16
W hat an exciting and rewarding year it’s been, representing the Women’s Dermatologic Society across the country and around the world. I was honored to meet so many of you at WDS events – especially our residents and young physicians, whose enthusiasm and positive energy reminded me of my early experiences with the WDS as a resident 25 years ago. How time flies! Lynn McKinley-Grant, MD and the Editorial Board have woven the theme of Practice Management into this newsletter, offering us diverse perspectives on questions we all struggle with, and book selections to assist in building and managing your practice. You’ll also find information on a Practice Management workshop we are presenting in May, with generous support from our partners at Alphaeon. Our Service Committee - led by Latanya Benjamin, MD and Becki Tung, MD - and a host of dedicated volunteers have done a remarkable job with WDS outreach over the past year, and I do hope you will come out to join us in 2015! Many thanks to Amy Paller, MD and her team for their work on regional events, with support from Allergan and Galderma. In October, Elizabeth McBurney, MD arranged a practice enhancement reception at the office of Donna Nunnally, MD in Baton Rouge, LA. On the west coast, Kimberly Butterwick, MD and Arisa Ortiz, MD hosted a regional networking breakfast and panel discussion. In early November, Deborah MacFarlane, MD, Eva Hurst, MD and the Women Dermatologic Surgeons committee hosted a luncheon and panel discussion during the American Society for Dermatologic Surgery (ASDS) annual meeting in San Diego, with sponsorship from Merz and Revance Therapeutics . The Academic Dermatologists Committee and Mara Weinstein, MD hosted an informal networking NEWSLETTER Volume 19, Number 1 Winter 2015 IN THIS ISSUE President’s Message ..........................................1 Annual Meeting Invite ......................................1 WDS Spotlight: Practice Management ..............2 WDS Members ....................................................4 WDS Contributors ..............................................6 Corporate Supporter Profile ..............................7 WDS Donors ......................................................8-10 Reads & Recommends ........................................11 Making a Difference ..........................................12 Technology & Social Media ................................13 WDS Happenings ..............................................14 International News ............................................15 News & Newsmakers ..........................................16 Valerie D. Callender, MD PRESIDENT’S MESSAGE Register Today at www.womensderm.org luncheon in Chicago during the American Society for Dermatopathology (ASDP) annual meeting. WDS involvement in the Unilever Dove Movement for Self- Esteem is growing, with members educating young women about skin care and positive self-esteem. My sincere thanks to our Board Representative Christina Lawson, MD for her commitment to these efforts. Collaboration with our corporate partners is so critical to the success of WDS, and I’m happy to see our long-time friend Bill Humphries, President and CEO of Merz North America, being profiled in this issue. I urge you to take time to read about the ongoing and increasing commitment Merz has made to the WDS. It’s been quite a year for WDS on the international scene! In October Lauren Hughey, MD helped organize an outstanding Continued on page 14

PRESIDENT’S MESSAGE · our partners at Alphaeon. Our Service Committee - led by Latanya Benjamin, MD and Becki Tung, MD- and a host of dedicated volunteers have done a remarkable

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Page 1: PRESIDENT’S MESSAGE · our partners at Alphaeon. Our Service Committee - led by Latanya Benjamin, MD and Becki Tung, MD- and a host of dedicated volunteers have done a remarkable

What an exciting andrewarding year it’s been,representing the Women’s

Dermatologic Society across the country andaround the world. I was honored to meet somany of you at WDS events – especially ourresidents and young physicians, whoseenthusiasm and positive energy remindedme of my early experiences with the WDSas a resident 25 years ago. How time flies! Lynn McKinley-Grant, MD and the Editorial Board have

woven the theme of Practice Management into this newsletter,offering us diverse perspectives on questions we all struggle with,and book selections to assist in building and managing yourpractice. You’ll also find information on a Practice Managementworkshop we are presenting in May, with generous support fromour partners at Alphaeon.

Our Service Committee - led by Latanya Benjamin, MDand Becki Tung, MD - and a host of dedicated volunteers havedone a remarkable job with WDS outreach over the past year,and I do hope you will come out to join us in 2015!

Many thanks to Amy Paller, MD and her team for their work on regional events, with support from Allerganand Galderma. In October, Elizabeth McBurney, MDarranged a practice enhancement reception at the office ofDonna Nunnally, MD in Baton Rouge, LA. On the west coast,Kimberly Butterwick, MD and Arisa Ortiz, MD hosted aregional networking breakfast and panel discussion.

In early November, Deborah MacFarlane, MD, Eva Hurst, MD and the Women Dermatologic Surgeonscommittee hosted a luncheon and panel discussion during theAmerican Society for Dermatologic Surgery (ASDS) annualmeeting in San Diego, with sponsorship from Merz and Revance Therapeutics. The Academic Dermatologists Committeeand Mara Weinstein, MD hosted an informal networking

NEWSLETTERVolume 19, Number 1Winter 2015

IN THIS ISSUEPresident’s Message ..........................................1Annual Meeting Invite ......................................1WDS Spotlight: Practice Management ..............2WDS Members ....................................................4WDS Contributors ..............................................6Corporate Supporter Profile ..............................7WDS Donors ......................................................8-10Reads & Recommends ........................................11Making a Difference ..........................................12Technology & Social Media ................................13WDS Happenings ..............................................14International News ............................................15News & Newsmakers ..........................................16

Valerie D. Callender, MD

PRESIDENT’S MESSAGE

Register Today at www.womensderm.org

luncheon in Chicago during the American Society forDermatopathology (ASDP) annual meeting.

WDS involvement in the UnileverDove Movement for Self-Esteem is growing, with members educating young women aboutskin care and positive self-esteem. My sincere thanks to our BoardRepresentative Christina Lawson, MD for her commitmentto these efforts.

Collaboration with our corporate partners is so critical to the success of WDS, and I’m happy to see our long-time friendBill Humphries, President and CEO of Merz North America,being profiled in this issue. I urge you to take time to read about the ongoing and increasing commitment Merz has madeto the WDS.

It’s been quite a year for WDS on the international scene! InOctober Lauren Hughey, MD helped organize an outstanding

Continued on page 14

Page 2: PRESIDENT’S MESSAGE · our partners at Alphaeon. Our Service Committee - led by Latanya Benjamin, MD and Becki Tung, MD- and a host of dedicated volunteers have done a remarkable

Is there something you know now that you wish youhad known when you started your practice? AM: I wish I had spent time doing a fellowship to jump-start my career. Developing a relationship with a researcher in the fieldearly on would have helped me in publishing and establishing aresearch platform. CB: I learned to trust my gut feeling and to be fully involved in mypractice. While it’s fine to delegate, I sit down with the office managerroutinely. If you know your business, you know when things aren’t right.Not doing so early on almost got me into trouble on the business side.The same is true clinically – sometimes one gets into trouble proceedingwith treatments in patients when your gut is telling you otherwise.

What aspects of our healthcare system as it stands nowhinder (or support) you in your daily practice?AM: Some hindrances include: the mandate for electronic medicalrecordkeeping, which slows down physician productivity and wasnot adequately supported in our institution at first; risingprescription costs; narrowing insurance networks - determiningwho can be seen and in what practice setting; and shrinking GMEfunding used to train residents (a big issue, as there is already arelative shortage of physicians in our specialty). CB: Diminishing reimbursements led me to the decision not toaccept insurance. It was difficult initially, but eventually allowedme time to get to know patients and offer a better quality ofservice. Although the system hindered my practice initially, it alsosupported it by prompting me to make a decision I would not haveotherwise. Now I practice in a more stress-free and enjoyable workenvironment, and it was the best business decision I’ve made.

How do you balance your professional and personalresponsibilities?AM: This is always a work in progress for me and I am constantlydeciding what must take priority. I employ a theory of looking 5years into the future, so if being present for my daughter's schoolevent will mean a lot to her 5 years from now, then that will winout over travel or a meeting. Without my supportive husband whodoes a lot at home, I would not have been able to do what I do.

