I1 07 Namrata Chavan Ver1.1

8/14/2019 I1 07 Namrata Chavan Ver1.1

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I-1_Namrata Chavan_07

Number-07

Name- Namrata Chavan

E-mail ID- [email protected]

Questions

1. Who are the target audiences for the Business Person and there customer

needs, expectations, demands from the business person?

2. What is the products/service the Business Person sells? Give at least 10

products (depends) and why he/she in this product line?

3. At what price is the product or service sold at? (price)- give at least 10 price

list (depends).

4. Where is the Business Person located and why? (Place)take some pictures.

5. How many repeat customers does the Business Person has? (Approx)

6. What is the average profit margin the Business Person has?

Do not consider any fixed or variable cost.

7. What is the earning of the Business Persons per Day?

8. What is the monthly profit of the Business Person?

9. Explain the Product Supply Chain of the Business Person?

Or how does the Business Person or Raw Material gets the product into his or

her shop? (Answer in flowchart Diagram only)

10. Mention the daily working schedule of the Business Person? (Using an time

table format only)-(Morning-to-Closure)

11. Does competition effects his/her business?If yes, how does he/she work in such a competitive

environment?

If not, what does it not affect?

Confidential Document@namrata chavan Page 1 of 13
mailto:[email protected]:[email protected]


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12. What is the buying pattern of the customers?

13. Give some idea of customers behavior?

14. Take a picture of business person standing at his business place, picture of

the business person products and your picture along with him.

First Business Person: Fruit Shop Keeper

Name: Ramlal

Answers:

1. Main target audiences are the female customers, as well as working people,

elders, people who go for morning walk or for roaming buy the varieties of

fruits said Ramlal who have a fruit shop at national park. From the Ramlal

point of view the customers,

Need: To sell all his perishable fruit products as many as possible at

maximum convenience with minimum hassle.

Expectations: To drives a customer to purchase more than what

she/he needs. Demand: Number of variety of customers has to come for buy his

fruits and to increase his fruit business.

1. A Ramlal fruit shop keeper sells a fresh and best quality, variety of fruits at

cheaper rates. Also find seasonal items, suited to different people and

tastes which are as follows:

Apples

Bananas

Pitch

Pear

Watermelon

Custard Apple



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Chiku

Papaya

Pomegranate

Ramlal did not have service and he is not well educated so that he decided

to start his own new business as to sell fruits and like this he joined this

product line. And slowly he grew up in this business.

1. A Ramlal said my fruit shop is the only place to get quality brand labeled

fruits at cheaper rates. You can get your basket of fresh and cent percent

perishable fruits in your budget and definitely you will visit my shop again

and again. The prices of the fruits are as follows:

ITEM QUANTITY RATES (Rs)

Apples 1 kg 60 Rs

Bananas 1 dozen 16 Rs

Pitch 1 kg 50 Rs

Pear 1 kg 120 Rs

Papaya 1 kg 25 Rs

Watermelon 1 kg 40 Rs

Custard Apple 1 kg 90 Rs

Pomegranate 1 kg 80 Rs

Chiku 1 kg 18 Rs

Sweet Lemon 1 kg 120 Rs



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2. A Ramlal fruit shop keeper is located near National Park on the main road

adjacent to bus stop and it is walk able distance from residential area. The

place where Ramlal has his shop is the main area for to open a shop where

maximum number of customers can come to his shop.

3. From the past 20 years Ramlal had started his business as selling of fruits.

He has at least 50 customers who knew him well and buy the fruits from

his shop only. As well as he also knew what he or she buys regularly and

seasonally.

4. The average profit margin Ramlal has 40% for his business of selling fruits.

5. The earning of Ramlal fruit shop keeper per day is Rs.500 only.

6. The monthly profit of Ramlal fruit shop keeper is Rs.6000 only.

7. The product supply chain of Ramlal fruit shop keeper as follows:

8. Daily working schedule of Ramlal Shopkeeper is as follows:


Retailer from

(Borivali West)

Ramlals fruit shop

Customer


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TIME ACTIVITIES

1. 5am To wake-up

2. 6am Go for taking goods from market

3. 8am To open the shop

4. 1pm-1:30pm To have lunch

5. 10 pm To close the shop

11.Competition does not affect Ramlals business because he said Jo dikhta

hai wo bikta hai, in my shop I have wide range of options, better product

and lower price generate increase customers desire to purchase, even

though today so many air conditioned known shops opened but still people

are conservative to buy the fruits from that big shops because they believe

fruits sold in the open market are more fresh than them and also we

believe on customer.

12.Buying pattern of customers is seasonally and occasionally. A Ramlal will

come to know that what type of fruits elderly lady would need. He probably

knows what she buys regularly and seasonally. In regular, customer buys

that fruits which are available at all times and in seasonal, customer will

buy fruits which are comes in that season only.

13. Ramlal has always been loyal to his customers and he have developed

emotional bonding with his customer so that his customer also polite with

him. He also said that female customers proved to be more bargainers than

male counterparts.



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Second Business Person: Beauty Parlor

Name: Pinkyl

1. The target audiences for Pinky are the neighborhood female customers

whether they are working or housewives where the parlor located. Pinky

said that when a customer set a relationship with you she already expect a



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lot from you. These expectations come from their past experiences or of

others experiences.

Needs: To provide the better service that what customer wants

and visit more number of customer.

Expectations: Provide reliable service to customer so that

they will tend to take more services at a time.

Demands: Take same treatment from their new employees

also.

1. Pinkys Beauty Parlor is specialist in all type of beauty treatment for women

and kids. they provide services like

Hair Cut

Make up

Threading

Facial

Clean up

Waxing

Hair style

Skin treatment

Pedicure

Manicure

Mehendi

Bridal make up

Pinky personally likes this occupation and she always wants to be in

this field. She had done the certified course of parlor before to

handling customer. She has 3 years of experience under famouspersonality Reena singh.

