PRESENTER’S INFORMATION

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TABLE OF CONTENTS

Company Profile ............................................................................................................................................ 3

About The Show ............................................................................................................................................ 4

Performance Specifics .................................................................................................................................. 5

Audience Engagement .................................................................................................................................. 7

Marketing and Promotion ............................................................................................................................ 11

Production Details ....................................................................................................................................... 15

Contacts ...................................................................................................................................................... 16

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COMPANY PROFILE

Sporting Advantage’s Captain Active

Captain Active, the most famous superhero on Activeland, has landed his fruit and veggie rocket on

Planet Earth! His supercharged energy, enthusiasm and passion will motivate and inspire kids and

families to have loads of fun leading an active and healthy lifestyle!

Captain Active’s arch nemesis, the evil Lazy Cray Cray, has been working overtime to tempt people into a

sedentary, boring, unfulfilled and unhealthy lifestyle of lazing around staring at screens and eating greasy,

sugary, processed foods!

The Captain Active program incorporates an entertaining and interactive travelling stage show,

super energetic one hour Captain Active Kids Classes, online videos of game and cooking

demonstrations, a YouTube series in 'The Adventures of Captain Active',

school and early learning centre visits, online school teacher resource kits, a

partnership with the Live Out Loud Foundation, songs, e-books and activities,

merchandise and appearances at small and large events.

Captain Active (and his creator, Luke) are passionate about leading a

super active and fun lifestyle and won't stop until the whole universe is

having a blast being healthy and active, just like Captain Active.

Why Kids Need an Active Superhero Role Model

The emphasis on the prevention of childhood obesity around the

world is rapidly growing. The Australian Institute of Health and

Welfare indicate that currently in Australia, 1 in 4 children and

2 in 5 adults are obese or overweight. The Dieticians

Association of Australia indicate that these obese children

have a 25%-50% chance of becoming obese adults.

Australia’s 2014 National Report Card for Physical Activity in Children and

Young People indicates that the majority of children and young people are

not meeting the Australian daily physical activity guidelines. This was equally

reflected in national studies conducted in England, Scotland, Canada, USA, Ireland and South Africa.

The Longitudinal Study of Australia Children indicated that overweight and obese children experience a

higher level of psychosocial problems due to teasing, bullying and social exclusion.

An entertaining stage show is one of the most effective, powerful and widespread means of combating

the issue of childhood obesity and the future health of our country’s population. Wherever families live in

Australia, a superhero who focusses on a healthy active lifestyle, in an entertaining and engaging format,

will inspire kids to get off the couch, play games, ask for healthy foods and want go on adventures.

Put simply, after seeing Captain Active’s Awesome Active Adventure show, kids want to be active, just

like Captain Active!

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ABOUT THE SHOW

Show Synopsis

Activeland's most famous superhero, Captain Active, brings his unbridled energy and enthusiasm to the

stage, to deliver this highly interactive, educational and entertaining show. ‘Captain Active's Awesome

Active Adventure’ will spark the audience's imagination, by taking them on a 60 minute adventure from

Activeland to Australia, in a bid to overcome the evil, unhealthy habits of his arch nemesis Lazy Cray

Cray!

He will fly in the fruit and veggie rocket, go animal ball hiking over mountains, running and dodging creepy

crawlies through dark caves, jumping over raging crocodile infested rivers and boogying to funky beats,

all whilst creating a loyal and eager team of Cap Ac Kids! Parents and grandparents will laugh, whilst

kids will be on the edge of their seat every time Captain Active's 'active-o-meter' goes off with an update

from mission control on Lazy Cray Cray's evil doings.

The show will keep everyone having an awesome time with:

• Audience participation in fun games on stage that are integrated into the story

• Audience activities to get everyone laughing and being active in their seat

• Lots of healthy nutrition and eating messages (kids won’t even realise they’re learning

healthy habits)

• Super catchy songs that'll get the toes tapping and stuck in your head

• A ridiculous amount of fun that families and kids will absolutely love

• A lot of energy that will entertain and inspire everyone to be active, just like

Captain Active!

