PowerPoint Presentation

Apple Inc.

1974The idea for Apple Computers wasBORN

1974The idea for Apple Computers wasBORN1976First Computer wasSOLD

1984The Macintosh wasINTRODUCED

1984The Macintosh wasINTRODUCED1985was dischargedSteve Jobs

19981999Apple introduced all-in-onethe iMacAlso Apple unveiledthe iBook

And the Innovations continue

Some Interesting Facts About AppleSteve WozniakSteve Jobs

Apple was started by

Steve WozniakSteve JobsTo raise enough money they sold

Volkswagen minibusHewlett-Packard computer

Steve Jobs' vision of a "computer for the rest of us" sparked the PC revolution and made Apple an icon of American business.

APPLE SOLD 40 MILLION iPHONES LAST YEAR.110,000 iPhones per day

And 4,583 iPhones per hour.And 76 iPhones per minute.And 1.27 iPhones per second!The iPhone is now sold in 89 countries.14officially bigger than Microsoft ($73.7 billion)Now, Apple generated revenue of$156 billion

Apple Inc.Company ProfileVision & Mission

Mission Statement"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."

Vision StatementWe are committed in producing high quality products and providing high quality service thus setting high industry standards for other competitors.

Apple Inc.Product Market ShareLocal & InternationalMarkets

From Where Apple is Making Money

Global Market ShareApple Inc.Competitors &Products line

iMaciPodiPod NanoiPadMac Book AiriPhone 4siPhone 5siPhone 5CApple Inc. CompetitorsApple has many competitors like in computers

Apple Inc. CompetitorsIn smart phones industry

Apple Inc. CompetitorsIn iPads industry

Apple Inc.SWOT Analysis &Conclusion

SFaithful customersApple is a leading innovator in mobile device technologyStrong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt)Brand reputation

W1.High price2.Decreasing market share3.Further Change in management4.Long term gross margin decline

O1.High demand of iPad mini and iPhone 52.iTV launch3.Growth of tablet and smartphone markets4.Strong growth of mobile advertising market

T1.Rapid technological change2.2013 tax increases3.Rising pay levels for Foxconn workers4.Strong dollar

How to THINK DIFFERENTFor more than 35 years apple has been a trends set company able to foresee the future of domestic computers and consumers electronics, it will continuing it because apples others name is innovation and apple know,Stay Hungry, Stay Foolish.Think Different