N°1 in Personalised Skincare

TECHNOLOGY

Press release

TECHNOLOGY

4 5

MA CRÈME X IOMA In.Lab MA CRÈME X IOMA In.Lab

Experience IOMA In.Lab

BEYOND A SKINCARE, YOUR SKINCARE

76

IN.FINITELY IN.GENIOUS

Innovation, precision, personalization… All the pillars of IOMA can now be found in our latest launch, IOMA In. Lab. But it didn’t happen overnight. We needed to shake things up. Adopt a brand new approach and blend together our engineering teams and our cosmetic research teams. Unite two universes that are so different and let them work hand in hand. Techno, glamour. Efficiency, sensoriality. Rationality, pleasure.

First there was the personalized youth ritual set with 867 formulas, then MA CRÈME with 40,257 possible formulas. MA CRÈME manual and MA CRÈME Factory. Always a step further, always more successful, always more audacious. And now, IOMA In.Lab. It’s a long evolution.

IOMA is changing the game, changing practices, and announcing a new era with its ground-breaking solutions.

MA CRÈME, the most personalized product on the market.

It wasn’t always easy…Our philosophy is completely focused on the customers, their experience with us, their feelings, the evolution of their skin, and their needs, day after day. The IOMA brand is different, it has high expectations with our beauty advisors, it is obsessed with each cutomer’s results…and this fieldwork has paid off.

Today we are the leading brand in personalized cosmetics.

But we could not stop there. Nothing exceptional ever comes from being in a comfort zone… We wanted even more In.novative, more In.telligent, more In.ventive, more In.dispensable, more In.escapable, more In.spiring.

IOMA In.Lab,personalization has never gone this far.

We had already surpass ourselves with the IOMA Factory… But now…Step after step, we followed my vision, providing the best personalized response for the treatment. The diagnosis, the formulation, the empowerment, and now….the miniaturization.

Innovation is an attitude, a way of thinking differently; it’s about seeing what others do not see and can’t even imagine being able to create.

Great innovations always come at a time when it is «impossible» to do better.

And today we have come to miniaturize the genius. The creative machine is keeping a low profile and using its technological advancements to serve as many as possible… My dream is coming true. My vision is becoming reality. The revolution is on. And tomorrow will never be the same.”

EDITOEDITO

Jean Michel KaramFounder and CEO IOMA

JEAN MICHEL KARAM

JEAN_MICHEL_KARAM

JM_KARAM

98

MA CRÈME, the most personalized product on the market.

MA CRÈME, the luxury of a unique treatment

MA CRÈME, is first and foremost two bases, Day and Night, concentrated in active ingredients to adapt to the chronobiology of the skin. During the day, the skin protects itself from external aggressions; at night, the skin regenerates. This is the skin’s natural beauty cycle.

MA CRÈMEMA CRÈME

18 active ingredients (10.5%). To focus on hydration, through its cocktail of moisturizing and anti free-radical ingredients.

Its ultra-fluid texture for fast penetration.

18 active ingredients (13.8%).

To focus on regeneration, through its cocktail of recharging and calming active ingredients.

Its creamy texture is very pleasant to use.

Key point

Its role ?

Le plus ?

The 40-ml Day base The 40-ml Night base

❝❝

One application per day, two pumps for the whole face and neck12 to 15 weeks of treatment

1110

Star active ingredients They contain star active ingredients like Neutrazen, a high-performance peptide that helps reduce skin sensitivity threshold and vitamin E, which is known to protect skin from free radicals.

An efficient preservative systemPreservation is key to be able to have safe products for the consumers to use at home and it has an added difficulty when formulating a matrix of personalized formulas.

IOMA removed parabens a while back and started use MIT, but this was also removed from Ma Crème before this sensitiser preservative was officially banned in EU. IOMA is now using chlorphenesin in MA CRÈME, as an effective preservative to control the development of harmful bacterias on the skin. In addition to this the serums have been cleverly designed with ingredients that help decrease water activity such as Hydrolite 5 (pentylene glycol), proven to act as a “booster” helping optimize overall preservative levels. Hydrolite 5 is also a multifaceted ingredient that acts as a powerful moisturizer, reduces the size of the emulsion particles and can enhance the stability of the formulas.

A concentrated base… for what?

Aqueous, silicone-free, mineral oil-free, the base...… enables a homogenous dissolution and distribution of the treatment’s active

ingredients… carries the active ingredients to the heart of the skin … potentiates the effects of the serums

Once it is formulated, the active ingredients make up to 21% of MA CREME! The advantage? With MA CREME, there is no need to put a serum underneath!

First there was MA CREME, now there is MA CREME IOMA In.Lab, unique and personalized as never before, MA CREME 2.0!