Why did you decide on your chosen path?AM: I felt that there were not enough role models for students ofcolor and those with alternative backgrounds teaching in medicalschools, and wanted to show that cultural competence is asimportant in teaching medicine as it is in practicing medicine. CB: While in dermatology residency, I did a rotation with arespected mentor who was in private practice. I spent some timeobserving the office manager and the front office. Getting thisperspective was very influential, and I began to feel confident thatrunning my own practice was something I could do.

What part of your career do you find most satisfying? AM: I enjoy interacting with the residents the most. Watchingthem grow into confident physicians who find their own passion indermatology is wonderful every time it happens. CB: I am an artist at heart. I enjoy painting, sculpting, and design.I look at dermatology as an art form. The facial enhancements andtreatments that I perform are my art projects, the most enjoyableaspect of my practice.

What part of your career do you find most challenging?AM: As Department Chair, I’m starting to explore the business ofmedicine. It is an interesting challenge balancing physician productivity,patient care, the cost of training residents and budget issues.CB: Balancing the business aspect while at the same time tryingto please your patients. This is something I didn’t learn in training.

WINTER 2015 Women’s Dermatologic Society

Diverse Perspectives: Academic vs. Private PracticeBy: Marcelyn Coley, MD

Amy J. McMichael, MD

2

Thefield of dermatology is very alluring, largely due to the breadth of career opportunities available. With so manyoptions to choose from, be it medical versus cosmetic dermatology, treating adult versus pediatric patients or a mixof everything, deciding on a focus can be daunting for many young physicians. Here, we explore the options of

academic versus private practice from the diverse perspectives of two WDS members: Amy McMichael, MD (Academic)and Cheryl Burgess, MD (Private Practice).

Cheryl M. Burgess, MD

Continued on page 13

WDS SPOTLIGHT: PRACTICE MANAGEMENT

Dr. McMichael practices inWake Forest, NC and serves as Chair of the Department ofDermatology at Wake ForestBaptist Health Medical Center.She has a special interest inhair disorders.

Dr. Burgess practices medical,cosmetic, and surgicaldermatology, with a focus onfillers and neuromodulators.She owns and operatespractices in Washington, DCand Annapolis, MD.

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www.womensderm.org WINTER 2015 3

WDS SPOTLIGHT: PRACTICE MANAGEMENT

Diverse Perspectives: Day-to-Day Practice ManagementBy: Jennifer Sorrell, MD

Many questions that arise regarding the day-to-day workings of a practice come at the end of residency or fellowship, orearly in one’s career. While the American Academy of Dermatology (AAD) provides a Practice Management Seminarfor 2nd and 3rd year residents before the annual meeting, what happens if you discover that this topic is one you need

to investigate once residency is over? Both The Society for Pediatric Dermatology (SPD) and The American College of Mohs Surgery (ACMS) have secure online forums that are excellent models for posing secure patient-related questions regarding diagnosis, management and treatment. However, there does not seem to be a resource that facilitates the discussion of practice management among general dermatologists. Therefore, we wanted to offer diverse viewpoints on common problems and questions that arise in theworkplace from WDS members from different areas of expertise, types of practices and levels of experience. Our thanks to Susan Taylor, MD (Private Practice, 25 years), Lacey Kruse, MD (Academic Practice, 1 year), Sejal Shah, MD (PrivatePractice, 3 years), and Mary Martini, MD (Academic Practice, 10 years) for sharing their experience and insight with us here.

Susan C. Taylor, MD Lacey L. Kruse, MD

Dr. Taylor specializes in treating a broad range of skin disorders and skin cancers. She practices atSociety Hill Dermatology inPhiladelphia, PA and serves on thefaculty of Columbia University andthe University of Pennsylvania.

Dr. Kruse is Assistant Professorin Pediatrics-Dermatology atNorthwestern UniversityFeinberg School of Medicine,Ann & Robert H. Lurie Children'sHospital of Chicago.

Sejal Shah, MD Mary Martini, MD

Dr. Shah is an AssistantAttending in Dermatology at St. Luke’s-Roosevelt HospitalCenter in New York City, and anAssociate at Bernstein MedicalCenter for Hair Restoration.

Dr. Martini is an Associate Professorin Dermatology at NorthwesternUniversity's Feinberg School ofMedicine. She serves as Director ofthe Pigmented Lesion and MelanomaClinic, and the Contact andOccupational Dermatology Clinic.

someone is late, I work them back in the schedule - having them fill a cancellation spot, or wait until the end of clinic. No-show patientsare another issue; when I had my own practice, a patient was dismissed from the practice after three no-show visits with a certifiedletter stating they had 30 days to find another physician. I am currentlyan academic physician and the university system does not penalize for this. As a result, there are persistent no-show repeaters.

What type of staff support is most helpful for efficientpatient flow? ST: Definitely two medical assistants. LK: A dedicated, consistent nurse. Residents are also veryvaluable with complicated patients who need coordination of care,but nurses are the most helpful on a day-to-day basis. SS: Two medical assistants: one in the room with me to help withnotes, while the other takes care of things outside the room (escortingpatients, cleaning the room, printing prescriptions, etc). If there’s aresident or medical student with me, then that's an additionalresource person in the room.

How do you deal with late and no-show patients? Do you have a set policy?ST: I usually see late patients. I do not have a policy for no-showpatients. In the past I charged a small fee but most people did not payit, so I dropped that policy. LK: I see exclusively pediatric patients, so it is important to me not topunish the patient for the behavior of the parent (such as late arrivals).If a patient arrives more than 15 minutes late, my staff tells them thatthey will be seen after the patients who arrived on time and they aregiven the choice to wait or reschedule. SS: I generally have a 15 minute grace period for late patients. Afterthat, we do our best to accommodate them … but we don't know howlong they will have to wait. For no-shows, it depends on theappointment. For larger cosmetic procedures that take up more timethan a typical appointment, I ask the patient to leave a non-refundabledeposit (usually a percent of the total amount). For regularappointments, I usually charge $50 for no-shows (unless it's a newpatient, in which case there is no charge).MM: My practice is limited to skin cancer patients, primarilymelanoma and dysplastic nevus syndrome. On the rare occasions when Continued on page 5

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WINTER 2015 Women’s Dermatologic Society4

WDS MEMBERS

It’s almost here, and you don’t want to miss out. If youhaven’t done so already, register today for the Women’sDermatologic Society’s Annual Meeting Luncheon

on Sunday, March 22nd in San Francisco. Visitwww.womensderm.org for details on all WDS events taking place, and keep an eye on your e-mail for updates. Be sure to stop by the WDS booth (#2641) in the AAD exhibit hall (Saturday/Sunday/Monday), and visit theWDS Center in the San Francisco Marriott Marquis(Friday/Saturday) to connect with colleagues and friendswhile enjoying light refreshments. ■

Register Now for the WDS AnnualMeeting Luncheon & Events

2015 WDS Officer and Board of Directors CandidatesThe WDS Nominating Committee proposes the following candidates for WDS Officer and Board of Directors positions,to be presented to the WDS membership at the Annual Business Meeting to be held at the San Francisco Marriott Marquis,San Francisco, CA on Sunday, March 22, 2015.

PRESIDENT – ELECT (2015 - 2016)Adelaide A. Hebert, MD

VICE PRESIDENT (2015 - 2016)Pearl E. Grimes, MD

BOARD OF DIRECTORS (2015 - 2019)Murad Alam, MD

Erin Gilbert, MD, PhDKavita Mariwalla, MD

Deborah MacFarlane, MD

Renew Your 2015 Membership! The Women’s Dermatologic Society is … • 1400 members (and growing), dedicated to helping dermatologists fulfill their greatest potential and assisting them in making a contribution to our specialty and society.

• Offering mentorship opportunities and leadership potential to residents and young physicians.

• Working with industry partners to gain recognition within and beyond the WDS community, developing viable solutions to industry challenges and collaborating on projects to advance the specialty of dermatology.

• Committed to service, with community outreach events taking place across the country throughout the spring and summer each year.

