LEADING THROUGH INNOVATION

Wednesday - Friday, May 19 - 21, 2010SHERATON BURLINGTON HOTEL AND CONFERENCE CENTER, BURLINGTON, VERMONT

Visit innovation.vmec.org for registration information

LEADERSHIP INSTITUTE

R E G I S T E R S O O N – S PA C E I S L I M I T E D T O 1 5 0 PA R T I C I PA N T S

An intensive 3-day program for CEOs and senior management to accelerate innovation-driven growth.

P R E S E N T S

MORE PROFITABLEPRODUCTS AND SERVICES

Developed and taught by Doug Hall, founder and CEO of Eureka! Ranch, the Innovation Engineering Leadership Institute will teach you and your team how to create, communicate and commercialize meaningfully unique ideas for more profitable products and services for you and your business.

CREATEHow to lead the CREATION of ideas for more profitable products & services

1. Stimulus Mining - Tech Mining, Trend Mining, Market Mining, Insight Mining

2. Creativity - Classic Creativity, Logical Creativity, Industrial Strength Inventing, Out of the Box Inventing

3. Leveraging Diversity of Thought - Group Diversity, Frame of Reference, Deconstruction, Forced Association

4. Driving Out Fear - Data Driven Decisions, Rapid Cycles of Learning, Focus on Customers, Meaningful Ideas

COMMUNICATEHow to lead the COMMUNICATION of ideas to customers, investors & partners more efficiently & effectively

Meaningful Uniqueness 1.

Transforming Features to Customer Benefits 2.

The Six Strategies for Adding Credibility 3.

Enhancing Value with Overt / Numeric Benefits 4.

Accelerating Awareness with “12 Year Old Level” Clarity5.

Focus, Focus, Focus on Your Final Decision Makers6.

COMMERCIALIZEHow to lead the COMMERCIALIZATION of more profitable innovations to market faster, cheaper & more successfully

“Fail Fast, Fail Cheap” Learning Culture 1.

Open Innovation Collaboration 2.

Death Threat Focused Action Planning 3.

Early Stage Forecasting to Reduce Risk4.

Simultaneous Engineering of the Product, Customer Promise & Profit Formula5.

Management as “Success Coach” not “Command & Control”6.

Monthly “Yes, No, Yes but Change” Meetings on Every Project7.

INNOVATION ENGINEERING LEADERSHIP INSTITUTE

The Innovation Engineering Leadership Institute is a 3-day program focused on learning and applying the Innovation Engineering system. During the day, dozens of interactive case studies drive deep learning, and in the evening, teams apply the learning to their own company profiles. The program is designed for CEOs and senior leaders (two to four per organization) from manufacturing and technology companies, service industries and non-profit organizations, as well as entrepreneurs, researchers and economic development professionals. The focus is on organizational leaders as we believe that the “highest and best use” of the leader is in providing encouragement, coaching and guidance to the discovery and development of ideas for more profitable products, services, customers and markets.

SCHEDULE YOUR TEAM

Innovation Engineering teaches business leaders a systematic approach to leading profitable growth through innovation. Learn how to Create, Communicate and Commercialize meaningfully unique ideas and products. It is about commercializing ideas for new business models and more profitable customers and markets. Innovation Engineering is about achieving an order of magnitude improvement. Results do vary by company. At Procter & Gamble, Innovation Engineering methods delivered ideas to market 4 times more of the time, with 10% of the staffing and cost.

Doug began his entrepreneurial career at age 12, inventing and selling a line of magic and juggling kits. After earning a chemical engineering degree from the University of Maine he joined Procter & Gamble where he rose to the rank of Master Marketing Inventor - inventing and shipping a record nine innovations in 12 months. Since 1986, his Eureka! Ranch consulting team has helped corporations such as American Express, Nike, Procter & Gamble and Walt Disney discover measurably smarter choices for growth. It seems to work – the Ranch has a world-class 88% client repeat rate. Today, in addition to continuing to help corporate clients, Doug is on a mission to

bring the Eureka! Ranch technologies to real world entrepreneurs. He’s developed a new licensed offering called Eureka! Winning Ways that helps small and mid sized businesses discover measurably smarter choices for growth. Doug is the author of four best selling books and a popular speaker on sales, marketing, creativity and innovation. Doug’s signature dress includes bold shirts, blue jeans and often - bare feet. But under the carefree clothes and playful attitude is a one-of-a-kind straight shooter who’s a life member of MENSA and the world’s leading expert on how to invent measurably smarter choices for business growth.

DOUG HALLProfessional InventorAdjunct Faculty Researcher Author

ENTREPRENEUR This exciting course is taught by Doug Hall

LEADERSHIP INSTITUTE

FOR MORE INFORMATION: innovation.vmec.org / (802) 728-1432

$395 PER PERSON A $4995 VALUE !As part of an important effort to jump start innovation across Vermont, the sponsors of this event are offering the Innovation Engineering Leadership Institute to Vermont companies at a significantly reduced rate. Normally priced at $4995, the session is currently being offered at $395 per person. You and your company cannot afford to miss this amazing opportunity. In addition, through a working partnership with the Vermont Training Program of the Department of Economic, Housing and Community Development, VMEC is pleased to offer a $200 discount to employees of Vermont Manufacturing, Healthcare, Telecom, Information Technology and Environmental companies, reducing the course registration fee to only $195 per person! This registration fee includes all course materials, breakfasts and lunches.

INCLUDES: Breakfast Lunch Materials Breakthrough Ideas New Products New Services Business Growth Increased Profits Innovation Creation Of Ideas Communication Of Ideas Commercialization Of Ideas

IN PARTNERSHIP WITHChamplain College • Vermont Businesses for Social Responsibility (VBSR) • Vermont Center for Emerging Technologies (VCET) • Vermont Chamber of Commerce • Vermont Sustainable Jobs Fund (VSJF) • Vermont Technology Council • Vermont Venture Network

It’s an intensive program that packs 40 hours of learning into three days.

7:00amFundamentals and Evolutionary Improvement

Industrial Strength Tools and Revolutionary Ideas

DAY 3DAY 2DAY 1

Advanced Tools and Experience the System

5-7 pm 10:00pmBreak

Break

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