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AUSTIN ANGERS CREATIVE12 place Imbach 49100 Angers
+ 33 (0)2 41 05 59 [email protected]
www.austinangerscreative.fr
SxSW2015
PRESS KITAUSTIN ANGERS CREATIVE / SxSW 2015
13 - 22 MARCH 2015
CONTENTS
- Introduction
- Austin Angers Creative
- Creative and innovative
- Companies at SxSW
- The French Tech Club
- Austin Angers Creative beyond SxSW
- Contact
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Some 300,000 visitors, a third of whom will be there on business, will be flocking to Austin to celebrate the worlds of music, film and interactive.SXSW has gradually become a sort of World Exhibition for the cultural and digital sectors and is now considered in France as the place to be.Angers is one of the most prominent French towns to play an active part in the bustling hive of creativity that is SXSW.For the fourth year running, our town will be organising an event at the show.Like last year, we shall be working with French Tech, representing French music, film and gastronomy; three fields in which Angers is particularly talented.
SOUTHBY
SOUTHWEST
ANGERSAT
SxSW
Austin, Texas, the self-proclaimed “world capital of live music” has naturally become the biggest marketplace for cultural, creative and interactive sectors.Beyond SXSW, the twinning of Angers and Austin five years ago was a superb opportunity to share what we have in common. Austin has a well-structured music industry, pioneering players in the fields of digital innovation and smart objects and has become the city of pictures. There is even talk of Austin being the new Hollywood.Breaking through the clichés, Austin has also developed its very own food culture.Angers has similar assets and is working to help them flourish. For the fifth year at SXSW, Angers will be represented by several new businesses and start-ups. Our town is determined to create opportunities and encourage expansion in an area with infinite potential for growth.
SOUTHBYSOUTHWEST /
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Strengthening ties between twin-towns Angers and Austin
ANGERSAT
SxSW
// on an economic basis, by encouraging companies to look to the US market.// on a cultural basis, by developing bilateral partnerships.// on an influential basis, by promoting the assets of and talents in the Angers area.
Austin Angers Creative is an association inspired by the twinning of Angers and Austin in 2011. It works on innovative projects to strengthen the ties between the two cities, encouraging cooperation that helps finance cultural and creative initiatives.
In 2015, Austin Angers Music became Austin Angers Creative, both a brand and an association.Its raison d’être is to provide a framework for a strong partnership between the two sister cities.Austin Angers Creative acts as a springboard for exciting new projects and offers them a foot in the door in the USA, via Austin. The association acts as a catalyst by bringing together the skills and best practices from each city.
The association’s role is that of a catalyst; it has several branches:Austin Angers Music, Austin Angers Cinéma, Austin Angers Tech, Austin Angers Food & Wine. The groups are run by local experts.The latter are nominated by the board and, as specialists in their field, they are responsible for seeking projects and entrepreneurs that could benefit from the support of Austin Angers Creative.
Austin and Angers have plenty in common. Both are places where creativeness is celebrated and nurtured, both have a very “outdoors” culture with inhabitants who benefit from an excellent quality of life and both have vibrant universities. In 2015, Austin Angers Creative will be supporting in particular:
-cultural and creative companies and industries, including music and cinema
-the food and wine sectors, to which Angers owes its international reputation. New markets await exploration.
-digital and, by extension, electronics, are a source of growth potential. Angers has a “Maison des objets connectés” (smart objects centre).
-the world of academics and research, to strengthen connections between and around projects.
AUSTIN ANGERS CREATIVE SUPPORTS, ENHANCES AND EXPORTS LOCAL EXCELLENCE
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AUSTINANGERS
CREATIVE
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Xavier Massé (Premiers Plans)
Local objectives: •forge ties between leaders in French cinema and the burgeoning film scene in Austin.•promote up-and-coming French actors and new talents in the audio-visual sector in general.•draw inspiration from Austin(where film shooting generates healthy revenue), promote skills applied there and introduce them in Angers.
MIAM PRODUCTION (Chez Rémi) represented by Rémi Fournier.
Local objectives:•get to know local producers.•transform fresh produce.•use natural produce wherever possible.•promote the local cuisine.•begin exporting our products.•explore new opportunities for restaurant-owners in Angers.
Christophe ‘Doudou’ Davy (Radical production) and François Delaunay (Le Chabada).
Local objectives: •offer financial support to companies in the music sector.•help artists build an international reputation.•establish a distinctive local cultural scene thanks to our ties with Austin.•develop local skills so that Angers becomes the “go-to” place in France for projects with Austin, Texas and the USA in general.•promote artists from Austin in France via Angers•help expand the influence of the Angers area, its music and its creative sector in general.
Simon Gérard (We Forge)
Local objectives: •improve the visibility of local start-ups and their innovations.•find new markets, clients and investors.•build up long-term relations with the tech sector in Austin by encouraging joint ventures and partnerships.