• Hosting networking events at the regional level to engage members, promote mentorship and encourage volunteerism.

If you haven’t already done so, please help us ensurethe continuation of these and other important initiativesby renewing your membership TODAY!

Visit www.womensderm.org and look for theMembership – Join & Renew tab on the home page.If you need assistance with online access, or yourID/password, please contact the WDS Headquartersoffice at 877-WDS-ROSE (877-937-7673).

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www.womensderm.org WINTER 2015 5

WDS MEMBERS

Awhile back, Alphaeon CEO Robert Grant, Mary Lupo, MD and members of the WDSleadership team began exploring ways to enhance

growth and education in the field of dermatology, hoping to offer something unique that would provide value to WDS members. The result? The Business of the Practice ofDermatology: Fundamentals for Financial Success workshop,being held at the Grand Hyatt Dallas Fort Worth in Dallas,Texas on May 8-9, 2015. Scheduled topics include: Business Plan Development;Differentiating Yourself; Overall Practice Health; Building aPowerful Team; Developing Benchmark Reports; PatientEngagement; and the Patient-Physician Relationship. Theprogram also offers hands-on skill building and networking,making this event a ‘must’ for anyone interested in growing andstrengthening their practice. We are immensely grateful to Alphaeon for so generously

WDS and Alphaeon Team Up for Practice Management Event!offering to underwrite this program, making it available toWDS members at no cost while also providing a limitednumber of travel scholarships (you must be a member of WDSfor at least one year to apply). “I was fortunate to attend a business symposium at HarvardBusiness School that was organized by the same folks atAlphaeon who have planned this event for WDS members,”said WDS Past President Mary Lupo, MD. “It was the best 4days and several thousand dollars I have ever spent. For ourmembership to be able to experience a mini business course likethis, with free registration, is an amazing opportunity that Ihighly recommend!” Space is limited, so don’t delay in signing up for whatpromises to be a worthwhile experience! For up-to-dateinformation, including the event schedule, hotel information, aregistration form and the travel scholarship application,please visit www.womensderm.org. ■

MM: I have a medical assistant room the patients, check vitals anddiscuss reason for the visit (it helps if they are also trained in surgicalsetups, bandaging and room cleanup/setup). I then have a nurse(RN or LPN–the person matters more than the degree) assist me inall patient interactions. I start the exam notes, my nurse types themwhile I do the dermoscopy exam, and I complete my notes at the endof the clinic. The nurse sets up for surgery while I talk to the patientand photographs all lesions that we are excising. She also does all myreturn phone calls, including benign pathology results and receivesall calls for melanoma referrals. We work as a team and I am rarelyin the exam room without her.

What’s the one thing you wish you had known, or thebiggest lesson you learned, as a newly-practicing physician?ST: Make sure that you adhere to Human Resources principles,since employees do not have the same passion or interest in yourpractice as you do. LK: We all spend many years in training, and become used to doingeverything for ourselves (or for others). As my practice grows,

DIVERSE PERSPECTIVES: Day-to-Day Practice Management Continued from page 3

delegating tasks to nurses, residents and fellows becomes more andmore essential, and communicating tasks politely but effectively issomething I continue to work on.SS: One thing I've learned (and am continually learning) is how toreally manage and market my practice. When you have a practiceyou are a small business owner, and you need to know how to makethat business successful. MM: We are trained to obtain the best surgical specimen fordiagnostic purposes, but we should always consider the cosmetic resultof that procedure as well. While it may be cheaper and faster to do ashave biopsy or deep saucer, there are certain areas of the body thatdo not heal well from such procedures. A shave biopsy on a neck withmarked poikiloderma will leave a white circular scar in a sea oferythematous darkened skin. Also, many times the best cosmeticresult is to do a linear closure rather than a graft even though the graft may be better reimbursed by insurance. Patients willhopefully stay in your practice and you will see those surgical scarsevery time you re-examine them, both the good and the bad. Yoursurgical scars are an advertisement for your practice. ■

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WINTER 2015 Women’s Dermatologic Society6

WDS CONTRIBUTORS LADDERThe Women’s Dermatologic Society wishes to acknowledge the following companies for supporting the Society.

PLATINUM: $150,000 AND ABOVE

GOLD: $100,000 – $149,999

SILVER: $50,000 – $99,999

SAPPHIRE: $25,000 – $49,999

RUBY: $10,000 – $24,999

EMERALD: $5,000 – $9,999

BRONZE: $4,999 AND UNDER

Aveeno Neutrogena Novartis

Bayer BTL Celgene Dermira DUSA Galderma Canada Kythera

L’Oreal R&D Medimetriks P&G Supergoop! Syneron Zeltiq

Cynosure DermAvance Hill Dermaceuticals, Inc.

Quinnova Sente Tiemann’s

Anacor Avon Colorescience Epionce Ethicon HintMD

Lilly Mary-Kay MauiDerm MyBody NeoStrata PharmaDerm

Promius Revance SkinCeuticals Suneva Taro Venus

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www.womensderm.org WINTER 2015 7

CORPORATE SUPPORTER PROFILE

WDS since early in our careers,” commentedBill, “because we firmly believe that WDS, andthe support they provide to current and futuredermatologists, continues to play a critical rolein fostering the growth of female leadershipwithin the specialty. I think it’s an incrediblypositive sign that dermatology now boasts oneof the highest percentages of female residents.”Merz North America is a specialty healthcare

company that develops and commercializesinnovative treatment solutions in aesthetics,dermatology and neurosciences in the U.S. andCanada. Merz’s ambition is to become arecognized leader in the treatment of

movement disorders, and in aesthetics anddermatology. The future is promising, andeveryone at Merz is committed toadvancing new therapeutic options andimproving patients’ lives. For more than 100 years, thedevelopment of Merz’s products has been based on acommitment to providing innovative medical approaches that earn the trust of patients, physicians and partnersworldwide. Globally, the companies of Merz Pharma Group are focused on developing treatment solutions inaesthetics and movement disorders, with a focus on making significant contributions to the well-being ofindividuals around the world. Founded in 1908, Merz PharmaGroup is a privately-owned company headquartered in Frankfurt, Germany. ■

B ill Humphries, President and ChiefExecutive Officer of Merz NorthAmerica, has been dedicated to

advances in medicine and, in particular, the commercialization of dermatologyspecialty pharmaceutical products for morethan two decades. Upon joining Merz in 2012, Bill andother members of the leadership team(which at the time included Jim Hartman,head of the Merz Aesthetics business, and Greg Besase, head of the MerzDermatology business) made finding ways to enhance Merz’s level of support for the Women’s Dermatologic Society one of their firstpriorities. Since that time, the entire management team(now expanded to include commercial leaders Mark Lemko and Patrick Urban of NEOCUTIS andUlthera, respectively) has made it a key initiative toencourage female leadership, not only within theorganization, but also in the specialties that Merz serves.The Merz leadership team members have been long-termsupporters of WDS and bring that passion to Merz. Merz has championed a variety of WDS initiatives over theyears, including the Annual Meeting Luncheon, the LegacyCelebration and the Industry Visioning Work Group. In 2015,Merz has expanded its sponsorship support to includenetworking and program development, as well as the recentlyupgraded WDS website. “All of us on the Merz leadership team have supported

Bill Humphries with MerzBy: Sylvia Reitman, MBA

Bill Humphries, President and CEO,Merz North America

The Women’s Dermatologic Society (WDS) welcomesindividual corporate members and corporate sponsors, as wellas partners for our Industry Visioning Work Group(IVWG). Together, our goal is to develop viable solutions toindustry challenges and collaborate on projects to advancethe specialty of dermatology. If you are interested in joining us in these efforts, pleasecontact WDS Associate Executive Director Donna Colavitatoll free at 877-WDS ROSE (937-7673). We look forwardto hearing from you!

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WINTER 2015 Women’s Dermatologic Society8

As the WDS celebrates 40 years of helping women in dermatology realize and fulfill their greatest potential, now is the perfect time to contribute to the Legacy Fund. You can help us build a solid future

for the WDS through the Legacy Fund. Make your pledge today!