MA CRÈME

1312

DIAGNOSTIC DEVICES,

high-tech in service of personalization

For 7 years, IOMA Paris has been providing beauty advisors with formidable diagnostic tools. Mirror, Link, Sphere… the IOMA devices analyze your skin and its evolution, to better meet the needs of each person!

A brand philosophy supported by IOMA’s pioneering DNA and leader in custom-made cosmetics. And in the concept of «tailor-made cosmetics», that are personalized like a suit for your skin with a reliable, fast and unique technology. What is faster, more reliable, more reassuring, and more scientifically-irrefutable than a diagnostic tool capable of measuring all key skin parameters: hydration level, pigment spots, excess sebum, and even dead cells ... therefore revealing what is invisible to the eyes.

Mirror, Link, Sphere… IOMA Paris uses its technology to serve its clients. Number 1 in personalized skincare, IOMA is the only brand with proven efficacy on the only skin that counts for IOMA: the skin of each client.

Measuring is good. But being able to compare is even better. Is your skin more hydrated? Are there fewer blemishes? Fewer red blotches? Are wrinkles less pronounced? The IOMA technology enables this comparison. Skin evolves over time; IOMA monitors this evolution day after day.

Four to six weeks after the first diagnosis, clients can come back to compare their diagnosis and verify the efficacy of Ma Crème (or any other IOMA beauty ritual) on their skin! It’s unique, it’s IOMA.

DIAGNOSTICDIAGNOSTIC

1514

MA CRÈME

MA CRÈMEMa Crème is a base of active concentrates to which 10 ml of serums are added according to the tailor-made formula. 10 ml is a total of 40 doses, a minimum of 1 doses (0.25 ml), and a maximum of 9 doses (2.25 ml) of each serum.

A total of 40,257 possible formulas.

BeforeOne base and 8 doses

produced manually according to the diagnosis, 10 minutes.

AfterOne base produced automatically accordingto the diagnosis, 1 minute.

IOMA In.Lab,personalization has never

gone this far.

❝❝

1716

IOMA In.Lab, a Lab.oratory In.finitely small

Once the skin diagnosis has been conducted… IOMA IN.Lab takes over to help deliver a personalized product, down to the precise drop!

IOMA IN.Lab… years of research, months of sketches, calculations, and trials to be able to miniaturize this unique and ingenious expertise.

IOMA IN.Lab is……a quick conditioning process in less than a minute… in new, even more premium packaging: screw cap, window

with level …high-tech precision in the formulation… an absolute comfort to let IOMA IN.Lab dose MA CREME ...a personalized treatment for 12 weeks

IOMA IN.LABIOMA IN.LAB

1918

The number of pipettes defines the significance of its action in the final formula. This comprehensive anti-aging influences two major axes :

H… like hydrationH1 serum: for long-lasting hydration H2 serum: for an intelligent and progressive hydration H3 serum: for youthful hydration

In detail…H1 serum: for long-lasting hydration (concentration 79.9%)

Fucocert (concentration 30%)➜ Natural active ingredient composed of polysaccharides➜ Soothes, hydrates, and acts as a film-former protecting from water loss Hydralphatine Asia (concentration 49.90%)➜ A combinaison of Asian aquatic plants (Bamboo, Lotus, Water Lily)➜ Provides moisturization throughout the day to help support natural cell

turnover on the skin surface layers.

H2 serum: for an intelligent and progressive hydration (concentration 70%)Aqualance (concentration 70%)➜ An osmo-protective moisturizer of biotechnological origin➜ Improves skin protection against dehydration and provides rehydration of the

stratum corneum

H3 serum: for youthful hydration (concentration 87%)Amiporine (concentration 50%)➜ Purified pomegranate extract ➜ Support natural water circulationNP moist 24 (concentration 37%)➜ An active ingredient of biotechnological origin, extracted from the imperata

cylindrica root.➜ Potassium-rich, helps provide 24-hour hydration.

R… like regenerationR1 serum: for elasticity and firmnessR2 serum: for wrinkle reductionR3 serum: for a Botox-like effect R4 serum: for cell renewal R5 serum: for firmness and smoothing

In detail R1 serum: for elasticity and firmness (concentration 90.9%)

Novhyal (concentration 89.9%)➜ An active ingredient of biotechnological origin ➜ Inspired by the role of natural skin structural polymers, responsible for skin firmness. RenovHyal (concentration 0,1%)➜ A low molecular-weight hyaluronic acid of natural origin

R2 serum: forwrinkle reduction (concentration 90%) ChroNoline (concentration 56,50%)➜ Biomimetic peptide➜ Reduces the appearance of lines and wrinkles Drieline PH (concentration 33,5%)➜ Vegetable yeast extract➜ Rich in β-glucans to help improve skin renewal ➜ Helps repairing dry skin