Biography

Captain Active’s secret identity is Luke Wilson (but don’t tell anyone!). Luke has

a bachelor of Sport and Exercise Science from James Cook University and has

worked in the health, fitness, sport and recreation industry in Queensland since

1999. Luke’s experience includes roles as an exercise physiologist, personal trainer,

health and fitness centre manager, sport and recreation manager and senior advisor

for Queensland Government’s Department of Sport and Recreation. Luke founded

Sporting Advantage in 2009, a sports planning company based in Townsville. As

the managing director, he created the Captain Active program through identifying

the significant need for a positive role model based around health and fitness for

children to emulate and aspire to and Captain Active was born!

Luke was heavily involved in acting, drama, public speaking and performing on

stage at school. He performed roles in a number of local productions and

excelled in speech and drama subjects. He is adept at public speaking, regularly

presents to audiences and acts as the master of ceremonies at large events.

Luke is married and has two very active young boys aged 7 and 9, who

feature in a number of videos of Captain Active games and adventures and

occasionally make cameo appearances in the show!

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PERFORMANCE SPECIFICS

Duration

The entire show runs for 60 minutes, without an intermission.

Suitable Venues

The show is suitable for all venues. We have performed in

school indoor stadiums, outdoors in parks, theatres, shopping

centres, museums and community halls.

Maximum Number of Performances Per

Week

5 performances/week

Minimum Break Between

Performances

1 day break between

performances

Licensing Agreements

The Captain Active name and

logo are both trademarks of

Sporting Advantage Pty Ltd.

Touring Personnel

The touring party consists of 2 people.

1. Luke Wilson - Performer, creator and director

2. Tamra Wilson - Manager

Performance History

In 2016, over 8,500 people attended Captain Active’s Awesome Active Adventure Show

in Queensland, New South Wales, Victoria, South Australia, Western Australia and the

Northern Territory. This map of Australia pinpoints the 61 shows we performed across the 51 different

venues in 2016, whilst the following page outlines the specific towns and schools we have visited since

the show was created in late 2015.

Already in 2017, we have performed to over 1,000 people at:

• Mount Isa Civic Centre

• Millmerran Community Centre

• Townsville Library

• 8 schools in Victoria, New South Wales and Queensland

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Performance Locations 2015/2016

• Charters Towers World Theatre – 1 show, 2016

• Roma Auditorium – 1 show, 2016

• Mitchell Shire Hall – 1 show, 2016

• Middlemount Community Centre – 1 show, 2016

• Glenden Recreation Centre – 1 show, 2016

• Museum of Tropical Queensland, Townsville – 4 shows, 2016

• Castletown Shopping Centre, Townsville – 5 shows, 2016

• 46 different schools across Australia – 49 shows

School State Year

Ashwell QLD 2015

Flagstone Creek QLD 2015

Greenvale QLD 2015

Marburg QLD 2015

St Agnes (Mt Gravatt) QLD 2015

Amiens QLD 2016

Baynton West WA 2016

Central Tilba NSW 2016

Chancellor QLD 2016

Clyde Fenton NT 2016

Coldstream VIC 2016

Coorow WA 2016

Emerald North QLD 2016

Great Ryrie VIC 2016

Hatton Vale QLD 2016

Homestead QLD 2016

Kalgoorlie WA 2016

Kent Rd NSW 2016

Knox Gardens VIC 2016

Lake Monger WA 2016

Lucknow VIC 2016

Machans Beach QLD 2016

Milgate VIC 2016

School State Year

Mount Perry QLD 2016

North Morley WA 2016

Nungarrin WA 2016

Ongerup WA 2016

Railway Estate QLD 2016

Ravenswood QLD 2016

Red Cliffs VIC 2016

Richmond Hill QLD 2016

Riverside Adventist QLD 2016

Robertstown SA 2016

Sandy Hollow NSW 2016

St Augustine’s (Cairns) QLD 2016

St John's Roma QLD 2016

St Peter's Halifax QLD 2016

Stirling North SA 2016

Tharbogang NSW 2016

The Caves QLD 2016

Warrnambool VIC 2016

Warwick Farm NSW 2016

Weir QLD 2016

Woodanilling WA 2016

Woodstock QLD 2016

Wundowie WA 2016

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AUDIENCE ENGAGEMENT

Audience Age

Captain Active’s Awesome Active Adventure show is super-duper entertaining for children from 2 to 12.

Parents with young families love the positive messages Captain Active provides and will be able to use

him as a tool to promote healthy eating and an active lifestyle within their household.

Community Engagement Overview

Captain Active's goal is to entertain the audience, so that kids will want to be like Captain Active and

parents and grandparents have an effective tool they can use to encourage their children to be active and

eat healthy foods.