CREATIVEAND
INNOVATIVE
Austin Angers Creative embodies the town’s ambitions to open up new avenues for development for local people and their projects. Living proof of the town’s international outlook, Austin Angers Creative aims to create new opportunities by building bridges between France and the USA, between project managers and their clients and potential investors as well as between sectors.
ANGERS’ TWINNINGREFLECTS ITS PERSONALITY
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Angers has close ties with 6 European cities and the town nurtures a very special 40-year-old relationship with Bamako in Mali.We are also twinned with Yantai, a Chinese town in the province of Shandong.
In 2011, Angers chose to officialise another relationship, with Austin in Texas.Since then, both cities have forged ties, especially in the cultural and creative sector, in film, new
technology and music.
ANGERS:A WINDOW ON THE WORLD.
In September 2013 and 2014 Angers hosted Levitation-France, the European version of Austin’s Psych Fest. Both events were a huge success.University and sporting exchanges are also part of the partnership.In 2011, St Edward’s university in Austin opened a programme option in Angers, further proof of the two cities’ ongoing commitment to each other.
The doorway to the west of France, yet only 1.5 hours from Paris via high-speed train, Angers ranks n°1 in the list of best places to live.*283,000 inhabitants live in the Angers Loire Métropole area, including 33,000 students.The Loire Valley is a UNESCO world heritage area and Angers is internationally famous for its horticultural expertise.
Home to the Vegepolys centre of excellence, Angers is a spearhead of plant-related industry in terms of research, employment and innovation.
To live in Angers is to have a vibrant cultural scene right on the doorstep, with a healthy network of cultural and creative businesses and university courses specialised in cultural sectors.There are festivals all year round (Tempo Rives, les Accroches-coeurs, Premiers Plans, Levitation France etc.) and an exceptional cultural programme at Le Quai, Le Grand-Théâtre, in the city’s five museums and the castle which is home to the world-famous 14th-century Apocalypse tapestry.
*ranked N°1 best place to live by the magazine L’Express.
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The capital of Texas is definitely not lacking in character.Home of the prestigious University of Texas, it is a prime location for education and offers a wide range of leisure activities.There are over 80 venues for concerts, making the city an unprecedented talent pool.The city of Austin has based its development and attraction on its music industry.An illustration of this approach is the South by Southwest set of conferences that put the spotlight on music, film and interactive.The event has a major economic impact on the city.The city has founded the Austin Film Society, designed to promote Austin on the global scene, as was recently case with the films Mud and Boyhood.
AUSTIN,WORLD CAPITAL OF MUSIC:AN ECLECTIC, VIBRANT CITY
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DELEGATIONOF COMPANIES
AT SxSW
ANGERS FOCUSES ON TECHNOLOGY AND THE CREATIVE ECONOMY
In early 2015, the label Austin Angers Tech was introduced as part of the Austin Angers Creative movement. It seemed obvious to focus attention on one of the most innovative technological sectors. Also in 2015, Angers is opening the Maison des Objets Connectés or Smart Object Centre, another initiative that is the fruit of the ecosystem created within the city.It is no coincidence that Angers is home to many technological start-ups, some of which are supported by incubators such as Weforge.
The founder of Weforge, Simon Gérard, is the manager of the Austin Angers Tech label and will be accompanying the first group of local start-uppers to SxSW on 12 March where they will get the chance to present their projects.
City Panel is the first survey platform for digital.It combines the particularities of the Angers area i.e. consumers who are highly representative of the French population and a growing digital market, especially in the applications segment.City Panel bases its marketing on the fact that Angers is acknowledged as a representative test market for France.
www.citypanel.frJulien FILLAUD
+33 (0)6 66 93 10 [email protected]
Benjamin STENE+33 (0)6 79 16 20 90
alma- [email protected]
Weforge is an incubator for innovative start-ups.We offer more than office space. Weforge nurtures its companies and creates a friendly, open atmosphere in which to be creative.
Created by young entrepreneur Benjamin Stene, HST is a digital application for musicians and audio-visual designers. They can edit an audio album and include a visual element such as a video as well as lyrics, all with the same interface.This application could well be the future in music consumption.
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www.weforge.frSimon GERARD
+33 (0)6 31 80 76 [email protected]
A cabaret-style venue, the Bar du Quai is one of the major electro and rock scenes in Angers.Young talents can take the stage in a friendly environment.The Bar du Forum and Maine Labs have teamed up to create a tech and music event for professionals and the public.
L’Igloo is a music production company that produces and manages artists and takes care of their bookings.The company organises artists’ tours of France and produces an array of events.One of its American artists, Joycut* will appear in several showcases at SXSW Music.
*JoyCut produces fascinating, conceptual music based on intense, spicy electro.The group has worked with big names such as The Editors, Art Brut, Arcade Fire and Sebadoh.
