ABOUT NIKE

By: Joy Juany JayApril 14,2015.VESL Speaking

COMPANY PROFILE

What business? How big? Headquarters located? President and description. Product and Services. Marketing. History of Nike. Company Success. Interesting Facts About Nike.

COMPANY PROFILE What business? Athletic footwear and

apparel, sport equipments and other athletic and recreational products.

Currently make shoes, jerseys, shorts, cleats, baselayers etc. for a wide range of sports, including track and field, baseball, ice hockey, tennis, association football (soccer), lacrosse, basketball, and cricket. 

COMPANY PROFILE How big? employees: 56,500 (2014) stores: 858 (2014) area served: worldwide annual revenue: 27.79

billion (2014) net income: 2.69 billion

(2014) corporation: about 600

contract factories that employ more than 800,000 workers in 46 countries around the world.

PRESIDENT OF NIKE COMPANY Mark G. Parker, has been

President and Chief Executive Officer and Director since 2006.

He has been employed by Nike since 1979.

Parker was appointed divisional Vice President 1989.

General manager in 1993. Vice President of global

Footwear in 1998. And president of the Nike

brand in 2001. Mr. Parker is responsible for

the growth of Nike

MAJOR PRODUCT AND SERVICES

Nike makes shoes jersey short cleats Baselayers for a

wide range of sports Including track and

field, baseball, ice hockey, tennis, soccer basketball and cricket

HOW MARKET ITS PRODUCTS

Nike promote its products by sponsorship agreements with celebrity athletes, professional teams an college athletic teams.

Also Nike has good advertising.

Nike uses famous songs to promote their products.

New media marketing

HISTORY OF NIKE. INC

BEGINNING & GROWTH(1964-1979)

1964 Blue Ribbon Sports 1971 Nike, Inc. / The Swoosh 1974 The Waffle Trainer 1977 First Brand Ad “There is no finish line”

HISTORY OF NIKE. INC

SUCCESS & FAIL (1980-1999)

1980 Go Public 1984 Michael Jordan signed an endorsement contact 1988 “Just Do It” campaign start 1990 World Headquarter Campus open 1996 Tiger Woods

HISTORY OF NIKE. INC

NOW & TOMMOROW (2000- )

2003 international sales exceed USA sales 2006 Nike and Apple release the Nike+iPod sports kit

WHY SUCCESS IN NIKE

PREPRODUCTION

Nike Explore Team Sport Research Lab Research→Development=INNOVATION

WHY SUCCESS IN NIKE

PRODUCTION

100% Outsourcing

Managed by EXPATRIATES

Local Specialization

WHY SUCCESS IN NIKE

POSTPRODUCTION

‘JUST DO IT’ Brand Campaign

Star Marketing

Sell the SPORTS SPIRIT

YOUR EXPERIENCE AND OPINION

OUTSIDE BUSINESS

NIKE is committed to building deeper community connections and spurring positive social change around the world.

----Sport and Physical Activity

----The Nike Foundation

----Communities in need

SPORT AND PHYSICAL ACTIVITY

Nike is committed to supporting projects that create access to sport and physical activity opportunities for kids.

----Designed to Move

----Let’s Move Active Schools

THE NIKE FOUNDATION The Nike Foundation started in 2004.

Investing in adolescent girls goal to break the cycle of intergenerational poverty and unleash the unlimited potential of adolescent girls on the world.

Directly helped more than 500,000 girls around the world over nine years.

COMMUNITIES IN NEED

Oklahoma Tornado Relief in May of 2013

Super Typhoon Haiyan/Yolanda in Nov of 2013  

  Nike School Innovation Fund

Nike Employee Grant Fund

INTERESTING THINGS

The original meaning of Nike

The history of Nike logo

The story about “Just do it”

NIKE MEANING

Nike (/ˈnaɪki/; Greek: Νίκη, "Victory", pronounced [nǐːkɛː])

In ancient Greek religion, it was a goddess who personified victory, also known as the Winged Goddess of Victory.

THE HISTORY OF NIKE LOGO

THE STORY ABOUT “JUST DO IT” The famous Nike slogan came from a killer Gary Gilmore’s

last words. “Let’s do it”.

Dan Wieden create a tagline for Nike and just changed “Let’s” to “Just” .