The WDS Legacy Council wishes to recognize and thank the following donors who have made contributions through December, 2014, with their cumulative rose designation.

BLUE SAPPHIRE ROSE $10,000-$24,999Murad Alam, MDIn honor of Elizabeth McBurney, MD, Amy Paller, MD and Susan Weinkle, MDC. Ralph Daniel III, MDIn honor of Lenore Kakita, MD, SabraSullivan, MD, Jean Bolognia, MD, MarianneO'Donoghue, MD, Judge Edward Kakita,Melissa Daniel, MD and Boni Elewski, MD

RED ROSE $5,000—$9,999Tina Alster, MDWilma F. Bergfeld, MDIn honor of The Graham Family,The Drake Family and Dr. andMrs. Hudson FowlerDiane S. Berson, MDIn honor of Florence Berson, Judge EdwardKakita, Geraldine Waldorf andJoseph CallenderCheryl Burgess, MDValerie Callender, MDIn honor of Pearl Grimes, MD, Florence Berson,Geraldine Waldorf and Lillian Scotti BurgessSteve Clark, MDLisa Garner, MDIn memory of Geneva Smith HollowayKathleen Hectorne, MDIn honor of those who have helped me onon my journey.Janet G. Hickman, MDIn honor of Gloria Graham, MD andJames Graham, MD; in memory ofGeneva Smith HollowayJulie Hodge, MDDeirdre Hooper, MDIn honor of Pearl Grimes, MDLenore Kakita, MDIn honor of Marie France Demierre, MD,Boni Elewski, MD, Victor D. Newcomer, MD,Allan Oseroff, MD, Susan Weinkle, MD,Florence Berson, Judge Edward Kakita,Walter Shelley, MD and Masako Miura, MDMary Lupo, MDIn honor of Maude Frances MarfesePuissegur, Florence Berson and SusanWeinkle, MD; in memory ofGeneva Smith HollowayGinat Mirowski, MDIn honor of the WDS Mentorship Programsand Janet Hickman, MDAmy Paller, MDIn honor of Edith Paller, Annebelle Cohenand Nan EsterlyRebecca Tung, MDIn honor of Wilma Bergfeld, MDHeidi Waldorf, MDIn memory of Florence Berson, GeraldineWaldorf, Mansoon Day, MD, Geneva SmithHolloway, Constantin Wiest, Joseph Callenderand Lillian Scotti BurgessSusan Weinkle, MDIn honor of Judge Edward Kakita, FlorenceBerson, Wilma Bergfeld, MD, Rekha Sheth,MD and Maude Puissegur

Diane S. Ford, MDIn honor of Beverly Johnson, MDErin Gilbert, MD, PhDIn honor of Heidi Waldorf, MDSharon A. Glick, MDMona Gohara, MDIn honor of Jean Bolognia, MDDiane S. GoostreeKeith Greathouse, MDIn honor of Jo Francis Greathouse, FlorenceBerson and Marie-France DemierreAdelaide Hebert, MDIn honor of Nancy B. Esterly, MDMolly Hinshaw, MDIn honor of Derek Cripps, MDCheryl Hull, MDWilliam James, MDShirley Jutzi, MDOtavio R. Macedo, MDMary MaddenMichael Ming, MDGordon Montgomery, MDIn honor of Mary Lupo, MDKishwer Nehal, MDIn honor of Florence BersonRichard Odom, MDMarianne O'Donoghue, MDIn honor of Walter Shelley, MD andJames Graham, MDMargaret Olsen, MDMargaret Parsons Sander, MDSandra Read, MDDarrell S. Rigel, MDWendy E. Roberts, MDDavid Schwartz, MDKathryn Schwarzenberger, MDAlan Shalita, MDIn honor of Yelva Lynfield, MDMary Spellman, MDSabra Sullivan, MDDanine Summers, MDIn honor of Louis Friend, MDElizabeth Tanzi, MDDenise Tanzman, MDIn honor of Florence Berson, Gail Citrin andDiane S. Berson, MDSelma E. Targovnik, MDIn memory of Herbert Mescon, MDJames Taylor, MDNia Terezakis, MDVirginia Toulmin, MDPatricia Walker, MD

WHITE ROSE $500-$999Douglas AbelFarah Ahmed, MDRhoda Alani, MDLisa Anderson, MDMaryam Asgari, MDPatricia C. Brown, MDGene ColonDoris Day, MDDermatology and MOHS Surgery

Consulting StaffLynn Annette Drake, MDAlison Ehrlich, MDRebecca Fitzgerald, MDHassan I. Galadari, MDSharon Gardepe, MDIn honor of Emily Omura, MD

PINK ROSE $2,500 - $4,999Jean L. Bolognia, MDIn honor of Elizabeth McBurney, MD andNan Esterly, MDBrett Coldiron, MDIn honor of June Robinson, MD, BoniElewski, MD, Lynn Drake, MD and JeanBolognia, MDSuzanne Connolly, MDGloria Graham, MDIn honor of Dorinda Shelley, MD, LenoreKakita, MD, Boni Elewski, MD, WilmaBergfeld, MD and Lynn Drake, MDPearl Grimes, MDBryna Kane, MDIn honor of Judge Edward Kakita, LenoreKakita, MD, Wendy Roberts, MD andSuzanne Connolly, MDArielle Kauvar, MDIn honor of Diane Berson, MD andJean Carruthers, MDMark Lebwohl, MDIn honor of Lenore Kakita, MDHenry Lim, MDIn honor of Dr. Boni Elewski andDr. Susan WeinkleBarbara Mathes, MDElizabeth McBurney, MDIn honor of Mary Lupo, MD, Judge EdwardKakita, Florence Berson, Chiang Sin-Mei Lu,MD, Geraldine Waldorf and Jane MaloneyDedee Murrell, MDIn honor of Marie France Demierre, MD,Wilma Bergfeld, MD, Robert A. Briggaman,MD and Clayton Wheeler, MDSuzanne Olbricht, MDIn honor of Marie France Demierre, MD, JeanBolognia, MD and Elizabeth McBurney, MDElise Olsen, MDIn honor of Arline Olsen and JenniferCheesborough, MDRichard Scher, MDIn honor of Suzanne Connolly, MDDarnell Wise, MD

YELLOW ROSE $1,000 - $2,499Diane Baker, MDIn honor of Frances Storrs, MDHilary Baldwin, MDKaren Burke, MD, PhDKimberly Butterwick, MDJean Carruthers, MDTamella Cassis, MDIn honor of Duane BussRaymond Cornelison, Jr, MDPeggy Crawford, MDAmy Derick, MDIn memory of Geneva Smith HollowayJeanine Downie, MDIn honor of Maude Frances MarfesePuissegur, Mary Lupo, MD and CherylBurgess, MD; in memory of Lillian Scotti BurgessZoe Draelos, MDIn honor of Boni Elewski, MDAnne EggerBoni Elewski, MDPatricia Engasser, MDJames Ertle, MDIn honor of Elizabeth McBurney, MD andMarianne O'Donoghue, MDPatricia Farris, MD

