PRICELIST AND TECHNICAL SPECIFICATIONSimg.mf.cz/file-public/822/3-mediakit_aj_technicka.pdfchments should be compressed in Zip format (e.g. WinZip) or using stuffit as protection against

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PRICELIST AND TECHNICAL SPECIFICATIONS

MEDIAKIT

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d i v i s i o n Medical Services

d i v i s i o n Euro E15

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d i v i s i o n Client Titles

d i v i s i o n Metropol TV

d i v i s i o n Online

d i v i s i o n Books

CITY LOOK

45

Technical specificaTionsadverts for magazines of the Mladá fronta a. s. publishing house are only accepted in electronic format. a colour proof (chemical or digital) must always be attached to documents, or a printout from a colour printer. if no colour proof is provided, the publisher cannot guarantee the colour fidelity of the printed advert. in the absence of a proof or at least a printout, not even the correct form of the printed advert can be guaranteed.

FINISHED DOCUMENTS READY TO PRINT

PDFpDf documents must be created with the aid of acrobat Distiller from a composite (not separated) postscript file set for maximum print quality – inserted bitmap images with a resolution of at least 300 dpi, without compression, or the file must not contain opi. fonts must be inserted into the document using a postscript controller with recommended size of at least 6 pixels (or may be in lines) and all colours used must be in cMYK mode. pDf files generated directly in DTp applications cannot be used. a detailed description of settings can be found on the website http://www.mf.cz/podklady

ILLUSTRATOR EPSeps (encapsulated postscript) documents must only contain colours in cMYK mode and colour coverage must not exceed 300% and all fonts used must be in lines. The document must be saved with a preview in Tiff format (8-bit).

BITMAP IMAGES – TIFF, PHOTOSHOP EPS, JPGBitmap documents must be saved in cMYK colour mode (in the case of RGB mode, the publisher cannot guarantee the colour fidelity of the ad-vert), with a resolution of at least 300 dpi. When using lettering, especially in smaller sizes, at least 600 dpi is recommended. Tiff files may only be saved with lZW type compression or without compression. Black and white adverts may be in grayscale mode, line drawings may be saved in bitmap mode (1-bit) with a resolution of at least 600 dpi. eps files must be saved as single-file, without compression, ideally in binary mode. JpG files must be saved in maximum quality, i.e. with the lowest possible level of compression. in the case of bleed ads, 5 mm must be added for cropping and an internal buffer zone of 5 mm must be preserved from the edge of the crop, which no text or logo may encroach into. The recommended internal buffer zone in the case of covers is 10 mm, especially towards the spine in the case of V2 binding. When submitting any advert, the crop marks must be located on the required net advert format (this also applies for atypical adverts). in the case of V2 binding, decrease in the width of the page by 4 mm from the spine must be counted on for the second and third page of the cover and also the first and last pages of the internal block, which are necessary for sticking the block to the cover. in the case of two-page adverts (2/1), each page must be provided as a separate document, with the exception of the central double page for magazines with V1 binding.

DELIVERY OF IMAGESDownloading anything from the internet is not allowed and images in Word or powerpoint presentations are not accepted.

DOCUMENTS CREATED IN OUR STUDIOadverts for our clients are only prepared subject to prior agreement. in such a case, materials must be provided to our studio at least 5 working days before the advertising deadline.MATERIALSall texts must be provided exclusively in electronic form in RTf format,

or Doc (Microsoft Word) for Windows or Macos. it is assumed that texts provided are complete, correct and that they do not contain errors or typing errors. The same technical requirements apply for images and graphics as for finished documents. cDR (corel Draw) files can only be accepted subject to agreement with employees in our studio and the same requirements apply for them as for illustrator eps files. in the event of a requirement for use of a specific font, this font must be provided together with the materials (fType1 format, or TrueType for Windows). an advert layout must be provided with the advert order, or a preview in electronic format (e.g. JpG, Tiff, pDf or in a different regular electronic format for Windows or Macos). in the event of demanding retouching or electronic montage, the customer may be char-ged additional costs, the level of which will be communicated in advance.

HANDOVER OF MATERIALS

E-MAILMaterials with a total size of up to 10 MB may be sent by e-mail. atta-chments should be compressed in Zip format (e.g. WinZip) or using stuffit as protection against damage to the files. name files according to the name of the advert/product, or also with the name and issue of the maga-zine which they are intended for. enter the same into the message header.

MEDIAMaterials for adverts may be handed over on cD-R/cD-RW media up to a capacity of 700 MB. The size of the advert provided must correspond precisely to the size stipulated in the order. The customer is fully liable for the accuracy and error-free nature of materials provided and also for the content of the advert.

WarningThe publishing house shall not be held liable for errors or discrepancies in the printed advert which arose due to failure to comply with the technical requirements or failure to take the technological specifications stipulated here into consideration. The publishing house is entitled to return obvious-ly inappropriate materials to the creator for reworking. if the client fails to provide a colour proof for check purposes, or a certified digital proof in line with the foGRa 39l standard, including fogra Media Wedge cMYK V 3.0 colour scale and control chart with values achieved, the client shall lose his entitlement to make a claim for the colour rendering. if materials for adverts are provided after the regular deadline, the client shall lose his entitlement to make a claim.

Electronic media

Materials for publication of an advert

The client is obliged to send an order for the internet advert within 5 working days and materials for publication of an internet advert at least 2 working days before the requested first day of publication of the internet advert. Materials must be sent in electronic format (flash, Gif, hTMl or JpG with a maximum size of 50 kB) in such a way that the publishing hou-se can use it without any further qualitative, formal or content modificati-ons. The publishing house may warn the client of defective processing of materials. in such a case, the client is obliged to provide replacement for these defective materials. The publishing house shall not be held liable for defective materials or for late publication of an internet advert as a result of breach of obligation on the part of the client in accordance with the previous paragraphs. non-standard formats and technical specifications for adverts can be found at www.mf.cz

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Rules foR eDiToRial anD aDVeRTisinG paGes anD special aDVeRTisinG suppleMenTs RelaTinG To peRioDicals of The MlaDá fRonTa a. s.

advertising pages in periodicals have not been regarded as a necessary “evil” accompanying a magazine and degrading its content for a long time now. on the contrary, the readers of adverts which are targeted towards them do not only notice them, but also frequently take them as their guide when making purchases. at the same time however, they want to find the thing they purchased precisely this title and not another for in “their magazine”. The reader is the priority for the magazine and it is in the utmost interest of its creators, the editors, to create such a product on the editorial side of things which addresses them as much as possible. The secondary interest, this time on the part of the publisher, is to pay for his pages with appropriate adverts which would be targeted towards the same target group which the product – the magazine – is intended for. The contradiction between adverts which “make” money and an editorial text which “makes” readers does not mean that a magazine without adverts is a good one and a magazine full of adverts is on the contrary a bad one. it is evident from this eternal battle that these two components of a magazine must not under any circumstances be confused. in other words: if the reader cannot distinguish whether this is an editorial page on the pages of their magazine or whether this is an advert, they lose confidence not only in that material, but also in the magazine as such. They stop buying it. They also lose confidence in the editorial materials, which give them the impression that they were influenced by an advertising contract or created directly by the advertiser. The following guidelines have been elaborated on the basis of internationally valid rules for publication of adverts and special advertising supplements drawn up by the american society of Magazine editors, they have been updated several times and as such, represent a high standard of journalism.

Rules for editorial pages

1. editorial pages of a magazine are pages of the magazine which are clearly defined in advance and the editor in chief or editor is fully responsible for their content.

2. By virtue of their nature, i.e. layout of the text and illustrations or design, editorial pages should at first glance be clearly distinguishable from advertising pages.

3. editors in chief are fully responsible for no references leading to readers possibly regarding them as advertising pages appearing on their editorial pages.

4. so-called editorial support, when the advertising client directly requests elaboration of text material on any editorial page or even elaborates such text himself is not possible.

5. editorial pages must not be linked to advertising pages in such a manner which would indicate support for advertised products or services. similarly, the name or logo of the advertiser may not appear on any of the editorial pages in the sense of sponsoring of these pages and no editorial pages may be labelled as “sponsored” or “presented to you by” the advertiser.

Rules which apply for advertising pages

any advertising page containing text or design of an editorial appearance must be clearly labelled with the words “advert” or “commercial presentation” horizontally in the centre or near the centre at the top of the

page in upper case lettering with a size of at least 10 pixels.2. The layout, design and type of fonts on advertising pages must be clearly

different from the regular layout, design and type of font of the editorial pages.

3. no advert or commercial supplement shall be promoted on the first page of the magazine cover or included in the content.

4. neither the name of the magazine nor its logo shall appear on any advertising page.

5. if an advert contains more than 50% text, the editorial staff is entitled not to publish it.

6. advertising pages must be provided well in advance for the editor in chief to have the possibility of checking compliance with the guidelines.

Rules for creation of commercial supplements

a commercial supplement is a collection of advertising pages with a uniform topic. This is accompanied by text or editorial material from a different source, which is consistent with this topic.

1. each page of the commercial supplement must be clearly and distinctively labelled as a communication paid for by advertisers.

2. The commercial supplement must be clearly and distinctively labelled in the following manner:

a) The words “advert” or “commercial project” must appear horizontally in the centre or near the centre at the top of each page of such a supplement in upper case lettering with a size of at least 10 pixels.

b) The layout, design and type of fonts in such supplements must be clearly different from the regular layout, design and type of font of the editorial pages of the magazine.

c) commercial supplements shall not be mentioned on the cover of the magazine or included in the content.

d) if the sponsor or organiser of the supplement is not the publisher, the sponsor must be clearly labelled.

3. The names and titles of editors must not appear in the commercial supplement or be linked to it. The same applies for the names and titles of any other members of the editorial staff or regular correspondents. The name or logo of the magazine must also not appear as part of headlines or the text of such supplements.

4. editors and other members of the editorial staff must not and shall not prepare advertising supplements for their own magazines, for other magazines in their field or for advertisers in fields which overlap.

5. Materials for special advertising supplements must be provided well in advance for the editor in chief to have the possibility of checking compliance with these guidelines. checks on the text of an advertising supplement before publication should relate to factual errors, mistaken interpretation, general taste or compliance with all relevant laws.

6. in order to avoid any possible conflicts or overlap into editorial text, the publisher shall notify editors of its plan to operate commercial supplements well in advance.

7. he size and number of commercial supplements in terms of one edition must not be disproportionate to the size and nature of the magazine.

67

GeneRal TeRMs anD conDiTionsfoR aDVeRTisinG WiTh MlaDá fRonTa a. s. (RefeRReD To as "GeneRal TeRMs")

Article 1Introductory Provisionsof the General Terms and conditions of Mladá fronta a.s.,company incorporated in the commer-cial Register kept by the Municipal court in prague, section B, file 1988, registered office: prague 4-Modřany, Mezi Vodami 1952/9, postcode 143 00, iČ: 492 40 315. in accordance with section 1751 of act no. 89/2012 coll., the civil code (“civil code”), these General Terms and con-ditions (“GTc”) constitute an integral component to advertisement contracts which the company specified in article 1 enters into with third parties (hereinaf-ter the “contract”). Mladá fronta a.s., enters into each advertising contract as the publisher (hereinafter the “pub-lisher”) and a third party as the ordering party (hereinafter the “ordering party”).another component to these general terms and conditions are the applicable publisher’s price lists, technical speci-fications, rules governing the editorial and advertisement pages, special ad-vertisement supplements relating to periodicals that the publisher publishes; while all of the documents specified above are accessible remotely by co-mmunication media on the publisher’s website: www.mf.cz (together also re-ferred to herein as “other criteria”). on signing the contract, the ordering party confirms that it has familiarised itself with the wording of these GTc and other criteria.

Article 2

Advertisement Materials The ordering party is required to submit to the publisher all background materi-als necessary for publishing the adverti-sement, as specified in the contract and other criteria by the deadline specified in the contract, and, if no deadline is specified in the contract, within three (3) working days of entering into such contract. The ordering party under-takes to submit background materials for the advertisement in both printed and electronic form. With each submi-ssion of materials, the ordering party declares and assures the publisher that such materials are not, and the adverti-sement resulting therefrom will not be, contrary to legal regulations and that they will not infringe on the rights of third parties. if a third party makes any claim against the publisher in conne-ction with the content or form of the advertisement, or if any authority takes any action against the publisher in the connection with the same, the ordering party shall be required at its own expen-se to protect the publisher against such claims or actions and to compensate it in relation to any consequences the-reof. This shall also include the obli-gation to enter into any proceedings underway or to support the publisher in such proceedings, or the obligation to pay an adequate financial advance to the publisher at its request, justified by the publisher based on the nature and scope of claims made or by the subject of proceedings. The ordering party acknowledges that the publisher will not asses the advertisement mate-

rials from a legal point of view, but will rely on the ordering party’s declaration made in the preceding paragraph of this article 2. nevertheless, the publisher shall be entitled to reject the materials and call upon the ordering party to amend them if they are obviously con-trary to legal regulations or if they fail to comply with the conditions stipulated by the contract or GTc or other criteria. The ordering party is required to amend the Materials for Broadcast within three (3) working days of a call to do so from the publisher; should the ordering party breach this obligation, the publisher shall be entitled to withdraw from the contract. if the ordering party requests a change to the advertisement having already handed over the materials to the publisher, the publisher may allow such change to the advertisement. if it does so, the publisher shall be entitled to demand an extra fee from the or-dering party amounting to 3 % of the advertisement fee as agreed upon in the contract, but a minimum of cZK 500. The publisher shall gain propriety rights to the advertisement materials at the instant of acceptance thereof from the ordering party.

Article 3Publishing an AdvertisementThe publisher shall be required to pu-blish an advertisement in accordance with the contract, although if the con-tract does not contain specification of the positioning of the advertisement, the publisher shall be entitled to publish the advertisement on the basis of its

7

(RefeRReD To as "GeneRal TeRMs")

own judgement and the possibilities presented by the periodical in question. in such a situation, the ordering party shall be required to pay the price of the advertisement according to its actual position; if the contract contains speci-fication of positioning of the advertise-ment, the publisher shall be required to publish the advertisement in the nearest edition of the relevant periodical where the advertisement can be placed in such a position. The publisher shall be entit-led to amend the format of the adverti-sement so that may be compatible with the format of the periodical in which it is to be published. The publisher is also entitled to label the advertisement as an advertisement with an allocated advertisement number. The publisher guarantees that the quali-ty of the advertisement will correspond with the print quality of the periodical in question and of the materials submitted by the ordering party.

Article 4Price of Advertisement and Terms of Payment if the price of the advertisement is not agreed upon in the contract, the ordering party shall be entitled to pay the price for an advertisement as stipulated in the valid price list in accordance with article 1 of the GTc.unless agreed otherwise in the con-tract, the price of the advertisement shall be agreed upon as the standard price, i.e. without any discounts or extra fees and not inclusive of value added tax. unless the contracting parties agree

otherwise, the ordering party shall be required to pay the price of the ad-vertisement before it is published on the strength of a down-payment in-voice issued by the publisher. should the ordering party fail to pay the pri-ce of the advertisement duly and on time, the publisher shall be entitled to withdraw from the advertisement contract. in that case, the publisher’s shall no longer have an obligation to publish the agreed advertisement.The ordering party shall not be en-titled to a discount on the advertise-ment price, unless such discount has been expressly agreed upon in the contract. if the contracting parties have agreed to a discount on the advertisement, such an agreement on a discount shall expire instantly, should the ordering party be over-due in payment of the agreed adver-tisement price. in such a case, the ordering party shall be required to pay the advertisement price without the agreed discountThe ordering party’s obligation to pay any pecuniary amount shall be considered met at the instant at which such amount is credited to the publisher’s account. The date of taxable supply shall be the date on which the advertisement is published.

