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29MAR24_
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Saturday and Sunday, March 26–2710:00 a.m. – 5:00 p.m.
THE COCOANUT GROVE AT THE SANTA CRUZ BEACH BOARDWALK
Home Garden Expo 2011
Central Coast
$1,000 CASH
Giveaway
PRESENTS THE OFFICIAL PROGRAM
Event Sponsors Media Sponsors
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WelcomeCentral Coast Home & Garden Expo 2011
Hello, and welcome to the Central Coast Home & Garden
Expo 2011.
We are very excited to bring you this wonderful expo as
spring is in the air and it is time for home improvement
projects, planting in the garden and preparing culinary
treats for friends and family.
We have some great vendors along with ongoing presenta-
tions on three stages.
The Culinary Stage will feature some outstanding chefs.
Heather Parsons, executive chef at the Cocoanut Grove, will
lead the way with her unique approach to preparing culinary
delights. Master chef, special guest and longtime Santa Cruz
food wizard Jozseph “India Joze” Schultz will be on hand
with a culinary presentation featuring Egyptian and Middle
Eastern dishes. Bobby Bishop of Bobby’s Can Cooking will be
doing a presentation on grilling and smoking meats. David
Smith, executive chef at Peachwood’s Restaurant will be on
hand to discuss the art of preparing a good steak.
On the Gardening Stage The Monterey Bay Master
Gardeners will lead the way with several outstanding presen-
tations including urban gardening and beekeeping, herb gar-
dens in the kitchen, the world of peppers, and floral design
using fruits and veggies. Katia and Alex of the VIVA Gardens
Radio Show and Nature Elements Landscaping will present
the latest on sustainable and edible gardening. Ken Foster of
Terra Nova Landscaping will be presenting Art in the Garden.
Thomas Wittman of Gophers Unlimited will also be onstage.
Golden Love will be presenting on water-neutral gardens and
Josh Foder will talk about California native plants.
I am pleased to announce that we have a special guest thisyear, one of my favorite radio personalities, Kelly O’Brien of
KUSP who will do a presentation on smart-charging electric
vehicles and grid-tied solar. We are very pleased to welcome
back Kristin Sullivan who will do a presentation on sustain-
able home design and Cheyenne Prost of Home Depot will
do a Home Safety review.
These are just a few of the ongoing presentations and
demonstrations we have lined up for this two-day expo. As
a special surprise we will have our very own “Santa Cruz
Road Show” as we present Doug Woolard and his team
from A&A Auction from noon to 3 p.m. both days for
antique auction appraisal. As you can see, the Central Coast
Home & Garden Expo will be fun for the entire family.
I want to encourage everyone to visit all the vendor
booths, ask lots of questions, make new friends and enjoy
the pleasant views of the Monterey Bay.
—Gary L. GreenExecutive Event Producer
Adults $3 • Children 12 and under free
Free plant for the first 200 people
Fabulous Door Prizes, Home & Garden Gifts
2011 Home & Garden Expo
info
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32MAR24_
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Exhibitor Booth
Airtight Vinyl Siding & Windows 39
Architects Association of Santa Cruz County 16
Bath Fitter 18,19,20
Bay Federal Credit Union 5&4
Bogner’s All Air Inc. 36
Bogner Sheet Metal 49
Budget Blinds 24
Central Coast Overhead Door 27
Cutco Cutlery 10
