COMMUNICATION INDUSTRY IN CHINA

COMMUNICATION INDUSTRY IN CHINA presented by:

xiuqin cai (Sophie)

ECONOMY

China is one of developing country in Asia which have huge populations and big land. The economy develop is very fast in recent years. Especially the developing of rural economy have got remarkable result. because In china, 70% of people are from countryside. Enhance the large group’s consumer level will push the china’s economy to new milestone.

POLITICAL

China is a socialism country. Government expect to reduce the extreme disparity between rich and the poor. So develop the poverty-stricken place are imperative under the situation.

MARKET

There are three main telephone & internetcompany in china: China Mobile Communication Corporation China United Telecommunications Co. Ltd CHINA TELECOM corporation

CHINA MOBILE

China mobile start from 20th, April 2004, have biggest group of customer and perfect internet system. The company have 31 branch in china and many small franchises in Special Administrative Region. This company have at least 5 billions customer , the brand value is $57,236 million US dollars.

CHINA UNITED TELECOMMUNICATIONS

This Company also have many branches both in domestic, Special Administrative Region and new York. There are 463 thousand professional staffs in this company.

CHINA TELECOM CORPORATION This company is second biggest telephone

company in china, have branches all over the world, 670 thousand staffs and brand value is 6322 billion yuan.

BUSINESS ALL INCLUDES:

Telephone Mobile phone Internet Satellite Communications

COMPETITION AND COOPERATION

Same kind of business Same business area – china All people are their customer

Cooperate to find advance technology Benefit the customer

CUSTOMER

10%

32%

44%

12%16%

customer

childrenstudent workersold peoplerest

PRODUCT AND SERVICE Companies all introduce advanced

technology (e.g. 3G license) and renew product quickly.

provide best service to customer, reduce price or increase advertizing to get more customers.

STAFF

Companies choose staffs from university and colleges every year.

All staffs will pass trail period, have training every half year.

Staffs all got certificate about telecommunication.

COMMUNICATE WITH CUSTOMER

Those companies communicate with customer by use:

Face to face Telephone Online Message

TREND

Follow the economic develop, the domestic market achieve Saturation. So companies will introduce product and service to the whole world to get more benefit.

WHY CHOOSE IN CHINA

Have largest population Still have develop space Government support

WHAT IS BENEFIT?

Strength No much competitors, easy get customers Already have advanced technology, easy

attract customer More Economy develop, improve customer

consumption level.

Opportunity have many places can develop (Rural

development ) companies will open new branch in the

foreign country.

GOVERNMENT SUPPORT

Bank loan (reduce interest and investment requirements)

Taxation (reduce the tax, easy apply licenses)

DISADVANTAGES

Investors didn’t have many choices to find more companies.

Telephone industry wasn’t stable, customers always changed.

Limited space of development in china.

Thank you for your listening!