Embed Size (px)
Citation preview
PRESS RELEASE | 1ST FEBRUARY 2018
Over the last 10 years, Denim Première Vision has adapted to the transformation and innovations in the denim industry, carving out a place for itself as one of the international leaders in the sector.
Today, the show is changing its format – and more specifically its location, its positioning and its team.
The first edition of 2018 will be in Paris in May, followed by a second edition in London in December, in direct contact with fashion brands that use the indigo fabric to create contemporary denim collections.
Henceforth the show will alternate between the Paris event and another European destination.
D E N I M P R E M I È R E V I S I O N A ROVING EVENT DEDICATED TO CONTEMPORARY DENIM FOR FASHION BRANDS
FROM VINTAGE TO CONTEMPORARY DENIMTHE ENTIRE INDUSTRY IS EVOLVING
Denim is now a multi-community
product, far removed from its historic vintage codes, and has re-joined the seasonal fashion market in terms of creation and product development.
Pure players have seen their
leadership on the market and their
innovation be outpaced by fashion
and luxury labels, retailers who
have integrated denim into all their
creative collections by exploring the
new facets of this precious material.
A shorter time to market, a
continual development process, the
generalisation of updates, injections
and capsule collections are typical
of fashion brands and these ways
of working now apply to the denim
industry, with a much tighter
creation and production schedules.
D E N I M P R E M I È R E V I S I O NA ROVING INTERNATIONAL PLATFORM
A ROVING INTERNATIONAL EVENT: From now on,
Denim Première Vision will be organised alternately
in Paris, the global capital of fashion, and in a
European city with a strong fashion influence..
The aim is to encourage proximity with fashion
and design markets while offering the sector new
sources of inspiration:
Parc Floral de Paris on 23 and 24 May 2018
Old Truman Brewery in London on 5 and 6 December 2018,
in the very heart of East London,
the fashion, art and culture district.
AN EARLIER SHOW CALENDAR (in December) for all the supply chain needs of fashion brands and
which also corresponds to when pure players are
making final adjustments to their collections pre-
production.
AN INTERNATIONAL OFFER that is still very high quality and complementary in terms of savoir-faire and organised by profession for greater
clarity: weavers, components and accessories
manufacturers, clothing manufacturers/denim
washers/finishers.
AN EVENT THAT STAYS LOYAL TO ITS HISTORICAL VALUES of selectivity, creativity and innovation.
And which repositions the product and collections at the heart of the show:• A unified stand will showcase creative
developments and the technical and technological
innovations of exhibitors.
• A reorganisation of areas and a new, more
contemporary scenography will result in a simplified buyers’ circuit that is inspiring and more efficient.
• Fashion tools have been redesigned and are more instructive – Denim trends area, seminars
offering inspirations, analysis and guidance on the
season’s trends.
EMPHASIS ON THE EXPERIENCE SIDE OF THE EVENT: speakers, conferences and debates about
the challenges facing the sector, (eco-responsibility,
changes in consumption patterns), events and
happenings to facilitate encounters, exclusive
collaborations…
Denim Première Vision sets out new ambitions with an event format that has been completely overhauled to take into account the needs of the entire denim value chain and its players.
PRESS RELEASE | 1ST FEBRUARY 2018
A STRONGER, REORGANISED TEAM
At the same time,
the Denim Première Vision team is also evolving:
• Guglielmo Olearo, International Exhibitions Director for Première Vision is also taking over the management of Denim Première Vision.
He is replacing Chantal Malingrey, a member of
the board who, alongside her role as Marketing and
Development Director for Première Vision and Director
of Special Events (Made in France Première Vision, The
Sourcing Connection, Maison d’Exceptions…) will now
become the Director of the pre-collections show, Blossom
Première Vision
• Fabio Adami Dalla Val will be the Show Manager.
Guglielmo Olearo
Fabio Adami Dalla Val
PRESS RELEASE | 1ST FEBRUARY 2018
www.denimpremierevision.com
CONTACT
PREMIÈRE VISIONIgor Robinet –SlanskyPress managerT. +33(0)1 70 38 70 30M. +33(0)6 42 06 31 [email protected]
Claudie Le SouderCommunication [email protected]
PRESS AGENCIES2E BUREAUMarie-Laure GirardonT. +33(0)1 42 33 93 18P. +33(0)6 82 40 73 [email protected]
MONET + ASSOCIÉST. +33(0)4 78 37 34 64 Véronique Bourgeois+33 (0)6 64 22 55 [email protected] Julie Adam+33 (0)7 86 82 60 [email protected]