Fiberon Decking 45
George Allen & Son Plumbing 40
Greenspace 32
Home Asset Defenders 25
Home Depot 13&14
Interior Vision Flooring & Design 23
JM Electric 15
Kitchen Craft 6&7
Knox Roofing 8&9
Lifesource Water Systems Inc. 30
Medina Construction 64
Monterey Bay Master Gardeners 56
Exhibitor Booth
Nature Elements Landscaping 51&52
Paradise Landscaping 42
Phantom Screens 11
Professional Roof Care 37
Rainbow Carpets One 55
RBCO Enterprises 46&47
Real Goods Solar 33
Santa Cruz Sentinel 2
San Lorenzo Floors 29
Santa Cruz Millworks 26
Santa Cruz Sentinel 25
SGK Home Solutions 17
Solar Technologies 21
Stardust Jewelry 41
Suncoast Awning 44
Suns Up Solar 58
Terra Nova Ecological Landscaping 65
Tree Solutions 59
Exhibitor Listing
Exhibitor Map ScheduleStage Presentation Schedule Central Coast Home &Garden Expo, March 26 & March 27, 2011
Garden Stage☛ Saturday, March 26, 201111:00-11:45 a.m. Karla McIntyre & Cynthia Jordan,Master Gardeners—Creating a Vertical Herb Gardenfor your Kitchen
12:00-12:45 p.m. Rock Lerum, Master Gardener—Urban Garden Beekeeping
1:00-1:45 p.m. Katia & Alex, VIVA Gardens RadioProgram & Nature Elements Landscaping—Sustainable & Edible Gardening
2:00-2:45 p.m. Josh Fodor, Central Coast Wilds—Landscaping with Native Plants
3:00-3:45 p.m. Thomas Wittman, Gophers Unlimited
☛ Sunday, March 27, 201111:00-11:45 a.m. Jim Maley, Master Gardener—What's Hot in the World of Peppers
12:00-12:45 p.m. Cynthia Jordan, MasterGardener— Floral Design Using Fruits, Veggies & Flowers
1:00-1:45 p.m. Ken Foster, Terra NovaLandscaping—The Nuts & Bolts of Garden Art
2:00-2:45 p.m. Golden Love, Love’s Garden—WaterNeutral Gardens
3:00-3:45 p.m. Katia & Alex, VIVA Gardens RadioProgram & Nature Elements Landscaping—Sustainable & Edible Gardening
The Culinary Stage☛ Saturday, March 26, 201112:00 –1:00 p.m. Heather Parsons, Executive ChefCocoanut Grove
1:30-2:30 p.m. Jozseph “India Joze “ Schultz,Thailand to Middle East Cuisine
3:00-4:00 p.m. Bobby Bishop, Bobby’s CanCooking—Smoking & Grilling
☛ Sunday, March 27, 201112:00-1:00 p.m. David Smith, Executive ChefPeachwood’s Restaurant—The Art of the Steak
The Alternative Living Stage☛ Saturday, March 26, 201111:30-12:15 p.m. Kristin Sullivan, Sustainable HomeDesign
12:30-1:15 p.m. Solar Technologies Presents Kelly O’Brien—Smart Charging Electric Vehicles &Grid-Tied Solar
1:30-2:15 p.m. The Home Depot PresentsCheyenne Prost—Home Safety Review
☛ Sunday, March 27, 201111:30-12:15 p.m. Kristin Sullivan, Sustainable HomeDesign
12:30–1:15 p.m. Solar Technologies Presents Kelly O’Brien—Smart Charging Electric Vehicles &Grid-Tied Solar
1:30-2:15 p.m. The Home Depot PresentsCheyenne Prost—Home Safety Review
2011 Home & Garden Expo
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Land, space, money—who needs
it? With just a few key materials
and some imagination, it is pos-
sible to have a fresh, healthy
herb garden no matter what size your
garden or budget is.
Just ask Master Gardener Cynthia
Jordan, who, along with Karla McIntyre,
will be teaching a workshop on vertical
herb gardens at the 2011 Central Coast
Home & Garden Expo.
Jordan first thought to take up ver-
tical gardening at the 2010 San
Francisco Home & Garden Show where
she saw Robin Stockwell, owner of
Succulent Gardens in Carmel, showcase
a full scale vertical wall garden made
using heavy-duty canvas with pockets.
The effect was impressive: he had trans-
formed a large, unimportant wall into a
practical, prolific garden.