Article 5Liability for Defects The ordering party shall be required to inform the publisher of a defect in an advertisement at latest within fourteen (14) days of the advertisement being published. if, under the contract, repea-

ted publication of an advertisement has been agreed upon, and if the ordering party has failed to inform the publisher of defects of such advertisement by the deadline after its publication according to the preceding sentence, the ordering party cannot claim against the defects from subsequent publication of the same advertisement. if the publisher fails to publish the advertisement on the date agreed upon in the contract or specified sin these GTc, the ordering party shall be entitled to publish the advertisement in the nearest following periodical in which it is technically po-ssible. This entitlement must be claimed by the ordering party at latest within fourteen (14) days of the date on which the advertisement was meant to be published. article 3 of the GTc shall be applied likewise. should the publisher fail to publish an advertisement in the quality agreed upon in the contract or specified under these GTc, the ordering party shall be entitled either to extra publication in the sense of the preceding paragraph of this article 5 or to an adequate discount on the advertisement price. The possible discount on the advertisement, or rather the size of such discount shall be cal-culated by the difference between the agreed price of the advertisement and the price specified on the basis of these GTc, or else according to the currently valid price list. The choice of the type of solution of the discount on defects shall lie in all events with the publisher. other claims for liability are inadmissibleDeviation in the size of the published advertisement of up to 0.5 % shall not

89

constitute a defect in an advertisement. The publisher shall also not be liable for a technological defect in printing the advertisement in less than 1% of pub-lications of a particular advertisement or defective insertion in less than 1 % of the ordered number of insertions in the publication in question. Article 6Withdrawal from the Contract The publisher shall be entitled to wi-thdraw from the contract, if allowed by these GTc, general legislation and also if the ordering party goes into liquidation or is declared bankrupt by the courts. The ordering party shall be entitled to withdraw from the contract, if the pub-lisher goes into liquidation or is declared bankrupt by the courts. The ordering party shall also be entitled to withdraw from the contract before publication of the advertisement in accordance with section 1992 of the civil code, as amen-ded, on payment of a termination fee to the publisher as stipulated below: - upon withdrawal from the contract four (4) weeks or less before the agreed date for publication of the advertise-ment by paying an amount equal to 100 % of the agreed price of the ad-vertisement; - upon withdrawal from the contract more than four (4) weeks before the agreed date for publication of the ad-vertisement by paying an amount equal to 50 % of the agreed price of the ad-vertisement.

Article 7Obligation to SecrecyThe contracting parties have agreed that all and any information disclosed to each other during entering into and subsequent performance of the co-

mmercial contract is protected as confi-dential information in the sense of sec-tion 1730 of the civil code, as amended, unless the disclosing party informs the receiving party that certain disclosed information is not confidential.

Article 8Contractual Penalties in the event that the ordering party bre-aches his obligation to submit amended materials to the publisher in accordance with article 2, paragraph 3 of the GTc, he shall be required to pay a contractual penalty of cZK 1,000 for each day or part thereof overdue. if any declaration by the ordering party as specified in article 2(2) of the GTc proves to be untrue or deficient, the publisher shall be entitled to charge the ordering party a fine of cZK 50,000 for each such case of untrue or deficient declaration. in the event of overdue payment of a pecuniary obligation, the ordering party shall be required to pay the pub-lisher a contractual penalty of 0.05 % of the amount owed for each day or part thereof overdue. an obligation to pay a contractual penalty, or payment thereof, shall not affect the right to compensation for tangible or intangible damage caused by breach of an obligation secured by a contractual penalty.

Article 9Liability for Damages The ordering party acknowledges and consents to the fact that the liability for any loss or damage arising in connec-tion with performance of the contract shall be limited to a total of cZK 10,000. at the same time, it is agreed upon that the ordering party shall not be entitled to compensation for lost profit. such

agreed limitation of compensation for damages under this article shall not apply in the case any loss or damage caused by intentional or gross negli-gence.

Article 10Special Provisions concerning Adver-tisements in Electronic Media The provisions of this article shall apply in situations where an advertisement is to be published in electronic media. Where this article diverges from the other provisions of these GTc, the pro-visions of this article shall take prece-dence. The ordering party shall be required to submit advertisement materials only in electronic form. The date of taxable supply shall be the last date on which the advertisement is displayed. if the advertisement is to be displayed for a period exceeding one calendar month, the publisher shall be entitled to issue a tax document (invoice) for the advertisement price at the end of each separate calendar month in which the advertisement has appeared, in which case the date of ta-xable supply shall be the last day in each month during which the advertisement has been displayed; the date of taxable supply in the last month in which the advertisement is displayed shall be set according to the first sentence.The ordering party and publisher have agreed that the visitor rate shall be me-asured by independent audit by ne-tMonitor.The publisher shall allow the ordering party free access to its online adverti-sing system which displays visitor rate statistics, “proklik” and the efficacy of the ordering party’s advertisement. The ordering party and the publisher

9

have agreed that output from this ad-vertising system shall form the basis for the purposes of assessing claims for responsibility for defects. The de-adline for notification of defects in an advertisement is three (3) working days from the last day of public display. in the event that the so-called impression of the advertisement does not achieve the values agreed to in the contract, the ordering party shall be entitled either to performance in kind or to a discount on the price of the advertisement, in which case the choice lies with the publisher. performance in kind shall be provided to the extent of the unexhausted number of “impressions” multiplied by the num-ber 1.15. The size of the discount from the price of the advertisement shall be calculated as the difference between the actually implemented number of “impressions” and the number stipula-ted in the contract. )

Article 11Termination of the Contract in addition to the situations of withdra-wal from contract specified in article 6 of the GTc, the contract may be ter-minated by mutual agreement of the contracting parties. in the case of a contract entered into for an indefinite period or which anticipates repeated or long-term performance, the publisher shall be entitled to give notice of termination of the contract at any time, without supplying a reason, with a notice period of three (3) days which shall begin to elapse on the day following delivery of notice to the or-dering party.

Article 12General Contractual Provisions The advertisement contract shall be

governed by the applicable laws of the czech Republic, excluding any con-flicting regulations therein. unless stipu-lated otherwise in the contract or these GTc, the contract may be amended or terminated only in writing. if not agreed otherwise in a specific case, the place of performance of obligations shall be the publisher’s registered office. if not agreed otherwise in a specific case, and if an obligation can be per-formed in several ways, the publisher shall be entitled to dictate the method of performance. The ordering party is not entitled to assign accounts receivable owed to him by the publisher without written consent thereto. The above ban shall also apply for se-tting off accounts receivable by unila-teral legal act. in accordance with section 89a of the civil procedure code, as amended, the ordering party and the publisher have agreed, to the territorial jurisdic-tion of the District court for prague 1, in the case of substantive jurisdiction of a county court, or the city court in prague, in the case of substantive jurisdiction of a regional court.

Article 13Validity and Effect of these General Terms and Conditions The contract shall be governed by the wording of the GTc and the other cri-teria applicable on the date of entering into such contract. The publisher shall be entitled to pro-pose unilateral change of the content of the commercial contract to the or-dering party under the understanding that the wording of the GTc, which have become effective only after the relevant commercial contract became effective,

shall be integral thereto. The publisher shall send the proposal for change of the commercial contract, i.e. the GTc (including other criteria), to the orde-ring party at his contact address speci-fied in the commercial contract within ten (10) days of the planned date of their becoming effective. should the ordering party not consent to the wor-ding of the new GTc, he shall be entit-led to give notice of withdrawal from the commercial contract with a notice period of five (5) working days. notice of withdrawal from the contract must be sent to the publisher at its contact address as specified in the commercial contract. should the ordering party fail to give notice of withdrawal from the contract within the deadline of (5) days of delivery of the proposal, it shall be assumed that the ordering party agrees to the changes to the GTc.These general terms and conditions shall enter into effect as of 1. 1. 2014.

Mladá fronta a.s.

1011

Euro E15 D I V I S I O N

specificationYear: 7 Periodicity: dailyNumber of pages: 24, 32, 40 Circulation: 55 000 copiesDesign: UPM News 45 g/m2 (newspaper), binding V1Distribution: subscribers, in the sales network, in the stands – administrative buildings, business parks, state institutions, banks, investment companies, headquarters of important companies, certain lifestyle cafés and restaurants, Václav Havel airport Prague (departure halls), VIP salons

All bleed dimensions are net formats. 5 mm for cropping needs to be added to the net bleed dimensions. Bleed advertisements are possible only in formats where “bleed” is mentioned. Letters at least 5 mm from the edge. The prices exclude VAT.

column (outer edge)1 sl. × 60 mm

40 × 60 mm mirrorPrice 47 790 CZK

right bottom corner2 sl. × 60 mm

(91,5 × 72 mm) bleed83 × 60 mm mirrorPrice 95 580 CZK

1/2 page (wide)5 sl. × 136 mm

(225 × 148 mm) bleed212 × 136 mm mirror

Price 120 360 CZK

2× 1/2 10 sl. × 136 mm


Price 180 540 CZK

bottom banner5 sl. × 50 mm

(225 × 62 mm) bleed212 × 50 mm mirrorPrice 199 125 CZK

2× bottom banner10 sl. × 58 mm

(450 × 70 mm) bleed 433 × 58 mm mirror

Price 282 315 CZK

přebal na zrcadlo (titulní strana + str. 2 + str. 31 + str. 32)20 sl. × 276 mm

450 × 297 mm (bleed, height on the first page 230 mm)433 × 276 mm (height on the first page 218 mm)

Price 683 928 CZK

1/1 page5 sl. × 276 mm


Price 244 260 CZK

2/1 – inside doublepage, mirror 10 sl. × 276 mm


Price 366 390 CZK

Junior page B3 sl. × 167 mm


2× 1/3 10 sl. × 91 mm

(450 × 103 mm) bleed433 × 91 mm mirrorPrice 161 070 CZK

1/4 B5 sl. × 68 mm


Price 60 180 CZK

1/3 page (wide)5 sl. × 91 mm


Price 80 535 CZK

1/3 page (tall) 2 sl. × 276 mm

(91,5 × 297 mm) bleed83 × 276 mm mirror

Price 97 704 CZK

1/4 a3 sl. × 136 mm

(134,5 × 148 mm) bleed126 × 136 mm mirror

Price 72 216 CZK

1/2 page (tall) 3 sl. × 276 mm

(134,5 × 297 mm) bleed


Junior page a4 sl. × 220 mm


11


specification: Year: 1 Periodicity: weekly (on Mondays) Number of pages: 24 Circulation: 15 000 copiesDesign: news paper 45 g/m2, V1 binding Distribution: controlled distribution – embassies, consulates, chambers of business, expats in international companies, distribution to the county houses and other EU institutions, Václav Havel Airport Prague – VIP salon and departure hall, some airlines, hotels and restaurants in Prague – corresponding to the E15 distribution network. On stalls – some shops in Prague and Central Bohemia.

All bleed dimensions are net formats. 5 mm needs to be added to the net bleed dimensions. Bleed advertisements are possible only in formats where ”bleed” is mentioned. Letters at least 3 mm from the edge. Prices exclude VAT.

Central Page126 x 137 mm mirror

Price 75 000 CZK

2x 1/3 page(450 x 103 mm) bleed433 x 91 mm mirrorPrice 86 000 CZK

1/5 central column 40 x 276 mm mirror

Price 40 000 CZK

Junior Page A 169 x 220 mm mirror

Price 85 000 CZK

Junior Page B 126 x 167 mm mirror

Price 50 000 CZK

1/4 page A tall (134.5 x 148 mm) bleed

126 x 136 mm mirror Price 44 000 CZK

1/4 page B tall (225 x 80 mm) bleed212 x 68 mm mirror Price 44 000 CZK

Column (outer edge) 54 x 57 mm mirrorPrice 25 000 CZK

Bottom banner (225 x 62 mm) bleed 212 x 50 mm) mirrorPrice 105 000 CZK

Right bottom corner (91.5 x 72 mm) bleed83 x 60 mm mirror Price 50 000 CZK

Junior page169 x 204 mm mirror

Price 195 000 CZK

1/1 page (225 x 297 mm) bleed212 x 276 mm mirrorPrice 130 000 CZK

1/2 page wide(225 x 148 mm) bleed

212 x 136 mmPrice 74 000 CZK

1/3 page tall83 x 276 mm mirror91.5 x 297 mm bleed

Price 54 000 CZK

1/3 page wide(225 x 103 mm) bleed212 x 91 mm mirror Price 54 000 CZK

Column 40 x 100 mm

Price 45 000 CZK

1213

E15 specials schedule January - June

advertising deadline publishing date special JANUArY 7th Jan 2014 13th Jan 2014 Exhibitions adn Fairs 9th Jan 2014 15th Jan 2014 Universities and high schools 17th Jan 2014 23rd Jan 2014 P&B + Forum E15 10th Jan 2014 27th Jan 2014 real-immo 24th Jan 2014 31st Jan 2014 Schools and nurseries 31th Jan 2014 6th Feb 2014 ICT

FEBrUArY 6th Feb 2014 13th Feb 2014 Hr 7th Feb 2014 14th Feb 2014 Summer holiday 13th Feb 2014 19th Feb 2014 Family finance 14th Feb 2014 20th Feb 2014 P&B – Forum E15 7th Feb 2014 24th Feb 2014 real-immo 20th Feb 2014 27th Feb 2014 Congress tourism 21st Feb 2014 28th Feb 2014 Auditor services and taxes 25th Feb 2014 3rd Mar 2014 real Estate E15 27th Feb 2014 5th Mar 2014 Finance

MArCH 7th Mar 2014 13th Mar 2014 Education 11th Mar 2014 17th Mar 2014 ICT 14th Mar 2014 20th Mar 2014 Energetics 7th Mar 2014 24th Mar 2014 real-immo 20th Mar 2014 27th Mar 2014 P&B – Forum E15 21st Mar 2014 28th Mar 2014 Pharma E15

APrIL 2th Apr 2014 8th Apr 2014 Credits and Bank deposits 4th Apr 2014 10th Apr 2014 Business cars 10th Apr 2014 16th Apr 2014 Insurance 11th Apr 2014 18th Apr 2014 Quality management 17th Apr 2014 23rd Apr 2014 Energetics 18th Apr 2014 24th Apr 2014 P&B - Forum E15 11th Apr 2014 28th Apr 2014 real-immo 23th Apr 2014 29th Apr 2014 ICT 25th Apr 2014 2nd May 2014 Car insurance 29th Apr 2014 5th May 2014 Optics

MAY 2th May 2014 9th May 2014 Modern office 8th May 2014 14th May 2014 ICT 9th May 2014 16th May 2014 Business centres 15th May 2014 22nd May 2014 Franchising 16th May 2014 23rd May 2014 Education 9th May 2014 26th May 2014 real-immo 21st May 2014 27v May 2014 Energetics 22nd May 2014 28th May 2014 Personal finance 23rd May 2014 29th May 2014 P&B – Forum E15 23rd May 2014 30th May 2014 Pharma E15 27th May 2014 2nd Jun 2014 Beer 29th May 2014 4th Jun 2014 Finance 30th May 2014 6st Jun 2014 real Estate E15

JUNE 4th Jun 2014 10th Jun 2014 Private universities and language schools 6th Jun 2014 12th Jun 2014 Czech Spas 13th Jun 2014 20th Jun 2014 Energetics 18th Jun 2014 24th Jun 2014 Consolidations/refinancing 19th Jun 2014 25th Jun 2014 Summer activities 20th Jun 2014 26th Jun 2014 P&B – Forum E15 13th Jun 2014 30th Jun 2014 real-immo


E15 specials schedule July - December

13

E15 specials schedule January - June E15 specials schedule July - December

advertising deadline publishing date specialJULY 18th Jul 2014 24. 7. 2014 P&B – Forum E15 23rd Jul 2014 29th Jul 2014 ISO – Quality management 25th Jul 2014 31st Jul 2014 Pharma E15

AUGUST 15th Aug 2014 21st Aug 2014 ICT 20th Aug 2014 26th Aug 2014 Education 22nd Aug 2014 28th Aug 2014 P&B - Forum E15 22nd Aug 2014 29th Aug 2014 Pharma E15