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WHITE ROSE $500-$999 (Cont’d)Barbara Gilchrest, MDAnita Gilliam, MDJane Margaret Grant-Kels, MDIn memory of Charlotte Grant andGeorge GrantLetty HallC. William Hanke, MDIn honor of Walter B. Shelley, MD andE. Dorinda Shelley, MDAllison Hanlon, MD, PhDSharon Horton, MDGeorge J. Hruza, MDLauren C. Hughey, MDNiquette HuntVicki KalabokesJeff Knight, MDDaniela Kroshinsky, MDAnne E. Laumann, MDJanice Lima-Maribona, MDMary E. Maloney, MDLinda Susan Marcus, MDIn honor of Eugenia Marcus, Neal MarcCarlin, MD and Robert Adam Carlin, MARenee J. Mathur, MDSusan Teri McGillis, MDAmy McMichael, MDKappa Meadows, MDIn honor of Janet Hickman, MDDenise Metry, MDAllison Metz, MDRhoda Narins, MDJames O’ConnellJason Olin, PhDMelissa Peck Pilian, MDMarina Peredo, MDMarcia Ramos-e-Silva, MD, PhDKristen Rice, MDElizabeth Ringrose, MDKristine Romine, MDArline Ruiz de Luzuriaga, MD, MPHIn honor of Rebecca Tung, MDNancy Ryan, MDNeil S. Sadick, MDJody ScottRoberta Sengelmann, MDJerry Shapiro, MDVirginia Sybert, MDIn honor of the WDS Mentorship Programsand Nancy Esterly, MDMichelle Tarbox, MDNancy Todes Taylor, MDMarcia Tonnesen, MDElla Toombs, MDMargaret Weiss, MDLuitgard G. Wiest, MDCarmen Myrie Williams, MDSophie Worobec, MDIn honor of Nia Terezakis, MD, Nancy Esterley,MD, Amy Paller, MD, Dennis Sest, PhD,Dorinda Shelley, MD and in memory of Louise Tavs, MD and Sophia Worobec

GOLD ROSE Up to $499Lindsay Ackerman, MDIn honor of Ron Hansen, MDGurpreet Ahluwalia, PhDMacrene Alexiades-Armenakas, MD, PhDFatma Alper, MDEmily M. Altman, MDSusan Amaturo, MDIn honor of Lenore Kakita, MDRex Amonette, MDLisa Anderson, MDChere Lucas Anthony, MDKelli Arntzen, MDErik Austin, MD

Debra Fine In honor of Adrienne Stewart, MDLaurie & Andrew Fishman, MDIn honor of Florence BersonSharon, Marshall & Bradley FishmanIn honor of Florence BersonRutledge Forney, MDJoyce Fox, MDIn honor of Margie Yasuko Furomoto, MDand Florence BersonWilliam & Carol Fox, MDIn honor of Florence BersonSheila Friedlander, MDRobert Friedman, MDIn honor of Florence BersonLynn Friedman, MDIn honor of Florence BersonEllen Gendler, MDMarguerite A. Germain, MDRoy Geronemus, MDIn honor of Florence BersonDina Gerson, MDIn honor of Florence BersonAnne Gillman, MDIn honor of Florence BersonBrad Glassman, MDIn honor of Amy Derick, MDLinda Globerman, MDCarolyn Goh, MDMitchel Goldman, MDMichele Gonzalez, MDAnnette Gottlieb, MDRichard D. Granstein, MDLeslie Gray, MDMarisa Green, MDIn honor of Florence BersonFred Gretch, MDIn honor of Florence BersonGail Grossman, MDAna Lucinda Gualda RecioAnna Guanche, MDElizabeth Hale, MDIn honor of Florence BersonCarrie Ann Hallett Hall, MDK. Renee Hamlet, MDIn honor of Florence BersonEvangeline Handog, MDJulie Harper, MDLaurie Harris, MDIn honor of Emily Berson's graduation andIn Memory of Florence BersonDanielle Hartigh, MDAdrienne M. Haughton, MDEdward Heilman, MDIn honor of Florence BersonCourtney Herbert, MDAlysa R. Herman, MDShari Hicks-Graham, MDAnita Highton, MDIn honor of Janet Hickman, MDDeborah Hilton, MDIn honor of Florence BersonAndy & Karen Hirschberg, MDIn honor of Florence BersonBette HisigerSophie Hofstader, MDKatherine Holcomb, MDMaria K. Hordinsky, MDNancy House, MDElizabeth Bahar Houshmand, MDAmy Huber, MDAndrea Hui, MDStacey Hunt, MDVincent IppolitoBrooke A. Jackson, MDSarah Jackson, MDCarolyn Jacob, MD

Mark AvramB. R. Avruskin, MDLynn Baden, MDEva Balash, MDRhonda Baldone, MDBenjamin Barankin, MDChanning Barnett, MDBonnie Lynn Barksy, MDCynthia Bartus, MDCarla Jean Bauman, MDJane S. Bellet, MDAngela BennettMichele C. BennettBetsy Beers, MDDanette D. Bentley, MDTimothy G. Berger, MDRobert & Sally Berman, MDIn honor of Florence BersonPaul BernsMarianna Blyumin-Karasik, MDNaana Boakye, MDErin E. Boh, MD, PhDRalph T. BohrerSusan Boiko, MDIn honor of Anne Lucky, MDMarcos Bonassi, MDEllen Borowka, MDIn honor of Florence BersonJonith Breadon, MDJ. Dea Browning, APRN-BCJan Brydon, MDVivian Bucay, MDAnne Burdick, MDRebecca L. Bushong, MDMarilyn Byrne, MDJeffrey Phillip Callen, MDKim CampbellMarilyn R. Capek, MDCasey A. Carlos, MDJanet J. Cash, MDRoger Ceilley, MDJinan Chaarani, MDAnne Lynn Chang, MDNancy Chemtob, MDIn honor of Florence BersonElvira Chiritescu, MDAnnie Chiu, MDEmily Chu, MDMissy Clifton, MDMelissa Coale, MDYoon Cohen, DOKaren Collishaw, MDCatherine Cotterman, MDE. Patrick Creehan, MDQuita Cruciger, MDClara Curiel-Lewandrowski, MDRonald Davis, MDIn honor of Nia Terezakis, MDMarie-France Demierre, MDIn honor of Lenore Kakita, MDKwame Denianke, MDAmalie Derdeyn, MDSeemal Desai, MDJennifer Desimone, MDChristine A. DeWitt, MDBrenda Dintiman, MDIn honor of Walter Shelley, MDAnagha Dudhbhate, MDBob Durst, MDKaren Edison, MDLawrence Eichenfield, MDIn honor of Ilona Frieden, MDJodi Eisner Ganz, MDMichelle Emery, MDNancy Esterly, MDLeigh Eubanks, MDRebecca Euwer, MD

The WDS wishes to thank the following donors who have made contributions through December 31, 2014.

9WINTER 2015

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10 WINTER 2015

GOLD ROSE Up to $499 (Cont’d)Sharon Jacob, MDEllen Jacobson, MDJill Javahery, MDMarie-Louise Johnson, MDKay Johnston, MDMerlina Joseph, MDWilliam Ju, MDTeri Kahn, MDStacy Kanter, MDIn honor of Florence BersonCheryl Karcher, MDJane F. Kardashian, MDJulie Karen, MDJoel Kassimir, MDRebecca Kazin, MDBrett King, MDWesley King Galen, MDAmy Kirschenbaum, MDIn honor of Florence BersonEileen Kitces, MDHeidi Kong, MDJoy Kunishige, MDAngela Kyei, MDTanda Lane, MDLeslie Lawley, MDRossitza Z. Lazova, MDDorene Lebowitz, MDIn honor of Florence BersonJulie Letsinger, MDVicki Levine, MDFelisa S. A. Lewis, MDWilson Liao, MDBarbara Licznerski, MDIn honor of Marcelle Grassi, MDChristine Poblete Lopez, MDTorello Lotti, MDJennifer Lucas, MDElaine & Neil Lukow, MDIn honor of Florence BersonRebecca Luria, MDDeborah MacFarlane, MDJennifer MacGregor, MDJanet Maldonado, MDClaire Mansur, MDCecilia MarasiganLynette Margesson, MDAngela MameriEllen Marmur, MDElizabeth Shannon Martin, MDLyle MartinElena Martinho, MDStephen Mason, MDStan & Diane Mayer, MDIn honor of Florence BersonAnne McBride, MDMichel McDonald, MDJonelle McDonnell, MDSusan Teri McGillis, MDLynn J. McKinley-Grant, MDGinger Mentz, MDIn honor of Mary Lupo, MDCaren Mikesh, MDElaine Miller, MDCindy & Ken Miller, MD & FamilyIn honor of Florence BersonIvy Lorena Riano MonsalveStacey MooreAllison Moosally, MDSusan Moss, MDIn honor of Florence BersonMichelle MulveyIn honor of Diane S. Berson, MDCarol Nadel, MDIn honor of Florence Berson

