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SOCIAL NETWORKING
WEBSITES
Presented by Yunji R. Sang-In N. Edward Y.
Social networks
Online Communities
Social networks
Online CommunitiesProvide Variety of
Services
Social networks
Online CommunitiesProvide Variety of
Services•E-Mail
Social networks
Online CommunitiesProvide Variety of
Services•E-Mail• Instant Messaging
Social networks
Online CommunitiesProvide Variety of
Services•E-Mail• Instant Messaging•Sharing Pictures
Social networks
Online CommunitiesProvide Variety of
Services•E-Mail• Instant Messaging•Sharing Pictures•Blog Entries
Social networks
Online CommunitiesProvide Variety of
Services•E-Mail• Instant Messaging•Sharing Pictures•Blog Entries•Universal Profile
Social networks
Social networking websites
Social networking websites
Social networking websites
Social networking websites
Social networking websites
Social networking websites
Social networking websites
Social networking websites
Name Focus Focus Registered users
Social networking websites
Name Focus Focus Registered users
Bebo Sharing Folders US, UK, Ireland 40,000,000
Social networking websites
Name Focus Focus Registered users
Bebo Sharing Folders US, UK, Ireland 40,000,000
Cyworld Personal Website South Korea, US 2,210.000
Social networking websites
Name Focus Focus Registered users
Bebo Sharing Folders US, UK, Ireland 40,000,000
Cyworld Personal Website South Korea, US 2,210.000
Personal Website Worldwide 80,000,000
Social networking websites
Name Focus Focus Registered users
Bebo Sharing Folders US, UK, Ireland 40,000,000
Cyworld Personal Website South Korea, US 2,210.000
Personal Website Worldwide 80,000,000
Friendster
Friend finders South-east Asia 65,000,000
Social networking websites
Name Focus Focus Registered users
Bebo Sharing Folders US, UK, Ireland 40,000,000
Cyworld Personal Website South Korea, US 2,210.000
Personal Website Worldwide 80,000,000
Friendster
Friend finders South-east Asia 65,000,000
Myspace
Blog/Sharing folders
Worldwide 240,000,000
Social networking websites
Name Focus Focus Registered users
Bebo Sharing Folders US, UK, Ireland 40,000,000
Cyworld Personal Website South Korea, US 2,210.000
Personal Website Worldwide 80,000,000
Friendster
Friend finders South-east Asia 65,000,000
Myspace
Blog/Sharing folders
Worldwide 240,000,000
Orkut Blog South America/ C.Asia
67,000,000
Social networking websites
Name Focus Focus Registered users
Bebo Sharing Folders US, UK, Ireland 40,000,000
Cyworld Personal Website South Korea, US 2,210.000
Personal Website Worldwide 80,000,000
Friendster
Friend finders South-east Asia 65,000,000
Myspace
Blog/Sharing folders
Worldwide 240,000,000
Orkut Blog South America/ C.Asia
67,000,000
Hi5 Friend Finders Europe, Latin America
70,000,000
Examples
Examples
Examples
Examples
Examples
Examples
ExamplesLinks
ExamplesLinks
www.facebook.comwww.myspace.comwww.us.cyworld.com
ExamplesLinks
www.facebook.comwww.myspace.comwww.us.cyworld.comwww.bebo.com
ExamplesLinks
www.facebook.comwww.myspace.comwww.us.cyworld.comwww.bebo.comwww.friendster.com
Relevance For Business Managers
Advantages
AdvantagesConnection
AdvantagesConnection
•Worldwide
AdvantagesConnection
•Worldwide•Business-to-Business
AdvantagesConnection
•Worldwide•Business-to-Business•Business-to-Customers
AdvantagesConnection
•Worldwide•Business-to-Business•Business-to-Customers
Gain Credibility
Advantages Connection
•Worldwide•Business-to-Business•Business-to-Customers
Gain Credibility• Increased Brand Awareness
AdvantagesConnection
•Worldwide•Business-to-Business•Business-to-Customers
Gain Credibility• Increased Brand Awareness• Improved Reputation
Easy To Use & Access
Advantages cont’d
Easy To Use & Access• Place and time is not restricted
Advantages cont’d
Easy To Use & Access• Place and time is not restricted
• Better Customer Service
Advantages cont’d
Easy To Use & Access• Place and time is not restricted
• Better Customer Service
Cost-Wise
Advantages cont’d
Easy To Use & Access• Place and time is not restricted
• Better Customer Service
Cost-Wise•Promotional Advertising Costs
Advantages cont’d
Advantages cont’d
Advertisement
Advantages cont’d
Advertisement
Advantages cont’d
Advertisement
Advantages cont’d
Advertisement
Advantages cont’d
Advertisement
Advantages cont’d
For Individuals
Advantages cont’d
For IndividualsSelf PR
Advantages cont’d
For IndividualsSelf PRPersonal Storage
Advantages cont’d
For IndividualsSelf PRPersonal StorageSave time on Customer service
Disadvantages
Privacy
Disadvantages
Privacy•Widespread Spam/virus
Disadvantages
Disadvantages
Privacy•Widespread Spam/virus•Unlimited Access
Disadvantages
Privacy•Widespread Spam/virus•Unlimited Access•Copyrights
Disadvantages
Privacy•Widespread Spam/virus•Unlimited Access•Copyrights•Unprotected Identity
Disadvantages
Privacy•Widespread Spam/virus•Unlimited Access•Copyrights•Unprotected Identity•Risks of fraud
Disadvantages
Disadvantages cont’d
Costs can sometimesoutweigh benefits
Disadvantages cont’d
Costs can sometimesoutweigh benefits
Not person-to-person
Future of Social Networking Websites
Future
Future Continuous Growth
Future Continuous Growth
•Demand from Companies
Future Continuous Growth
•Demand from Companies•Expand to mobile network
Future Continuous Growth
•Demand from Companies•Expand to mobile network
• Iphone• Blackberry
Future Continuous Growth
•Demand from Companies•Expand to mobile network
• Iphone• Blackberry
Danger on possible burst of “dot.com” bubble
Future cont’d
Targets on specific function
Future cont’d
Targets on specific function
•Facebook: Personal website
Future cont’d
Targets on specific function
•Facebook: Personal website•Youtube: Videos
Future cont’d
Targets on specific function
•Facebook: Personal website•Youtube: Videos•Flicker: photos
Future cont’d
Targets on specific function
•Facebook: Personal website•Youtube: Videos•Flicker: photos•Friendfinder: Guess!
Future cont’d
Targets on specific function
•Facebook: Personal website•Youtube: Videos•Flicker: photos•Friendfinder: Guess!
THE END