1. Pinky feels that customers are paying higher price for the same service. In

her parlor price of the services are as follows:



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ITEM RATES (Rs)

Hair Cut 150 Rs

Make Up 500 Rs

Clean Up 100 Rs

Waxing 100 Rs

Threading 15 Rs

Manicure 100 Rs

Pedicure 200 Rs

Facial 250 Rs

Skin Treatment 550 Rs

Mehendi 500Rs

They also take classes for mehendi as well as training program for all beauty

treatments.

1. Pinkys Beauty Parlor is located at ground floor of the residential building on

the main road because this place is nearby of there own house.While these

services mostly expects the customer to walk-in and get served.

2. Regular customers around 50-60 comes everyday for taking services to her

parlor. New customer also visits her parlor.

3. The average profit margin Pinky has 15%.

4. Per day income of Pinky is Rs.2000 by providing the services to her

customers.

5. Monthly profit she gets around Rs.9000 only.



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6. The supply chain of Pinkys beauty parlor & Classes as follows:

7. Daily working schedule of Pinkys as follows:

TIME ACTIVITIES

1. 8:00am To wake-up

2. 11:00am To open the parlor

3. 1:00 pm To have lunch

4. 8:30am To close the parlor

1. Pinky said that competition does not affect us because we provide our

customers best services from our side, and we get a positive feedback from



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our customer and visit again and again. She feels that customers are like

our family. Everyone has right to do their job.

2. Customers visit parlor every fifteen days or within month. Its like routine

for them.

Regularly they come to us for their face treatment or for hair

treatment.

Seasonally customers come to do make up or to put on mehendi on

their own occasion like wedding, engagement.

1. Pinky said that we always listen to customers that what they want and we

try to fulfill their needs. We respect each and every customer regardless to

any age. Customers also always warm and polite with us. Individual

understanding is more important.



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Third Business Person: Milk Man

Name: Rajeshwar

1. Main target audiences are the families and residential people who buy the

milk as well as variety of milk products said Rajeshwar who have a milk

dairy with shop on the highway. For most of the home their daily morningstarts with hot cup of tea or coffee. From the Rajeshwar point of view the

customers,

Needs: Daily to sell milk and their products as much as possible and

more number of people to make as their regular customer.

Expectations: To increase the demand of milk as well as their

products by customer.

Demand: More number and variety of customer come to buy milk

products and increase his business.

1. A Nagori Milk Dairy has verity of different milk products to sells as fresh

and best quality. Also finds fresh milk which brings from their own tabela



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which is located at their backside of shop. Products of Nagori Dairy as

follows:

Fresh Milk

Curd

Paneer

Shrikhand

Lassi

Masala Milk

Desi ghee

Butter

Malai

This is there own shop. From there grandfather this business is going

on Rajeshwar is also continue with this business. Its like hereditary

business.

1. Rajeshwar feels that a need that exist in the market, a need that needs

fulfillment and at a cost it is viable. The prices of the product are as follows:

ITEM QUANTITY RATES (Rs)

Fresh Milk 1 Liter 35 Rs

Paneer 1 Kg 180 Rs

Curd 1 kg 50 Rs

Shrikhand 1 kg 120 Rs

Lassi 1 Full Glass 15 Rs

Masala Milk 1 Full Glass 15 Rs

Desi Ghee 1 kg 280 Rs



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Butter 1 kg 90 Rs

Malai 1 kg 60 Rs

Mawa 1 kg 120 Rs

2. The Nagori Milk Dairy is loacated in the vegetable market on main road

where a fair bit of population come and goes. This place is also nearby

Borivali station. Rajeshwar said this shop is their own shop. He is being

doing this business from last 10 years but his father started this business

from last 20 years. They have their own buffalos tabela.

3. He has at least 100 regular customers who knew him well and buy the milk

from his milk dairy only. Rajeshwar said as the daily morning of families

start with hot cup of tea only so milk is the basic necessity of all. We also

provide the home delivery services on fixed monthly fee basis.

4. The average profit margin Rajeshwar has for his business of selling fruits is

10%.

5. The earning of Rajeshwar milk man per day is Rs. 7000 only.

6. The monthly profit of Rajeshwar from milk production is Rs.21000 only.

7. The product supply chain of Nagori Milk Dairy as follows:



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8. Daily working schedule of Rajeshwar Milkman is as follows:

TIME ACTIVITIES

1. 4:00am To wake-up

2. 4:30am To bring all the milk and milkproducts in the shop

3. 5:00am To open the shop and supply the

fresh milk to customer

4. 12:30pm To go for lunch

5. 1:00pm-4:00pm To close the shop and take some

rest.

6. 4:00pm-10:00pm To again open the shop and supplymilk and fresh milk products.



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1. Rajeshwar finds no competition because they understand what customers

want. He said that so many new milk dairies are located near to our own

shop but it wont make any difference for us. We deliver our best to

customer and we believe on them.

2. As earlier told by Rajeshwar that most of the families basic need is milk so

from our shop, number of customer brings the milk. As we have our own

buffalos tabela and production of various varieties of fresh milk products

customer also come to buy curd, paneer, desi ghee from our shop. We are

well known for production of paneer so people regularly come to our shop

from Dahisar and Kandivali also. We maintain high standards of hygiene and

cleanliness in our shop. Seasonally there is more demand for fresh

shreekhand and desi ghee.

3. Rajeshwar said that customers loyalty is more important. We have created

an emotional bond with them and we understand emotional need as a

consumer. Customers have come to expect to deliver fast and friendly

services. All our customers so kind to us.


Documents

I1 07 Namrata Chavan Ver1.1