Captain Active will always interact with the audience after the show. There will be lots of high 5's, photos

with families, answering of questions and encouragement for kids who tell Captain Active about their own

active adventures.

The Captain Active community engagement programs target children aged 3 to 11, school and early

learning centre teachers, health and fitness providers and parents with young families.

All Captain Active's multimedia platforms

support and reinforce the healthy

messages from the show. There are

demonstrations of Captain Active preparing

healthy meals in the kitchen, playing fun

games in the backyard and going on

outdoor adventures, including mountain

bike riding, fishing, hiking, camping, veggie

gardening and exercising. These can be

used by families, schools and early learning

centres to great effect, to encourage

children to continue to follow Captain

Active's example long after the show.

Captain Active can also offer his Kids Classes, which are an outdoor or indoor hour games session that

includes lots of running, jumping, crawling, catching, dodging, throwing, dancing, rolling and laughs.

Local fitness providers can also be trained to offer these classes. This can be a great way to offer further

value, benefits and positive outcomes for regional communities.

The Captain Active Classroom Teacher Resource Kit is a really useful way for primary school teachers to

incorporate further physical activity into their students’ days and reinforce the healthy, active messages

from the show!

When the Captain Active supersuit comes off, Luke also offers a range of 2-3 hour educational

workshops for sporting clubs, coaches, trainers and individuals wanting to lead a healthy lifestyle.

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Multimedia Platforms

YouTube

• The Captain Active YouTube Channel

includes lots of fun and entertaining

challenges, game and cooking

demonstrations and adventures,

including Captain Active going fishing,

mountain bike riding, trail hiking, fresh

food shopping and camping. These

short clips would be an ideal

accompaniment to the television

series.

Website

• The Captain Active Website includes

lots of entertaining videos,

downloadable activities, information

about programs and events and heaps

of fun photos. This will continue to be

developed in line with future

progression to include further

interactive tools and activities.

Online Challenge

• Through the Captain Active website,

families can join a 4-8 week challenge

to get active together and improve

their eating habits. Designed similarly

to 12 week fitness challenges for

adults, the Captain Active Family

Challenge includes cooking

demonstrations, active games families

can play together, weekend adventure

ideas, monitoring of progress, rewards

and lots of encouragement and

support.

E-books, Music & DVDs

• Captain Active has 3 self-published e-books, 6 professionally recorded songs and 4 volumes of

DVDs. This catalogue is continuing to be developed and expanded.

Mobile App Development

• The creation of an interactive mobile application will allow families to access Captain Active

games, videos, recipes and activities wherever they are. For example, if they’re at the beach,

they can watch a video of what Captain Active does at the beach, then the kids can go off and do

the same!

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Captain Active Kids Classes

The Captain Active Kids Classes are one of Captain Active’s most awesome

and effective weapons in his mission to defeat the evil Lazy Cray Cray.

The classes are structured to revolve around a set format of eight super

fun games mixed in with lots of imagination and creativity and very little

down time. There is an array of energetic music pumping in the

background that creates a fantastically enthusiastic atmosphere in the

room. Whilst playing, laughing and having a ball, kids will develop:

• Hand eye coordination

• Physical skills and abilities

• Self confidence

• Fine motor control

• Balance

• Team work

• Visual awareness

• Healthy eating habits

Captain Active can provide local health and fitness centres and

personal trainers with the training, equipment and resources required

to continue to offer the Captain Active Kids Classes. As shown in this picture, there’s

even a modified supersuit for them to wear so they become a real Cap Ac! There’s an

ongoing licensing fee for this program, however, it is an ideal way to continue to

motivate and inspire local children to be active and healthy.

For children to attend a Captain Active Kids Class it’s $10/child. Alternatively, Councils

or sporting organisations can provide these events to the community to attend at no

cost, for $330/session.

Educational Workshops

Whilst visiting towns performing the Captain Active show, Luke

can also present a series of professional, researched and

enjoyable sport, recreation, health and fitness workshops that

target general community members or sporting organisations.

These educational topics include Strength and Conditioning

Training; Nutrition; Sports Performance; Club Administration;

Sports Marketing, Sponsorship and Fundraising; Grants

Writing; Volunteer Management; Strategic Planning; Event

Management; Committee Roles and Basic Sports Psychology.