SEPTEMBEr 5th Sep 2014 11th Sep 2014 real Estate E15 10th Sep 2014 17th Sep 2014 ICT 11th Sep 2014 18th Sep 2014 Personal finance 12th Sep 2014 19th Sep 2014 Education 16th Sep 2014 22nd Sep 2014 Moder office 18th Sep 2014 24th Sep 2014 Hr 19th Sep 2014 25th Sep 2014 P&B – Forum E15 19th Sep 2014 26th Sep 2014 Energetics 12th Sep 2014 29th Sep 2014 real-immo 23rd Sep 2014 29th Sep 2014 Pharma E15 24th Sep 2014 30th Sep 2014 MSVB 26th Sep 2014 2nd Oct 2014 Logistics

OCTOBEr 2nd Oct 2014 8th Oct 2014 Business cars 3rd Oct 2014 10th Oct 2014 Finance 9th Oct 2014 15th Oct 2014 Investment guide 17th Oct 2014 23rd Oct 2014 P&B – Forum E15 10th Oct 2014 27th Oct 2014 real-immo 21st Oct 2014 27th Oct 2014 Energetics 23rd Oct 2014 30th Oct 2014 Winter activities 24th Oct 2014 31st Oct 2014 Pharma E15 29th Oct 2014 4th Nov 2014 Car insurance 31st Oct 2014 7th Nov 2014 ICT

NOVEMBEr 4th Nov 2014 10th Nov 2014 Cristmas special 6th Nov 2014 12th Noc 2014 Finance 7th Nov 2014 14th Nov 2014 Business centres 14th Nov 2014 20th Nov 2014 P&B – Forum E15 7th Nov 2014 24th Nov 2014 real-immo 19th Nov 2014 25th Nov 2014 Energetics 20th Nov 2014 27th Nov 2014 Pharma E15 21st Nov 2014 28th Nov 2014 The month of qualityProsinec

DECEMBEr 3rd Dec 2014 11th Dec 2014 ICT 9th Dec 2014 15th Dec 2014 Energetics 11th Dec 2014 18th Dec 2014 P&B – Forum E15 12th Dec 2014 19th Dec 2014 Social liability of companies


1415

specification• page format: 225 × 297 mm• number of columns: 4• column width: 50 mm, space between columns 4 mm• extend: basic extend 8 pages• binding: V1 glued• paper: 45 g/m2 UPM News• print: rotational ofset/heatset• basic format of the rate pattern: 1/1 page mirror – 212 mm š. × 276 mm v. 1/1 strany na spad – 225 mm š. × 297 mm v. přidat 5 mm z každé strany pro ořez• minimum advertising format: 1/8 page• booking deadline: 10 working days prior to the publishing date • data deadline: 7 working days prior to the publishing date Prices exclude VAT.

E15 specials specification

central page104 × 137 mm mirror

price 114 000 CZK

1/2 page (wide)(225 × 148 mm) bleed212 × 136 mm mirror

Price 74 000 CZK

1/2 page (tall) (112,5 × 297 mm) bleed104 × 276 mm mirror

Price 74 000 CZK

1/1 page(225 × 297 mm) bleed212 × 276 mm mirror

Price 130 000 CZK

2nd or 3rd cover page(225 × 297 mm) bleed212 × 276 mm mirrorPrice 160 000 CZK

4th cover page(225 × 297 mm) bleed212 × 276 mm mirrorPrice 180 000 CZK

1/3 page (wide)(225 × 103 mm) bleed212 × 91 mm mirrorPrice 54 000 CZK

1/4 page (tall)(112,5 × 148 mm) bleed104 × 136 mm mirror

Price 40 000 CZK

1/6 page104 × 91 mm mirror

Price 21 476 CZK

1/8104 × 66 mm mirror

Price 14 868 CZK

1/4 page (wide – bottom panel)(225 × 80 mm) bleed212 × 68 mm mirrorPrice 44 000 CZK


15

Prices exclude VAT. Prices exclude VAT.

separate E15 specials specifications

specification• page format: 218 × 288 mm• number of columns: 4• column width: 49 mm, space between columns 3 mm• extent: basic extent 8 pages• print: rotational ofset/heatset• basic format of the rate figure: 1/1 page, mirror – 205 mm w. × 267 mm t. 1/1 page, bleed – 218 mm w. × 288 mm t. add 5 mm from each side for cropping• the smallest possible advertising format: 1/8 page• deadline for advertisement booking: 10 working days prior to the publishing day • deadline to prvide data: 7 working days prior to the publishing day

1/1 page(218 × 288 mm) bleed205 × 267 mm mirror

Price 130 000 CZK

2nd cover page or 3rd cover page


Price 160 000 CZK

4th cover page(218 × 288 mm) bleed205 × 267 mm mirror

Price 180 000 CZK


Price 74 000 CZK

1/2 page (tall) (109,5 × 288 mm) bleed



Price 54 000 CZK

1/4 page (tall)(109,5 × 144 mm) bleed


1/4 page (wide) – bottom panel (218 × 76 mm) bleed205 × 64 mm mirror

Price 44 000 CZK

central page101 × 133 mm mirror

Price 114 000 CZK


Price 21 476 CZK


Price 14 868 CZK


1617

specificationYear: 16 Periodicity: weeklyNumber of pages: 64+4 Circulation: 26 000 copiesDesign: fullcoloured stabilized ofset with the standard GMG and GMI.cover page – glossy chalk paper Novatech 135g/m2;blok – MY VOLUME 60g/m2.Distribution: subscribers, events for experts – conferences, fairs, etc., in sales network, certain air lines

Mirror dimensions (bleed). 5 mm for cropping needs to be added to the net bleed dimensions. In case of a double-page spread we require each page as a separate document. Prices exclude VAT.

inserted/sticked advertisements, riBBon the price is total price for technical services and advertising space

schedule

(210 × 280 mm)220 000 CZK inside

240 000 CZK 2nd cover page230 000 CZK 3rd cover page280 000 CZK 4th cover page

(103 × 280 mm)89 × 251 mm

Price 120 000 CZK

(210 × 135 mm)182 × 120 mm

Price 120 000 CZK

(72 × 280 mm)58 × 251 mm

Price 80 000 CZK

(210 × 75 mm)182 × 59 mm

Price 70 000 CZK(134 × 93 mm)120 × 77 mm

Price 70 000 CZK

(420 × 135 mm)392 × 120 mm

Price 255 000 CZKformat in one document as one advertisement

Junior page(134 × 189 mm)120 × 173 mm

Price 145 000 CZK

(134 × 280 mm)120 × 251 mm

Price 150 000 CZK

(210 × 93 mm)182 × 78 mm

Price 80 000 CZK

1/1 2/3

1/3

1/31/4

1/4

1/2

1/2

Junior page

2x1/2

issue advertising deadline publishing date1/14 20th Dec 2013 6th Jan 20142/14 3rd Jan 2014 13th Jan 20143/14 10th Jan 2014 20th Jan 20144/14 17th Jan 2014 27th Jan 20145/14 24th Jan 2014 3rd Feb 20146/14 31st Jan 2014 10th Feb 20147/14 7th Feb 2014 17th Feb 20148/14 14th Feb 2014 24th Feb 20149/14 21st Feb 2014 3rd Mar 201410/14 28th Feb 2014 10th Mar 201411/14 7th Mar 2014 17th Mar 201412/14 14th Mar 2014 24th Mar 201413/14 21st Mar 2014 31st Mar 201414/14 28th Mar 2014 7th Apr 2014

issue advertising deadline publishing date15/14 4th Apr 2014 14th Apr 201416/14 11th Apr 2014 22nd Apr 201417/14 18th Apr 2014 28th Apr 201418/14 25th Apr 2014 5th May 201419/14 2nd May 2014 12th May 201420/14 9th May 2014 19th May 201421/14 16th May 2014 26th May 201422/14 23rd May 2014 2nd Jun 201423/14 30th May 2014 9th Jun 201424/14 6th Jun 2014 16th Jun 201425/14 13th Jun 2014 23rd Jun 201426–27/14 20th Jun 2014 30th Jun 201428/14 27th Jun 2014 14th Jul 201429/14 11th Jul 2014 21st Jul 2014

issue advertising deadline publishing date30/14 18th Jul 2014 28th Jul 201431/14 25th Jul 2014 4th Aug 201432–33/14 1st Aug 2014 11th Aug 201434/14 8th Aug 2014 25th Aug 201435/14 22nd Aug 2014 1st Sep 201436/14 29th Aug 2014 8th Sep 201437/14 5th Sep 2014 15th Sep 201438/14 12th Sep 2014 22nd Sep 201439/14 19th Sep 2014 29th Sep 201440/14 26th Sep 2014 6th Oct 201441/14 3rd Oct 2014 13th Oct 201442/14 10th Oct 2014 20th Oct 201443/14 17th Oct 2014 27th Oct 201444/14 24th Oct 2014 3rd Nov 2014

issue advertising deadline publishing date45/14 31st Oct 2014 10th Nov 201446/14 7th Nov 2014 18th Nov 201447/14 14th Nov 2014 24th Nov 201448/14 21st Nov 2014 1st Dec 201449/14 28th Nov 2014 8th Dec 201450/14 5th Dec 2014 15th Dec 201451–52/14 12th Dec 2014 22nd Dec 2014

pricelist of the technical costsinsertion 0.50 CZK/pc.sticker to position 1.00 CZK/pc.ribbon sticker 1.20 CZK/pc.completation and inserting into a see through foil 1.50 CZK/pc.no provision calculated from technical costs;insert of more than 50 g must be packed in foil

pricelist of the advertising space of inserts/stickers/ribbons format 210 × 280 mm 115 000 CZK

pricelist of the advertisingspace of inserts/stickers/riBBons format 210 × 280 mm 115 000 CZKformat A5 70 000 CZKformat A6 50 000 CZKshort ribbon 50 × 100 mm 68 000 CZKlong ribbon 50 × 600 mm 136 000 CZK

prices for advertising space of inserts in atypical formats are calculated individually maximal insert format 200 × 270 mm, maximal width of the ribbon 50 mm


17

Mirror dimensions (bleed). 5 mm for cropping needs to be added to the net bleed dimensions. In case of a double-page spread we require each page as a separate document.

specificationYear: 4 Periodicity: monthlyNumber of pages: 64+4 Circulation: 40 000 copiesDesign: cover 135g glossy chalk paper, disperse coating mat, inside 80 g UPM Star, binding V1, 2 clinchesDistribution: subscribers, in sales network – inserting into E15, in E15 stands – buildings of administration, businessparks, state institions, banks, investment companies, headquarters of important companies, certain lifestyle cafés and restaurants, Václav Havel airport Prague (departure halls, VIP salons)

schedule

schedule – russian edition schedule – english edition

(210 × 270 mm)172 × 232 mm

(101 × 270 mm)80 × 232 mm

(210 × 130 mm)172 × 110 mm

(210 × 89 mm)172 × 70 mm

(65 × 270 mm) 51 × 232 mm(48 × 270 mm) 36 × 232 mm

(102 × 132 mm) 83 × 112 mm36 × 66 mm

(210 × 66 mm) 172 × 52 mm

172 × 110 mm

issue advertising deadline publishing date1/14 8th Apr 2014 24th Apr 20142/14 20th Oct 2014 6th Nov 2014

issue advertising deadline publishing date1/14 5th May 2014 26th May 2014

1/1 1/2

1/3 1/4

1/4

1/4

1/2

1/3

tip

1/41/2

catalogueadvertisement

catalogueadvertisement

83 × 112 mm

pricelist of the technical costsinsertion 0.50 CZK/pc.sticker to position 1.00 CZK/pc.ribbon sticker 1.20 CZK/pc.completation and inserting into a see through foil 1.50 CZK/pc.no provision calculated from technical costs;insert of more than 50 g must be packed in foil

pricelist of the advertising space of inserts/stickers/ribbons format 210 × 280 mm 115 000 CZK

issue advertising deadline publishing date1/14 28th Jan 2014 17th Feb 20142/14 25th Feb 2014 17th Mar 20143/14 1st Apr 2014 22nd Apr 20144/14 28th Apr 2014 19th May 20145/14 3rd Jun 2014 23rd Jun 2014

issue advertising deadline publishing date6/14 1st Jul 2014 21st Jul 20147/14 2nd Sep 2014 22nd Sep 20148/14 30th Sep 2014 20th Oct 20149/14 27th Oct 2014 18th Nov 201410/14 18th Nov 2014 8th Dec 2014

advertisement prices2/1 pages 205 000 CZK4th cover page 195 000 CZK3rd cover page 156 000 CZK2nd cover page 176 000 CZK1/1 page 130 000 CZK1/1 advertorial 163 000 CZK2/1 advertorial 263 000 CZK1/2 page 90 000 CZK1/3 page 69 000 CZK1/4 page 57 000 CZK1/6 Pr TIP 35 000 CZKcatalogue advertising prices *1/2 page 45 000 CZK1/4 page 29 000 CZK* Placed in the rare part of the magazinesurchargesFor specific positioning + 25 %, Atypical formats + 50 %, Inserting or sticking in upon agreementPrices exclude VAT.


1819

specificationYear: 24 Periodicity: 11x a yearNumber of pages: at least 64+4 circulation: 80 000 copiesDesign: inside 60g UPM Ultra + cover 135g glossy chalk paper, binding V1Distribution: subscribers, all places in the sales network and to certain places of distribution in Prague, Brno, Ostrava and Olomouc (buildings of administration, business parks, státe institutions, banks, investment companies, headquarters of important companies, certain lifestyle cafés and restaurants, Václav Havel airport Prague (departure halls, etc.); and to further 100 locations where Obchod & Finance magazines was distributed.


schedule

(210 × 280 mm)184 × 242 mm

Price 90 000 CZK4th cover page 130 000 CZK

(210 × 63 mm)184 × 50 mm

Price 94 000 CZK

(210 × 134 mm)184 × 121 mm

Price 50 000 CZK

(104 × 280 mm)89 × 242 mm

Price 50 000 CZK

1/1

Bottom banner on the front page

1/4

1/4

1/2

1/3

1/2

1/3

(73 × 280 mm)58 × 242 mm

Price 36 000 CZK

(210 × 93 mm)184 × 80 mm

Price 36 000 CZK

(104 × 134 mm)89 × 121 mm

Price 28 000 CZK

(210 × 73 mm)184 × 60 mm

Price 28 000 CZK

issue advertising deadline publishing date1/14 18th Dec 2013 13th Jan 20142/14 24th Jan 2014 10th Feb 20143/14 28th Feb 2014 10th Mar 20144/14 4th Apr 2014 14th Apr 20145/14 30th Apr 2014 12th May 20146/14 30th May 2014 9th Jun 2014

issue advertising deadline publishing date7–8/14 27th Jun 2014 7th Jul 20149/14 29th Aug 2014 8th Sep 201410/14 3rd Oct 2014 13th Oct 201411/14 31st Oct 2014 10th Nov 201412/14 21st Nov 2014 1st Dec 2014

inserting insert up to 10 g 2.20 CZK/pc.insert up to 20 g 2.80 CZK/pc.insert up to 30 g 3.10 CZK/pc.insert over 30 g upon agreement

Prices for sewing in, stickers and other non-standard forms of advertising upon agreement. Maximum format of an insert is 205 × 275 mm.