JoyCut concert in Austin:
20.03.2015 - SXSW - Audiotree.tv @ Litcha’sCantina [unofficial showcase]
21.03.2015 - SXSW - Parish Underground[official showcase]
Ruralfaune is an independent label founded in 2006 and based in Angers.It forges ties between various musical styles and arts. The label’s artists stand out from the crowd in that they explore experimental music based on neo-psychedelia and electronic rock. Some artists began in Austin.RuralFaune has largely contributed to the partnership with Austin by producing the Levitation-France#2 compilation.
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Manu VINCENTELLI+33 (0)2 41 80 08 43
[email protected] PARISSE
+33 (0)6 01 96 31 [email protected]
Bertrand LAME+33 (0)6 44 10 41 13
bar@lequai- angers.eu
LE CHABADA is funded by the city of Angers, the state and the Pays de la Loire regional council.It comprises a 300-seat club, a concert hall with a capacity of 900 and rehearsal and residence studios (Studios Tostaky). The venue hosts 70-80 concerts per year, which form the backbone of Le Chabada, although the venue also specialises in creation. It is an artists’ residence and serves as an incubator for talents from Angers or from further afield.In the last few years we have supported C2C, Lo’Jo, Zenzile, Archimède, Von Pariahs, Pony Pony Run Run, Diving With Andy, Terakaft, Tinariwen, Piers Faccini, Tahiti 80 to name but a few.
Each year since 1989, 100 young directors come to Angers to present their films to an ever-increasing audience (73,000 in 2014).Fatih Akin, Nuri Bilge Ceylan, Arnaud Desplechin, Xavier Beauvois, Nick Park, Cristi Puiu and Thomas Vinterberg all presented their first works at the festival before going on to become famous.
One of the particularities of the festival is to bring together audiences and film directors of the same generation. The festival also celebrates European masterpieces and is highly appreciated by journalists and experts from the film industry.
9rueClaveau is a business club for private sector companies in the cultural industry.It is a non-profit association whose members are Radical Productions, Yotanka, Lo’Jo SARL, Yllw, Mot Clé, Madoro Music.All members are part of the creative sector.The association is private, independent and unique. Its role is to promote and develop an ecosystem for music and to provide impetus for the whole music industry in the area.
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lechabada.com
premiersplans.org
9rueclaveau.fr
ENTHUSIASTIC SUPPORTERS
The Angevine William Rezé (known on stage as Thylacine) is the next big thing in France where electronic music is concerned. He was recently acclaimed at the Trans Musicales festival in Rennes, a new step forward in his career.His music ranges from soft, to heady, then deliciously dance-y and melodious without veering towards the easy mechanics of Electronic Dance Music.The abstract graphics by his partner in crime Laetitia Bely emphasise the impression of elegance and refinement.
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ANGEVINE ARTIST AT SXSW 2015: THYLACINE
Austin Angers Creative is a driving force behind France’s participation in SXSW.In co-production with the Parisian start-up AF83, Austin has joined the large-scale promotional campaign launched by the French Tech to help France shine overseas.With the same aim, the French Tech Club was founded in 2012.Along with AF83, the city of Angers has played a major role in setting up the French pavilion at SXSW.This role is also an extraordinary opportunity to showcase Angevine know-how, entrepreneurs and projects - a selection of the best of France.
This year, the French Tech Club managed by AF83 and Austin Angers Creative will set up home at the French Legation, a historic monument, now a museum and a reminder that France was one of the first nations to acknowledge the state of Texas in 1836.The building has a typically American architecture, a unique history and an unrivalled location in beautiful grounds. In short, it is the perfect place to set up the French pavilion.The grounds will house:
• A showroom displaying the best in interactive, music and cinema with many smart objects and digital works of art, some of which produced by start-ups. • A media room for the French media who can set up their studios during the festival and write, film, record and broadcast the news.
FRANCE AND ANGERS IN THE LIMELIGHT
French Legation: French elegance in Austin
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• A unique temporary gastronomic 40-cover restaurant managed by Angevine chefs. • A stage with a conference area for daytime and a more festive atmosphere with films and concerts in the evening. The French Tech Club is part of the French contingent at SXSW, with the French Tech Pavilion at the festival’s trade show. The project is codirected by the ministry of the digital economy, Business France, the French embassy’s network of cultural services, Ile de France region, La Fonderie and AF83.
In the last 3 years, Austin Angers Music/Austin Angers Creative has used the French reputation for gastronomy as a distinctive feature within the whirlwind of meetings at SxSW.
At SxSW, food plays the role of an ambassador and is an attraction in itself.Rémi Fournier, chef of the restaurant Chez Rémi in Angers, (recommended by Le Fooding), and Gérard and Catherine Bossé, chef and wine waitress at Michelin-starred restaurant Une île will be setting up a temporary restaurant at the French Legation.