Jordan adapted his idea, modifying
it into more accessible, less demanding
versions that she now teaches her
friends and fellow gardeners how to
make. “Herbs are easy to grow, and
there is a way to make them attractive
while you’re growing them, and there is
also a way to have them close by—
even if you don’t have a lot of space to
grow them,” says Jordan.
For people with outdoor spaces,
such as porch walls or fences, she sug-
gests using a hanging shoe organizer
(the kind with vertical pockets) for
planting herbs. For those with limited
outdoor space (or just the perfect
empty, sunny spot on their kitchen
wall), Jordan recommends a pique assi-
ette vertical herb garden.
Both types make gardening more
accessible: it requires little to no kneel-
ing or bending—enabling gardening for
elderly or physically impaired gardeners,
and reduces spending on store-bought
herbs, which is especially important in
today’s economy. “In these last couple
of years, gardening has gone from being
something that’s considered frou-frou,
something people with a lot of time and
money do, to being something people
have to do to eat fresh vegetables,”
says Jordan.
The pique assiette model has its
own set of unique positives, not the
least of which is the fact that they’re,
well, pretty. And not only is it art, it’s
practical art—brightening up your
kitchen, showing off your creative
prowess and serving a functional pur-
pose all in one. It’s also a great way to
re-use old dishes and give new life to
sentimental dishes (i.e. if you inherited
a set of your grandmother’s, but they
are too chipped to eat from, you can
put them to use in a way that remem-
bers your gran). And, good news for
parents looking for ways to a) keep
their kids busy, b) teach them about
gardening or cooking, or c) promote
artistic creativity, pique assiettes are
great projects for children.
Top it all off with the fact that it’s a
very “green” way to garden, and you’ve
got a winning idea. “For me it’s
wrapped into a whole circle of life,”
says Jordan. “You take things like these
dishes, and rather than dispose of
them, you reuse them. It goes well,
because there is nothing more whole
circle in life than gardening.”
What You Need: Not much, according
to Jordan. To start, whether it’s on your
kitchen wall or an outdoor fence, the
vertical herb garden needs good sunlight
and ample air circulation. By way of
materials, the pique assiette version
requires some sort of board (anything
but plastic, says Jordan; she’s used
shower backing, glass, clay, stone and
wood), tile adhesive, tile nippers, grout,
and—the most important ingredient—
broken dishes. The easier (but larger)
version requires a new or used canvas
shoe organizer. For either, you’ll also
need good, composted soil (“I would
buy some bagged soil and add some
compost to it to use as your soil medi-
um,” says Jordan), and some fertilizer,
such as fish emulsion. Altogether, Jordan
says your investment should not surpass
$20. The project is less expensive if you
have some of these materials on hand.
What To Do: If you take the mosaic
approach, know that thinner dishes can
be shaped into small pieces with nip-
pers, while thicker dishes should be
smashed or cut precisely with a tile saw.
Glue these pieces, including the halves
of bowls, mugs or cups that will store
the plants, to the size board of your
choice. Fill in the gaps with grout, wip-
ing the piece with a damp rag every few
hours until the grout is dry. For both
types, “you have to watch for drainage,”
Jordan says. Poke or drill holes in the
bottom of the bowls or canvas pockets,
or use gravel instead of soil. After
you’ve constructed your vertical herb
garden, plant the herbs of your choice
(preferably around March), water them
daily (but don’t water-board them), feed
them a dash of fertilizer about once a
month … and watch them grow!
Must-Have Herbs: Jordan is a strong
believer in pairing certain herbs with
certain foods. But if you only have five
or so pockets or bowl halves to fill,
there are a handful of “must-have”
herbs she recommends. Number one is
basil. “There is nothing better,” says
Jordan. “It’s also scented, so you can
use it just for ornamental scent.” Her
other top picks are rosemary, sage,
thyme and cloves. For a more cus-
tomized garden, try researching which
herbs go with what foods (did you
know mushrooms taste best with corian-
der, marjoram, oregano, tarragon and/or
thyme?) and pick the plants that fit your
tastes and cooking style. The bottom
line is having fresh, available herbs.