19


specificationYear: 3 Periodicity: monthlyNumber of pages: 24+4 circulation: 40 000 copiesDesign: blok 80g uPM Star, cover 150g glossy chalk paper, bindingV1Distribution: in the E15 stands – buildings of administration, business parks, state institutions, banks, investment companies, headquarters of important companies, certain lifestyle cafés and restaurants, Prague Václav Havel airport (departure halls)

schedule

49 × 64 mm101 × 64 mm205 × 64 mm

(218 × 288 mm)205 × 267 mm

(218 × 144 mm)205 × 132 mm

(218 × 205 mm)205 × 193 mm

101 × 87 mm

(109,5 × 288 mm)101 × 267 mm

(218 × 76 mm)205 × 64 mm

101 × 64 mm

1/1

1/2

1/3

2/3

1/2

1/4

1/4

1/61/8

Bottom banneron the front page

RI1

RI2

(218 × 99 mm)205 × 87 mm

(109,5 × 144 mm)101 × 132 mm

issue advertising deadline publishing date1/14 10th Jan 2014 27th Jan 20142/14 7th Feb 2014 24th Feb 20143/14 7th Mar 2014 24th Mar 20144/14 11th Apr 2014 28th Apr 20145/14 9th May 2014 26th May 2014

issue advertising deadline publishing date6/14 13th Jun 2014 30th Jun 20147/14 12th Sep 2014 29th Sep 20148/14 10th Oct 2014 27th Oct 20149/14 7th Nov 2014 24th Nov 2014

advertising pricesrI1 8 250 CZKrI2 29 000 CZKBottom banner front page 49 750 CZK2nd, 3rd, 4th cover page 83 000 CZK2/1 page, mirror 112 000 CZK1/1 page, mirror 69 750 CZK2/3 na spad, mirror 49 750 CZK1/2 page 36 500 CZK1/3 page 27 000 CZK1/4 page 17 250 CZK1/6 page 14 750 CZK1/8 page 10 000 CZKsurchargeszásahy do odsouhlasených podkladů 2 dnypřed zadáním do tisku 50 %for specific positioning 15%


2021

specificationYear: 22 Periodicity: monthlyNumber of pages: at least 64+4 Circulation: 16 000 copiesDesign: cover glossy chalk paper 150g, inside LWC 70g, binding V1Distribution: subscribers, VIP, part of the circulation distributed to the sales network, events for experts – fairs, universities, conferences, etc.

Mirror dimensions (bleed). 5 mm for cropping needs to be added to the net bleed dimensions. In case of a double-page spread we require each page as a separate document.

schedule

(210 × 260 mm)185 × 212 mm

(133 × 260 mm)122 × 212 mm

1/1 2/3 1/2

1/2

2/3

1/4

1/6 1/6

Junior page

1/3 1/4 1/4

1/3

(101 × 260 mm)90 × 212 mm

(210 × 122 mm)185 × 103 mm

(210 × 160 mm)185 × 141 mm

(67 × 125 mm) 56 × 97 mm(101 × 84 mm) 90 × 64 mm(210 × 62 mm) 185 × 44 mm

(133 × 166 mm)122 × 147 mm

(101 × 125 mm) 90 × 106 mm(49 × 260 mm) 38 × 212 mm

(67 × 260 mm) 56 × 212 mm

(210 × 84 mm)185 × 65 mm

issue advertising deadline publishing date1/14 17th Dec 2013 21st Jan 20142/14 5th Feb 2014 25th Feb 20143/14 5th Mar 2014 25th Mar 20144/14 2nd Apr 2014 22nd Apr 20145/14 6th May 2014 27th May 20146/14 4th Jun 2014 24th Jun 2014

issue advertising deadline publishing date7/14 2nd Jul 2014 22nd Jul 20148/14 6th Aug 2014 26th Aug 20149/14 3rd Sep 2014 23rd Sep 201410/14 1st Oct 2014 21st Oct 201411/14 5th Nov 2014 25th Nov 201412/14 3rd Dec 2014 23rd Dec 2014

the prices of ipad advertising in package with printed advertisement *) separatelyStrategie 11 700 CZK 19 500 CZK

*) total price for the package is the iPad advertisement price plus standard price for the advertisement in magazines.

advertising prices2/1 pages 130 000 CZK4th cover page 120 000 CZK3rd cover page 96 000 CZK2nd cover page 108 000 CZK1/1 page 80 000 CZK1/1 advertorial 100 000 CZK2/1 advertorial 162 500 CZK1/2 page 55 000 CZK1/3 page 42 000 CZK1/4 page 35 000 CZK1/6 page 21 000 CZKJunior Page 66 000 CZKSurchargesFor specific positioning + 25 %, Atypical formats + 50 %, Inserting or sticking in upon agreementPrices exclude VAT.


21

schedule

specificationyear: 4 Periodicity : monthlynumber of pages: at least 64+4 Circulation: 22 000 copiesDesign: cover glossy chalk paper 150g inside LWC70g, binding V1Distribution: law firms, corporate lawyers, judges, notaries, prosecutors, management of industrial and commercial companies

Mirror dimensions (bleed). 5 mm for cropping needs to be added to the net bleed dimensions. in case of a double-page spread we require each page as a separate document.

(210 × 96 mm)182 × 74 mm

(102 × 146 mm) 90 × 124 mm (210 × 70 mm) 182 × 48 mm

182 × 119 mm 90 × 124 mm

(210 × 297 mm)182 × 245 mm

(67 × 297 mm)55 × 245 mm

1/1 1/3

(210 × 146 mm)182 × 119 mm

1/2

(102 × 297 mm)90 × 245 mm

1/2

advertising prices2/1 pages 140 000 CZK4th cover page 135 000 CZK3rd cover page 108 000 CZK2nd cover page 122 000 CZK1/1 page 90 000 CZK1/1 advertorial 113 000 CZK2/1 advertorial 175 000 CZK1/2 page 62 000 CZK1/3 page 48 000 CZK1/4 page 39 000 CZK1/6 Pr TIP 24 000 CZKcatalogue advertising prices *1/2 page 31 000 CZK1/4 page 20 000 CZK* Placed in the rare part of the magazinesurchargesFor specific positioning + 25 %, Atypical formats + 50 %, Inserting or sticking in upon agreement Prices exclude VAT.

1/3

1/4

1/4

1/2 1/4

catalogue advertisement


issue advertising deadline publishing date1/14 28th Nov 2013 18th Dec 20132/14 9th Jan 2014 29th Jan 20143/14 6th Feb 2014 26th Feb 20144/14 6th Mar 2014 26th Mar 20145/14 10th Apr 2014 30th Apr 20146/14 7th May 2014 28th May 2014

issue advertising deadline publishing date7–8/14 5th Jun 2014 25th Jun 20149/14 7th Aug 2014 27th Aug 201410/14 4th Sep 2014 24th Sep 201411/14 2nd Oct 2014 22nd Oct 201412/14 30th Oct 2014 19th Nov 20141/15 27th Nov 2014 17th Dec 2014


2223

schedule

specification

Year: 9 Periodicity: monthly

Number of pages: at least 132 Circulation: 14 000 copies

Design: cover chalk paper 170g + UV coating, inside chalk paper 90g, binding V2

Distribution: subscribers and in sales network

Mirror dimensions (bleed). 5 mm for cropping needs to be added to the net bleed dimensions.in case of a double-page spread we require each page as a separate document.

The prices of iPad advertising In package with printed advertisement *) SeparatelyForMen 51 000 CZK 85 000 CZK*) total price for the package is the iPad advertisement price plus standard price for the advertisement in magazines.

(208 × 275 mm)181 × 246 mm

(101 × 275 mm)88 × 246 mm

(208 × 135 mm)181 × 120 mm

1/2

88 × 120 mm181 × 120 mm

1/41/4

1/2


1/1 1/2 1/3

1/6pr

(66 × 275 mm)58 × 246 mm

1/4

(208 × 65 mm)181 × 59 mm

58 × 120 mm(101 × 135 mm) 88 × 120 mm

advertising pricelist2/1 pages 250 000 CZK4th cover page 240 000 CZK3rd cover page 192 000 CZK2nd cover 216 000 CZK1/1 page 160 000 CZK1/1 advertorial 200 000 CZK2/1 advertorial 313 000 CZK1/2 page 110 000 CZK1/3 page 85 000 CZK1/4 page 70 000 CZK1/6 Pr TIP 43 000 CZKcatalogue advertising pricelist *1/2 page 55 000 CZK1/4 page 35 000 CZK* Is placed at the rare part of the magazine. surchargesFor specific positioning +25 %, Atypical formats + 50 %, Inserting or sticking in upon agreement Prices exclude VAT.

1/3

(208 × 88 mm) 181 × 79 mm

issue advertising deadline publishing date1/14 4th Dec 2013 2nd Jan 20142/14 10th Jan 2014 31st Jan 20143/14 7th Feb 2014 28th Feb 20144/14 10th Mar 2014 31st Mar 20145/14 9th Apr 2014 30th Apr 20146/14 9th May 2014 30th May 2014

issue advertising deadline publishing date7–8/14 9th Jun 2014 30th Jun 20149/14 8th Aug 2014 29th Aug 201410/14 9th Sep 2014 30th Sep 201411/14 8th Oct 2014 31st Oct 201412/14 5th Nov 2014 28th Nov 20141/15 5th Dec 2014 31st Dec 2014

advertising pricelist2/1 pages 250 000 CZK4th cover page 240 000 CZK3rd cover page 192 000 CZK2nd cover 216 000 CZK1/1 page 160 000 CZK1/1 advertorial 200 000 CZK2/1 advertorial 313 000 CZK1/2 page 110 000 CZK1/3 page 85 000 CZK1/4 page 70 000 CZK1/6 Pr TIP 43 000 CZKcatalogue advertising pricelist *1/2 page 55 000 CZK1/4 page 35 000 CZK* Is placed at the rare part of the magazine. surchargesFor specific positioning +25 %, Atypical formats + 50 %, Inserting or sticking in upon agreement Prices exclude VAT.

Magazine D I V I S I O N

23

schedule

specificationYear: 63 Periodicity: monthlyNumber of pages: 132 Circulation: 45 000 copiesDesign: cover glossy chalk paper 170g + UV coating, inside UPM STAr 70g, binding V2Distribution: subscribers and in sales network


the prices of ipad advertising in package with printed advertisement *) separatelyLidé a Země 48 000 CZK 59 500 CZK*) total price for the package is the iPad advertisement price plus standard price for the advertisement in magazines.

(165 × 245 mm)141 × 215 mm

(78 × 245 mm)66 × 215 mm

(165 × 118 mm)141 × 103 mm

1/2

42 × 215 mm68 × 47 mm

31,5 × 47 mm

42 × 103 mm 66 × 103 mm141 × 103 mm

1/31/41/4

1/2

1/1 1/2 1/3 1/3

1/4

1/6pr

(50 × 245 mm)42 × 215 mm

(165 × 77 mm) 141 × 67 mm

(78 × 118 mm) 66 × 103 mm

(165 × 56mm)141 × 49 mm

1/8

1/16

advertising prices2/1 pages 205 000 CZK4th cover page 194 000 CZK3rd cover page 155 000 CZK2nd cover page 175 000 CZK1/1 page 129 000 CZK1/1 advertorial 162 000 CZK2/1 advertorial 257 000 CZK1/2 page 89 000 CZK1/3 page 69 000 CZK1/4 page 55 000 CZK1/6 Pr TIP 35 000 CZKcatalogue advertising prices *1/2 page 45 000 CZK1/3 page 35 000 CZK1/4 page 28 000 CZK1/8 page 15 000 CZK1/16 page y 9 000 CZK* Is placed at the rare part of the magazine. surchargesFor specific positioning +25 %, Atypical formats + 50 %, Inserting or sticking in upon agreement Prices exclude VAT.



issue advertising deadline publishing date1/14 11th Dec 2013 2nd Jan 20142/14 15th Jan 2014 6th Feb 20143/14 12th Feb 2014 6th Mar 20144/14 14th Mar 2014 4th Apr 20145/14 11th Apr 2014 6th May 20146/14 16th May 2014 6th Jun 20147/14 13th Jun 2014 4th Jul 2014

issue advertising deadline publishing date8/14 16th Jul 2014 6th Aug 20149/14 15th Aug 2014 5th Sep 201410/14 16th Sep 2014 8th Oct 201411/14 14th Oct 2014 5th Nov 201412/14 13th Nov 2014 5th Dec 2014

1/15 9th Dec 2014 7th Jan 2015


2425

schedule

specificationYear: 21 Periodicity: monthlyNumber of pages: 144+4 Circulation: 29 000 copiesDesign: cover 170g glossy chalk paper, inside 70g LWC, binding V2Distribution: subscribers and in sales network


the prices of ipad advertising in package with printed advertisement *) separatelyComputer 30 000 CZK 49 500 CZK*) total price for the package is the iPad advertisement price plus standard price for the advertisement in magazines.

(205 × 297 mm)175 × 267 mm

(93 × 297 mm)83 × 267 mm

(205 × 142 mm)175 × 127 mm

1/2

83 × 127 mm175 × 127 mm

47 × 267 mm

1/4 1/3

1/8

1/2



1/1 1/2 1/3 1/3

1/4

(59 × 297 mm)47 × 267 mm

(205 × 95 mm) 175 × 80 mm(205 × 72 mm) 175 × 57 mm

(43 × 297 mm) 35 × 267 mm(93 × 142 mm) 83 × 127 mm

83 × 63 mm

advertising pricelist2/1 pages 140 000 CZK4th cover page 148 500 CZK3rd cover page 118 800 CZK2nd cover page 133 650 CZK1/1 page 99 000 CZK1/1 advertorial 123 750 CZK2/1 advertorial 175 000 CZK1/2 page 69 000 CZK1/3 page 53 000 CZK1/4 page 42 000 CZK1/8 page 21 000 CZK

catalogue advertisement prices *1/2 page 35 000 CZK1/3 page 27 000 CZK1/4 page 21 000 CZK* Placed in the rare part of the magazine

supplementsregular supplements connect! and mobility are included in each issuePrices and formats of advertising are identical to ahose of standard magazine.

surchargesFor specific positioning +25 %, Atypical formats + 50 % Inserting or sticking in upon agreement

Prices exclude VAT.

1/4 1/4

issue advertising deadline publishing date2/14 3rd Jan 2014 24th Jan 20143/14 28th Jan 2014 17th Feb 20144/14 25th Feb 2014 17th Mar 20145/14 27th Mar 2014 16th Apr 20146/14 25th Apr 2014 16th May 20147/14 27th May 2014 16th Jun 2014

issue advertising deadline publishing date8/14 26th Jun 2014 16th Jul 20149/14 25th Jul 2014 15th Aug 201410/14 26th Aug 2014 16th Sep 201411/14 25th Sep 2014 15th Oct 201412/14 29th Oct 2014 18th Nov 20141/15 26th Nov 2014 16th Dec 2014


25

schedule

specificationYear: 9 Periodicity: monthlyNumber of pages: at least 148 Circulation: 36 000 copiesDistribution: subscribers and in sales networkDesign: cover glossy chalk paper 170g + matt lamino, inside 70g UPM STAr, binding V2

Mirror dimensions (bleed). 5 mm for cropping needs to be added to the net bleed dimensions.In case of a double-page spread we require each page as a separate document.

(208 × 275 mm)168 × 236 mm

(102 × 275 mm)85 × 236 mm

(208 × 130 mm)168 × 116 mm

1/2

(66 × 275 mm)55 × 236 mm

(208 × 89 mm) 168 × 76 mm

56 × 76 mm84 × 76 mm

(102 × 135 mm)82 × 116 mm

(208 × 66 mm) 168 × 60 mm

55 × 236 mm 82 × 116 mm168 × 116 mm

1/41/4

1/2



1/1 1/2 1/3 1/3

1/4

1/31/9pr

1/6pr

advertising prices2/1 pages 250 000 CZK4th cover page 240 000 CZK3rd cover page 192 000 CZK2nd cover page 216 000 CZK1/1 page 160 000 CZK1/1 advertorial 200 000 CZK2/1 advertorial 313 000 CZK1/2 page 110 000 CZK1/3 page 85 000 CZK1/4 page 70 000 CZK1/6 Pr TIP 43 000 CZK1/9 Pr – shopping tip 28 000 CZKcatalogue advertising prices *1/2 page 55 000 CZK1/3 page 43 000 CZK1/4 page 35 000 CZK* Placed in the rare part of the magazinesurchargesFor specific positioning +25 %, Atypical formats + 50 %, Inserting or sticking in upon agreement Prices exclude VAT.

issue advertising deadline publishing date1/14 10th Dec 2013 3rd Jan 20142/14 8th Jan 2014 29th Jan 20143/14 4th Feb 2014 26th Feb 20144/14 6th Mar 2014 26th Mar 20145/14 2nd Apr 2014 25th Apr 20146/14 2nd May 2014 26th May 2014

issue advertising deadline publishing date7–8/14 6th Jun 2014 27th Jun 20149/14 4th Aug 2014 26th Aug 201410/14 5th Sep 2014 26th Sep 201411/14 6th Oct 2014 27th Oct 201412/14 5th Nov 2014 26th Nov 20141/15 3rd Dec 2014 29th Dec 2014


2627

schedule

specificationYear: 11 Periodicity: monthlyNumber of pages: at least 116 Circulation: 55 000 copiesDesign: cover glossy chalk paper 170g + UV coating, inside 70g UPM STAr, binding V2Distribution CZ: subscribers and in sales network


(208 × 275 mm)183 × 245 mm

(101 × 275 mm)89 × 245 mm

(208 × 135 mm)183 × 120 mm

1/2

89 × 120 mm183 × 120 mm

58 × 245 mm

1/41/4

1/2



1/1 1/2 1/3

1/3

1/3

1/4

1/6pr

1/6pr

(66 × 275 mm)58 × 245 mm

(208 × 89 mm) 183 × 79 mm

58 × 120 mm89 × 79 mm

advertising pricelist2/1 pages 205 000 CZK4th cover page 194 000 CZK3rd cover page 155 000 CZK2nd cover page 175 000 CZK1/1 page 129 000 CZK1/1 advertorial 162 000 CZK2/1 advertorial 157 000 CZK1/2 page 89 000 CZK1/3 page 69 000 CZK1/4 page 55 000 CZK1/6 page 35 000 CZKcatalogue advertising price list *1/2 page 45 000 CZK1/3 page 35 000 CZK1/4 page 28 000 CZK* Placed in the rare part of the magazinesurchargesFor specific positioning +25 %, Atypical formats + 50 %, Inserting or sticking in upon agreement Prices exclude VAT.

