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Presidents Assembly
Monthly Webinar
During the Webinar – Just Ask!
Please use this question area to communicate with us throughout the webinar. Have a question…type it!!
Raise Your Hand
There will be designated times to speak your questions.
You can click on the “Raise Your Hand” button. When we are ready for your question, we will unmute you and call on you.
What Chapter do you represent?
Please use your GoToWebinar Question box to type in the name of your Chapter…
Presidents Assembly Leadership
Lola KakesGreater Tucson Chapter
Chair-Elect
Rachael BenderSouthwest Florida Chapter
Chair
2011-2012 Presidents Assembly Steering
Committee
Sandy SpadaroNAWBO South Jersey
PASC Northeast & Mid-Atlantic Region
Deb SheaNAWBO Silicon Valley
PASC Western Region
Carolynne MatherNAWBO Lakeland
Metro
PASC Southern Region
Angelika CoghlanNAWBO Chicago
PASC Midwest Region
NAWBO REGIONAL BREAKDOWNS
Northeast & Atlantic Region Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, New Jersey, Delaware, Maryland, District of Columbia, Virginia, W. Virginia
Midwest Region Wisconsin, Michigan, Illinois, Indiana, Ohio, N. Dakota, S. Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri
Southern Region North Carolina, South Carolina, Georgia, Florida, Kentucky, Tennessee, Mississippi, Alabama, Oklahoma, Texas, Arkansas, Louisiana
Western Region Idaho, Montana, Wyoming, Nevada, Utah, Colorado, Arizona, New Mexico, Alaska, Washington, Oregon, California, Hawaii
Steering Committee Roles & Responsibilities
Presidents Assembly Steering Committee is responsible for: •Serving as “voice of the chapters” on the National Board and facilitating communications between National and the chapters
•Facilitating chapter collaboration/information sharing via webinars & meetings at national conferences
•Creating a community of chapter leaders
•Helping chapter leaders with strategic planning, problem resolution, etc.
Webinar Schedule
Mark Your Calendar NOW!Webinars will be held on the third Thursday of every month
at noon Eastern time.
Upcoming Webinars:•September 15 – Best Practices for Membership Growth•October 20 – Art of the Ask: How to Approach Corporate Partners•November 17 – How to Run an Effective Board Meeting•December 15 – Out of the Box Revenue Generating Ideas
Suggest a webinar topic by emailing [email protected]
PA Facebook Page
Use to share news and information; exchange best practices; ask for help; etc.
All chapter leaders are welcome to join.
Please do not use to market your business.
News from National
Rachael BenderPASC Chair
CHAPTER ADMINISTRATION ISSUES
D&O Insurance Renewal Forms have been sent out – premium is due by August 31. Please contact Chapter Services at [email protected] if you have not received it.
Membership applications – when applications are mailed, do not attach post-it notes to the check. If you need to send a note, please do it on a separate piece of paper. Post-its are often lost.
OBJECTIVES To increase and expand chapter support by providing tools to support
our local chapters with improvements and updates on ongoing basis The all-new Online Chapter Resource Center provides chapters:
Visual Resources and Instructional Presentations Bylaws and Policies Forms and Templates Chapter Best Practices Library Chapter Operations Manual National Strategic Plan Overview and Strategic Plan Templates
All Chapter Board Members and Chapter Admin Staff have access to Online CRC. Please update your Chapter Board Roster.
CHAPTER RESOURCE CENTER
Attendance of more than 500 women-owned businesses of all sizes from various industries from across the United States.
Procurement opportunities from 9 different companies Chapter Best Practices Roundtable on Member Diversity & Leadership
Development Chapter contest: Three chapters with most attendees will win one free
registration & Southwest Airlines voucher Incentive: For every 10 members registered, chapter will receive one additional
free registration Discounted rate at Manchester Grand Hyatt of $189 extended until Aug 18!!
BOOK TODAY.
New Speaker Women’s Business Conference
Lisa Price, Founder & CEO of Carol’s DaughterThe beauty company that started from her Brooklyn kitchen has become a multimillion dollar success after endorsements from Oprah and investments from celebrities like Jada Pinkett, Will Smith, Jay-Z and Mary J. Blige.
Polling Question #1
Are you planning on attending the National Conference in San Diego?
Inner City Capital Connections
Inner City Capital Connections is a free program designed to stimulate the flow of capital to inner city businesses. ICCC educates investment-ready inner city companies about equity and other sources of capital and matches them with investors to grow their businesses and create jobs.
PROGRAM REQUIREMENTSCompanies headquartered in or having 51% or more of their physical operation in an economically distressed urban area of the U.S. or having 40% of employees located in an economically distressed urban area of the U.S.For-profit corporations, partnerships or proprietorships with revenues of more than $2 million
PROGRAM BENEFITS Discover a full range of financial options ranging from private equity and venture capital to debt and mezzanine financingLearn how to optimize business plans and growth strategies to attract potential investors Build networks and strengthen relationships with investors Obtain company-specific feedback from seasoned investors
This year's nominations are due by August 31st.
Contact Joyce at [email protected] for application
NAWBO® and Ameriprise Financial partner to host “Real Women. Real Conversations”
Join us for an afternoon of real conversations on how women are creating priorities and making the most of their day-to-day relationships.