“Herbs can make the difference between
plain food and yummy food,” says
Jordan. “And when you think about
nutrition, it is about having something
be tasty enough that people will eat it.”
| Elizabeth Limbach
2011 Home & Garden Expo
FOOD ON THE WALLSVertical herb gardens make it possible to garden without a garden
CHECK IT OUTSATURDAY 11-11:45 a.m. Karla McIntyre & Cynthia Jordan
Garden Stage
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38MAR24_
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LOVE’S GARDENFrom your garden to your kitchen.
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We turn your backyard into your personal farmers market. Create, prepareand install a vegetable garden in your backyard or patio. Organically grown,aesthetically pleasing, appetite enticing garden creations. Services offeredfor bed prepping, design, installation, sustainable irrigation, maintenance,gopher, deer and weed protection.
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We welcome major credit cardsOpen Mon–Sat 10–5:30 • 426-31111111 Water Street, Santa Cruzwww.smithschina.com
Now Through April 30
The buzz around beekeeping in Santa Cruz is
no small thing, and it’s something that runs
deep in our city’s history. In 1974 local bee-
keeper Ormond Aebi was purported to have
set the world record for harvesting the most honey
from one beehive—404 pounds of the good stuff.
This week, Rock Lerum continues to bear the
beekeeping torch, speaking about the topic of
urban garden bees at the Central Coast Home &
Garden Expo at the Cocoanut Grove.
For the 54-year-old master gardener, it wasn’t
a burning bush that changed his life, but a rose
bush with honeybees swarming around it. That
moment at his home in 1998 planted the seed for
his interest in backyard beekeeping, and it remains
a vivid memory. “I was totally enamored and
wrapped around it, just watching the swarm,” he
remembers witnessing the surprise guests.
A year later another swarm landed in his yard.
Soon he discovered that the visiting bees were
coming from a neighbor’s yard. That neighbor
would introduce him to the basics of beekeeping.
“He brought a box over and showed me how to
capture a swarm and I went from there,” he says.
“I fell in love pretty hard.”
Now, 11 years later, Lerum’s got four man-
made hives of his own and he’s spreading that
love and knowledge—and, at times, plenty of raw
honey. Having backyard bees for “fascination, polli-
nation, and honey,” some years he’s cultivated 120
pounds of honey.
Still, Lerum says that the primary reason he
hosts bees is “because pollination is very impor-
tant, and I wanted to provide them with a home
so that they can procreate and do their thing.” He
says that helping a queen bee have a place to live
with her worker bees and drones is satisfaction
enough. It’s a bonus when bees produce an excess
of honey enough to survive through the winter and
leave some for your table. In recent years, howev-
er, bees have been struggling.
Since 2007, a strange phenomenon has
plagued the bee population. Known as Colony
Collapse Disorder (CCD), hives are suddenly turn-
ing up empty after being abandoned by their
bees. Since honeybees are predominant pollina-
tors that keep the food chain going, it’s an alarm-
ing trend. And, it’s all the more reason to tend to
the species.
During his expo workshop, Lerum will give
an introduction to home beekeeping “to try to let
people know that beekeeping isn’t something
that’s really hard to do.” He says the cost to start
a homemade hive is about $100 to $150, and
he’ll present the components needed, like the
foundation, frames, supers (four-sided boxes), and
queen excluders (special grids to keep out the
queen bee).
No, he won’t have any bees with him, but he
will showcase the type of equipment you’d need to
handle them, including a smoker, a protective suit,
gloves and a veil.
To feed a newbie’s curiosity, Lerum recom-
mends reading Aebi’s book “The Art and Adventure
of Beekeeping,” and he admits that when it comes
to nurturing your bee colony, sometimes a hands-
off approach can be the best idea.
“Initially, I jumped in with both feet and was
with [my hive] every day, probably to the detriment
of the bees,” he admits. “You open up that hive
and you pull them out to look at them, ‘OK, check
this out!’ trying to find the queen and things.
