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When companies develop a new product they must find the best way to market these
products.
Developing products
The price of products have to attract
consumers attention
Consumers feel comfortable
purchasing the products
Penetration pricing
set products prices low for a specific time period o gain
market share
Economy pricing
Offers similar economy products with no fancy
features.
Price skimming or creaming
Goods are sold at higher prices commonly used in
electronic markets.
Bundle pricing
This strategy provide additional value for a
specific product.
Promotional pricing
buy one get one for free offer
Captive pricingCompanies offer new
products at lowest price but consumers may buy additional items relating
to the product.