Presented by: Sweet Sweat Inc.

Our Product

Our Product

History of the Issue

"British researchers have found traces of chemicals called parabens in tissue taken from women with breast cancer. “

-BBC

Target Market

Key Success Factors

BrandCustomer Loyalty

Marketing

Brand

“From Sweat to Sweet”Flirty

Fun Natural

Caring

Marketing

Marketing

Website• Blog• Facebook Wall

Other• Celebrity endorsement• Local advertisements

Overall Objectives

1. Become a recognized brand

2. Increase sales exponentially over the next few years

Growth & Expansion

Website Sales Local All-Natural Stores

Major Retailers

Growth & Expansion

• Additional Staff• Heavy Marketing and Promotions• New Warehouse• Office Space

Contribution Margin

Selling Price $5.99Ingredients (1.37)Packaging

(0.35)Labour (0.50)Contribution Margin

$3.77 63%

Financial Forecast

2011 2012 2013 2014 2015

Unit Sales 1,000 4,000 30,000 60,000 100,000

Revenues 5,990 23,960 179,700 359,400 599,000

Variable Costs (2,217) (6,224) (46,683) (93,365) (155,609)

Fixed Costs (35,984) (59,279) (136,735) (187,111) (191,740)

Net Income (25,769) (33,234) (2,974) 63,139 201,321

Business Valuation

2013 2014 2015

Net Income (2,974) 63,139 201,321

Normalized (30,603) 55,247 176,156

Weighting 1 2 3

Weighted Average

101,193

Multiplier 3

Business Value 304,179

Proposal

Business Value304,179

Investment 50,000Ownership 16%

Questions?

Appendix 1 - Financials

    2011 2012 2013 2014 2015 Units Sold 1,000 4,000 30,000 60,000 100,000

Revenues 5,990 23,960 179,700 359,400 599,000 Cost of Goods Sold 2,217 6,224 46,683 93,365 155,609 Salaries and Benefits 18,210 36,419 88,848 142,213 142,213 BOD Compensation - - - 2,400 2,400 Website Construction 7,500 - 10,000 - - Website Maintenance 2,400 2,400 4,800 4,800 4,800 Shipping/Transportation 500 1,000 5,000 10,000 15,000 Amortization - Mixer 60 60 120 180 240 Warehouse/Storage - 6,000 12,000 12,000 12,000 Office Rental 500 2,000 5,000 5,000 5,000 Printing/Promotions 5,000 10,000 10,000 10,000 10,000 Interest 1,815 1,400 968 518 88

Net Income before taxes (32,211) (41,543) (3,718) 78,924 251,651 Income taxes (recovery) 6,442 8,309 744 (15,785) (50,330)

Net Income (25,769) (33,234) (2,974) 63,139 201,321

Appendix 2 - Ratios

2011 2012 2013 2014 2015

Current Ratio 3.01 2.64 1.23 7.39 28.57

Debt to Equity (51.93) 1.86 1.63 0.15 0.04

Return on Equity

($1.03) ($0.44) ($0.04) $0.84 $2.68

IRR 58%

Net Present Value (at 33.3% over first 5 years)

37,969