Councils and sporting organisations can provide these

workshops to the community for $550/session.

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Classroom Teacher Resource Kit

Captain Active wants to help classroom teachers energise their students so they’re ready to learn and are

leading a super active and healthy lifestyle! This awesome classroom teacher resource kit supports the

positive, healthy lifestyle messages from Captain Active’s Awesome Active Adventure Show and other

multimedia platforms. The kit includes classroom energiser activities, outdoor group games, entertaining

e-books, songs from the stage show and a sports equipment pack.

Classroom Energisers

• These activities are quick, energetic and fun. Teachers can use them to get their students

activated and ready to focus and learn first thing in the morning, straight after breaks, or at times

when they need a bit of energising!

Outdoor Group Games

• On days where students don’t have physical

education sessions, teachers can take their

class outside and energise them with an

awesome, fun group game. These are

inclusive of all abilities and teachers can use

their discretion to focus purely on ensuring

everyone has a go and enjoys it, or adding

in a competitive edge.

E-books

• These are colourful and entertaining books

with lots of positive messages about being

active and leading a healthy

lifestyle. Students will love reading them

and will be motivated to be like Captain

Active and try some of the awesome active

things they read about.

Songs and Poems

• Teachers can use these songs in

conjunction with the classroom energisers,

sing them as a group, use them as

examples of rhyming and poem creation or

incorporate them into a class play!

Equipment Pack

• This is a perfect sized sports pack for a

classroom, with everything a teacher will

need to get the kids being active, having fun

and ready to learn!

Schools can purchase a subscription from $250/year, that provides access to the online resource kit for

all their teachers. Different sized equipment packs vary in price.

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MARKETING AND PROMOTION

Marketing Copy

Brief

• Captain Active performs an awesome, energetic, enthusiastic,

entertaining and inspirational show!

Short

• Activeland's most famous superhero, Captain Active, brings his

unbridled energy and enthusiasm to the stage, to deliver this

highly interactive, educational and entertaining show. ‘Captain

Active's Awesome Active Adventure’ will spark the audience's

imagination, by taking them on a 60 minute adventure from

Activeland to Australia, in a bid to overcome the evil and

unhealthy habits of his arch nemesis Lazy Cray Cray! Kids and

families will be inspired to be active, just like Captain Active!

Extended

• Activeland's most famous superhero, Captain Active, brings his

unbridled energy and enthusiasm to the stage, to deliver this

highly interactive, educational and entertaining show. ‘Captain

Active's Awesome Active Adventure’ will spark the audience's

imagination, by taking them on a 60 minute adventure from

Activeland to Australia, in a bid to overcome the evil and

unhealthy habits of his arch nemesis Lazy Cray Cray!

He will fly in the fruit and veggie rocket, go animal ball hiking over mountains, running and

dodging creepy crawlies through dark caves, jumping over raging crocodile infested rivers and

boogying to funky beats, all whilst creating a loyal and eager team of Cap Ac Kids! Parents and

grandparents will laugh, whilst kids will be on the edge of their seat every time Captain Active's

'active-o-meter' goes off with an update from mission control on Lazy Cray Cray's evil doings.

The show will get everyone moving through audience participation in fun games on stage that are

integrated into the story; audience activities to get everyone laughing and being active in their

seat; lots of healthy nutrition and eating messages (kids won’t even realise they’re learning

healthy habits); super catchy songs that'll get the toes tapping and stuck in your head; a

ridiculous amount of fun that families and kids will absolutely love; and a lot of energy that will

entertain and inspire everyone to be active, just like Captain Active!

Marketing Opportunities

Marketing for the show has been most successful through the following four methods:

• Providing hard copy flyers to students at primary schools and early learning centres

• Promoting to a target audience of Mums on Facebook

• Distributing electronic flyers through local networks

• Providing interviews and media releases to local television, radio and newspapers

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Audience Reviews

The show was absolutely fantastic! All the students were completely engaged and it was the

perfect way to consolidate our studies!

Primary School Teacher, Chancellor State College.

Thank you again for an absolutely great show. You made a great impression on the students and

staff. We still have some of the kids talking about Lazy Cray Cray!

Justin Douglass, Teacher, Lake Monger Primary School

“The students loved the performance and really enjoyed participating during the whole show.

They are still buzzing about Captain Active and Lazy Cray Cray lol...”

