President of the Swiss Exhibitors’ Committee

Mr François Thiébaud

PRESS DAY, APRIL 24, 2013

SWISS EXHIBITORS• Exhibiting at BASELWORLD since 1931.

SWISS BRANDS EXHIBITING THIS YEAR• 1’450 exhibitors

• 382 Brands from Watchmaking, Jewellery to sector-related brands

2007 2008 2009 2010 2011 20120

5

10

15

20

25

16.0 17.013.2

16.219.3

21.4

Variation in %

Billions of CHF

SWISS WATCH EXPORTS 2007-2012: TOTAL VALUE

PRESS DAY, APRIL 24, 2013

+16.2 % + 6.8 % - 22.3 % + 22.2 %

+ 19.4 %

+ 10.9 %

2007 2008 2009 2010 2011 20120

5

10

15

20

25

30

35

25.9 26.121.7

26.129.8 29.2

Variation in %

Units in millions

PRESS DAY, APRIL 24, 2013

SWISS WRISTWATCHES EXPORTS 2007-2012: UNITS IN MILLIONS

+ 4.1 % + 0.8 % - 16.9 % + 20.5 % + 13.9 % - 2.2 %

2007 2008 2009 2010 2011 20120

5,000

10,000

15,000

20,00015’312 millions

CHF

Quartz

Mechanical

SWISS WRISTWATCHES MECHANICAL/QUARTZ 2007-2012:

PRESS DAY, APRIL 24, 2013

4’884 millions

CHF

TOTAL VALUE

21.4 millions CHF

SWISS WRISTWATCHES EXPORTS 2012 BY PRICE CATEGORY: UNITS AND VALUE

PRESS DAY, APRIL 24, 2013

CHF 0-200 CHF 200-500 CHF 500-3'000

CHF 3'000 et +

Total-10%

-5%

0%

5%

10%

15%

20%

Units Variation in %Value Variation in %

Export price in CHF

SWISS WRISTWATCHES EXPORTS 2012MAIN PRICE CATEGORIES

0 – 3000 CHF

> 3000 CHF

units

35 %

65 %

95 %

5 %

value

WORLD DISTRIBUTION 2012 SHARES BY CONTINENT

Americas 14%

Europe 30%

Africa 1%

Asia 54%

Oceania 1%

WORLD DISTRIBUTION 2012 MAIN MARKETS

Hong Kong

ChinaUSA10.2 % + 10.1%

France

Germany

7.7 % + 0.6% 20.4 %

+ 6.8%

5.6 % + 33.1%

6.2%+ 1.3%

Other Countries49.9 %

+ 13.9%

Main markets shareVariation in % 2011 - 2012

SWISS EXHIBITORS’ - THE TRENDS

• March 20131,6 Billion + 2.0% versus March 2012

SWISS WATCH EXPORTS 2013 : TOTAL VALUE

• January – March 20134.7 Billion + 2.4% versus January – March 2012

SWISS EXHIBITORS’ - THE TRENDS

Neo-classical

Mechanical

Calibres

Complications

Discretion

Gold, diamondsand pearls TRENDS

2013

SWISS EXHIBITORS’ EXCLUSIVITIES

THE GUIDE 2013

• 25’000 Swiss Exhibitors’

GuidesLIVE AT BASELWORLD• On your mobile in

6 languages: Fra, Deu, Eng, Ita, Esp, Chnwww.swissbrands-baselworld.com

SWISS EXHIBITORS’ EXCLUSIVITIES

SWISS SURVIVAL KIT• A box of surprises, to

sustain the journalists during the 9-day marathon of the fair.

SWISS PRESS CENTRE• Exhibitors’ press kits on a

USB and in hardcopy• Selection of newspapers

SWISS PRESS CENTREMEDIA CENTRE, HALL 5.0, BOOTH B01

SWISS PRESS CENTRE - MEDIA CENTRE, HALL 5.0, BOOTH B01• Open April 24th to May 2nd 2013, 9am to 6pm• Tel. +41 61 699 40 95

w

THANK YOU FOR YOUR ATTENTION