R3 serum: for a Botox-like effect (concentration 90%)Syn-Ake ™ (concentration 53%)➜ Tri-peptide➜ To helps combat the look of expressions linesPhytodermina H Lifting (concentration 37%)➜ Plant extract, vegetable raw materials ➜ Soothing, it acts in synergy with the Syn-Ake

R4 serum: for cell renewal (concentration 80%)Matrixyl 6 (concentration 60%)➜ Tripeptide ➜ Targets wrinkles to help smooth the skin’s apperance RenovHyal® (concentration 20%)➜ A low molecular-weight hyaluronic acid of natural origin

R5 serum: for firmness and smoothing (concentration 51%)Essenskin® (concentration 50%)➜ An active ingredient of biotechnological origin (concentration 50%)➜ Source of essential nutrients (Calcium, amino-acids) to strengthen skin➜ To helps nourish/strengthen skin moisture barrier of thinned, weakened skin RenovHyal® (concentration 1%)➜ A low molecular-weight hyaluronic acid of natural origin

MA CRÈME, is an exceptional concentration of active ingredients that act in synergy to meet the precise needs of the client. Unisex and multi-ethnic, MA CREME is suitable for all types of skin (even sensitive)!

21

MA CRÈME X IOMA In.Lab

20

Great innovations always come at a time when

it is «impossible» to do better.

❝❝

Because innovating is a permanent state of mind, IOMA wanted to go further to facilitate the conditioning steps of Ma Crème by the beauty consultants at the point of sale

The key instructions? An 8-step breeze!

➊ Choose a “day” or “night” MA CREME

➋ Enter the formula after the skin diagnosis or the formula serum combination

➌ Scan Ma Crème base

➍ Copy the serum code displayed on the supplied sticker and paste the sticker

inside the cap

➎ Open the bottle and tamp down the base by tapping it

➏ Position the Ma Crème base in its place and wait while the device doses the

serum formula

➐ Screw close and shake/mix to ensure homogeneity

➑ Verify product is in perfect condition to be released and register all

information

The luxury of MA CREME is also an authenticity card; the consultant writes the formula down on the authenticity card and gives it to the client.

And in a minute’s time MA CREME is formulated before your eyes!

IOMA In.Lab… In.credible In.novative In.spiring In.telligent

You can be IN, too!

2322

Day version

MA CREME Day Essential

The ideal treatment for a change of seasons or returning from vacation: hydration and regeneration are at their maximum

MA CREME Youthful Aqua

The treatment for those who want the essentials: a better-than-perfect hydration rate

MA CREME supreme anti-aging day

Targeted youthful treatment: the anti-wrinkle serums are optimized for perfect action during the day.

IOMA IN.Lab has thought about all women who want a ready-to-use MA CREME without going through the diagnosis…

Because all requests must be taken into account, Eric Viviant, Director of the IOMA Care Department, has preformulated 3 Day treatments and 3 Night treatments in order to thoroughly meet everyone’s needs.

Night version

MA CREME Night Essential

The balance treatment for peaceful nights: the perfect balance between moisturizing and regenerating serums.

MA CREME Youthful Repulp

The glamour treatment: provides devitalized skin a little pep thanks to the powerful moisturizing and plumping cocktail. MA CREME Supreme Anti-Aging Night

Targeted youthful treatment: anti-wrinkle serums are optimized for

perfect action during sleep/the night.

MY PREFORMULATED CREAM,the quick and easy option

1

1

2

2

3

3

PRÉ-FORMULATIONPRÉ-FORMULATION

2524

OVER2 300

IOMA diagnostic devices are deployed worldwide

17 the number of countries

where IOMA is sold

37 MILLIONS

EUROSin research

OVER 1

MILLION IOMA skin diagnoses have been carried out in 7 years

40 257 possible formulas

EVERY MINUTE

a woman chooses

IOMA in France

IOMA In.Lab, the art of tailor-made formulation

« IOMA In.Lab delivers excellence to every individual

based on unprecedented state-of-the-art technology.” »

Audrey Monot IOMA International Training Director

IOMA,N° 1 in Personalized Skincare

IOMA Paris is a French brand; it spells «à moi» (mine) backwards.

How are we different? As a high-tech expert in tailor-made solutions, we provide the best diagnostic tools for each person’s beauty.

IOMA in data

26

Press contactAlexandra RAILLAN

Communications Director

IOMA PARIS

116 bis, avenue des Champs Elysées, 75008 Paris 

Tél. +33 (0)1 45 61 75 51

Mob. +33 (0)7 78 67 53 07

alexandra.raillan@ioma-paris.com

Visual The visual of MA CRÈME and IOMA In.Lab are available on :

http://inlab.ioma-paris.com

www.ioma-paris.com