Instead of opening up the hive and showing it to
friends, now my belief is that they’re going to be
happier creatures if you just let them be.”
| Linda Koffman
Rock Lerum will discuss urban garden beekeeping
at noon on Saturday, March 26.
LET IT BEEWhy backyard beehives are a sweet idea
2011 Home & Garden Expo
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39MAR24_
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HUGEINVENTORYREDUCTIONSALEHigh Quality Furniture& Accessories
50-75%
OffApril AshHome Furnishings
Thursday, Friday & Saturday 10-5Sunday 11-52800 S. Rodeo GulchRoad, Soquel831-462-1522
MASTER THIS Cynthia Jordan shows you how you can make the most of
the bounty in your own garden
2011 Home & Garden Expo
When Master Gardener, Cynthia
Jordan’s home garden produced
more fruits and vegetables than she
could cook or give away to friends
and family, she needed a way to use the excess
rather than throw it in the trash. With her cre-
ations of floral, fruit, and veggie designs, produce
takes on the new role of decoration rather than
just another ingredient in a roasting pan.
Let’s face it: flowers from a florist or the
farmer’s market can be increasingly expensive.
To give guests something unpredictable to look
at and save on decorating costs, Jordan sug-
gests, “Take what you have from your own gar-
den and make them into floral designs.” If a
skeptic believes that a centerpiece of fruits and
veggies would not look appealing, Jordan urges
that “it doesn’t have to be flowers from a florist
to be pretty.”
As a certified Master Gardener since 1994,
Jordan has been making floral arrangements with
produce for three years. Her favorite fruits to use
are those that can be hollowed out to be filled
such as watermelon and cantaloupe because “the
outside skin is beautiful.” Fruits and vegetables
with structure are also in her picks.
For her seminar at the expo, Jordan will talk
about carving techniques, which produce is in
season which parts of the year, using unconven-
tional ingredients for designs and how to achieve
results quickly. Along with bringing ready-made
arrangements, Jordan will demonstrate how to
make designs from scratch.
Since Jordan is a professional gardener and
has mastered the skill of fruit and vegetable
arrangement, she shares a list of the top five
things that most people would not already know
about making designs with produce.
Fruits and vegetables are compostable, just
like flowers.
Guests would be surprised to see a center-
piece of fruits and veggies rather than an ordinary
flower bouquet.
Produce has the same range of colors as
flowers, e.g. purple eggplants, red strawberries,
and red and yellow bell peppers.
Arrangements made of fruits and vegetables
do not require any water to sustain so people do
not have to worry about changing the murky
water which develops in regular flower vases.
The scent of flowers does not have to be
sacrificed because fruits and veggies give off their
own scents.
One of the best aspects of arranging a fruit
and veggie design is versatility. Fruits and vegeta-
bles can be paired in themes for the holidays
such as an all-green design for St. Patrick’s Day or
a red, white, and blue arrangement for the Fourth
of July. The tropics can be brought indoors by cre-
ating a tropical-themed arrangement of papaya,
mangoes and oranges inside a carved-out melon.
The most important lesson that Jordan wants
attendees of the seminar to take home is that
“there is more than one use for everything.”
| Christina Kharbertyan
CHECK IT OUTSUNDAY 12-2:45 p.m. Floral Design
Using Fruits, Veggies & Flowers
Garden Stage
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Purchase a compost bin from one of these stores and receive a $40 rebate. For City of Santa Cruz Residents Only.Visit www.cityofsantacruz.com
1122 Soquel Avenue423-7200
2218 Mission Street429-8424
235 River Street • 423-0223See You at Earth Day!
Public Works Dept.
420-5449
Earth Day April 16th11–4 at
San Lorenzo Park.It’s FREE!
City of Santa Cruz Home Composting $40 Discount Program
Composting is nature’s way of recycling…with a little help from you!
Visit our Booth at Earth Day!