Pa'i Le-Mamea, PE Teacher, Kalgoorlie Primary School

“Captain Active engaged our students in a fun, interactive and exciting show. Not only did our

students love Captain Active, they were singing his riddles, doing his actions, playing his games

and talking about his healthy food messages in the days and weeks following his show. They

shared his message with their families, siblings, friends and teachers. We can’t wait to see

Captain Active again next year!”

Sally Pirie, Principal, Greenvale State School

“G’day Luke, we should be thanking you for an awesome performance. You did a great job!”

David Stirling, Deputy Principal, Stirling North Primary School

“The Preps to Year 6 students loved the show. They were thoroughly engaged as you took them

on your health and fitness adventure, learning about the healthy foods that help keep them

strong, healthy and active! The students enjoyed the participation in the fun activities and the fruit

and veggie rocket ship that helped portray the “healthy” and “active” message. What a wonderful

experience for students, full of fun and exciting activities, songs and movement for all ages.”

Kathleen Richardson, PE Teacher, St Agnes School, Mt Gravatt

“The kids had so much fun at your show. It was great to see them all getting so involved!”

Natasha Nielsen, Teacher, Woodstock State School

“The show was very entertaining with fantastic messages”

Niki Loonstra, Teacher, Knox Gardens Primary School

“The kids loved the show & I heard them talking about it several days later. I liked the way you

were able to cater for all age groups P-6. You did some great activities that teachers will be able to

use in their classrooms.”

Robyn Monks, Teacher, Coldstream Primary School

“The students loved the show and the teachers also enjoyed it. You certainly got the message

through to the kids as they relayed your main message when we returned to our rooms. We loved

your enthusiasm and fun way of getting a vital message to the kids.”

Evelyn Baulch, Teacher, Warrnanbool Primary School

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Marketing Materials

Captain Active and the Captain Active logo are both trademarked. These along with a range of high and

low resolution images can be provided for any local promotional requirements.

We can provide template show flyers and posters for

printing and electronic distribution.

There are a number of videos of Captain Active in

action at www.captainactive.com.au and on the

Captain Active YouTube Channel, that presenters can

direct the community to, to see how much fun Captain

Active is.

We can provide communities with a voiceover from

Captain Active for a commercial or a personalised short

video to promote the upcoming show in their location.

Captain Active is always ready to do interviews for local

media.

Content Warnings

Audiences must beware as they'll have a lot of

awesome active fun during the show.

Presenters are warned that their community will think

they're awesome for bringing Captain Active to town

and there will be pressure from the audience to book

Captain Active's follow up show, 'Lazy Cray Cray

Strikes Back'!

Video Links

‘Captain Active’s Awesome Active Adventure’ show

preview

‘Captain Active Yeah’ film clip

‘Captain Active Kids Class’ promo

‘Captain Active 2.5k Hero Run’ commercial for the

2015 Townsville Running Festival

‘Meet Captain Active’

‘Captain Active Bottom Shuffle Challenge’

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Images

High resolution images can

be supplied by contacting

Luke Wilson at the details

provided

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PRODUCTION DETAILS

Technical Summary

The show requires little technical support from the venue.

Example Schedule

Bump in - 7am to 8:30am

Show - 10am to 11am

Post show meet and greet - 11:10am to 11:40am

Bump out – 1pm to 2pm

Crew Required From Venue

We require one crew member from the venue to

provide access and guidance around the facility so that

we can prepare the set.

Stage

Our stage requirements are very basic and can be

adapted to suit most venues.

Lighting

If we are performing the show at a basic venue, we don’t

require any special lighting. If we are performing in a venue

with lighting effects available, it creates a further dimension

to the show to have a technician from the venue changing

the lighting throughout the show to match the story.

Sound

If we are performing the show at a basic venue, we can

provide a PA system that is appropriate for an audience of

up to 100 people. If we are performing in a venue with an

existing PA system available, it is beneficial to play the show’s

music and sound effects, along with Captain Active’s microphone through this

system.

Wardrobe

We only require an area for Captain Active to put on his supersuit (telephone booths are not preferred).

Freight Notes

All the elements of the show’s set will arrive in a vehicle that can easily be moved into the venue.

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CONTACTS

All show, booking and media enquiries can be directed to:

Luke Wilson (AKA Captain Active)

Director of Sporting Advantage

(07) 4788 7196

0407 171 164

beactive@captainactive.com.au

www.captainactive.com.au