Paper (Full version)

8/2/2019 Paper (Full version)

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(Executive Summary)

23 10


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3

20

(NEC)


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. 30

500,000

3

5-7

GMP


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()

1.

2.

3.

1. 200,000 2. 7.90% 3. 1 4. 5. 1/50 6

. 10210 2 12,000,000


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.. 2553

200,000

100,000


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1. 1-30 2554 1

2.

1 31 2554 1

3. 1 -15 2554 15

4.

16 -31 2554 15

5. 1-15 2554 2

7. 1 2554

3.5


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(Management Plan)

/ 11

2 (..2553 )

9-325-4-252545


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(Organization Chart)


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10

1. - 45

.. 2525 2529

.. 2535 2545

2. 40

.. 2530 2534 .. 2536 2543

.. 2545

3. 35

.. 2531 2535

.

. 2536 2543

.. 2545

4. 35

.. 2531 2535

.. 2539 2543

.. 2545

1. 2. 3. 4.


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(Vision)

(Mission)

1. 2. 3.

4.

5.


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(Goals)

1. -70% -()100 200 300

()200 350 400

seven eleven

2. 80% 2-3

90% 3

100 %

3./

20 %

-30%

- 35% 3

- 45%-50% 3

4.


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(Keys of Success)

1. 2. 3.

4. 5.


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(Maketing Plan)

1.

2,000


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(Quality certification)

JISZ 9000 1987

- 2

Military Standard 414 (MIL.STD.414)

ANSI/ASQC ZI.9

(EU) Q90

Q91

Q92 Q91

Q93 Q91

(Value added Contractor)

Q94


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-

(International Organization for Standardization)

ISO 9000

ISO 9000

ISO 9000

ISO 9000

ISO 9000

1.

2.

3. ,

.. 2000 ISO 9000 ISO 9000 Version

2000 ISO 9001, 9002, 9003

ISO 9001 ISO

9000

ISO 14000 ISO 14000 (Environmental Management

Standards)

ISO

14000


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. 18000 ()

(Hazard Analysis Critical Control Point HACCP)

HACCP ISO 9000

- QS 9000 Chrysler, Ford General Motors

QS 9000 ISO9001

- (Good Manufacturing Practice GMP)


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GMP (World Health Organization WHO)

1.

1.1

1.1.1

1.1.2

1.1.3

1.1.4

.. 14

.. 2552


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1.1.5

.. 2552

1.1.6

1.1.7

2552

1.2

1.2.1

1.2.2

5 1

1.2.3


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1.2.4

60

3

1.2.5

1.2.6

1.2.7

1.2.8

1.2.9

1.2.10 (.)

/

.


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1.3

1.3.1 15

2552

1.3.2

1.3.3

1.3.4

1.4

(.)

2.

2

1%

1 140

1 140


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1 1 1

2554 70,038,247 20,089,221

(:)

1.8 1 2

(60 )

6.6 2550 9.6 2551 14.7 2562

(--) 65.5 .. 2554 ()

.. 2553

()


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1.8 1 2 ()

3.

.. 2554

(

)

4.

.. 2554


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(Demand)

1. 20-60 60%

2. SBAC, ., .

20% 3.

20%

(Supply)

1. ()


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2.

3.

4. Seven Eleven

SWOT Analysis

(Internal Factors Analysis)

(Strengths) (Weaknesses)

1. 2. 3.

1.

1. 2. 3.

1.


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1. 2. 3.

4.

1.

1. 2.

(External Factors Analysis)

(Opportunities) (Treats)

1. 2.

1. 2.

1.

1. 2.

1.


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1.

1.1.

Five Forces Model

dkig

1. T

2. T


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3. O

4. T

5. O

-

-

5. T


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Positioning

1. (Product)

. 6

1. 2. 3.

4. 5. 6.


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7.500 ()

.

.

.


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1.

2.

3. 3/4

4.

5.

2. (Price)

(Cost oriented Pricing) 3

2.1 12 60

2.2 6 45

2.3 4 30


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1. 20

2. 35

3. 20-40 ()

4. () 30

2.1 12

= + 60 / 1 = 60 + 30 = + + + + 60 / 1 = 10 + 20 + 10 + 10 + 10

2.2 6

= + 45 / 1 = 30 + 15 = + + + + 30 / 1 = 5 + 3 + 3 + 3 + 5

2.3 4

= + 30 / 1 = 12 + 18 = + + + + 30 / 1 = 1 + 2 + 2 + 2 + 5


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3. (Place)

2

1.

2. (1)

4. (Promotion mix)

4.1

1. Food center

2. 3.

1. 70%()200 300-400

2. 2-3 3. 40,000


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4.2

4.2.1 Road Show

4.2.2


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6

1.

2.

3.

4.

5.

6.


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(28),, , , , , ,

, , , ,


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1 6

2 6

3 2

4 2

5 2

6 30

7 6

8 6

9 30

10 300

6


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3/4


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(Financial Plan)

10,000

15,000

100,000 5,000

10,000

60,000

22,000

2,000 5,000

25,000

3,000

2,500

500

200,000


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2

1. 100,000 2. 100,000

60,000 (7.9% ) 100,000

10,000

15,000

100,000 - 100,000

5,000

10,000

200,000 200,000


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30 % supplier

22,000

2,000

5,000

2,000

2,500

500

2 -3

3 %

5%

20 %


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31 2554

1 2

6,480,000

6,885,000

(30%) 1,944,000 2,065,500

4,536,000 4,819,500

22,000 22,000

1,500 2,000

5,000 5,000

5,000 2,000

2,500 2,500

500 36,500 500 34,000

4,499,500 4,785,500

(30%) 1,349,850 1,435,650

3,149,650 3,349,850


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1 2

3,149,650 3,349,850

20,000 20,000

6,667 6,667

5,000 5,000

2,000

(WC) 60,000 6,000

3,241,317 3,389,517

(Weighted Average Cost Of Capital :WACC)

K

100000 0.67 5.31% 3.40%

100000 0.33 23.85% 7.87%

300000 1 28.93% 11.27%

Wacc = 11.27%


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IRR NPV

(Internal Rate of Return:IRR)

862% (WACC) 11.27%

IRR WACC

(Net Present Value:NPV)

= -

10,060,293.30

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