(208 × 66 mm) 183 × 58 mm

( 101 × 135 mm) 89 × 120 mm

issue advertising deadline publishing date1/14 9th Dec 2013 3rd Jan 20142/14 6th Jan 2014 28th Jan 20143/14 30th Jan 2014 21st Feb 20144/14 28th Feb 2014 21st Mar 20145/14 28th Mar 2014 22nd Apr 20146/14 30th Apr 2014 23rd May 2014

issue advertising deadline publishing date7-8/14 30th May 2014 23rd Jun 20149/14 31st Jul 2014 22nd Aug 201410/14 29th Aug 2014 22nd Sep 201411/14 30th Sep 2014 22nd Oct 201412/14 29th Oct 2014 21st Nov 20141/15 28th Nov 2014 22nd Dec 2014


27

schedule

specificationYear: 12 Periodicity: monthlyNumber of pages: at least 100 Circulation: 100 000 copiesDesign: cover glossy chalk paper 170g + UV coating, inside LWC 70g, V2Distribution: pharmacies and certain healthcare studios in the Czech republic, in sales network


(205 × 280 mm)175 × 245 mm

(100 × 280 mm)85 × 245 mm

(205 × 138 mm)175 × 120 mm

1/2

85 × 120 mm175 × 120 mm

55 × 245 mm

1/41/4

1/2

1/1 1/2 1/3

1/3

1/3

1/4

1/6pr

1/6pr

(65 × 280 mm)55 × 245 mm

(205 × 90 mm)175 × 78 mm

55 × 120 mm85 × 78 mm

(205 × 65 mm)175 × 58 mm

(100 × 138 mm)85 × 120 mm



issue advertising deadline publishing date1/14 11th Dec 2013 2nd Jan 20142/14 14th Jan 2014 5th Feb 20143/14 10th Feb 2014 4th Mar 20144/14 12th Mar 2014 2nd Apr 20145/14 9th Apr 2014 2nd May 20146/14 12th May 2014 3rd Jun 2014

issue advertising deadline publishing date7-8/14 12th Jun 2014 4th Jul 20149/14 11th Aug 2014 2nd Sep 201410/14 11th Sep 2014 3rd Oct 201411/14 14th Oct 2014 5th Nov 201412/14 10th Nov 2014 3rd Dec 20141/15 5th Dec 2014 5th Jan 2015

commercial editorial (current news) crossword price format section “news” price1/3 page 45 000 CZK +10x price 30 000 CZK 80 × 120 mm 1/4 page 1/4 page 22 000 CZK

advertising prices2/1 pages 205 000 CZK4th cover page 193 500 CZK3rd cover page 154 800 CZK2nd cover page 174 150 CZK1/1 strany 129 000 CZK1/1 advertorial 161 250 CZK2/1 advertorial 256 250 CZK1/2 page 89 000 CZK1/3 page 69 000 CZK1/4 page 55 000 CZK1/6 page 35 000 CZKcatalogue advertising prices *1/2 page 45 000 CZK1/3 page 35 000 CZK1/4 page 28 000 CZK* Placed in the rare part of the magazinesurchargesFor specific positioning +25 %, Atypical formats + 50 %, Inserting or sticking in upon agreement Prices exclude VAT.


2829

schedule

specificationYear: 7 Periodicity: monthlyNumber of pages: min. 132 Náklad: 43 000 výtiskůDistribution: subscribers and in sales networkDesign: cover glossy chalk paper 170g + UV coating, inside ULTrA H 70g, binding V2


(208 × 275 mm)186 × 245 mm

(98 × 275 mm)90 × 245 mm

(208 × 135 mm)186 × 120 mm

1/2

90 × 120 mm186 × 120 mm

59 × 245 mm

1/41/4

1/2



1/1 1/2 1/3

1/3

1/3

1/4

1/6pr

1/6pr

(66 × 275 mm)59 × 245 mm

(208 × 88 mm) 186 × 78 mm

59 × 120 mm91 × 79 mm

advertising pricelist2/1 pages 205 000 CZK4th cover page 194 000 CZK3rd cover page 155 000 CZK2nd cover page 175 000 CZK1/1 page 129 000 CZK1/1 advertorial 162 000 CZK2/1 advertorial 257 000 CZK1/2 page 89 000 CZK1/3 page 69 000 CZK1/4 page 55 000 CZK1/6 page 35 000 CZKcatalogue advertising pricelist *1/2 page 45 000 CZK1/3 page 35 000 CZK1/4 page 28 000 CZK* Is placed at the rare part of the magazine. surchargesFor specific positioning +25 %, Atypical formats + 50 %, Inserting or sticking in upon agreement Prices exclude VAT.

(208 × 65 mm)186 × 58 mm

( 100 × 135 mm)90 × 120 mm

issue advertising deadline publishing date1/14 2nd Dec 2013 20th Dec 20132/14 13th Dec 2013 17th Jan 20143/14 24th Jan 2014 17th Feb 20144/14 21st Feb 2014 17th Mar 20145/14 26th Mar 2014 16th Apr 20146/14 24th Apr 2014 16th May 2014

issue advertising deadline publishing date7/14 26th May 2014 16th Jun 20148/14 24th Jun 2014 15th Jul 20149/14 25th Jul 2014 15th Aug 201410/14 26th Aug 2014 16th Sep 201411/14 24th Sep 2014 16th Oct 201412/14 23rd Oct 2014 18th Nov 2014

the prices of ipad advertising in package with printed advertisement *) separatelyF.O.O.D. 36 000 CZK 59 500 CZK*) total price for the package is the iPad advertisement price plus standard price for the advertisement in magazines.


29


schedule

specificationYear: 14 Periodicity: monthlyNumber of pages: at least 148 Circulation: 63 000 copiesDesign: cover glossy chalk paper 170g + UV coating, inside UPM STAr 70g, binding V2Distribution: subscribers and in sales network, in gift boxes for moms in maternity hospitals

advertisement prices 2/1 pages 250 000 CZK4th cover page 240 000 CZK3rd cover page 192 000 CZK2nd cover page 216 000 CZK1/1 page 160 000 CZK1/1 advertorial 200 000 CZK2/1 advertorial 313 000 CZK1/2 page 110 000 CZK1/3 page 85 000 CZK1/4 page 70 000 CZK1/6 page 43 000 CZKJunior Page 132 000 CZKcatalogue advertising prices *1/2 page 55 000 CZK1/3 page 43 000 CZK1/4 page 35 000 CZK* Is placed at the rare part of the magazine. surchargesFor specific positioning + 25 %, Atypical formats + 50 %, Inserting or sticking in upon agreement Prices exclude VAT.

crossword price format+ 10x price 30 000 CZK 75 × 75 mm

(208 × 275 mm)173 × 236 mm

(100 × 275 mm)85 × 236 mm

(208 × 130 mm)173 × 116 mm

1/2

85 × 116 mm173 × 116 mm

129 × 175 mm55 × 236 mm

1/41/4

1/2

Junior page

1/1 1/2 1/3

1/3

1/3

1/4

1/6

1/6pr tip

(75 × 275 mm)55 × 236 mm

(208 × 90 mm)173 × 76 mm

55 × 116 mm(102 × 130 mm) 85 × 116 mm

85 × 76 mm

(208 × 70 mm)173 × 56 mm



issue advertising deadline publishing date1/14 28th Nov 2013 20th Dec 20132/14 17th Dec 2013 20th Jan 20143/14 29th Jan 2014 21st Feb 20144/14 27th Feb 2014 21st Mar 20145/14 27th Mar 2014 18th Apr 20146/14 25th Apr 2014 20th May 20147/14 30th May 2014 20th Jun 2014

issue advertising deadline publishing date8/14 27th Jun 2014 21st Jul 20149/14 29th Jul 2014 20th Aug 201410/14 28th Aug 2014 19th Sep 201411/14 22nd Sep 2014 20th Oct 201412/14 29th Oct 2014 21st Nov 20141/15 27th Nov 2014 19th Dec 2014


3031

schedule

specificationYear: 47 Periodicity: monthlyNumber of pages: at least 44 Circulation: 112 000 copiesDesign: cover page glossy chalk paper 115g, indisde LWC 70g, cutouts – cardboard paper 170g, binding V1Distribution: subscribers and in sales network


(205 × 250 mm)185 × 230 mm

(100 × 250 mm)90 × 230 mm

(205 × 123 mm)185 × 113 mm

1/2

1/4

1/1 1/2 1/3

1/3

1/4

1/6pr

(65 × 250 mm)59 × 230 mm

(205 × 80 mm)185 × 75 mm

90 × 74 mm

Advertising pricelist2/1 pages 150 000 CZK4th cover page 142 500 CZK3rd over page 114 000 CZK2nd cover page 128 250 CZKcardboard insert 1/1 114 000 CZK1/1 page 95 000 CZK1/1 advertorial 118 750 CZK2/1 advertorial 187 500 CZK1/2 page 65 000 CZK1/3 page 50 000 CZK1/4 page 42 000 CZK1/6 Pr TIP 25 000 CZKSurchargesFor specific positioning + 25 %, Atypical formats + 50 %, Inserting or sticking in upon agreementPrices exclude VAT.

(205 × 60 mm)185 × 54 mm

(100 × 123 mm)90 × 113 mm

issue advertising deadline publishing date1/14 17th Dec 2013 14th Jan 20142/14 23rd Jan 2014 13th Feb 20143/14 20th Feb 2014 13th Mar 20144/14 25th Mar 2014 11th Apr 20145/14 16th Apr 2014 13th May 20146/14 22nd May 2014 11th Jun 20147/14 23rd Jun 2014 11th Jul 2014

issue advertising deadline publishing date8/14 21st Jul 2014 8th Aug 20149/14 25th Aug 2014 12th Sep 201410/14 22nd Sep 2014 10th Oct 201411/14 20th Oct 2014 13th Nov 201412/14 24th Nov 2014 12th Dec 20141/15 12th Dec 2014 14th Jan 2015

the prices of ipad advertising in package with printed advertisement *) separatelySluníčko 28 000 CZK 47 500 CZK*) total price for the package is the iPad advertisement price plus standard price for the advertisement in magazines.


31

schedule

specificationYear: 70 Periodicity: monthlyNumber of pages: at least 48 Circulation: 55 000 copiesDesign: cover glossy chalk paper 115g, inside LWC 70g, insert cardboard paper 170g, binding V1Distribution: subscribers and in sales network


(205 × 280 mm)185 × 260 mm

(100 × 280 mm)90 × 260 mm

(205 × 138 mm)185 × 128 mm

1/2

1/4

1/1 1/2 1/3

1/3

1/4

1/6pr

(65 × 280 mm)58 × 260 mm

(205 × 90 mm)185 × 84 mm

90 × 84 mm

advertising prices2/1 pages 130 000 CZK4th cover page 127 500 CZK3rd cover page 102 000 CZK2nd cover page 114 750 CZKcardboard insert 1/1 page 114 000 CZK1/1 page 85 000 CZK1/1 advertorial 106 250 CZK2/1 advertorial 162 500 CZK1/2 page 60 000 CZK1/3 page 45 000 CZK1/4 page 37 000 CZK1/6 Pr TIP 23 000 CZKsurchargesFor specific positioning +25 %, Atypical formats + 50 %, Inserting or sticking in upon agreement Prices exclude VAT.

(205 × 67 mm)185 × 62 mm

(100 × 138 mm)90 × 128 mm

issue advertising deadline publishing date1/14 12th Dec 2013 3rd Jan 20142/14 17th Jan 2014 5th Feb 20143/14 14th Feb 2014 5th Mar 20144/14 17th Mar 2014 4th Apr 20145/14 14th Apr 2014 2nd May 20146/14 16th May 2014 4th Jun 20147/14 16th Jun 2014 4th Jul 2014

issue advertising deadline publishing date8/14 14th Jul 2014 1st Aug 20149/14 18th Aug 2014 5th Aug 201410/14 15th Sep 2014 3rd Oct 201411/14 17th Oct 2014 5th Nov 201412/14 13th Nov 2014 3rd Dec 2014

1/15 9th Dec 2014 2nd Jan 2015


3233

Mirror dimensions (bleed). 5 mm for cropping needs to be added to the net bleed dimensions. in case of a double-page spread we require each page as a separate document.

schedule

specificationYear: 9 Periodicity: monthlyNumber of pages: at least 132 circulation : 26 000 copiesDesign: cover glossy chalk paper 170g + UV coating, inside 70g UPM STAr, binding V2Distribution: subscribers and in sales network (relay, Geco), controlled distribution, special events (fairs, conferences)

číslo vydání uzávěrka inzerce datum vydání1/14 27. 11. 2013 20. 12. 20132/14 10. 1. 2014 31. 1. 20143/14 7. 2. 2014 28. 2. 20144/14 7. 3. 2014 28. 3. 20145/14 2. 4. 2014 25. 4. 20146/14 9. 5. 2014 30. 5. 2014číslo vydání uzávěrka inzerce datum vydání7–8/14 6. 6. 2014 27. 6. 20149/14 8. 8. 2014 29. 8. 201410/14 5. 9. 2014 26. 9. 201411/14 8. 10. 2014 31. 10. 201412/14 6. 11. 2014 28. 11. 20141/15 2. 12. 2014 23. 12. 2014

(205 × 297 mm)181 × 258 mm

(98 × 297 mm)85 × 258 mm

(205 × 144 mm)181 × 124 mm

1/2

86 × 124 mm181 × 124 mm

55 × 258 mm

1/4 1/31/4

1/2



1/1 1/2 1/3 1/3

1/4

1/6pr

(63 × 297 mm)55 × 258 mm

(205 × 94 mm)181 × 81 mm

85 × 81 mm

advertising prices2/1 pages 110 000 CZK4th cover page 105 000 CZK3rd cover page 84 000 CZK2nd cover page 95 000 CZK1/1 page 70 000 CZK1/1 advertorial 88 000 CZK2/1 advertorial 138 000 CZK1/2 page 48 000 CZK1/3 page 37 000 CZK1/4 page 30 000 CZK1/6 Pr TIP 10 000 CZKcatalogue advertising prices *1/2 page 24 000 CZK1/3 page 19 000 CZK1/4 page 15 000 CZK* Placed in the rare part of the magazine

surchargesFor specific positioning +25 %, Atypical formats + 50 %, Inserting or sticking in upon agreement Prices exclude VAT.

