Business Management Department propose the Cooperative as our project on this semester,

we, as third year business management students, will take part in the said activity.

Pizza Primera is planning to put up a coffee business outside the school lobby, the place beside room

119, where the cooperative project (printing shop) was placed last semester. Primera Pizza is going to

offer its pizza products at affordable price for the CVSU-CCC students and faculty members.

We are kindly asking for your permission to allow us to operate our proposed business and to approve

our chosen place. This will help us to start and promote our business sooner.

As soon as our proposal was granted and as soon as we get the signal from our professors and

instructors, we will like to operate as soon as possible. We are looking forward to your favourable

response regarding the said proposal. Thank you and God bless!

___________________

Mary Nesther NatavioMarketing Manager,

Coffee Corner, Inc.


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BM COOPERATIVES

Cash Flow Statement

For the month ended, February 28, 2013

Cash Flow from Investing Activies:

Cash Received from Customers 22,304

Cash Paid for Operating Expenses:

Merchadise Inventory 10,330

Electric Expense 466.88

Miscellaneous expense 1400

Supplies 900

Salarries and wages 3,600 16,696 5,608

Cash Flow from Investing Activies:Acquisition of equipments (730.00) (730.00)

Cash Flow from Financing Activies:

Investment 5,000 5,000

Cash Balance 9,878


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BM COOPERATIVES

Income Statement

For the week ended, February1, 2013

REVENUES EARNEED:

Sales Revenue 22,304

LESS COST OFGOODS SOLD:

Tasty Bread 3,011

Cheddar Cheese 2,118

Ham 1,979

Wrapper 209

Bell Pepper 278

Pineapple Tidbits 1,533

Sauce 1,198Overhead cost 466 10,793

NET INCOME 11,511


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BM COOPERATIVES

Capital Statement

For the week ended, February 1, 2013

Capital, January 28 18,476ADD NET INCREASE IN CAPITAL:

Net Income 9,340 9,340

Capital, February 1 27,816


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BM COOPERATIVES

Balance Sheet

February 1, 2013

Current Assets:

Cash 9,440

Merchandise inventory 17,076

Supplies 900

TOTAL ASSETS 27,416

Equipment:

kettle 150

thermos 250

TOTAL ASSETS 27,816

OWNER'S EQUITY

Owners Equity:

Capital 27,816

TOTAL OWNER'S EQUITY 27,816

ASSETS

Documents

Primera Pizza Project Brief