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Presenting your way to the top!
Susie Hall - The Impact Coach
This is NOT rocket science!
Why are you there?
• To inform/teach ?• To persuade/influence?• To encourage?• To entertain?• To inspire/motivate?
• A combination of these?
What is your Intention?
• What do you want your audience to go out of the door:
• Thinking? (No more than 3 ideas)• Feeling? • Doing
= Your intention
Your point of maximum impact
• Interesting, surprising, shocking fact or statistic
• Threat• Challenge• Your conclusion• Striking visual• Question / Rhetorical question• “Quote”, anecdote, plant an image –
“imagine”
What will they remember?• Could be anything!!
• Probably very little
• Anecdotes before facts• PERSONAL information • Can you remember something
that doesn’t interest you?• What should they remember
about you?
The power of the “Right Brain”
Make “whole brain presentations” OR
captivating hearts and minds
Logic + emotion
Right brain techniques
• Anecdotes• Analogies/similes/metaphors (It’s a
bit like...)• Examples• Stories*/case studies • Video/music/sound clips/VISUAL aids• Demonstrations (Steve Jobs)• Audience involvement • Humour (Careful !)
Word keys to the Right Brain
• “Imagine” or “I want you to imagine......”
• “Picture this.....”• “What if.....”• “Let’s suppose.....”• “That reminds me of....”• “It’s a bit like......” (great way to
use humour)• “In other words.....”
The Vocabulary of Impact
AvoidWeak and unimpressive
language:• Try• May• Maybe• Perhaps• Might• Hope / hopefully
Go from Big to Massive:Harness the power of your words
• Might = Will• Good = Fantastic /
Excellent• Great = Fantastic• A.S.A.P. = Immediately• Important = Crucial• Big = Massive• Perhaps we = We must• Interesting = Compelling
And equally powerful in the negative
• Poor = Pitiful• Unacceptable =Outrageous
LudicrousRidiculous
• Challenge = ThreatRisk
Using the power of Adverbs
• AbsolutelyWe are absolutely confident in....• Totally I am totally in agreement
with....• Utterly We are utterly convinced
that....• Specifically We are specifically
interested in....• Completely We are completely on side
with....• Wholeheartedly We are wholeheartedly in
agreement....• Substantially We are substantially over
budget....• Keenly I am keenly interested in....• Hugely We are hugely better off as a
result....• Dramatically We are dramatically
reducing....
The Rule of “Three”
• “Government of the people, by the people, for the people”
Abraham Lincoln
How can you deliver your presentations
for maximum impact?
Pace – busting the myth
The Did-You-Get-That Pause
Gives your message real punch
• Probably the most powerful weapon you have as a communicator
• Gives what you’re saying real power
• Allows the audience time to “get” your key point and to engage with your content
• Combine it with eye contact for huge impact
The Thinking Pause
Benefits?
• Um/er substitute • Makes you look super-confident,
measured and in control • Helps you think about what
you’re going to say next
What is charisma?
“personal quality or gift that enables an individual to
impress and influence many of his or her fellows”
“a spiritual power given by God”
What are the components of charisma?• Projected vs embodied• Vitality• A body thing• Connection to a higher vision• Self esteem• Being present• EQ• Uniqueness (ties in with your
“Brand”)
How can you increase your level of charisma when presenting?
• Get in touch with your bigger vision – make it clear what drives you
• Be grounded and own your space• Connect with your audience – be
present• Manage your thoughts for
positive healthy self-esteem (where are you basing your confidence?)
• Maintain good health and vitality
What is Personal Brand?
“Be distinct or be extinct” Tom Peters
Brand “YOU” What is your USP? What makes you compelling,
memorable or different?
“Personal Brand is the essence of YOU – as recognised by others”
If you want to learn more.......
Perfect Pitch: The Art of Selling Ideas and winning new business
Jon Steel*****
Why most PowerPoint presentations SUCK and how you can make them better
Rick Altman****
The Presentation Secrets of Steve Jobs – How to be insanely good in front of any audience
Carmine Gallo
Presenting your way to the top!
Susie Hall - The Impact Coach