(205 × 69 mm)181 × 60 mm

(97 × 143 mm) 86 × 124 mm

issue advertising deadline publishing date1/14 27th Nov 2013 20th Dec 20132/14 10th Jan 2014 31st Jan 20143/14 7th Feb 2014 28th Feb 20144/14 7th Mar 2014 28th Mar 20145/14 2nd Apr 2014 25th Apr 20146/14 9th May 2014 30th May 2014

issue advertising deadline publishing date7–8/14 6th Jun 2014 27th Jun 20149/14 8th Aug 2014 29th Aug 201410/14 5th Sep 2014 26th Sep 201411/14 8th Oct 2014 31st Oct 201412/14 6th Nov 2014 28th Nov 20141/15 2nd Dec 2014 23rd Dec 2014


33

noTes

3435

suppleMenT 2014

SUPPLEMENTSAND SPECIAL ISSUES Binding Dimensions Number of pages Paper type Magazines Advertising deadline Publishing date of the

first published magazine Circulation Pricelist 1/1 page price

January 2014

mateŘÍdouŠka special olympics v1 205 × 280 40+4 115g kl + 70g lWc separately sold special 13. 1. 2014 30. 1. 2014 30 000 85 000 cZk

march 2014

traditional easter f.o.o.d. v1 208 × 275 64+4 115g kl + 70g lWc separately sold special 20. 2. 2014 11. 3. 2014 50 000 129 000 cZk

april 2014

maminka ByZnys v2 208 × 275 128+4 170g kl + laminate + 70g ump star separately sold special 13. 3. 2014 1. 4. 2014 50 000 160 000 cZk

may 2014

developer v1 171 × 250 88+4 150g kl + 80g upm star stands e15, Bydlení stavby reality 6 9. 5. 2014 30. 5. 2014 60 000 70 000 cZk

June 2014

mateŘÍdouŠkaspecial summer v1 205 × 280 40+4 115g kl + 70g lWc separately sold special 28. 5. 2014 15. 6. 2014 30 000 85 000 cZk

slunÍČko special holiday v1 205 × 250 40+4 115g kl + 70g lWc separately sold special 14. 5. 2014 1. 6. 2014 60 000 95 000 cZk

summer shopping 2014 v2 170 × 240 104+4 170g kl + 80g upm star

dieta 7–8, moje psychologie 7–8,Bydlení stavby reality 7–8,moje zdraví 7–8, lidé a Země 7,f.o.o.d. 7, Zdravotnictví a medicína 13,maminka 7

14. 5. 2014 16. 6. 2014 420 000 160 000 cZk

formen minitravel version v2 167 × 220 168+4

cover 170g kl + inside 90gmatte chalk paper + protective lacque

separately sold special 9. 6. 2014 30. 6. 2014 10 000 90 000 cZk

f.o.o.d. grill supplement v1 208 × 275 64+4 115g + 70g lWc separately sold special 15. 5. 2014 3. 6. 2014 50 000 129 000 cZk

seBtemBer 2014

Zen chytré penÍZe v1 210 × 270 64+4 135g kl disperse lacquer matte + 80g upm star stojany e15 + euro 8. 9. 2014 29. 9. 2014 65 000 130 000 cZk

novemBer 2014

christmas cookies f.o.o.d. v1 208 × 275 64+4 115g + 70g lWc separately sold special 23. 10. 2014 12. 11. 2014 50 000 129 000 cZk

special christmassshopping 2014 v2 170 × 240 128+4 170g kl + 80g upm star

Bsr 12, f.o.o.d. 12, maminka 12, moje zdraví 12, dieta 12, moje psychologie 12, lidé a Země 12, computer 12, formen 12

14. 10. 2014 18. 11. 2014 450 000 180 000 cZk

35

SUPPLEMENTSAND SPECIAL ISSUES Binding Dimensions Number of pages Paper type Magazines Advertising deadline Publishing date of the

first published magazine Circulation Pricelist 1/1 page price

January 2014

mateŘÍdouŠka special olympics v1 205 × 280 40+4 115g kl + 70g lWc separately sold special 13. 1. 2014 30. 1. 2014 30 000 85 000 cZk

march 2014

traditional easter f.o.o.d. v1 208 × 275 64+4 115g kl + 70g lWc separately sold special 20. 2. 2014 11. 3. 2014 50 000 129 000 cZk

april 2014

maminka ByZnys v2 208 × 275 128+4 170g kl + laminate + 70g ump star separately sold special 13. 3. 2014 1. 4. 2014 50 000 160 000 cZk

may 2014

developer v1 171 × 250 88+4 150g kl + 80g upm star stands e15, Bydlení stavby reality 6 9. 5. 2014 30. 5. 2014 60 000 70 000 cZk

June 2014

mateŘÍdouŠkaspecial summer v1 205 × 280 40+4 115g kl + 70g lWc separately sold special 28. 5. 2014 15. 6. 2014 30 000 85 000 cZk

slunÍČko special holiday v1 205 × 250 40+4 115g kl + 70g lWc separately sold special 14. 5. 2014 1. 6. 2014 60 000 95 000 cZk

summer shopping 2014 v2 170 × 240 104+4 170g kl + 80g upm star

dieta 7–8, moje psychologie 7–8,Bydlení stavby reality 7–8,moje zdraví 7–8, lidé a Země 7,f.o.o.d. 7, Zdravotnictví a medicína 13,maminka 7

14. 5. 2014 16. 6. 2014 420 000 160 000 cZk

formen minitravel version v2 167 × 220 168+4

cover 170g kl + inside 90gmatte chalk paper + protective lacque

separately sold special 9. 6. 2014 30. 6. 2014 10 000 90 000 cZk

f.o.o.d. grill supplement v1 208 × 275 64+4 115g + 70g lWc separately sold special 15. 5. 2014 3. 6. 2014 50 000 129 000 cZk

seBtemBer 2014

Zen chytré penÍZe v1 210 × 270 64+4 135g kl disperse lacquer matte + 80g upm star stojany e15 + euro 8. 9. 2014 29. 9. 2014 65 000 130 000 cZk

novemBer 2014

christmas cookies f.o.o.d. v1 208 × 275 64+4 115g + 70g lWc separately sold special 23. 10. 2014 12. 11. 2014 50 000 129 000 cZk

special christmassshopping 2014 v2 170 × 240 128+4 170g kl + 80g upm star

Bsr 12, f.o.o.d. 12, maminka 12, moje zdraví 12, dieta 12, moje psychologie 12, lidé a Země 12, computer 12, formen 12

14. 10. 2014 18. 11. 2014 450 000 180 000 cZk

d i v i Z E Časopisy

3637

d i v i s i o n Magazines / iPadAdvertising in magazines for Apple iPadand tablets with Android system

Basic format: full page 1536 x 2048 px, the price further includes: • video, maximum length 30 sec. • hyperlink • gallery of maximum 3 images displayed when pressing a button Editing included in the price.

When booking advertising in the printed magazine, 50% discount on ipad advertising applies!

surcharge formats• second video or one video longer than 30 sec. • more hyperlinks (500 CZK/reference)• more switchable images (1 000 CZK/image) • more advertising pages (50% of the basic price per page)

advertising data: We accept data in basic formats (images: PDF, JPG, PNG, TIFF, video: M4V, MP4, AVI, etc), we reserve the right to convert images and videos into native iPad and Android formats, the highest possible quality is kept.

scheduleThe deadlines for advertisement booking and data delivery are identical to the advertising deadlines in printed magazines.

* sluníčko and euro only for apple ipad

advertising formats: Leaderboard 1000 x 100/200 oxSquare 300 x 300 pxSkyscraper 300 x 600 pxWallpaper 480 x 300 pxPr article 2500 characters, image, UrLCommercial news 60 x 40 + 75 characters VideoAd 1000 x 200 px, 300 x 300 px, 300 x 600 oxInterstitial 800 x 600 pxBranding 1052 x 100/200 + 2 x 120 x 600 pxHypertext maximum 200 characters Direct mail XHTML document

specification Banner maximum data format: 50 kBAccepted formats: FLASH, JPEG, GIFDirect mail maximum data format: 250 kB

prices for tablet advertising in package with printed adverts *) separately ForMen 51 000 CZK 85 000 CZK Computer 30 000 CZK 49 500 CZKF.O.O.D. 36 000 CZK 59 500 CZKStrategie 11 700 CZK 19 500 CZKLidé a Země 48 000 CZK 59 500 CZKSluníčko 28 000 CZK 47 500 CZKEuro 36 000 CZK 59 500 CZK *) total package price is tablet advertising price plus pricelist price of the printed advertisement

d i v i s i o n Magazines / iPad

37

advertising formats: Leaderboard 1000 x 100/200 oxSquare 300 x 300 pxSkyscraper 300 x 600 pxWallpaper 480 x 300 pxPr article 2500 characters, image, UrLCommercial news 60 x 40 + 75 characters VideoAd 1000 x 200 px, 300 x 300 px, 300 x 600 oxInterstitial 800 x 600 pxBranding 1052 x 100/200 + 2 x 120 x 600 pxHypertext maximum 200 characters Direct mail XHTML document

specification Banner maximum data format: 50 kBAccepted formats: FLASH, JPEG, GIFDirect mail maximum data format: 250 kB


Mirror dimensions (bleed). 5 mm for cropping needs to be added to the net bleed dimensions. Prices exclude VAT.

schedule

specificationYear: 24 Periodicity: monthlyNumber of pages: at least 64+4 circulation: 18 000 copiesDesign: cover glossy chalk paper 115 g, inside LWC 70g, binding V1Distribution: subscribers, events for experts – fairs, conferecens, etc.

supplement: Periodicity: 3× a yearNumber of pages: 32 c irculation 18 000 copiesDesign: cover glossy chalk paper 150g, inside glossy chalk paper 90g, binding V1Distribution: subscribers, events for experts – fairs, conferences, etc.

Cover page/banner95 × 55 mm

(215 × 275 mm)189 × 251 mm

(139 × 275 mm)124 × 251 mm

(74 × 275 mm) 59 × 251 mm

(215 × 136 mm)189 × 124 mm

(215 × 93 mm)189 × 81 mm

124 × 124 mm(215 × 72 mm) 189 × 60 mm

59 × 123 mm124 × 60 mm

1/2

1/3 square 1/6 1/6

1/4

1/1 2/3 1/3

banner

issue advertising deadline publishing date1/14 13th Dec 2013 10th Jan 20142/14 28th Jan 2014 12th Feb 20143/14 25th Feb 2014 12th Mar 20144/14 26th Mar 2014 10th Apr 20145/14 28th Apr 2014 14th May 20146/14 27th May 2014 11th Jun 2014

issue advertising deadline publishing date7–8/14 24th Jun 2014 9th Jul 20149/14 26th Aug 2014 10th Sep 201410/14 23rd Sep 2014 8th Oct 201411/14 27th Oct 2014 12th Nov 201412/14 25th Nov 2014 10th Dec 20141/15 12th Dec 2014 12th Jan 2015

sestra supplements 2014 to the issue 4/14 – Sestra roku (the Nurse of teh Year) 27th Mar 2014 10th Apr 2014to the issue 6/14 – Calendar of events I 28th May 2014 11th Jun 2014to the issue 12/14 – Calendar of events II 26th Nov 2014 10th Dec 2014

advertising pricelistCover page/banner 19 500 CZK2nd cover page 54 000 CZK3rd cover page 52 000 CZK4th cover page 59 000 CZK1/1 page 43 000 CZK2/3 page 30 000 CZK1/2 page 24 500 CZK1/3 page 15 800 CZKsquare 15 800 CZK1/4 page 12 800 CZK1/6 page 8 100 CZKcrossword 8 000 CZK50% discount in case of personnel advertising

classified advertisement pricelist 1 line 110 CZK

Surcharges for specific positioning + 15 %, Inserting or sticking in upon agreement ribbon upon agreement

pricelist for the supplement calendar of events 2nd cover page 35 000 CZK3rd cover page 30 000 CZK4th cover page 40 000 CZK1/1 page 25 000 CZK1/3 page 10 000 CZKlogo 6 000 CZKclassified advertisement 210 CZK/line

3839

schedule

specificationYear: 63 Periodicity: biweekly Number of pages: at least 24+4 Circulation: 28 000 copiesDesign: cover glossy chalk paper 115g, inside LWC 70g, binding V1Distribution: subscribers, practitioners/all members of the Czech Medical Chamber (twice a year), events for experts – fairs, conferences, etc.


advertising pricesCover page/bottom banner 45 000 CZK2nd cover page 78 000 CZK3rd cover page 73 000 CZK4th cover page 82 000 CZK2/1 pages 99 000 CZK1/1 page 64 000 CZK1/2 page 36 000 CZK1/3 page 26 000 CZK1/4 page 19 000 CZKsquare 22 000 CZK

classified advertising pricelist 1 line 110 CZK

Surcharges for specific positioning +15 %, Inserting or sticking in upon agreement ribbon on the cover page upon agreementreprint upon agreement

personnel advertising pricelist 83.6 × 174 mm 14 500 CZK83.6 × 86 mm 7 000 CZK83.6 × 262 mm 21 500 CZK40 × 86 mm 3 500 CZK40 × 130 mm 5 000 CZK40 × 63 mm 2 500 CZK83.6 × 63 mm 5 500 CZK83.6 × 130 mm 10 500 CZK

titulní strana/banner215 × 50 mm

(235 × 297 mm) 215 × 276 mm

83 × 276 mm127 × 276 mm

215 × 138 mm215 × 92 mm

130 × 130 mm215 × 60 mm

1/2

1/3

square

1/4

1/1 1/21/3

Bottom banner

83,6 × 262

83,6 × 63

83,6 × 130

83,6 × 86

83,6 × 174

40 ×

63

40 ×

130

40 ×

86

personnel advertising

For full text of commercial terms go to www.mf.cz/vop/mf-medical-digital-media

issue advertising deadline publishing date1/14 19th Dec 2013 13th Jan 20142/14 17th Jan 2014 27th Jan 20143/14 31st Jan 2014 10th Feb 20144/14 14th Feb 2014 24th Feb 20145/14 28th Feb 2014 10th Mar 20146/14 14th Mar 2014 24th Mar 20147/14 28th Mar 2014 7th Apr 20148/14 11th Apr 2014 22nd Apr 20149/14 24th Apr 2014 5th May 201410/14 9th May 2014 19th May 201411/14 23rd May 2014 2nd Jun 201412/14 6th Jun 2014 16th Jun 201413/14 20th Jun 2014 30th Jun 2014

issue advertising deadline publishing date14/14 4th Jul 2014 14th Jul 201415/14 18th Jul 2014 28th Jul 201416/14 1st Aug 2014 11th Aug 201417/14 15th Aug 2014 25th Aug 201418/14 29th Aug 2014 8th Sep 201419/14 12th Sep 2014 22nd Sep 201420/14 26th Sep 2014 6th Oct 201421/14 10th Oct 2014 20th Oct 201422/14 23rd Oct 2014 3rd Nov 201423/14 7th Nov 2014 18th Nov 201424/14 21st Nov 2014 1st Dec 201425/14 5th Dec 2014 15th Dec 2014


39


specificationYear: 21 Periodicity: monthlyNumber of pages: at least 32+4Circulation: 28 000 copiesDesign: cover chalk paper 115g, inside LWC 70g, binding V1Distribution: subscribers, events for experts – fairs, conferences, etc.

schedule (supplement ZdravotnictvÍ a medicÍna)issue advertising deadline publishing date1/14 17th Jan 2014 27th Jan 20142/14 14th Feb 2014 24th Feb 20143/14 14th Mar 2014 24th Mar 20144/14 11th Apr 2014 22nd Apr 20145/14 9th May 2014 19th May 20146/14 20th Jun 2014 30th Jun 20147/14 15th Aug 2014 25th Aug 20148/14 12th Sep 2014 22nd Sep 20149/14 10th Oct 2014 20th Oct 201410/14 7th Nov 2014 18th Nov 201411/14 5th Dec 2014 15th Dec 2014

advertising prices2nd cover page 72 000 CZK

3rd cover page 67 000 CZK

4th cover page 82 000 CZK

1/1 page 64 000 CZK

1/2 page 36 000 CZK

1/3 page 26 000 CZK

1/4 page 19 000 CZK

SurchargesFor specific positioning +15 %,

Inserting or sticking in upon agreement

ribbon on the cover page upon agreement

reprint upon agreement

(205 × 260 mm) 175 × 236 mm

(205 × 65 mm)175 × 53 mm

(205 × 128 mm) 175 × 116 mm

85 × 118 mm

(205 × 90 mm) 175 × 78 mm

(103 × 260 mm)85 × 236 mm

1/1

1/4

1/2

1/4

1/31/2

For full text of commercial terms go to www.mf.cz/vop/mf-medical-digital-media


4041

schedule

specificationYear: 16 Periodicity: 9× a yearNumber of pages: at least 112+4 Circulation: 10 000 copiesDesign: cover glossy chalk paper 170g + UV coating, inside LWC 70g, binding V1Distribution: subscribers, members of expert companies , events for experts – fairs, conferences, etc.

supplement:Year: 14 Periodicity: 3× yearNumber of pages: 68 Circulation: 10 000 copiesDesign: cover glossy chalk paper 170g + UV coating, inside LWC 70g, binding V1Distribution: subscribers, members of expert companies, events for experts – fairs, conferences, etc.


