Downtown Eau Claire, Inc. is excited to announce a new digital content and marketing campaign to

support the safe re-opening of downtown businesses: #Root4EC! The campaign invites the community

and visitors back to their favorite, Downtown Eau Claire establishments and recreation activities.

PARTICIPATING IS EASY:

JULY 9, 2020

1 . TAKE A PHOTO SUPPORTING A DOWNTOWN BUSINESS AND UPLOAD IT TO FACEBOOK

OR INSTAGRAM.

PRESS RELEASE - FOR IMMEDIATE RELEASE

2. TAG THE BUSINESS AND DOWNTOWN EAU CLAIRE, AND INCLUDE THE HASHTAG #ROOT4EC.

3. WIN - DOWNTOWN EAU CLAIRE, INC. WILL ENTER PARTICIPANTS INTO DRAWINGS FOR

GIFT CARDS AND OTHER DOWNTOWN EAU CLAIRE SWAG.

The campaign features a powerful video entitled Portrait of Eau Claire, produced by Downtown Eau

Claire's own Hookd Promotions. The piece is an intimate portrait of the downtown business owners who

need our support. The video was released on Downtown Eau Claire, Inc.’s Facebook page on Tuesday

evening and had 9,000 views within 48

hours. Eau Claire area residents will

soon start seeing the video and still

photography promotions on platforms

such as Facebook, Google, and

YouTube! The campaign encourages

area residents and visitors to #Root4EC

on social media to support the people

and places that make up the unique

fabric that is Downtown Eau Claire. CLIP FROM “PORTRAIT OF EAU CLAIRE”

Another interactive feature of the campaign is a

#Root4EC Facebook profile frame that will be available

for personal Facebook profile photos. Local cheerleaders

of all ages and interests are encouraged to participate!

Downtown businesses are taking extra steps, like

sanitizing regularly, wearing masks, and providing

outdoor seating, to make visits safe. They look forward

to welcoming the community to revisit the sites and

sounds that make up our downtown and define our

connection to it.

For more information, please visit https://www.downtowneauclaire.org/root-4-eau-claire/ or contact

us at downtown@eauclairewi.gov

To watch the video Portrait of Eau Claire, please visit bit.ly/rootforec

LEARN MORE

FACEBOOK PROFILE FRAME