Jimmy Schmidt, MDIn honor of Sandra Read, MDMargery Scott, MDKeeter Sechrist, MDShelley Sekula Gibbs, MDIn honor of Rachel Spiller, MDKaren & Steven Seltzer, MDIn honor of Florence BersonRoberta Sengelmann, MDShabnam Shahabadi, MDSandra Shrader, MDDaniel Siegel, MDJonathan Silver, MDIn honor of Florence BersonNanette Blythe Silverberg, MDJoanne Simpson, MDRandi Singman, MDIn honor of Florence BersonShari Skinner, MDLori Skopp, MDIn honor of Florence BersonJoseph Sobanko, MDKerrie Spoonemore, MDSharleen St. Surin-Lord, MDAlison Stallings, MDLeonard & Hermina Stein, MDIn honor of Florence BersonLinda F. Stein Gold, MDAdrienne Stewart, MDLouise Stewart, MDMartha Stewart, MDAllison Jones Stocker, MDToni C. Stockton, MDDana & Andrew Stone, MDIn honor of Florence BersonFrances Storrs, MDIn honor of Diane Baker, MDCynthia Strohmeyer, MDSumayah Taliaferro, MDIrwin & Florence Tanzman, MDIn honor of Florence BersonSusan Taylor, MDRuth Tedaldi, MDRochelle Torgerson, MDAbel Torres, MD, JDDonna Twist, MDIn honor of Florence BersonSusan Van Dyke, MDThomas Van Meter, MDTina Venetos, MDMichele Verschoore, MDJennifer Vesper, MDAllison T. Vidimos Stultz, RPh, MDKaren Vigeland, MDIn honor of Marie KasmaMarcia Wade, MDIn honor of Florence BersonJill Waibel, MDSusan Wall, MDKalman Watsky, MDJacob Waugh, MDWilliam Werschler, MDTina West, MDLezlee WestinePatricia Westmoreland, MDMargot Whitfeld, MDJohn WilliamsMary Williams, MDKaty Lynn Wiltz, MDJane WolfCyndi Yag-Howard, MDInia Yevich-Tunstall, MDJane Y. Yoo, MDAvis Yount, MDDonna Zinman, MD

Karen Nern, MDAmy Newburger, MDAllison Nicholas, MDThomas Nicrotri, MDIn honor of Elizabeth Mc Burney, MD andIn memory of Martha Cadwell InnesAntoinette Notaro, MDMaureen Olivier, MDIn honor of Elizabeth McBurney, MDCynthia Olson, MDOge C. Onwudiwe, MDChinwe Onyekonwu, MDSeth Orlow, MDArisa Ortiz, MDIn honor of Tina S. Alster, MDJulia Padgett, MDMelanie Dawn Palm, MDDaniel PalmertonSusan Pardee, MDIn honor of JoshMichelle Pennie, MDIn honor of Mary Lupo, MDMaritza Perez, MDBarbara PestanaTania R. Peters, MDSusan Marie Poelman, MDMiriam Keltz Pomeranz, MDRainer PoothHelene & Mark Popowsky, MDIn honor of Florence BersonJennifer Levin Popovsky, MDVera H. Price, MDPhoebe E. Rabbin, MDSharon Smith Raimer, MDVidya Rajpara, MDAnne Ramsdell, MDInes Verner Rashkovsky, MDDesiree Ratner, MDParisa Ravanfar, MDKelley Pagliai Redbord, MDPaul Rehder, MDIn honor of Patricia Walker, MDJune & Jay Reich, MDIn honor of Florence BersonAmy Reisenauer, MDIn honor of Frances Storrs, MDMarta Rendon, MDZakiya P. Rice, MDPhoebe Rich, MDJoyce Rico, MDBrent Roberts, MDJanet Louise Roberts, MDHeather Dawn Rogers, MDNicole Rogers, MDSusan S. Roper, MDDiane Rose, MDMarjorie Rosenbaum, MDKarla Rosenman, MDAmy Ross, MDElizabeth Faircloth Rostan, MDPeter & Jane Rubin, MDIn honor of Florence BersonSan Luis DermatologyKathleen Sawada, MDIn honor of Mary SawadaLarissa Scanlan Zaulyanov, MDIn honor of Tina Alster, MDJulie Schaffer, MDLori ScarafiottiMimi Schatzberg, MDIn honor of Florence BersonCynthia Schlick, MDAdriana Schmidt, MDIn honor of Sandra Read, MD andMichel McDonald, MD

The WDS wishes to thank the following donors who have made contributions through December 31, 2014.

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The Medical Entrepreneur:Pearls, Pitfalls and PracticalBusiness Advice for DoctorsBy Dr. Steven HackerReading a good book about practicemanagement might be the solution for insomnia, and finding one written forphysicians can be a challenge. Fortunately,Dr. Steven Hacker, a dermatologist and

founder of Skinstore.com and PassportMD, wrote The MedicalEntrepreneur: Pearls, Pitfalls and Practical Business Advice forDoctors. Dr. Hacker’s straightforward manner results in a bookthat tells you the nuts and bolts of what you need to know aboutstarting a practice and running a business, with tables thatsummarize the main ideas of each chapter and examples frompersonal experience to illustrate key points.

31½ Essentials for RunningYour Medical PracticeBy Dr. John Guiliana and Dr. Hal OrnsteinAnother useful reference is 31½Essentials for Running Your MedicalPractice by Drs. John Guiliana and HalOrnstein. This book functions moreas a quick reference on topics germaneto private practice, but in a more

Socratic method by proposing questions for consideration andthen offering various solutions that have been tested, refinedand proven to make a difference. While 31 1/2 Essentials offersplenty of advice on business matters, it also focuses on the ‘art’of practice by including topics such as Dealing with the DifficultPatient, Office Design and Office Dynamics.

www.womensderm.org WINTER 2015 11

READS & RECOMMENDSBy: Felisa (Sally) Lewis, MD

In keeping with our winter 2015 newsletter theme of ‘Practice Management,’ we offer the following for your personal andprofessional development.

the attention to detail in my office – even how the plants were cared for - and said that it was a sign of the attention to detail inthe care I would give him. To me art is a way of life, andeverything around you should be beautiful … not necessarilylavish, but beautiful.

What advice do you have for other women in our field?NT: Most of us have double lives of serving in different roles; weshouldn’t hide our talents, but nurture them. I used to feel guiltyif I did something outside of medicine and spent weekends writingarticles, but came to the realization that the rest of my life is forme. I hope to see our friends and colleagues taking time for theirother dimensions and talents, and encouraging each other.

www.artfulfeastcookbook.com

What was your inspiration for this cookbook?NT: My mother and our Greek family traditions. There werevery few Greek families in the area of Montgomery, Alabama …we were all friends and would gather on holidays, and everyonehad to help out with hosting. I grew up assisting my mother andlearning from her example.

What do you hope that people will take away from this book? NT: That it's a lifestyle - your surroundings enhance the artisticwork that you do, in the home and in your practice. Not everythinghas to be plastic or stainless steel; I don't mind polishing silver and it truly makes a difference. I have a patient who comes from far away to see me and, when I asked him if he wanted me to send to him to someone closer to him, he replied that he noted

Art as a way of life: Dr. Nia TerezakisBy: Arianne Shadi Kourosh, MD and Nicole Rogers, MD

Many of us have the privilege of knowing Nia Terezakis, MD - a past WDSpresident, friend and mentor to so many women in our field. As trainees, we fondlyremember how Nia cared for her patients and recall the artistic detail in her office.

When we met up with Nia for brunch in New Orleans, we learned of her latest artistic creation,a cookbook entitled "Artful Feast," and wanted to share our conversation.