(215 × 295 mm)177 × 245 mm

(215 × 146 mm)177 × 126 mm

(104 × 295 mm)86 × 245 mm

86 × 120 mm

1/1

1/2

1/2 1/4

(215 × 99 mm)177 × 79 mm

(73 × 295 mm) 55 × 245 mm

1/3

1/3

issue advertising deadline publishing date1/14 10th Dec 2013 7th Jan 20142/14 22nd Jan 2014 6th Feb 20143/14 20th Feb 2014 7th Mar 20144/14 20th Mar 2014 4th Apr 20145/14 22nd Apr 2014 7th May 20146/14 21st May 2014 6th Jun 20147/14 19th Aug 2014 4th Sep 20148/14 19th Sep 2014 7th Oct 20149/14 22nd Oct 2014 7th Nov 2014

small advertisement with the magazineissue advertising deadline publishing date6/14 22nd May 2014 6th Jun 2013

separate supplement issue advertising deadline publishing datePM big supplement 8th Apr 2014 23rd Apr 2014PM big supplement 9th Sep 2014 24th Sep 2014PM big supplement 8th Oct 2014 23rd Oct 2014

advertising prices of magaZine and Big supplement2nd cover page 69 000 CZK3rd cover page 64 000 CZK4th cover page 75 000 CZK2/1 pages 99 000 CZK1/1 page at the content page 68 000 CZK1/1 page 59 000 CZK1/2 page 35 000 CZK1/3 page 25 000 CZK1/4 page 20 000 CZK

Advertising formats and prices are the same as the formats and prices of advertising in printed version

advertising prices and formats of small supplement cover page (143 × 210 bleed) 49 000 CZK1/1 page (143 × 210 bleed) 45 000 CZK1/2 page, wide (126 × 92 mirror, 14 3 × 105 na spad) 29 000 Kč1/2 strany výška (72 × 210 na spad) 29 000 Kč

SurchargesFor specific positioning + 15 %, Inserting or sticking in upon agreement reprint upon agreementribbon on the cover page upon agreement


41

Mirror dimensions (bleed). 5 mm for cropping needs to be added to the net bleed dimensions. in case of a double-page spread we require each page as a separate document. Prices exclude VAT.

schedule

advetising pricelist2nd cover page 55 000 CZK3rd cover page 50 000 CZK4th cover page 60 000 CZK2/1 pages 80 000 CZK1/1 page at the content page 52 000 CZK1/1 page 45 000 CZK1/2 page 30 000 CZK1/3 page 20 000 CZK2/3 page 35 000 CZK1/4 page 15 000 CZKsquare 20 000 CZKSurcharges for specific positioning +15 %, Inserting or sticking in upon agreement ribbon on the cover page upon agreementreprint upon agreement

specificationYear: 4 Periodicity: 4× a yearNumber of pages : 64+4 circulation: 2 000 copiesDesign: Cover glossy chalk paper 250g + matt lamino, inside glossy chalk paper 100g, binding V1Distribution: to the members of the Czech Academy of dermatovenerology, subscribers, events for experts

(210 × 270 mm) 172 × 221 mm

(210 × 135 mm)172 × 116 mm

(132 × 132 mm) 113 × 113 mm

1/1

1/2

Quarter

(210 × 90 mm)172 × 71 mm

(210 × 67 mm)172 × 48 mm

(72 × 270 mm)54 × 221 mm

(132 × 270 mm)113 × 221 mm

1/3 1/4

1/3

2/3

issue advertising deadline publishing date1/14 30th Jan 2014 14th Feb 20142/14 5th Jun 2014 20th Jun 20143/14 2nd Sep 2014 17th Sep 20144/14 27th Nov 2014 12th Nov 2014


4243

schedule

specificationYear: 23 Periodicity: monthlyNumber of pages: 48 Circulation: 48 000 copiesDesign: cover glossy chalk paper 115g, inside LWC 65g, binding V1Distribution: all practitioners/members of the Czech Medical Chamber

advertising pricescover page/banner 55 000 CZK2nd cover page 115 000 CZK3rd cover page 95 000 CZK4th cover page 135 000 CZK1/1 page 95 000 CZK2/1 page 135 000 CZK1/2 page 55 000 CZK1/3 page 42 000 CZK1/4 page 30 000 CZK

personnel advertisement upon agreement inserting, stickers upon agreement ribbon upon agreement


titulní strana/banner (210 × 42 mm )

(210 × 297 mm) (210 × 145 mm) 185 × 120 mm

(210 × 100 mm)185 × 79 mm

(210 × 77 mm) 185 × 60 mm

1/31/4

1/1

1/2

(74 × 297 mm) 59 × 245 mm

1/3

banner

issue advertising deadline publishing date1/14 18th Dec 2013 13th Jan 20142/14 29th Jan 2014 10th Feb 20143/14 26th Feb 2014 10th Mar 20144/14 26th Mar 2014 14th Apr 20145/14 30th Apr 2014 12th May 20146/14 28th May 2014 9th Jun 2014

issue advertising deadline publishing date7–8/14 9th Jul 2014 21st Jul 20149/14 3rd Sep 2014 15th Sep 201410/14 8th Oct 2014 20th Oct 201411/14 5th Nov 2014 18th Nov 201412/14 3rd Dec 2014 15th Dec 2014


43

advertising pricescover page/banner 55 000 CZK2nd cover page 115 000 CZK3rd cover page 95 000 CZK4th cover page 135 000 CZK1/1 page 95 000 CZK2/1 page 135 000 CZK1/2 page 55 000 CZK1/3 page 42 000 CZK1/4 page 30 000 CZK

personnel advertisement upon agreement inserting, stickers upon agreement ribbon upon agreement

advertising pricelist 2nd cover page 55 000 CZK3rd cover page 50 000 CZK4th cover page 60 000 CZK1/1 page at the content 52 000 CZK1/1 page 45 000 CZK1/2 page 30 000 CZK1/3 page 20 000 CZK1/4 page 15 000 CZK

Surcharges for specific positioning + 15 %, Inserting or sticking in upon agreement ribbon on the cover page upon agreementreprint upon agreement

specification Year: 8 Periodicity: 4× a yearNumber of pages: 48+4 Circulation: 4 500 copiesDesign: cover– 150g glossy chalk paper + coating, shiny lamino 1/0, inside – 70g UPM Ultra, binding V1Distribution: subscribers, events for experts – fairs, conferences, etc.

(210 × 297 mm) 185 × 247mm

(210 × 99 mm)185 × 79 mm

(210 × 74 mm)185 × 54 mm

(70 × 297 mm) 58 × 247 mm

(210 × 148 mm)185 × 128 mm

1/1

1/3

1/4

1/3

1/2


scheduleissue advertising deadline publishing date1/14 28th Jan 2014 13th Feb 20142/14 16th Apr 2014 2nd May 20143/14 26th Jun 2014 11th Jul 20144/14 16th Oct 2014 3rd Nov 2014


4445

pricelist2nd cover page 55 000 CZK3rd cover page 50 000 CZK4th cover page 60 000 CZK1/1 oage 45 000 CZK1/2 page 30 000 CZK1/3 page 20 000 CZK1/4 page 15 000 CZKSurcharges for specific positioning +15 %, Inserting or sticking in upon agreement reprint upon agreement

specification Year: 8 Periodicity: 6× a yearNumber of pages: 40+4 circulation: 1 200 copiesDesign: cover – 150g glossy chalk paper + coating, shiny lamino 1/0, inside – 70g UPM Ultra, binding V1Distribution: subscribers, events for experts – fairs, conferences, etc.

(210 × 297 mm) 185 × 247mm

(210 × 99 mm)185 × 79 mm

(210 × 74 mm)185 × 54 mm

(70 × 297 mm) 58 × 247 mm

(210 × 148 mm)185 × 128 mm

1/1

1/3

1/4

1/3

1/2


scheduleissue advertising deadline publishing date1/14 19th Dec 2013 21st Jan 20142/14 4th Mar 2014 20th Mar 20143/14 5th May 2014 21st May 20144/14 7th Jul 2014 21st Jul 20145/14 8th Sep 2014 22nd Sep 20146/14 4th Nov 2014 20th Nov 2014

pricelist2nd cover page 55 000 CZK3rd cover page 50 000 CZK4th cover page 60 000 CZK1/1 oage 45 000 CZK1/2 page 30 000 CZK1/3 page 20 000 CZK1/4 page 15 000 CZKSurcharges for specific positioning +15 %, Inserting or sticking in upon agreement reprint upon agreement


45

specifikace year: 20periodicity: 4x per yearnumber of pages: 48dimensions: 210 x 270 mmcirculation: 2 000 copies




specificationyear: 153periodicity: 6x per yearnumber of pages: 72dimensions: 210 x 270 mmcirculation: 3 500 copies


specifikace year: 17periodicity: 4x per yearnumber of pages: 40dimensions: 210 x 270 mmcirculation: 500 copies

specifikace year: 63periodicity: 4x per yearnumber of pages: dimensions: 210 x 270 mmcirculation: 2 000 copies


specifikace year: 62periodicity: 6x per yearnumber of pages: 40 + 36dimensions: 210 x 270 mmcirculation: 1 000 copies






Česká lékařská společnost J. E. Purkyně


4647

Mirror (bleed) dimensions. 5 mm for cropping must be added to bleed dimensions. Prices do not include VAT.

Česká lékařská společnost J. E. Purkyně

(105 × 270 mm)*

1/2

(210 × 135 mm)

1/2

(210 × 270 mm)

1/1

1/16

personnel advertising

1/8

1/4

(110 × 135mm)*

1/4

1/16 (78 × 24 mm)1/8 (78 × 52 mm)

1/4 (78 × 108 mm)

non-standard formats upon agreementinserting, sticking upon agreementreprint upon agreementcover page ribbon upon agreement

1/3

(210 × 90 mm)

1/4

(210 × 67 mm)

personnel advertisement price list

1/16 1/8 1/4

1 000 CZK 2 000 CZK 4 000 CZK

1 500 CZK 3 000 CZK 6 000 CZK

1 000 CZK 2 000 CZK 4 000 CZK

1 500 CZK 3 000 CZK 6 000 CZK

1 500 CZK 3 000 CZK 6 000 CZK

1 500 CZK 3 000 CZK 6 000 CZK

1 000 CZK 2 000 CZK 4 000 CZK

1 000 CZK 2 000 CZK 4 000 CZK

1 000 CZK 2 000 CZK 4 000 CZK

1 000 CZK 2 000 CZK 4 000 CZK

1 000 CZK 2 000 CZK 4 000 CZK

2 000 CZK 4 000 CZK 8 000 CZK

1 000 CZK 2 000 CZK 4 000 CZK

1 000 CZK 2 000 CZK 4 000 CZK

1 000 CZK 2 000 CZK 4 000 CZK

* Transfuze - 1/2 tall 103 x 270 mm, 1/4 tall 103 x 135 mm

magazine advertising price list

4th cover page 3rd cover page 2nd cover page 1/1 1/2 1/3 1/4

acta chirurgiae plasticae 39 000 CZK 33 000 CZK 36 000 CZK 35 000 CZK 30 000 CZK 20 000 CZK 13 500 CZK 10 000 CZK

anesteziologie a intenzivní medicína 58 500 CZK 49 500 CZK 54 000 CZK 52 000 CZK 45 000 CZK 30 000 CZK 20 000 CZK 15 000 CZK

Časopis lékařů českých 39 000 CZK 33 000 CZK 36 000 CZK 35 000 CZK 30 000 CZK 20 000 CZK 13 500 CZK 10 000 CZK

Česká gynekologie 58 500 CZK 49 500 CZK 54 000 CZK 52 000 CZK 45 000 CZK 30 000 CZK 20 000 CZK 15 000 CZK

Česko-slovenská pediatrie 58 500 CZK 49 500 CZK 54 000 CZK 52 000 CZK 45 000 CZK 30 000 CZK 20 000 CZK 15 000 CZK

Česká revmatologie 58 500 CZK 49 500 CZK 54 000 CZK 52 000 CZK 45 000 CZK 30 000 CZK 20 000 CZK 15 000 CZK

Česká stomatologie a praktické zubní lékařství 39 000 CZK 33 000 CZK 36 000 CZK 35 000 CZK 30 000 CZK 20 000 CZK 13 500 CZK 10 000 CZK

epidemiologie, mikrobiologie, imunologie 39 000 CZK 33 000 CZK 36 000 CZK 35 000 CZK 30 000 CZK 20 000 CZK 13 500 CZK 10 000 CZK

geriatrie a gerontologie 39 000 CZK 33 000 CZK 36 000 CZK 35 000 CZK 30 000 CZK 20 000 CZK 13 500 CZK 10 000 CZK

otorinolaryngologie a foniatrie 39 000 CZK 33 000 CZK 36 000 CZK 35 000 CZK 30 000 CZK 20 000 CZK 13 500 CZK 10 000 CZK

pracovní lékařství 39 000 CZK 33 000 CZK 36 000 CZK 35 000 CZK 30 000 CZK 20 000 CZK 13 500 CZK 10 000 CZK

praktický lékař 84 500 CZK 71 500 CZK 78 000 CZK 75 000 CZK 65 000 CZK 43 000 CZK 29 000 CZK 22 000 CZK

rehabilitace a fyzikální lékařství 39 000 CZK 33 000 CZK 36 000 CZK 35 000 CZK 30 000 CZK 20 000 CZK 13 500 CZK 10 000 CZK

revizní a posudkové lékařství 39 000 CZK 33 000 CZK 36 000 CZK 35 000 CZK 30 000 CZK 20 000 CZK 13 500 CZK 10 000 CZK

transfuze a hematologie dnes 39 000 CZK 33 000 CZK 36 000 CZK 35 000 CZK 30 000 CZK 20 000 CZK 13 500 CZK 10 000 CZK


1/1 at the content page

47

non-standard formats upon agreementinserting, sticking upon agreementreprint upon agreementcover page ribbon upon agreement

d i v i s i o n Client titlesKLADNO

Monthly kladno focuses on the regional issues. It is periodical published by the Kladno townhall, distributed free of charge into the mailboxes of the inhabitants. The content is basically news from the town, reports, interviews and other articles about communal politics, culture and sports. It reflects the previous month.

specificationYear: 12Number of pages: 24Design: paper 52 g/m2Periodicity: monthly Circulation: 30 000 copies

informationMirror dimension: 190 x 277 mm (including pagination) Editorial format – text: 192 x 260 mm

distriButionFree of charge to the mailboxes of the inhabitants of the city of Kladno, into stands at the tourist information in Kladno.

scheduleIssue advertising deadline publishing date1/14 17th Dec 2013 27th Dec 2013 2/14 24th Jan 2014 31st Jan 20143/14 25th Feb 2014 28th Feb 2014 4/14 25th Mar 2014 28th Mar 2014 5/14 24th Apr 2014 30th Apr 2014 6/14 26th May 2014 30th May 2014 7/14 25th Jun 2014 29th Jun 2014

(210 × 295 mm)190 × 277 mm

(210 × 148 mm)190 × 130 mm

93 × 130 mm 93 × 65 mm

1/1

1/2 1/4

1/8

Mirror dimensions (bleed). 5mm for cropping needs to be added to the net bleed dimensions.in case of double page advertisement we require each page s a separate document.

