Presented by: -Iliana Barcelata - Alejandra Gandara -Maria Gandara VESL Speaking &Listening Class 4/14/14

“Creating the Future of

Play”

Presented by:

-Iliana Barcelata- Alejandra Gandara

-Maria Gandara

VESL Speaking &Listening Class4/14/14

Mattel History

• Company formed in 1945.

• Founders: Harold Matson, Elliot Handler and Ruth Handler.

Growth Mattel Creations

1947

1955

1959

1961

1968

1977 1982

1993

1997

2000

http://sportsillustrated.cnn.com/multimedia/photo_gallery/0808/mattel.madden/content.2.html

http://2.bp.blogspot.com/-8jYSRgHz5mw/UHkBXSiiehI/AAAAAAAAAeU/J6xg4L3iJMI/s1600/DSC03388.JPG

https://storiesaboutme.files.wordpress.com/2010/09/mattel-fisher-price-brilliant-basics-rock-a-stack.jpg

http://2.bp.blogspot.com/-oJaNksn4aNs/UMOGrzxwFDI/AAAAAAAADj8/apc7oWVa3DI/s1600/MattelMaxSteel01.jpg

Some of the major products

http://img2.wikia.nocookie.net/__cb20121106093741/monsterhigh/images/7/75/Logo_-_Monster_High.jpg

http://en.wikipedia.org/wiki/File:Thomas-the-tank-engine-logo.jpg

https://www.google.com/url?q=https://www.fasthorseinc.com/blog/2013/05/01/american-girl-gets-by-the-gatekeeper/&sa=U&ei=rFJIU7StGJTOyAGcgYGIAg&ved=0CC4Q9QEwAA&usg=AFQjCNF21BB8XMMRbuVWnzF1FdSAL_BvGg

https://www.google.com/url?q=http://www.nj-treasures.com/toys/brands/9-products-toys/10-barbie-pets&sa=U&ei=AxhLU9a6K-GNygHgt4HYCw&ved=0CDQQ9QEwAw&usg=AFQjCNE_g1ae29x6NLf6nbjvaYrwLyncZw

https://www.google.com/url?q=http://www.nocarnofun.com/video-hot-wheels-releases-unbelievable-racetrack-for-dads-to-play-with/&sa=U&ei=PhhLU9vYOKemygGz64HYBQ&ved=0CD4Q9QEwCA&usg=AFQjCNFKRt8YXoxQWUPXoSKFp-PI95RjsQ

https://www.google.com/url?q=http://oneheartonefamily.com/2013/11/coming-full-circle-fisher-price-favourites-fpfaves.html&sa=U&ei=mxhLU42LMYrkyAH37YHoDA&ved=0CDAQ9QEwAQ&usg=AFQjCNEp1qx982ZfP8ZzFTCAX2lBH3fWaA

https://www.google.com/url?q=http://donnahup.com/2012/08/04/fisher-price-little-people-disney-princess-song-palace/&sa=U&ei=xRhLU6LIDsi6yAHJjIDwBQ&ved=0CDAQ9QEwAQ&usg=AFQjCNEvubjPFOKi--oksn4SZz0u5HT7Lg

https://www.google.com/url?q=http://www.ereplacementparts.com/blog/power-wheels-blog-with-battery-and-batteries/&sa=U&ei=_RhLU8GTNIK6yQGS9YHICQ&ved=0CDAQ9QEwAQ&usg=AFQjCNGvcFDtEI815xuu0VMo8QyDkZ2KyQ

https://www.google.com/url?q=http://www.fisher-price.com/en_US/brands/powerwheels/products/&sa=U&ei=JBlLU_K1J4mMyQHqyIHoCw&ved=0CC4Q9QEwAA&usg=AFQjCNEp5tggO88vJEpF5o3lAZ9tqNZGBA

https://www.google.com/url?q=http://www.walmart.com/ip/Little-Tikes-Thomas-Friends-Toy-Box/5149178&sa=U&ei=WxlLU_rcH8bmyQHbuYGQAg&ved=0CD4Q9QEwBw&usg=AFQjCNF6y2L9osc5OenBZCeTra3mRso13Q

https://www.google.com/url?q=http://www.amazon.com/Fisher-Price-Surprise-Blocks-Smiles-Sillytown/dp/B001S1DUVG&sa=U&ei=gxlLU4jNDaSsyAGCsoGoDw&ved=0CC4Q9QEwAA&usg=AFQjCNFh_Ha9973q4zhXDyOzN64HKnOBuA

https://www.google.com/url?q=http://www.dhgate.com/product/mix-order-30-styles-new-little-people-pvc/144745509.html&sa=U&ei=nxlLU-LiMsnCyAHovIHgDA&ved=0CDgQ9QEwBQ&usg=AFQjCNH2hKj3fp88HTzfD6F4vVQqnyagiw

https://www.google.com/url?q=http://www.warehouseweekends.com/2009/06/american-girl-warehouse-sale.html&sa=U&ei=1hlLU_fFOuKYyAGzhoHADA&ved=0CDIQ9QEwAg&usg=AFQjCNG1C9W3Ki7rEK8lDljC0R2-DRy7ew

https://www.google.com/url?q=http://images.businessweek.com/ss/08/11/1119_cheap_toys/13.htm&sa=U&ei=QRpLU4SlNuTuyAGQ4YHQDw&ved=0CDAQ9QEwAQ&usg=AFQjCNERzvw6hbzia6e3fdn8m26od4C1hA

https://www.google.com/url?q=http://www.ethicsoup.com/2011/08/barbie-loses-to-bratz-doll-mattel-needs-315-million-to-appeal-federal-ruling.html&sa=U&ei=WRpLU2LB4coBiu6BiAM&ved=0CDwQ9QEwBw&usg=AFQjCNFvqd6yvSQFh5zZ6fFNghUBXDb7XQ

https://www.google.com/url?q=http://sciencefiction.com/2014/04/06/mattels-monster-high-coming-big-screen-thanks-josh-schwartz-stephanie-savage/&sa=U&ei=ShtLU8epFpCFyQHqlICoBQ&ved=0CD4Q9QEwCA&usg=AFQjCNE6Rdr9pFdQGyScBIdOXOjD7Mf1Tg

Type of Business

1.- Designer2.- Manufacturer3.- Commercialize

CommercializeAgreements

Diversity

Biggest and Successful Company

Business Strategy

“Play fair”

• Integrity

• Respect

“Play together” • Team

• Productive

“Play with

Passion”• Innovation

• Creativity

“Play to Grow”

• Risks

• Leaders

7 Billions every year

30,000Employees

43 Countries

Presence Around the World

150 Nations

Headquarter is in “El Segundo, California

Chief Executive OfficerBryan Stockton

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=301385&vid=5&download=1

How is the experience buying Mattel products?

Focus

Partners

Mattel outside

its business

Mattel outside its business

Social Impact

Educational programs

CR's 100 Best Corporate Citizens

Internships

http://www.thecro.com/files/100Best2013_web.pdf

Interesting facts about Mattel

• The world's largest toy company.• Consistently recognized as a top company

to work for.• Barbie and Ken got their names from the

creator’s children.• Controversial marketed as a woman that

girls can aspire to be like.

Documents

Presented by: -Iliana Barcelata - Alejandra Gandara -Maria Gandara VESL Speaking &Listening Class 4/14/14