Le French Bistro will be flying the flag for Angers. It will be a friendly place to meet and dine, a culinary stage showcasing Angevine talents in Texas and beyond.
Food & Wine (F&W) Delegation:Le French Bistro, the illustration of Angevine excellence.
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Rémi Fournier is a 36-year old chef with an established reputation.He runs Chez Rémi, one of the most distinctive restaurants in Angers and a tiny stall called Saignant (the word for ordering your meat “rare”) located on the city’s main street, where he serves grilled meat and burgers.Fournier started out as a sauce chef for Paul Bocuse, which is the same as saying he went to the school of taste and of meticulousness.
These days, the young chef is also appreciated for his boundless enthusiasm.Enter his restaurant and be ready for a unique culinary experience. Come here for the freshness of the home-grown vegetables, the carefully-selected, perfectly-cooked meats, the inventiveness and the simplicity. In short, come for the ingredients and the chef that make the dish.Fournier is part of a movement that is writing a new chapter in the history of French bistro cooking.It’s the sort of cuisine that one describes as “simple yet excellent”.His palate and in-depth oenological knowledge make him a distinguished figure of local gastronomy.Like the chef’s cuisine, the wine list at Chez Rémi unfolds like a story: it has an original plot and a whole array of characters.
RÉMI FOURNIER‘CHEZ RÉMI’
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Gérard Bossé began his career at Le Céphor in Vannes where he met Marc Foucher, both a cook and a teacher. Soon after, in 1986, Bossé purchased the riverside restaurant Les Tonnelles in Béhuard.In 2005, the restaurant was awarded a Michelin star. The chef was stupefied... and proud.His new establishment, Une Île, in Angers has kept the coveted star rating.
It was not difficult to convince Catherine Bossé to take up a job at Les Tonnelles.She was born in Angers, so the banks of the Loire were a familiar backdrop.A true connoisseur, Catherine Bossé is in her element as wine waiter and likes nothing better than to talk(animatedly) about the merits of natural wines.
At Une Île, the Bossés apply the same high standards that diners came to
expect at Les Tonnelles, which is now a self-catering and bed and breakfast.
The essence of Une Île is:• ingredients of excellent quality, sourced by building loyal partnerships with local farmers and experts,• wines and dishes that are carefully selected to set off each other’s qualities,• taste—nothing on the plate is there purely for decorative purposes.
The three components of its dishes are the market, the season and the chef’s inspiration.
GÉRARD BOSSÉ‘UNE ÎLE’
AUSTINANGERS
CREATIVE BEYOND SxSW
A group from Austin came to the Premiers Plans festival in Angers in January and the exchange programme with the Austin film society doesn’t stop there: in May, several films and shorts that were acclaimed in Angers will be shown in Austin, with the directors.There will be master classes and encounters with experts and film students—all designed to showcase Angevine film-making talents.
The first Austin Week took place in Angers in September 2014. Angers synchs with Austin.The American twin town was presented to Angevines in various ways, including via gastronomy. The presentation was all-inclusive—not just by and for businesses.It was a great way to find out more about Texan eating habits:- an Austin chef was invited to eat in several restaurants - Austin chefs set up Food Trucks - tasting sessions with Texan and American specialities
A French Tech Club 2014 meeting with Jim Butler, head of creative industry and economic development for the city of Austin.
Levitation-France, September 2015 in AngersThe partnership between Austin and Angers also comes in the shape of Levitation-France, which will be held for the third year running in Angers on 18 and 19 September 2015 (dates to be confirmed). The successful festival is strongly influenced by Austin’s Psych Fest and is another example of how the two cities work together.
There were psychedelic music groups and artists from all over the world.Films, exhibitions and graphic art shows were all over Angers.
Levitation-France has become a part of the local scene. Its distinctive style attracts visitors from all over France and beyond (20% of overseas visitors).
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levitation-france.com
- COORDINATORS IN FRANCE -
Clarisse [email protected]
Germain KPAKOU [email protected]
- AT SXSW -
ON BEHALF OF AUSTIN ANGERS MUSICFrançois Delaunay
ON BEHALF OF AUSTIN ANGERS TECHSimon Gérard
ON BEHALF AUSTIN ANGERS CINÉMAXavier Massé
ON BEHALF OF AUSTIN ANGERSFOOD & WINERémi Fournier
Members of Angers- town council present -
at SxSW 2015
Alain FouquetDeputy mayor, head of culture
Constance Nebbulatown councillor, responsible for digital
Sophie KotrasHigher education and research manager
Corine Busson Benhammou
Public Relations+33 (0)2 41 05 40 33
CONTACT
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austinangerscreative.fr @AustinAngersCreative @AustinAngersCrefrenchtechclubsxsw.com