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WINTER 2015 Women’s Dermatologic Society12

MAKING A DIFFERENCE

Ateam of 34 volunteers joined Erin Gilbert, MD, PhDon Sunday, September 7th at the Susan G. Komen

Race for the Cure in NewYork, NY where 115 peoplewere screened for skin cancer and learned about sun safety. ■

Race for the Cure, NY

(L to R): Among the volunteersat the Susan G. Komen Racefor the Cure in New York Citywere Syril Keena Que, MD,Jane Yoo, MD, Event Chair ErinGilbert, MD, PhD and ViktoryiaKazlouskaya, MD, PhD.

WDS President Valerie Callender, MD andvolunteers from the greater Washington, DCarea – including Howard University medical

students – conducted 50 skin cancer screenings and educatedparticipants regarding sun safety at the Congressional BlackCaucus Foundation’s 44th Annual Legislative Conference,September 25th-27th. ■

Congressional Black Caucus, DC

Dr. Callender (center) with Howard University medical students (L to R): Olabola Awosika, Meyene Inyang, Jamie Merkison and Leah Cardwell at the Congressional Black Caucus.

The WDS was represented at the Rock ‘N’ RollMarathon in Philadelphia, PA on Sunday, September 21st by Nikki Pritchett, MD and

Thuzar Shin, MD, who led a team in offering complimentaryskin cancer screenings (26 total), sunscreen and educationalmaterials to event participants. ■

Rock ‘N’ Roll, PA

Mike Scenna and Darleata Tyler from La Roche-Posay joined WDS at the Rock ‘N’ Roll Marathon in Philadelphia, PA.

WDS members continue to support the Dovemovement for Self-Esteem across the country,helping to encourage and inspire young women

to reach their full potential by educating them about skin carewhile promoting self esteem. Nanette Silverberg, MD hosted a party and self-esteemworkshop for 30 attendees at Mount Sinai Roosevelt Hospitalin New York, NY in early November with the Vitiligo Support Group. Christina Lawson, MD and Jasmine Hollinger, MDteamed up on November 15th to co-host a self-esteem event on‘The Beauty of Science’ for 60 girls at the Dr. Henry WiseJunior High School in Upper Marlboro, MD. WDS President Valerie Callender, MD joined Drs. Lawson and Hollinger on December 14th to discussbeauty, confidence and social media with 22 junior high andhigh school students in Capital Heights, MD. Allison Hanlon, MD and 70 girls from the Mount SaintJoseph Academy in Philadelphia, PA enjoyed a video, activitiesand conversation on ‘Being Comfortable in the Skin You AreIn!’ on December 12th. Ashley Wysong, MD recruited several attendingphysicians and residents to join her in a discussion on skin healthand self-esteem for pediatric patients, aged 10-16, with eczema,psoriasis and alopecia areata at the Children’s Hospital of LosAngeles, CA on December 12th. ■

Dove Self-Esteem

We deeply appreciate the ongoing support of WDS serviceefforts from our corporate partner, LaRoche-Posay, andextend our thanks to everyone who came out to lend a handfor Play Safe in the Sun, 2014!

Would you like to help Make A Difference in your community? There are many ways to get involved. Please visit:

www.womensderm.org for more information, or send youridea/question to [email protected].

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www.womensderm.org WINTER 2015 13

TECHNOLOGY & SOCIAL MEDIA

In the age of technology, social media has come to theforefront as a method of rapidly disseminatinginformation, marketing and branding, as well as soliciting

feedback and ideas from the public. A recent study has shownthat more than 50% of Americans age 12 and older are usingFacebook, while more than 30% are smart phone users. Asdermatologists, we must be aware that the public is not justgetting their medical advice from us; many are using theinternet for diagnoses, physician searches and products, andsocial media is a huge part of that. The WDS has taken major steps to ensure we are not leftbehind in the Social Media Age. To take on this task, weformed the Social Media Task Force and charged its memberswith increasing the activity and presence of WDS in socialmedia, while also enhancing the quality and diversity of thatpresence. We now have an updated website and are active onseveral social media sites, including Facebook, Twitter,Instagram and YouTube. In just the past few months, our Facebook community hasgrown exponentially, from less than 500 “likes” to over 1,700.With over 500 friends who can share information about WDSwith their own network of friends and contacts, our exposurecontinually increases. Our Twitter account, which had only sentabout 20 “tweets” (140-character messages) in the past 2 years,has surpassed that number of tweets in the last two months of2014 alone. The WDS is also building a strong presence in theonline video arena, with a YouTube channel that features

informational videos, meeting summaries, and memberinterviews. Stay tuned … YOU just might be our next star! If you haven’t been to the WDS website recently, please visitwww.womensderm.org to get a first-hand look at ourtransformation - most notably in terms of content management.With our WDS staff now able to quickly update content anddisseminate information via the website, this process has beenstreamlined and changes can be made within seconds. Gone arethe days when information is posted and updated well after theevent has come and gone. The newsletter will continue to bemade available online as well. To make all of these changes easier for our members, we havesimplified access to all social media through our free WDS app!This version interfaces with the WDS website and social mediaaccounts, allowing for easier navigation and integration. You cannow open the app and link directly to the website to performtasks such as buying luncheon tickets and renewing yourmembership. You can also use the app to share content on socialmedia. Already the WDS app has been used over 1,100 times! To download the app, go to your internet browser and type‘women’s derm iphone app’ in the search box. For moreinformation on how to download and use the app, visithttps://www.youtube.com and enter ‘Women’s Derm Society’in the search bar. Our social media accounts are listed below. Please like, join,and/or follow any or all of them. In doing so, you’ll help showour membership and the world what WDS is all about! ■

By Rayna Dyck, MD

@WomensDerm

@womensdermsociety

Womens Dermatologic Society

Womens Derm Society

CB: My days are busy and I am a hands-on person in my office.When you love doing something this much, you also look at work as a hobby.

Do you have any advice for someone interested in thistype of practice?AM: Make sure you are in a supportive department where facultycover for each other and there is consensus regarding the academic

DIVERSE PERSPECTIVES: Academic vs. Private PracticeContinued from page 2

mission. Take advantage of mentoring from senior faculty, andadvanced training if you have a special interest.CB: People feel they can’t go into private practice because of cost,but you don’t need all the fancy devices. Start with the basics. Seekmentors. Look for people who are doing things that you want todo. A valuable thing to learn when you’re a resident is businessoperations. I tell residents rotating with me that the benefit theyshould be seeking from me is how to run a business. ■

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WINTER 2015 Women’s Dermatologic Society14

WDS HAPPENINGS

WDS SCHEDULE OF EVENTSFriday, March 20, 2015

WDS Networking ReceptionFour Seasons HotelSan Francisco, CA

Legacy Celebration Honoring Dr. Rex and Johnnie Amonette and Family

Four Seasons HotelSan Francisco, CA

Sunday, March 22, 2015WDS Annual Meeting Luncheon“Building Bridges for 42 Years”San Francisco Marriott Marquis

San Francisco, CA

For more information, please visit:www.womensderm.org/events

PRESIDENT’S MESSAGEContinued from page 1

WDS Rose Parade of Cases at the European Academy ofDermatology and Venereology (EADV) in Amsterdam. In earlyDecember, I was privileged to attend the Egyptian Women’sDermatologic Society annual meeting in Cairo, Egypt.Currently, plans are well underway for our reception andInternational Leadership Forum during the InternationalLeague of Dermatology Societies’ (ILDS) World Congress ofDermatology in Vancouver, BC this June.

Before long we will gather to celebrate another year of WDSsuccess stories during the American Academy of Dermatology(AAD) annual meeting in San Francisco, CA. Like so many of you, I treasure the opportunity to spend time with colleagues and friends who have meant so much to mepersonally and professionally throughout my career. If youhaven’t already done so, please register and join us for the Annual Meeting Luncheon, Legacy Celebration (honoringRex A. Amonette, MD, his wife Johnnie and their family), and our Networking Reception. WDS events are the talk of the AAD and we are so very proud of it!

