PRETZEL-CHOWPRETZEL-CHOWThe Plan

THE PRODUCTTHE PRODUCTPretzel Chow will be selling our quality pretzelsOur innovative spice combination gives the

pretzels a never before tasted favor in the snacks industry

We can protect the product by keeping the recipe a secret from other businesses

The MessageThe MessagePretzel Chow's innovative recipe for pretzels

gives them a distinct flavor.

The spices that we apply to our product creates

a revolutionary flavor to the ordinary pretzel

THE INDUSTRYTHE INDUSTRYPretzel-Chow is a food distribution industry. Food distribution A current food distribution trend is that

people are looking for healthier foods for a low cost

This industry has always been a large industry and that it will always be one

THE MARKETTHE MARKETPretzel-Chow began when my Grandma made

these pretzels for a family gatherings. Then my mom began making them for me and my friends when we hung out. Once the Maverick Challenge started, our group had a great idea to use these pretzels for our competition.

We will focus our sales for the people living in urban areas. Pretzel-Chow's plan for the future is to become a national distributor through the United States.

THE TARGETED CUSTOMERSTHE TARGETED CUSTOMERSPretzel-Chow's target consumer are those who like to go to parties and

family outings. This product has a handy container to make it easily transportable to parties. The people that generally like to not spend a lot of money for parties. This product is cheap and gives a quality taste.

CUSTOMER DEMOGRAPHICSCustomers like foodCustomers like to partyLike a cheap, affordable party container of pretzelsThey would like to spend $6.50-$10 on our productWe have already begun sales, and have made profitsWe are also getting a square credit card reader to make it more

convenient for out customers wanting to use a credit card

TARGET MARKET STRATEGYTARGET MARKET STRATEGYWe will make the Pretzel-Chow brand well-known by going to local grocery stores to give out free samples

We will go to public events such as town festivals to sell our product, and at the same time making our business well known

We will sell our products in Dottie's Bulk Food Store to begin bringing in capital. We also plan to sell the pretzels at our school’s OASIS concession stand for sports activities and school functions

IT'S CHOW TIME

TARGET MARKET SALES APPROACHTARGET MARKET SALES APPROACH

We will advertise on WRBI, our local radio station, so that Pretzel-Chow will be become known locally.

We will also be at local festivals to sell our product. While we make money, we will become more well known at the same time.

TARGET MARKET DESCRIPTIONSTARGET MARKET DESCRIPTIONS  Local Markets Commuting workers and 

touristsCommercial Events

DescriptionsFamilies that go to parties and live close to a grocery store

People wanting a snack while driving

People needing a snack at town festivals and Carnivals

Demographics

Consumers at all ages/ make $40,000-$60,000 a year

Commuting workers that want a snack between meals

Hungry Workers and Festival attendees

Buying Behavior

Frequent, but small purchases ($9-$12)

Frequent, but small purchases ($9-$12)

200- 2000 units sold ($9-$12 per unit)

Size10,000-20,000 Consumers 4,000-5,000 Consumers 400-2000 Consumers

Projected Sales

$20,000  $2,000  $5,000 

TrendsSlow Growth Rapid Growth Medium Growth

COMPETITIVE ANALYSISCOMPETITIVE ANALYSISWe have a special

spice on our pretzels, giving a never before seen

flavor

They already have the reputation that we lack. They are

also a national business

Snyder's

We have the cheap price, and the transportable

container

They have a wide variety of flavors,

we only have a few

DoritosWe have a healthier snack. Our product

is cheaper

They have a major distribution advantage

Rold Gold

THE MARKETING SCHEDULETHE MARKETING SCHEDULE

Newspaper and radio advertisingFacebookSports EventsBillboards

THE LOCATIONTHE LOCATIONPretzel-Chow will be located in the Batesville area.

Traffic in the area is low. It is very easy to commute to desired locations.

THE LEGAL STRUCTURETHE LEGAL STRUCTUREAustin Hornberger with have majority in the

equity in Pretzel-Chow.This plan will not let investor take control of

Pretzel-Chow

Austin Hornberger

51%

Josh Stenger 49%(equity due to change if investors

needed)

Management TeamManagement TeamAll work will be done by Austin Hornberger. He will

make the pretzels.

All sales and money management with be done by

Josh Stenger.

Korey Padgett mentored us for this project.

THE CORE SCORESTHE CORE SCORESWe will measure by our sales growth from

year to yearWe will measure our growth by the number

of stores that sell Pretzel-Chow's productsWe will also monitor the number of buckets

sold

The Money ForecastThe Money Forecast$300/mo. For rent$700-1,500 for counter space(if needed)$400 in baking suppliesIt costs $4.62 to make it

We expect to charge $9.99 for every gallonThis more than a 100% profit

Current SalesCurrent Sales

Xtra Spicy30%

Spicy36%

Sales ProjectionSales Projection

1st year total = $7,4532nd year total = $14,9063rd year total = $44,718