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Make Your "Mission Impossible" an "An Affair to Remember"
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“An Affair to Remember”
MAKE YOUR NEXT… “MISSION IMPOSSIBLE”
MAKE YOUR NEXT… “MISSION IMPOSSIBLE”
Prepared by Jack Shaw – the Passionate Communicator
To deliver an important message Research what you
need to say… Plan how to say it,
and... Make it memorable
THE MISSIONTHE MISSION
WHY DO ITWHY DO IT
Necessary form of personalized communication in the workplace today
Demonstrates leadership and perception of competence
Necessary form of personalized communication in the workplace today
Demonstrates leadership and perception of competence
OVERCOMING THE FEAROVERCOMING THE FEAR Fear of speaking in
public is #1 - dying #7
Two types of speakers - those who are nervous and those who are liars
Fear of speaking in public is #1 - dying #7
Two types of speakers - those who are nervous and those who are liars
Proper preparation and rehearsal reduce fear 75%
Proper breathing by another 15%
Mental state is 10%
OVERCOMING THE FEAROVERCOMING THE FEAR
Know the room Know the audience Know the material Learn how to relax Visualize yourself
speaking
OVERCOMING THE FEAROVERCOMING THE FEAR
People want you to succeed
Don’t apologize Concentrate on the
message Use that nervous
energy Gain experience
OVERCOMING THE FEAROVERCOMING THE FEAR
PREPARING TO SPEAKPREPARING TO SPEAK Develop a specific objective Decide your intention Analyze your audience
Develop a specific objective Decide your intention Analyze your audience
DEVELOP A SPECIFIC OBJECTIVE
DEVELOP A SPECIFIC OBJECTIVE
What do you want to communicate to the audience?
Why have been asked to present? What do you want the audience to
walk away with?
What do you want to communicate to the audience?
Why have been asked to present? What do you want the audience to
walk away with?
DECIDE YOUR INTENTION
DECIDE YOUR INTENTION
Sell, promote, or endorse Persuade, convince or influence Motivate, excite, or entertain Discuss, participate, or share Teach, inform, enlighten Analyze, review, or account
Sell, promote, or endorse Persuade, convince or influence Motivate, excite, or entertain Discuss, participate, or share Teach, inform, enlighten Analyze, review, or account
ANALYZE YOUR AUDIENCE
ANALYZE YOUR AUDIENCE
Needs Concerns Knowledge of the
subject Skill level Average age Male-to-female
Needs Concerns Knowledge of the
subject Skill level Average age Male-to-female
Analysis Understanding Demographics Interest Environment Needs Customized Expectations
Analysis Understanding Demographics Interest Environment Needs Customized Expectations
ANALYZE YOUR AUDIENCE
ANALYZE YOUR AUDIENCE
Stories
Humor
Analogies
References & Quotes
Pictures & Visual Aids
ENGAGING YOUR AUDIENCE
ENGAGING YOUR AUDIENCE
WHAT DO YOU TELL THEM?
WHAT DO YOU TELL THEM?
Tell them what you’re going to tell them
Tell them Tell them what you’ve told them
Tell them what you’re going to tell them
Tell them Tell them what you’ve told them
Write your conclusion first!
Capture the audience
Present your premise
Remember your objective!
Write your conclusion first!
Capture the audience
Present your premise
Remember your objective!
WRITING THE INTRODUCTIONWRITING THE
INTRODUCTION
Present your facts and information Cover each major point
Prove your premise Inform your audience
Keep your time limit in mind Be aware of your audiences’
attention span
WRITING THE BODYWRITING THE BODY
Summarize your points
Present a conclusion Sell your idea Make sure you have
accomplished your objective
WRITING THE CONCLUSIONWRITING THE CONCLUSION
Get rid of distracting mannerisms Be yourself Let your body mirror your feelings Build self-confidence through
preparation Use your everyday speaking
situations
BODY SPEAKBODY SPEAK
BODY SPEAKBODY SPEAK
Posture Gestures Body Movement Facial Expressions
Posture Gestures Body Movement Facial Expressions
Eye contact Appearance Walking
Eye contact Appearance Walking
USING TRANSITIONSUSING TRANSITIONS
Bridges Triggers Ask a question Flashback Point-by-point
Bridges Triggers Ask a question Flashback Point-by-point
Add a visual Pausing Use movement Use a personal
story Use the PEP
formula– Point, Example,
Point
Add a visual Pausing Use movement Use a personal
story Use the PEP
formula– Point, Example,
Point
Your objective is not to be a comedian but to make an effective presentation
Can build bridges Leap tall buildings...