Regional Groups

We’re so excited to see our regional groupsbringing people together. In Baton Rouge,Louisiana, Elizabeth McBurney, MD

organized a reception on October 28th for members and guests to share ‘pearls’ – about clinical dermatology,books and life advice - at the Dermatology & Aestheticspractice of Donna Nunally, MD. On December 6th,Kimberly Butterwick, MD and Arisa Ortiz, MD co-hosted a networking breakfast on Melasma and other pigmentdisorders the Lodge at Torrey Pines in La Jolla, California,with a panel discussion that included Wendy Roberts, MD.We are most grateful to Galderma and Allergan, as withouttheir support these events would not have been possible! ■

WDS Networking

The WDS waspleased to hosta networking

reception on October10th in colonialWilliamsburg, Virginiafor over 50 guestsduring the AmericanD e r m a t o l o g i c a lAssociation (ADA) annual meeting. See page 16 for a list ofour members who were inducted into the ADA! Mara Weinstein, MD and the Academic DermatologistsCommittee organized and hosted an informal lunchtime ‘meetup’ on November 7th for those attending the American Societyfor Dermatopathology (ASDP) annual meeting in Chicago, asa way for WDS members in academia to network. A record-breaking 137 attendees were on hand for theWomen Dermatologic Surgeons’ luncheon and paneldiscussion on work/life balance on November 8th, during the American Society for Dermatologic Surgery annual meetingin San Diego! WDS members Mariah Brown, MD, Lynn Drake, MD and Heidi Waldorf, MD shared theirunique perspectives on wellness, mentorship and managingmultiple priorities. Many thanks to Deborah MacFarlane, MDand Eva Hurst, MD for organizing this event, and ourcorporate partners, Merz and Revance Therapeutics, fortheir sponsorship. ■

Neil Sadick, Lenore Kakita, and AnitaGilliam, MD, PhD enjoying the WDSreception in Williamsburg, VA.

Valerie D. Callender, MDWDS President, 2014-2015

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Amsterdam, The Netherlands

The European WDS and the WDS joined togetherto co-host a Rose Parade of Cases during the 23rd Congress of the European Academy of

Dermatology and Venereology in Amsterdam, TheNetherlands, on October 8th. Speakers from all over theworld – including Greece, Turkey, France, Romania,Spain, Great Britain, Italy and the United States –presented fascinating cases on topics that included naildisorders, SDRIFE, pemphigus, lupus, tuberous sclerosis,genital dermatoses and STD’s. “The theme of this year’s EADV was ‘BuildingBridges,’” noted event Co-Chair Lauren C. Hughey, MD,“and bridges are certainly being built each year throughthe Rose Parade of Cases – offering invaluableopportunities to network with, interact with and learn fromour dermatologist colleagues from around the world.” ■

Cairo, Egypt

WDS President Valerie D. Callender, MDwas invited to speak at the 23rd InternationalAnnual Conference of the Egyptian Women’s

Dermatologic Society (EWDS) in Cairo, Egypt in earlyDecember. The event, entitled “Towards a Better Practice”drew over 300 attendees, speakers and exhibitors. Alongwith fellow speaker Sonja Stander from Germany, Dr. Callender was able to tour the pyramids and an Egyptian museum, and enjoy a dinner cruise on the Nile.

www.womensderm.org WINTER 2015 15

INTERNATIONAL NEWS

(L to R): Rose Parade of Cases event co-chairs Lauren Hughey, MD -USA and Els Wittouck, MD – Belgium, with Brunilda Bardhi, MD -Albania (standing), Sue Cooper, MD - England, and CarmenRodriguez Cerdeira, MD - Spain.

“We have much in commonwith the EWDS,” said Dr.Callender. “I would like to extend a special thank you to my EWDS hosts for anincredible experience, and toDedee F. Murrell, MD forintroducing me to this fantasticgroup of women.” Several WDS members sit on the Journal of the EgyptianWomen’s Dermatologic Society’sEditorial Board and have written articles for their journal,and our efforts to strengthen ties with our Egyptiancolleagues are ongoing. A number of EWDS members will attend the WDS networking reception and annualmeeting/luncheon at the AAD in March, and we look forwardto their participation in the WDS International LeadershipForum, being held in Vancouver in June. ■

Vancouver, BC

WDS President-elect Kathleen Hectorne, MD, Vice-Chairs Wingfield Rehmus, MD, MPHand Lucie White, MD and their team have been

putting together an exciting program for the WDSInternational Leadership forum, just prior to the 2015International League of Dermatological Societies (ILDS)World Congress of Dermatology on June 7th and 8th at theFairmont Pacific Rim Hotel in Vancouver, British Columbia. Participants will gather for a welcome reception on Sundayevening (5:30 -7:00 pm) and an interactive ice breaker to helpeveryone get acquainted. Monday’s program is quite full, withspeaker sessions on topics that include time management,negotiation skills, mindfulness and giving back to yourcommunity. In addition, a panel of international WDS memberswill address ‘Challenges of the Journey’ and the skills used toovercome them, and there will be plenty of opportunity fordialogue and networking. The program will end late Mondayafternoon so that attendees may also enjoy the ILDS WorldCongress Opening Ceremony that evening. For information on registration, transportation and hotelreservations, please visit www.womensderm.org (click on Eventsand follow the drop down menu to Upcoming Meetings & Events,then select International Leadership Forum). Keep an eye on theWDS website and your e-mail inbox for updates as we finalizethe program, and plan to join us for a memorable event! ■

Page 16: PRESIDENT’S MESSAGE · our partners at Alphaeon. Our Service Committee - led by Latanya Benjamin, MD and Becki Tung, MD- and a host of dedicated volunteers have done a remarkable

Women’s Dermatologic Society

700 N. Fairfax St. Suite 510Alexandria, VA 22314

NEWS & NEWSMAKERS

PRESORTSTANDARD

U.S. POSTAGEPAID

LANGHORNE, PAPERMIT # 118

Note: Bold font in newsletter articles indicates membership/sponsorship in The Women’s Dermatologic Society.

Andrew F. Alexis, MD - New York, NYFrederick C. Beddingfield, III, MD, PhD - Pacific Palisades, CA

Karen E. Burke, MD, PhD - New York CityDee Anna Glaser, MD - St. Louis, MOLynne J. Goldberg, MD - Wayland, MA

Lynn J. McKinley-Grant, MD - Washington, DCAmit G. Pandya, MD - Dallas, TXRebecca C. Tung, MD - Chicago, IL

* Luitgard Wiest, MD, PhD - Munich, GermanyFiona Zwald, MD, MRCPI - Atlanta, GA

LET US HEAR FROM YOU!

Ideas, news and updates are always welcome!

CONTACT:Laurie Schall, WDS Newsletter Coordinator

[email protected] (937-7673)

Women’s Dermatologic Society700 N. Fairfax Street, Suite 510Alexandria, VA 22314Phone: 571-527-3115Fax: 571-527-3105Toll-free: 877-WDS-ROSE

(877-937-7673)Email: [email protected]

Valerie D. Callender, MD WDS President 2014-2015Lynn McKinley-Grant, MD Newsletter EditorDonna ColavitaAssociate Executive Director

MISSION STATEMENT:The mission of the Women’s Dermatologic Society is to support dermatologists by striving to:

• Promote leadership • Promote the development of relationships through mentoring and networking

• Demonstrate a commitment to service through community outreach and volunteerism;

• Provide a forum for communications and research relevant to women’s and family issues

• Advocate excellence in patient care and education • Promote the highest ethical standards

VISION STATEMENT:The Women’s Dermatologic Society is committed to issues relevant to women and their families.

Congratulations to the following WDS members, recently inducted into the American Dermatologic Association at its annual meeting in Williamsburg, Virginia (October, 2014)

* International Honorary Members

WDS Founder and Past President Wilma F. Bergfeld, MD was recognized with the Elson B. Helwig Memorial Lectureship for“Alopecia, Back to the Future” at the American Society of Dermatopathology (ASDP) Annual Meeting in November.

Rashmi Sarkar, MD has been elected Secretary General, Asian Society of Pigment Cell Research (ASPCR) for 2014-2016.

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