Johnson Avenue

Festival

KRVCThe Kingsbridge Riverdale Van Cortlandt

Development Corporation

Presents

Johnson Avenue

FestivalSept. 21

12 pm - 4 pmliVe musiC, Clowns,

ChilDRen’s aCTiViTies, fooD, shopping speCials, business exhibiTs anD muCh moRe!!

Johnson Avenue Block FestivAl 2014

Become a sponsorSince 2010, our community has enjoyed more than a dozen festivals and events hosted and organized by KrVC, the Kingsbridge-riverdale Van Cortlandt Development Corp. This is KRVC’s third festival on Johnson Avenue and each year, since the spring of 2012, the merchants have eagerly anticipated what has become one of our most successful events. We, too, look forward to working with businesses (both on and off the block) to plan this festival and make it bigger and better than ever. We hope you will take full advantage of the opportunity to participate, build community and build your business!

The festival organizers are grateful for the support of Bronx Community Board 8, our elected officials, and the 50th Police Precinct. Their combined efforts and support make these special events possible.

support this Festival

These wonderful events are great community and busi-ness builders, but they are costly to produce. We rely on the support of our sponsors to make them happen! Please be as generous as you can so we can enjoy a full program of events and activities.

This year, the riverdale Press is showing its sup-port by producing a full-color tabloid-size event pro-gram, distributed with the newspaper during the week before the event to 10,000 area homes and at the fes-tival — and every sponsor will receive a full-color ad. The entire program will be displayed on our website and on the Riverdale Press website, too. Choose the sponsorship package that suits you best.

Friend ($300)

Package includes: listing in all promotional and event materials, special sponsor exhibit space at the event and a small ad in the Riverdale Press program.

Patron ($500)

Package includes: logo featured in all promotional and event materials, special sponsor exhibit space at the event and a medium ad in the Riverdale Press pro-gram.

Benefactor ($1,000)

Package includes: logo and business featured on sepa-rate event signage, logo featured in all promotional and event materials, special sponsor exhibit space at the event with tent coverage and a large ad in the Riverdale Press program..

superstar ($1,500)

Package includes: logo and business featured on sepa-rate event signage, logo featured in all promotional and event materials, special sponsor exhibit space at the event with tent coverage and a jumbo ad in the Riverdale Press program.

the riverdale Press will gladly work with you to create your ad. Call Catherine Dolan at 718 543 6065, ext. 325 or e-mail cdolan@riverdalepress.com.

Friends receive a small full color ad this size (3 1/4” x 2 1/2”)

Patrons receive a medium full color ad this size (3 1/4” x 5 1/8”)

Benefactors receive a large full color ad this size (6 5/8” x 5 1/8”)

support our sponsors!

KRVC — Building Community, One Block Party at a TimeSince 2010, KRVC has organized numerous festivals in the communities of Riverdale and Woodlawn. These festivals serve to enrich our community by bringing diverse groups, across all ages, races and religions, together.

Our goal is to create, build, and grow a vibrant, connected and engaged community for its residents and businesses by leveraging the universal power of live music, theater, street performers, original art, children’s activities and more.

Most of our festivals have been held on commercial corridors, engaged the local businesses, generated media attention and been attended by thousands of people. KRVC has partnered with the local Merchants Associations for some of our events, which have served to promote the local businesses on those blocks.

Our local elected officials, Community Board 8 and the 50th Police Precinct have also played instrumental roles in making these events, some of which have required the closure of major streets, possible.

KRVC’s goal is to revitalize our community, boost our businesses and create a unique cultural experience through these festivals. Our festivals are partially funded by a generous grant from the Bronx Council on the Arts and by many local business sponsors.

State Senator Klein has also sponsored our last several festivals and has allocated funding to KRVC so that we can purchase our own stage, sound equipment, tents, amusement rides and even a truck to transport the items to our events!

superstars receive a jumbo full color ad this size (6 5/8” x 10 1/2”)

Alma Micic was born and raised in Belgrade, Serbia. At the age of 16 she started performing with a local quartet at a time when jazz was making a big comeback in Belgrade. Soon she became a featured vocalist with the Radio Belgrade Big Band and began touring and appearing at many local jazz festivals as well as television and radio broadcasts.

In 1995, she received a scholarship to attend the prestigious Berklee College of Music in Boston, MA. Alma graduated in

1999 with a BM in Jazz Performance. Alma has been a resident of New York

City since 2000. With her band, she has appeared at prominent venues such as the Jazz Standard, Scullers, Iridium Jazz Club, Cecil’s Jazz Club as well as various international festivals and concert halls.

Alma’s singing has been described as “confident, soulful, vulnerable, rhythmically savvy, with the most sensual vibrato you’re likely to hear” (All About Jazz). Featured articles include Swing

Journal (Japan), Concerto Magazine (Austria), Jazzman and Citizen Jazz (France). She has received numerous awards such as the Cleo Laine Award for Outstanding Musicianship and BRIO Award from the NY Arts Council.

“Alma personifies what jazz singing is all about.” — Ron Della Chiesa, WGBH Radio

“There is no doubt about it: Alma Micic is a first rate jazz singer.” — All About Jazz

Johnson Avenue Block FestivAl 2014

Great performers all afternoon longOn the main stage

rale Micic, one of the most successful and critically acclaimed jazz musicians to emerge from Serbia, has been featured in numerous publications including Downbeat, JazzTimes, LA Times, San Diego Tribune, and the Boston Globe

He has performed at prominent jazz clubs and music festivals in US and Europe including Catalina Jazz Club, Blues Alley, Scullers Jazz Club, Dizzy’s, San Jose Jazz Festival and the Hartford International Jazz Festival.

