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Presented on June 18, 2013
Customer And
Market Sushi
Trends
Market Meal Solutions/ 2011 Areas of Expansion
Market Sushi Popularity & Trends
Sales Per Square Foot of Sushi
What Your Deli Customers Want
1. Sushi Popularity and Trends
Rotisserie Programs
Sandwich Stations
Meal Deals (Bundled Meals)
Soup Stations
Hot/Cold Bars
Sushi
Concept Food Stations
Beverage Bars
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%
Sushi
2. Meal Solutions/ 2011 Areas of Expansion
Source: Progressive Grocer Market Research 2011
Grocery sales per square foot for 2011
Supermarket’s average weekly sales per square foot range from $11.78
Sushi’s average weekly sales per square foot range from $48.98
Four times more than supermarket average sales per square foot
3. Sales Per Square Foot of Sushi
4. What Your Customers Want
Source: Progressive GROCER March/2012 “What your Deli Customer Want
1. Every penny counts for me now : Price matters
2. I want it fresh
3. I want to it look good
4. I do not want to get sick because of something I ate
5. I do not have time to hang out waiting to be served
Customer Trend
6. I want variety
7. Let me taste it first
SWS Success
SWS History
SWS Organization
SWS Sushi Bar
SWS Marketing
Company structure set on solid foundation.Departments: Operation Team Hospitality Team Inspection Team Culinary Marketing TeamFirst Winn-Dixie Kiosk sushi bar Opened in Mobile, AL
Mr. Sung began Sushi House Operation with Kroger Co.
Sushihouse was reborn as SW Sushihouse. New operation was established . We were selected the operator for first Kroger Market Placeout of the competitors.
Re-organize Team & Expansion Focusing on the Demonstration & Hospitality.SWS reaches the 6 million dollars sales mark.
We are still growing strong because our system works! Even with the suffered economy, we have been driving sales increases on a same store basis. SWS reaches annual sales of $10 Million.
2009
2012
2011
2002 2010
1. SW Sushihouse History
SW SUSHIHOUSE
Operation
Team
Inspection
Team
Hospitality
Team
Marketing
Team
Store B
Store A
Store C
Store E
Store D
Store F
Store H
Store G
Store I
Store K
Store J
Store L
2. SW Sushihouse Organization (Head Office, TX)
Regional
office
Regional
office
Regional Office(Dallas, TX)
Operation
Team
Inspection
Team
Operation
Team
Inspection
Team
Store B
Store A
Store C
Store E
Store D
Store F
Store H
Store G
Store I
Store K
Store J
Store L
2-1. SW Sushihouse Organization (Regional Office)
Regional Office (Birmingham, AL)
20082009
20102011
2012
12 StoresK roger
19 StoresKroger
28 StoresKroger & Winn-Dixie
Store
35 StoresKroger & Winn-Dixie
Store
47 StoresKroger & Winn-Dixie
PhoneciaStore
15 Stores
20 Stores
30 Stores
50 Stores
3. SW Sushihouse Success
4. Story (Progress of Sushi Bar)
Pictures Type Profit
1.
Sharing Cooler 0.2%-0.3% Total sales of Store
2.Independent Sushi cooler
0.3%-0.4%Total sales of Store
3.
In-Line Sushi bar0.5%-0.7%
Total sales of Store
4.
Island Sushi bar0.7%-1.2%
Total sales of Store
4-1. Onsite SW Sushihouse Sushi Bar
Our Sushi Bar
Deli promotions used
Houston, TX(Kiosk Sushi Bar)
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
$5,000
$5,500
$4,100
$5,500
5. Demonstration
Sampling/Demo
75%
Increased on-ad Spe-
cials
58%
Online
33%
5-1. Promotion Programs
36.8%No =
FACEBOOK95.8
PERCENT OVERALL BY RETAILERS USING
SOCIAL MEDIA
5-2. Our Activities
Event
Sponsorship
Our ActivitiesSpecial Menu for your Special Occasion. Valentine’s Day, Easter Sunday, The 5th of July, Thanksgiving Day, Christmas, Birthdays, Baby showers, Wedding, SWS provides holiday menus with seasonal decoration.
SWS is one of sponsors of MDA (Muscular Dystrophy Association) since 2009. We strongly believe in sharing our success and giving back to the community.
Program sponsor
VolunteerWe are volunteering to improve community enhancement efforts in area. We are supporting variety of volunteering groups. (Currently food & money support)
SUMMARY
The popularity of Sushi is increasing in food industries.There are large possibilities to be the best in food industry.
The profit is the highest rate on the sales per square foot than any Food.
Based on the years of experience in the Sushi industry, we maintain our stores very professionally.
When the Sushi bar is formed to Island Sushi Bar from In-Line Sushi Bar, it makes more profits.
Possibility
Profit
Sushi Bar
People
6. Summary
Thank you for your business..Thank you for your business..
Thank you so much for this opportunity. It was a great honor and pleasure being here and we hope to become
your Sushi provider.