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Press release 2011 New products 2011 ISPO exhibition
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Press reLeAseWinteR 2010 / 2011tHe iSPO eVent : 6th tO 9th febRuaRy 2011
Since the reorganisation of the brand in 2009...
Strategic projects have been undertaken for the brand, thereby demonstrating its high level of dynamism.
New products for the outdoor market...
In November 2009, Annecy Cosmetics laun-ched a new range of high protection sun
creams onto the market. It had been designed to be effective in extreme conditions - in win-ter and in summer - and particularly in the mountains.
Since the launch of the brand, Annecy Cos-metics has continually worked on new for-
mulations, always with the aim of doing its up-most to answer the needs of sportspeople and travellers in the fields of hygiene, protection and well-being.
Two ranges of certified organic pro-ducts will be launched at ISPO.
« We very quickly decided to develop our ran-ge of products to answer other needs relevant to sports and travel, where formulations in phase with the specifications of COSMEBIO and QUALITE FRANCE were possible and ef-fective ; unlike for sun products, where it is dif-ficult to obtain natural, organic formulations». Armony Mathieu, Brand Manager.
Therefore, at the beginning of 2011, Annecy Cosmetics will inaugurate two new ranges
of products at the International ISPO Munich Outdoor Trade Fair from 6th to 9th February,
« Annecy cosmetics now has a new look for its beauty products and sun protection : natural and effective ingredients, an innovative and ecological design and products designed for the well-being of sportspeople ».Mathilde Breithaupt, sales manager.
« There is nothing non-essential with Annecy Cosmetics : we design products to im-prove the comfort of sportspeople and travellers, and adhere to specifications that are responsible from an environmental and ethical point of view ».François Salomon, Company Manager.
certified organic and especially for sports and travelling, with the QUALITE FRANCE and COSMEBIO labels, showing the dynamism of the brand.
A technical range, grouping together two pro-ducts that are indispensible for sportspeople during physical effort : a sports gel to be applied before sport, and a calming, relaxing gel for after the effort.
A range of beauty care products bringing com-fort during your travels, designed to answer the most basic needs when you are travelling : pro-tecting yourself from viruses, washing and mois-turising.
A brand with a strong identity...
With its history, its graphic charter, not to mention its com-mitments Annecy Cosmetics differentiates itself.
For its new products, Annecy Cosmetics has, once more, preferred natural and or-
ganic formulations, with ingredients from the mountains and simple packaging that is easy to transport etc ..., responsible choices in phase with the brands’ commitments, which give it a strong identity.
A little history... In 1997, François Salomon, son and grandson of the founders of the brand SALOMON, set up a partnership with two designers who had a passion for the luxury and cosmetics mar-kets and created DJ-PACK which was loca-ted at that time, on the banks of Lake Annecy.
Very rapidly, the company became the alpine specialist in packaging for luxury cosmetics, but it was still very attached to the mountains
and the world of sport. It therefore decided to start a new adventure: developing its own range of cosmetic products.
Innovative designs with a new look.
The new ‘comfort and ‘technical ranges are truly a continuation of the products laun-
ched in 2009, with refined graphics which set it apart from its competitors and original formulations using new ingredients from the mountains. ISPO Munich 2011 will also be the opportunity for the recent brand to inaugurate its new look.
CONTACTs fRanCeanneCy COSmetiCS adress : DJ PaCK - Za des Vernays 74210 Doussard fRanCetel : + 33 (0) 450 329969 - fax : + 33 (0) 450 329957 Contact : [email protected] contact : [email protected]
WWW.anneCy-COSmetiCS.COm
uK DiStRibutiOnaRDbLaiR SPORtS imPORteRS LtD - adress : yard Road, blairgowrie, Perthshire, PH10 6nWtel : + 44 (0) 1250 873863 - fax : + 44 (0) 1250 875289 Press contact : [email protected]
teCHniCaL PRODuCtS Care products created for the well being and the health of sportpeople during and after the exercice. natural and organic certified formulations.
COmfORt PRODuCtSHygiene and comfort care products formu-lated for a day to day use, in all situations. natural and organic certified formulations.
New products in February 2011 the launch is planned at the iSPO trade fair in munich