2011 Home & Garden Expo
Whether you’re a beginning gardener
or a longtime aficionado, there’s no
doubt that you need a little land-
scaping help from time to time.
Whether it be general maintenance, an overhaul
of your garden, a complete remodel of your
yard, or edible designs placed on the fringes of
your driveway, you can’t go wrong with some
input from Katia Velasquez, principal designer
for her own company, Nature Elements
Landscapes. Velasquez not only spearheads the
successful landscaping company, based locally,
but she’s also an architect, which is a bonus for
people looking to revamp their garden and out-
door areas.
She will be speaking at the expo along with
her husband at 1 p.m. on Saturday, March 26
THEELEMENTSViva Gardens hosts
outdoor living and
gardening talk
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41MAR24_
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CALL U
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LLING A
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LET US SHOW YOU THE ADVANTAGES OF PAVERS:
and 3 p.m. on Sunday, March 27.
Attendees might recognize the duo as the
hosts of the “Viva Gardens” radio show,
which airs every Sunday from 9-10 a.m. on
1080 AM. On that show, the pair talks
about a variety of subjects including gar-
dening and outdoor living, they interview
seed experts, master brewers and others
who talk about things like fruit trees,
maintenance, and fireplace and barbecue
areas. But for the expo, the couple will
talk about sustainable gardening.
“By sustainable we are referring to if
you have a garden and would like to grow
vegetables and fruit, and mix them into a
nice design,” says Velasquez. “You don’t
have to do it only during spring and sum-
mer. You can do it year round and you can
change the cycle of the vegetables. Where
carrots were, now there are radishes.
Where there were tomatoes, now squash.”
And this is just the tip of the things
that Velasquez can discuss with you if you
run into her at the expo. Her company
offers a wealth of services. They design
and construct gardens and outdoor land-
scapes. This might include something like
the aforementioned sustainable garden, a
giant pool and shower area, a substantial
patio, an outdoor fireplace—and many
other options. Clients don’t need to worry
about hiring multiple contractors when
they work with her. She takes care of
everything and brings in subcontractors if
necessary. Nature Elements offers their
design services to people from San
Francisco to San Luis Obispo, and building
services from San Mateo all the way down
to Pebble Beach.
“The big advantage with us is that I’m
an architect,” Velasquez says. “I know what
to build and I’m specialized in plants.”
Her company has been operating here
in Santa Cruz for the last six years and it
takes its name because, “Everything that
involves designing or landscape is done
with nature and with the elements of
nature—stone, metal, water, fire, soil, earth
and the wind.” | Christa Martin
Katia Velasquez and Alex Soto of Nature
Elements Landscapes will speak at the expo
at 1 p.m. on Saturday, March 26 and 3 p.m.
on Sunday, March 27. To learn more, visit
natureelementslandscapes.com.
2011 Home & Garden Expo
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$25EXAM
SundayHours
beginningApril 10th.
Offer expires 3/31/11
Meet the newestaddition toour team,
Dr. Sugar, DVM
Caring People...Caring for Pets
SOQUEL CREEK ANIMAL HOSPITAL2505 S. Main St., Soquel • 476-1515 • www.soquelcreekanimalhospital.com
Knox Roofing is known in Santa Cruz for
its entertaining ads on local television. In
one of these shows, Warren Knox
dressed up as an ailing prospector who
suddenly finds himself sitting under a leak. “When
this happens,” he says, “I know it’s time to call
Knox Roofing.”
Knox has written 52 of these ads. “I have a
creative nature,” he says. “I write them, and script
them, and act [in] them.”
Although these ads take a humorous tone,
roofing is a serious business for Knox. He has been
working on roofs in Santa Cruz for 17 years, and
runs a well-known local company that has done
work for both The Catalyst and the Riverfront
Theater, among others.
Knox Roofing does “pretty much everything,”
Knox says. “All types of roofing [from] tile to wood
roofs, to composition roofing, to roof repairs, to
flat work, commercial [and] residential.”