Keynote speaker is Suzy Welch, business owner, journalist and author of the New York Times bestseller 10-10-10: A Life-Transforming Idea. Suzy will share her strategies to help you make decisions and balance the priorities in your life. Then join our informal discussion and tell us how you’re doing it all.
FREE to attend
Dates and LocationsSilicon Valley, CAThursday, October 20, 2011, 12:30 p.m. to 5:00 p.m.
Ft. Lauderdale, FL
Thursday, October 27, 2011, 12:30 p.m. to 5:00 p.m.
Indianapolis, IN
Thursday, November 3, 2011, 12:30 p.m. to 5:00 p.m.
http://www.nawbo.org/section_296.cfm
Using PR to Grow Your Chapter
Sandy SpadaroSS Marketing Solutions
NAWBO South Jersey
PASC Northeast & Mid-Atlantic Region Liaison
An Effective Public Relations Strategy…
…Involves spending time defining your approach, adhering to a timeline and finding ways to generate public awareness.
…Increases chapter’s worth and credibility by
communicating value to press, potential sponsors and the general public.
Poll Question #2
How often does your chapter send press releases?
1. Regularly2. Monthly3. Just whenever there’s news4. Not at all
Poll Question #3
What does your chapter send press releases for?
1. Calendar Events & Programs2. Chapter Achievements3. Member Achievements4. Sponsor/Partner Achievements
Let’s Cover the Following Areas
• Finding your Press Contacts
• Developing a Media Kit
• Getting your Press Release Read
• Cross-Marketing Opportunities Articles
Social Media
Increasing website SEO
Collect Your Press Contact Data
• Library– Almanacs
• Online media search• Search social media
– Geographic search– Twitter search
• Purchase data lists• Making phone calls
Media Directory Resources
• Gebbie Press: All in one Media Directory (www.gebbieinc.com)
• Burrelles Directory (www.burrellesluce.com)
• Bull Dog Reporter Media List (www.bulldogreporter.com)
• Vocus Comprehensive Media Directory (www.vocus.com)
• Media Post Advertising & Media Directory (www.mediapost.com)
G Business card
F Bio/History
E Published Works
D Photo/Brochure
C Fact Sheet
B Event Schedule
A Call to Action
The Media Kit
Press Release Tactics
• 3 Components of release – Keep it simple• Email message – NO attachments• Attachment exception; Headshots• Repeat contact information• Press release checklist
Press Release Checklist
Incorporate all relevant and accurate facts
Answer the who, what, when, where and why
Pose a question and answer that question
Write clearly
Check for spelling and other errors
Double-space
Print the release on only one side of paper
Include release date, contact person and source if release is based on a book
Cross Marketing Opportunities:Article Submissions
Submit content as the chapter rather than as individuals. Chapter gets the by-line.
Offer members the opportunity to write as a member benefit.
• Promotes consistent exposure• Delivers a value to the membership prospects• Delivers perception of high level members
Cross Marketing Opportunities:Social Media
Social Media – Chapter pages, LinkedIn groups can all link to press pages
– Have members BLOG about the chapter/link to chapter
– Start dialogue with news entities– Post content on your sites that drives traffic to THEIR
site– Post pertinent information on their sites to THEIR
audience
Cross Marketing Opportunities:Website SEO
– Drives traffic and increases hits on…• Chapter content• Member recognition• Link statistics
– The more active hyperlinks you have…• The more you increase Page Rankings (how many important links you
have pointing to and from your website)
• Try www.launchrock.com
– Write engaging META elements– Connect with related communities– Get added to local and regional Business Directories
• Yell.com• Google Directory• Google Places
Poll Question #4
Which, if any, tools do you use to improve your chapter’s website SEO?1. Google Analytics2. Google Alerts3. Sitemaps4. Social Media5. Haven’t done this YET
Best Practices – Fort Lauderdale Chapter
Results•8 TV interviews of NAWBO members and meeting speakers
•15 write-ups in newspapers & magazines
•Monthly listing on business section calendar for local newspaper
•Gained new guests & members through PR efforts
Started a PR Chair position for 2010-2011 Board
Best Practices – Fort Lauderdale Chapter
How They Did It•Corporate Partner GM/Chevy shared their media list •Developed a repertoire with local newscasters at South Florida Today (TV) and became a trusted resource for women business owner info•Asked members to mention NAWBO whenever they were in the media•Targeted smaller local magazines in addition to newspapers and TV stations
Best Practices – Fort Lauderdale Chapter Teana McDonald’s Tips
• Set a goal for the year – X number of media hits• Ask members and corporate partners if they
have any press contacts to help create your list• Ask your corporate partners to have their PR
department promote chapter & events • Send out monthly press releases with
http://www.free-press-release.com• Post your releases on your facebook page and
website
Poll Question
• What was the most valuable part of today’s webinar?
1. Media list resources
2. The press release checklist
3. Website SEO ideas
4. Case studies
Questions?
Thank you for participating in
NAWBO Presidents Assembly Webinar!
•We look forward to talking to you next month. The webinar will be on Sept. 15th at noon Eastern.
•To share this information with your chapter’s leadership, visit Chapter Resource Center on the National Website for the Powerpoint slides
•To Watch the entire Webinar visit our Facebook Fanpage
CONTACT NAWBO
Member Services: [email protected]
Chapter Services: [email protected]
Presidents Assembly: [email protected]
News/Article Submissions: [email protected]
Website/Technical Support: [email protected]