Born in Belgrade, Serbia and living In

New York City for the last decade, Rale Micic recently signed an endorsement deal with D’Addario strings, joining the likes of guitarists Pat Metheny, John Scofield and Lenny Kravitz.

“Micic is bringing an intriguing new perspective to the jazz guitar” — LA Times

“One of the most interesting young guitarists on the New York City scene” — All About Jazz

super Hi-Fi, the Brooklyn-based band, mixes jazz-inflected trombones, the rhythmic landscapes of Jamaican dub and touches of afrobeat and funk for a unique and heady mix memorably described as an “imaginary soundtrack from Lee ‘Scratch’ Perry, The Specials and Led Zeppelin.”

Led by bassist and composer Ezra Gale, whose last outfit, the San Francisco-based Aphrodesia, took their take on afrobeat all the way to Femi Kuti’s Shrine in Lagos, Nigeria, Super Hi-Fi has been creating waves

in the New York music scene since 2010 and released its debut full-length album, “Dub To The Bone” (Electric Cowbell Records), in 2012.

The band’s unique double trombone-led sound — equally at home at a raucous dance party or an intense listening session — applies the improvisatory dub mixing approach to live performances of the band’s original compositions.

This has led to shared stages with John Brown’s Body, Rubblebucket, Beats Antique, Debo Band, Giant Panda Guerrilla Dub

Squad and many others at venues like the Brooklyn Bowl, Maxwell’s, the Mercury Lounge and the Rocks Off Concert series.

The band has been active in the diverse New York music scene, hosting the popular monthly “Afro-Dub Sessions” at Rose Live Music in Williamsburg in 2011 that featured collaborations with everyone from DJ’s like Subatomic Sound System and Ticklah to for-mer Liquid Liquid vocalist Sal P., and recently made it to the final round of WNYC’s annu-al “Battle of the Bands.”

Marni rice is a performer and author of performance works combining music, song and text. Her musical repertoire includes vin-tage French Chansons, Euro Cabaret Songs and original music.

As a Chanteuse-Accordionist in New York, Marni Rice has appeared at The Lin-coln Center Chamber Music series, Sympho-ny Space, Joe’s Pub, The Bowery Ballroom, The Bottom Line, The Bowery Electric, in private events, restaurants, cafes and com-munity gardens.

Her diverse musical projects include; ‘Marni Rice & Le Garage Cabaret’ featur-ing original songs in French & English, and ‘Marni Rice & The Chanson Chamber Salon’ featuring European popular and cabaret songs.

Since 2006, she has served as back-ground vocalist and accordionist for ‘Mad Juana’ in the US and Europe.

Since 2008, her Bi-Lingual English-French solo performance piece, Contes de Paris/Tales from Paris, has been performed in ven-

ues around the world\In the United States she has performed in

Regional and Off Broadway Theater produc-tions and she has participated in the develop-ment of Musical Dance Theater works with MUD/BONE, a New York based non-profit theater company with whom she performed in ‘365 Plays in 365 Days’ at The Joseph Papp Public Theater in New York. In 2008 she received an award for ‘Original Cabaret Performance’ with The Kabarett Kollectif at The Cabaret Awards in Town Hall.

Alma Micic

Rale Micic

Super Hi-Fi

Marni Rice

support our sponsors!

Great performers all afternoon longStreet performers

Adam Auslander, Street Performer, Actor and Filmmaker, trained with the Ringling Bros Clown College and toured with their Red Unit on Gunther Gebel-Williams’ fare-well tour.

Since then his career high-lights include performing at Carnegie Hall, Lincoln Center, annually with the Macys Thanksgiving Day Parade, the world renowned Halifax Busk-ers Festival, and the Big Apple Circus Clown

Care Unit. His TV and film credits include Late Show with David Letterman, Late Night with Conan O’Brien,The Rosie O’Donnell Show, Saturday Night Live, Law & Order Criminal Intent and The Hoax.

In the theater, he has been directed by David Shiner in Pomp Duck and Circum-stance and Mark Ruffalo in Naked and Hate Free. His award winning film ‘The Thin Blue Sign’ can be seen on YouTube.

Dawn Jones is an actress who entertains at parties, street fairs and special events for kids and adults. Dawn is a clown, face painter, stilt walker, balloon animal maker, etc. Dawn is a graduate of Ringling Brothers and Barnum & Bailey Circus Clown College and Northwestern University’s theatre program. She is a veteran performer and has been entertaining at parties since 2000.

Adam Auslander

Dawn Jones

Johnson Avenue Block FestivAl 2014

KRVC’s 2014 Event Sponsors(List in formation)

TCR-The Club of Riverdale

Weichert, Realtors-House & Home

NewYork-Presbyterian/The Allen Hospital

Bedrock Preschool

Friends of the Hudson River Greenway

State Senator Jeff Klein

Councilmember Andrew Cohen

Assemblyman Jeffrey Dinowitz

Congressman Eliot Engel

Festival SponsorCountry Bank

support our sponsors!

Johnson Avenue Block FestivAl 2014