Knox first got his start in the home and gar-
den business 42 years ago when he began selling
Knox Garden Boxes, raised wooden beds for gar-
dening. Knox still sells the raised garden beds, but
his ventures have expanded into solar panel instal-
lation and installation of rainwater collection tanks.
Knox Roofing and Knox Garden Boxes are
sponsors of the Central Coast Home & Garden
Expo at the Cocoanut Grove. | Jessi Hamel
For more information or an estimate go to
knoxroofing.com or call 706-2124.
NOT-SO-HARD KNOXLocal roofing giant unveils a few tips
2011 Home & Garden Expo
TIPS TO KEEP YOURROOF HEALTHY 1 Keep up with maintenance. When Knox
Roofing is hired to do maintenance, they
physically inspect a roof to detect weak-
nesses and identify any future problems.
This early detection can help save an
owner the cost of re-roofing.
2 Keep leaves off of your roof and check all
gutters for debris. This will help keep your
roof leak-proof and fireproof, and is espe-
cially important for residents in areas
prone to wildfires.
3 Be careful of foot traffic. “No dances on
the roof,” Knox says. So you might want
to find a better place to hold your Friday
night disco party.
4 Make sure your attic is properly ventilated
to extend the lifetime of your roof.
Ventilation helps prevent the growth of
mold and helps to keep your roof from
cooking in the summer.
5 Make sure all roof work is done by profes-
sionals who know about proper nail place-
ment. “If a nail is anywhere within an inch
or two out of place,” Knox explains, “it
could cause leaks.”
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Mt. Hermon Rd.
33 El Pueblo(across fromScarboroughLumber)Scotts Valley
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APPRAISALTIMEOne couple reveals how some
antiques can actually be treasures
The attic is the most benefiting place to find antiques
and collectibles that can be sold for a big hunk of
cash. Those who have just discovered antiques lying
untouched upstairs can get their value estimated by
A&A Auction On-Site Antique Appraisals at the Home &
Garden Expo. Hoarders or inheritors of a grand estate can
de-clutter their living quarters for insurance or personal pur-
poses by bringing any items that may be valuable to see
how much they are truly worth.
The owners, appraisers and auctioneers of A&A
Auction, Glenda and Doug Woolard, specialize in gauging
the value of antiques, collectible glassware, fine art, stamps
and coins, and jewelry. The couple has been involved in
the world of antiques and auctioneering for almost 20
years. In the beginning, they bought and sold antiques and
collectibles for Ebay.com for a profit and later opened up
their business in Santa Cruz.
When antiques are appraised, the process involves
uncovering stories of the item’s past and estimating the
value based on identifiable features, similar antiques previ-
ously encountered, reference books and expert knowledge
of the item. According to Doug Woolard, the joy and fun of
getting antiques appraised lies in possibly “finding a treas-
ure.” About half of the appraised antiques are sent to a live
auction because selling and buying items from an auction
is healthy for the environment as it reuses already existing
products in the world.
The trend of popular antiques changes year to year.
At this moment in time, “The hot areas are Asian col-
lectibles and furniture from China and Japan,” adds
Woolard. The price of these items can range anywhere
from ten dollars to millions of dollars depending on the
age and rarity of the collectible. The best part of live auc-
tions and buying collectibles in this manner, Woolard
says, is that “the price is always up to the buyers, they
set the values.”
At the Home & Garden Expo, experts specializing in
different types of antiques will be brought in to determine
the value of an item in their specialized field. Some
appraisals take only minutes while others can last several
hours. The appraisals that will be taking place at the expo
will be done as fast as possible. Those with antiques need-
ing more in-depth research and analysis will be asked to
return at another time or visit A&A Auction. Special
antiques need great attention because, as Woolard jokes,
“We want to make sure it’s really a Van Gogh and that it’s
not a stolen Van Gogh.” | By Christina Kharbertyan
A&A will appraise from noon to 3 p.m. Saturday and
Sunday at the H&G Expo. Learn more at aaauctions.com.
2011 Home & Garden Expo