USING HUMORUSING HUMOR
USING HUMORUSING HUMOR
The audience is not a jury waiting to pass judgment on you
The audience is supportive
Your listeners want to enjoy themselves, just like you
The audience is not a jury waiting to pass judgment on you
The audience is supportive
Your listeners want to enjoy themselves, just like you
Keep It Short and Simple
KISS PRINCIPLEKISS PRINCIPLE
Hand out more than you say Say more than you show The visual presentation is not a
substitute for your verbal presentation
PREPARING VISUAL AIDS
PREPARING VISUAL AIDS
Present one concept per page Keep sentences short Use more pages or less text
HOW MUCH ON EACH PAGE
HOW MUCH ON EACH PAGE
Half sheet of paper Limit lines to 7 per slide Limit words to 7 per line
RULES OF THUMBRULES OF THUMB
Typefaces/fonts refer to the shape of the letter itself
–Serif or Sans Serif Style refers to the attribute applied
to the typeface/font
–Italic or Bold
FONTS versus STYLEFONTS versus STYLE
Sans serif is easier to read Limit the number of typefaces and
fonts Use no more than 2 typefaces per
presentation
SOME GUIDELINESSOME GUIDELINES
Switch styles before fonts Use italics and bold sparingly Smallest text size should be 28
points
SOME GUIDELINESSOME GUIDELINES
CAPS OR NO CAPSCAPS OR NO CAPS
First cap:– Only first letter of each bullet
Initial cap:– Each Significant Word
Preference is first cap for body of text
First cap:– Only first letter of each bullet
Initial cap:– Each Significant Word
Preference is first cap for body of text
Follows the natural pattern of a sentence
It presents a consistent appearance & it’s easier to read
FIRST CAPFIRST CAP
MORE THAN 7 CONSECUTIVE UPPER CASE WORDS WILL FORCE THE AUDIENCE TO READ AGAIN
More than 7 consecutive UPPER CASE words will force the audience to read again
ALL CAPSALL CAPS
Emphasize with all caps Use sparingly Too many caps will confuse the
reader
GUIDELINESGUIDELINES
First page presents one bulleted item
Subsequent pages contain one additional bullet
Allows the presenter to control the audience
BUILD EFFECTBUILD EFFECT
Emphasize Differentiate Group objects or items Trigger emotions or associations
USE COLOR TO…USE COLOR TO…
Mood Interest Motivation Comprehension
COLOR CAN AFFECT OUR…
COLOR CAN AFFECT OUR…
Use light colors on dark background
Use dark colors on light background
Preference is white or yellow on dark background
Keep colors of titles & body consistent on all pages
FOREGROUND & LETTER COLORSFOREGROUND & LETTER COLORS
Warmer colors appear closer Cooler colors recede Choose one background color for
entire presentation Choose one template for entire
presentation Colors convey various moods and
attitudes
BACKGROUND COLORSBACKGROUND COLORS
Avoid using red in financial presentations
Avoid using red and green together Pastel colors may appear different
on the projection system
COLOR TIPSCOLOR TIPS
Relevant to the topic Simple Not obtrusive Pleasing to the eye or entertaining Should not offend anyone Should not be used on every slide
USING CLIP ART & GRAPHICS
USING CLIP ART & GRAPHICS
Yourself Your environment Your equipment Your notes Your schedule
DETAIL CHECKLISTDETAIL CHECKLIST
Listen to the entire question Pause and repeat the question Credit the person who asked it Respond honestly and the best you
can Bridge to the next question
THE DREADED QUESTION & ANSWER
SESSION
THE DREADED QUESTION & ANSWER
SESSION
Familiar audiences good? Unfamiliar audiences bad? Study shows people actually
perform better when faced with harsher critics
HOSTILE AUDIENCES, HELP?
HOSTILE AUDIENCES, HELP?
Create a positive environment using music, color, cartoons, and graphics
Use accelerated learning techniques:– Games, puzzles, fun and interactive
exercises that spur creativity Follow the advice on answering
questions from a hostile audience
PREPARING FOR A HOSTILE AUDIENCEPREPARING FOR A HOSTILE AUDIENCE
Comparative advantages Criteria satisfaction Other commonly used methods
– Statement of reasons– Problem/solution– Negative method
COMMON PERSUAVIVE PLANS
COMMON PERSUAVIVE PLANS
Make your point - Don’t defend it yet Defend your opponent’s point Defeat your opponent’s case Defend your position -
– Give reasons, statistics, historical development
End with something memorable that is tied to your position
CRITERIA SATISFACTIONCRITERIA SATISFACTION
Look directly at the person asking the question & repeat the question
Refer to your speech Anticipate areas of questioning Don’t place your hands on your hips or
point at the audience Keep things moving & conclude
smartly
HANDLING HOSTILE AUDIENCE QUESTIONS
HANDLING HOSTILE AUDIENCE QUESTIONS
Be prepared Give of yourself Stay relaxed Use natural humor Plan your body & hand positions Pay attention to all details
SIX ELEMENTS OF EFFECTIVE PRESENTING
SIX ELEMENTS OF EFFECTIVE PRESENTING
“An Affair to Remember”
MAKE YOUR NEXT… “MISSION IMPOSSIBLE”
MAKE YOUR NEXT… “MISSION IMPOSSIBLE”
For more information, contact Jack at [email protected] or check out his blog at actingsmarts.wordpress.com