Column width must be kept1 column 44.5 mm2 columns 93.0 mm3 columns 141.5 mm4 columns 190.0 mm Bleed advertisement is possible only in 1/1 or 1/2 page format.

pricelist4th cover page 40 000 CZK1/1 page 28 000 CZK 1/2 page 16 000 CZK 1/4 page 9 000 CZK 1/8 page 5 000 CZK

discounts – repetitions3 repetitions 15%6 repetitions 25%11 repetitions 40%Agency provisions 15%

Prices exclude 21% VAT.

4849

d i v i s i o n Client titlesREALitNí mAgAzíN (REAL EstAtE mAgAziNE)

realitní magazín is an expert publication published by realitní společnost České spořitelny (Česká spořitelna real estate society). This magazine maps current issues in real estate and construction market in the Czech republic. The readers find here current real estate offer, information about new developer projects, interview with a celebrity and interesting lifestyle articles. realitní společnost České spořitelny (rSČS) has been in the local real estate market since 2002. It is a subsidiary of Česká spořitelna. It has the strong background of Česká spořitelna that guarantees serious, expert and reliable approach. rSČS is the only bank franchise company in the Czech republic that offers complex services in more than 20 locations around the Czech republic.

scheduleIssue advertising deadline publishing datespring 13th Dec 2013 28th Dec 2013 summer 9th May 2014 30th May 2014autumn 13th Aug 2014 29th Aug 2014winter 13th Nov 2014 28th Nov 2013

specificationYear: 4Number of pages: 40 to 32 (including covers) Design: paper 70 g Norcote SilkPeriodicity: quarterlyCirculation: 60 000 copies

distriButionrealitní magazín is distributed in Česká spořitelna branches and further in realitní společnost České spořitelny offices and in trains and busses operated by Student Agency.

(210 × 285 mm) (210 × 143 mm) 95 × 133 mm 95 × 63 mm

1/1

1/2 1/4

1/8

Mirror dimensions (bleed). 5mm for cropping needs to be added to the net bleed dimensions. in case of double page advertisement we require each page s a separate document.

mutations Prague and Central Bohemia, Bohemia, Moravia

pricelist3rd cover page 55 000 CZK1/1 page 45 000 CZK 1/2 page 24 000 CZK 1/4 page 15 000 CZK 1/8 page 10 000 CZK


49

1/8

192 × 277 mm 192 × 130 mm 94 × 130 mm

d i v i s i o n Client titlesPřEROvsKé Listy

pŘerovské listy magazine has beed published by Přerov town hall for already 30 years. The target of Přerovské listy is informative service about current issues in the town. It also brings overview and interesting news, tips and information about social, cultural or sports events that take place in the town or somewhere close. It is distributed free of charge to the mailboxes of all inhabitants.

specificationYear: 13 Number of pages: 16Design: paper 70 g LWC Periodicity: monthly Circulation: 22 000 copies

informationIt is not possible to advertise on the first, second and third cover page. Mirror dimension: 192 x 277 mm (including pagination) Editorial format – text: 192 x 260 mm

distriButionFree of charge to the mailboxes of the inhabitants of the city of Přerov, into stands at the tourist information in Přerov.

Distribution takes place during the first week of each month.

1/1

1/2 1/4

scheduleIssue advertising deadline 1/14 12th Dec 20132/14 16th Jan 20143/14 13th Feb 2014 4/14 13th Mar 2014 5/14 10th Apr 2014 6/14 15th May 2014 7/14 12th Jun 2014

Mirror dimensions (bleed). 5mm for cropping needs to be added to the net bleed dimensions.in case of double page advertisement we require each page s a separate document.

Issue advertising deadline 8/14 15th Jul 2014 9/14 14th Aug 201410/14 12th Sep 201411/14 14th Oct 201412/14 12th Nov 20141/15 12th Dec 2014

Column width must be kept1 column 45 mm2 columns 94 mm3 columns 143 mm4 columns 192 mm Minimal format of advertisement:1 column per 20 mmGraphic in bleed is not possible, only in mirror.

PRICELIST1/1 page 27 700 CZK 1/2 page 13 000 CZK 1/4 page 6 500 CZK 1 mm/column 25 CZK

Discounts – repetitions3 repetitions 15%6 repetitions 25%11 repetitions 40%Agency provisions 15%

SurchargesSport back page + 50%Editorial page (we guarantee 50% editorial content and a photo) + 25%Floating advert + 50%Positioning in the cultural tips + 30%(advertisement format only per 1 column)


5051

Advertising spot

Basic price for a spot TG 15+ CZK 1,800 (excl. VAT)

Time slots• pRiMe TiMe 17:00 to 24:00• off pRiMe TiMe 24:00 to 17:00

Price coefficients• OPT index = 0,5 platný za předpokladu umístění minimálně 50 % z garantovaného objemu dané reklamní kampaně do časového pásma off prime time.

• Positional coefficient = 1,5 The coefficient is applied when placing an advertising spot in a guaranteed place in an ad break or in regard to a specified

programme.

• Time period coefficient

• Length coefficient

standard forms of advertisement

Jan. feb. March april May June July aug. sept. oct. nov. Dec.0,80 0,80 1,00 1,30 1,30 1,00 0,80 0,80 1,00 1,30 1,30 1,00

10 s 15 s 20 s 25 s 30 s 35 s 40 s 45 s 50 s 55 s 60 s0,50 0,77 0,90 0,95 1,00 1,25 1,45 1,60 1,75 1,90 2,00


You can find the full text of the business conditions at www.mf.cz/vop/metropol-tv

51



1–9 repeats

10–29 repeats

30–49 repeats

50–99 repeats

100 a vícerepeats

1,2 1,1 1 0,9 0,8

Basic price for 1 minute presentation CZK 750 (excl. VAT)

Teleshopping by way of an interview

Basic price CZK 32,900 (excl. VAT)The price includes production and processing of the Tp pre-sentation. The price does not include voiceover, transportation outside of prague, background music and other specific requi-rements of the client.

The length coefficient of TP reporting coverage3 min 4 min 5 min 6 min 7 min 8 min 10 min

0,7 0,8 1 1,2 1,4 1,6 2

Teleshopping without production (supplied by client)

Teleshopping

5 min 10 min 15 min0,8 1 1,5

Basic price CZK 25,900 (excl. VAT)The price includes an interview with a client in the studio, the footage, and a full presentation of the product or service pur-suant to the instructions of the programmer.

Length coefficient of a TP interview

Teleshopping by way of reporting coverage

The price for one minute of a teleshopping pre-sentation is valid only when broadcasting this Tp presentation in an integrated Tp block footage of at least 15 minutes.

Coefficient of frequency of repeated TP blocks


1–9repeats1.2

10–29repeats

5253

product placement by way of an interview

product placement by way of reporting coverage

Product placement

Basic price CZK 19,000 (excl. VAT)The price includes an interview with a client in the studio, and the footage, with a company statement and 2x passive shot of the product.

Basic price CZK 25,800 (excl. VAT)The price includes taping the coverage at a place determined by the client, and the footage, with a company statement and 2x passive shot of the product. possible surcharges for travel, voiceover of the coverage, music and other possible production and post-production costs.

Length coefficient of a PP interview

Length coefficient of PP reporting coverage

3 min 5 min 7 min 10 min 15 min 20 min0,7 0,8 0,9 1 1,2 1,5

1 min 3 min 5 min 7 min 10 min0,7 0,8 1 1,2 1,5




53


Sponzoring

sponsor of a programme

sponsor of a programme

appreciation

Basic cost CZK 8,000 excl. VAT

sponsorship of a programme includes the placement of 2x 10” sponsor notices prior to and after the programme + 2x injection of a 1/16 size image during the programme broadcast. This price does not include production. production of sponsoring cZK 3,000.

Basic price CZK 4,000 excl. VAT

sponsorship of a programme includes the placement of 10” sponsor notice. production is included in the price.


appreciation includes a word of thanks and publication of the client’s logoin the programme credits.



5455

special forms of advertisement

Business spot

A special form of advertisement used to make a presentation of your company, business or operations in one minute.


Footage 1 minuteReplays 9Further replays CZK 1,000/1 replay excl. VAT

The shooting time for one business spot is 2–3 hours. each additional hour + cZK 2,000 excl. VaT. surcharge for travel outside prague cZK 7/km, surcharge for voiceover in the studio cZK 2,000, surcharge for a language version cZK 2, 000.



55

d i v i s i o n Online

specificationMaximum data size for banners: 50 kBAccepted formats: FLASH, JPEG, GIFMaximum data size for direct mails: 250 kB

formats:

Leaderboard 1000 x 100/200Square 300 x 300Skyscraper 300 x 600Wallpaper 480 x 300Pr article 2500 characters, image, UrLCommercial news 60 x 40 + 75 char. VideoAd 100 x 200, 300 x 300, 300 x 600Interstitial 800 x 600Branding 1052 x 100/200 + 2x 120 x 600 Hypertext max. 200 characters Direct mail XHTMl document

5657

aDVeRTisinG pacKaGes MlaDá fRonTa a.s. puBlishinG house

general terms for package booking: • favourable price of the packages applies only for one campaign (one booker, one brand) • favourable price applies only for advertising published within one month• favourable price applies only for advertising in all the publications included in the package • favourable price applies only for minimal format of 1/4 page, the format must be the same in all publications • favourable price is pricelist price, no further discounts apply. • dimensions of individual adverts in accordance with technical specifications of individual publications

MF MEN LIFESTYLE + ForMen + Právo & Byznys + ZEN + Lisé a Země = 15% discount 1/4 page 1/3 page 1/2 page 1/1 pagestandard price (CZK) 221 000 271 000 351 000 509 000discount -15% -15% -15% -15%favoured price (CZK) 187 850 230 350 298 350 432 650 MF DESIGN Bydlení Stavby Reality + ForMen + Moje psychologie = 15% discount 1/4 page 1/3 page 1/2 page 1/1 pagestandard price (CZK) 170 000 207 000 268 000 390 000discount -15% -15% -15% -15%favoured price (CZK) 144 500 175 950 227 800 331 500 MF WOMEN Dieta + F.O.O.D. + Moje psychologie + Maminka + Moje zdraví = 25% discount 1/4 page 1/3 page 1/2 page 1/1 pagestandard price (CZK) 305 000 377 000 487 000 707 000discount 25% 25% 25% 25%favoured price (CZK) 228 750 282 750 365 250 530 250 MF HOUSEWIFE Dieta + F.O.O.D. + Maminka = 20% discount 1/4 page 1/3 page 1/2 page 1/1 pagestandard price (CZK) 180 000 223 000 288 000 418 000discount -20% -20% -20% -20%favoured price (CZK) 144 000 178 400 230 400 334 400

MF LUXURY ForMen + Moje psychologie + Právo & Byznys + ZEN = 15% discount 1/4 page 1/3 page 1/2 page 1/1 pagestandard price (CZK) 236 000 287 000 372 000 540 000discount -15% -15% -15% -15%favoured price (CZK) 200 600 234 950 316 200 459 000 MF TOP ForMen + Moje psychologie + Lidé a Země + ZEN + Computer = 15% discou 1/4 page 1/3 page 1/2 page 1/1 pagestandard price (CZK) 294 000 361 000 468 000 678 000discount -15% -15% -15% -15%favoured price (CZK) 249 900 306 850 397 800 576 300 MF WOMEN LIFESTYLE Moje psychologie + ZEN + Maminka = 25% discount 1/4 page 1/3 page 1/2 page 1/1 pagestandard price (CZK) 197 000 239 000 310 000 450 000discount 25% 25% 25% 25%favoured price (CZK) 147 750 179 250 232 500 337 500 MF MEN LIFESTYLE ForMen + Právo c Byznys + ZEN + Lidé a Země = 15% discount 1/4 page 1/3 page 1/2 page 1/1 pagestandard price (CZK) 166 000 202 000 262 000 380 000discount -15% -15% -15% -15%favoured price (CZK) 141 100 171 700 222 700 323 000

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aDVeRTisinG pacKaGes MlaDá fRonTa a.s. puBlishinG house


MF FAMILY Maminka + Mateřídouška + Sluníčko = 15% dsicount 1/4 page 1/3 page 1/2 page 1/1 pagestandard price (CZK) 149 000 180 000 235 000 340 000discount 15% 15% 15% 15%favoured price (CZK) 126 650 153 000 199 750 289 000 MF HEALTH Moje zdraví + Dieta + Maminka = 15% discount 1/4 page 1/3 page 1/2 page 1/1 pagestandard price (CZK) 180 000 223 000 288 000 418 000discount 15% 15% 15% 15%favoured price (CZK) 153 000 189 550 244 8000 355 300 MF FINANCE EURO + E15 = 15% discount 1/4 page 1/3 page 1/2 page 1/1 pagestandard price (CZK) 130 180 160 535 240 360 464 260discount 15% 15% 15% 15%favoured price (CZK) 110 653 136 455 204 306 394 621 MF MANAGEMENT EURO + E15 + Právo & Byznys = 15% discount 1/4 page 1/3 page 1/2 page 1/1 pagestandard price (CZK) 169 180 208 535 302 360 554 260discount 15% 15% 15% 15%favoured price (CZK) 143 803 177 255 257 006 471 121

MF BUSINESS EURO + PROFIT = 15% 1/4 page 1/3 page 1/2 page 1/1 pagestandard price (CZK) 109 000 128 000 182 000 310 000discount 15% 15% 15% 15%favoured price (CZK) 92 650 108 800 154 700 263 500 MA MARKETING E15 + Strategie + ZEN = 15% discount 1/4 page 1/3 page 1/2 page 1/1 pagestandard price (CZK) 152 180 191 535 265 360 454 260discount 15% 15% 15% 15%favoured price (CZK) 129 353 162 805 225 556 386 121 MF BUSINESS STYLE EURO + ZEN = 15% discount 1/4 page 1/3 page 1/2 page 1/1 pagestandard price (CZK) 127 000 149 000 210 000 350 000discount 15% 15% 15% 15%favoured price (CZK) 107 950 126 650 178 500 297 500

5859

DiVision MeDical seRVices aDVeRTisinG pacKaGes MlaDá fRonTa a.s. puBlishinG house


Zdravotnictví a medicína + sestra+ www.zdravi.e15.cz

HealtHcare emploYers + online

package discount 15%

Zdravotnictví a medicína + sestra + www.zdravi.e15.cz

HealtHcare emploYers + online


Zdravotnictví a medicína + sestra + tempus medicorum+ praktický lékař + one of the Čls Jep magazines

HealtHcare emploYers + doctors


Zdravotnictví a medicína + sestra

HealtHcare emploYers


postgraduální medicína + lékařské listy

eXpert doctors


postgraduální medicína + lékařské listy + one of the Čls Jep magazines + www.zdravi.e15.cz

eXpert doctors plus + online


tempus medicorum + praktický lékař + lékařské listy + Časopis lékařů českých + www.zdravi.e15.cz

doctors + online


Zdravotnictví a medicína + sestra + postgraduální medicína + lékařské listy + one of the Čls Jep magazines

HealtHcare emploYers + eXpert doctors


postgraduální medicína + lékařské listy + one of the Čls Jep magazines

eXpert doctors plus


tempus medicorum + praktický lékař + časopis lékařů českých

+ lékařské listy

doctors


59

noTes

Mladá fronta a. s.Mezi Vodami 1952/9

143 00 praha 4-ModřanyiČ: 49240315, DiČ: cZ49240315tel. 225 276 111, fax 225 276 222

e-mail: [email protected]

www.mf.cz

Documents

PRICELIST AND TECHNICAL SPECIFICATIONSimg.mf.cz/file-public/822/3-mediakit_aj_technicka.pdfchments should be compressed in Zip format (e.g. WinZip) or using stuffit as protection against