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Presented by Namrata

Chauhan

A case study

on

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Introduction of Case

` 13 June , 1999 Coca- Cola recalled over 15 millionscans and bottles.

`

It was suspected of making more than 100 schoolchildren ill in the preceding 6 days.

` Entire inventory of cokes product was banned from

sale .

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Companys Profile

` Type -Soft drink(Cola)

` Manufacturer -The Coca-Cola Company

` Country of origin- United States

` Introduced- 1886

` Color -Caramel E-150d

` Flavor- Cola, Cola Green Tea, Cola Lemon, Cola Lemon

Lime, Cola Lime, Cola Orange and Cola Raspberry.

` Related products- Pepsi, Irn Bru, RC Cola, Cola Turka,

Zam Zam Cola,Mecca-Cola, Virgin Cola, Parsi Cola, QiblaCola, Evoca Cola, Corsica Cola, Breizh Cola, Afri Cola.

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Contd

` It is produced by The Coca-Cola Company in Atlanta,Georgia, and is often referred to simply as Coke (a

registered trademark of The Coca-Cola Company in the

United States since March 27, 1944)

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Chairman Of the Board and CEO

M

uthar Kent

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ProductionIngredients

` Carbonated water` Sugar (sucrose or high-fructose corn syrup depending on

country of origin)

` Caffeine

` Phosphoric acid v. Caramel (E150d)

` Natural flavorings

` A can of Coke (12 fl ounces/355 ml) has 39 grams of

carbohydrates (all from sugar, approximately 10

teaspoons), 50 mg of sodium, 0 grams fat, 0 grams

potassium, and 140 calories.

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Problems Faced By Company

` Companys product were banned By the Govt. of France,Spain , Luxembourg And Belgian , because school

Children and people became ill after having drunk Coke .

` Company was Accused being unethical and the illness

caused to innocent school children .

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Steps Taken by the Company

` Company Sent a team of scientist to Control this damage.

` CEO ,Michael Douglas apologized to its European

customer .

` Coke Belgium announced to reimburse the medical cost

for the ill.

` Analyst blamed its promotion strategy .

` Suspected batch for chemicals tested and company

claimed nothing toxic in beverage

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Aggressive marketing bolsters image

` Later, in mid-July, Ivester and Coca-Cola CFO, James

Chestnut, met with 100 analysts to update them on

CCCs business, the Belgian crisis, and global economic

conditions.

` In Belgium alone, promotional activities included the

Coca-Cola BeachParty with California beach music,

dancing,Belgiums annual Coca-Cola Summer Tour.

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20 tons of imported sand; Belgiums annual Coca-ColaSummer Tour where Coca-Cola brand products were

presented at over 90 locations throughout the country.

` the Originals Promotional Campaign,where over 72,000consumers won premiums

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Contd

` Reasons of the problem were

` A company should provide same product to all

consumers .

` Coca cola has various plants at various locations.

` Company did not have good public relations .

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`Conclusion

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References

` www.coca-cola.com

` http://en.wikipedia.org/wiki/Coca-Cola

` www.business-standard.com Home Companies & Industry

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Thank You