Speaker : Manminder Kaur Dhillon

Training Module

Key topics :Definition and differentiation between crisiscommunication and risk managementTypes of corporate crisesCrisis Detection

Key topics :4 Step Process ( Plan, Detect, Execute, Evaluate)Developing Key Messages, Holding StatementsMock Crisis Simulation

Key topics :Know what the media wants during a crisisPress Conference and media interviews do’s and don’tsPreparing press statementsWinning the mediaMock press conference

Key topics :Major corporate crises in Malaysia and around the worldThe Effective and Not so Effective StrategiesCommon Mistakes and Learning from PastCase Studies (MAS, BP, SONY Data Hack, EBOLA)

Module 1 : What is Crisis Communications?

Module 4 : Crisis Communications and the Media

Module 2 : Learning from Others (Crisis Communications Case Studies)

Module 3 : Developing a Powerful Crisis Communications Plan (CCP)

MANMINDER KAUR is an award-winning PR practitioner. She is the founder and CEO of Intelectasia. Manminder is Malaysia’s top PR trainer, having trained hundreds of public relations professionals locally and internationally. Her forte is in crisis communications, media relations and on-camera media coaching. She has conducted media training and media coaching for corporate figures from various organizations such as Novartis, UDA Holdings, Khazanah Research Institute, Shell, TM, MaGIC, PDRM, Perbadanan Aset Air Berhad [PAAB] and more. Not a stranger in the local PR scene, Manminder also provides public relations consultancy to billion ringgit conglomerates, GLCs and the private sector. It is no surprise why her insights are often regarded as the best as Manminder combines her background as a journalist (Manminder was with Astro Awani) and PR expertise to give hands-on and strategic media tips to the participants. Manminder holds a Masters in Corporate Communications and recently won the Marketing Excellence Award in Public Relations (Gold Award) and was recently appointed as the Industry Advisor - Public Relations degree programme for University Tunku Abdul Rahman.

MEA PUBLIC RELATIONS EXCELLENCE AWARDS 2013

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C L A I M A B L E

CLAIMABLE

HRDF

CRISIS COMMUNICATIONSTRAINING

MEA PUBLIC RELATIONS EXCELLENCE AWARDS 2013

Presented by:

spokeperson mediatraining

Participants will Learn:

Spokesperson Media Training™ is a highly interactive and

intensive workshop which includes mock interviews in a

real studio environment to give the participants a feel of

the actual interview setting. Participants can expect to

learn the tactics and strategies to maximize the impact of

media interviews. We will be sharing tips and strategies

for studio, on-location and ambush interviews that will

prepare your spokesperson for any on or off camera

scenarios.

Body language, voice projections and appearance for studio interviews– 10 Most Common Mistakes to Avoid!

RPP Technique– Research, Prepare and Present

4 Must Have techniques when answering Difficult Questions

Press conference and stakeholder engagement techniques (town-hall meeting)

Mock Crisis simulation

Building Relationship with Media: How to Work with the media not against the media

Know what the media wants and What You Want! - How you can control the outcome of any media interview!

Handling ambush interviews and changing it to positive coverage

DATO TEH KEAN MINGGROUP CEO and MDIJM CORPORATION BHD

“It was one of the best training that I haveattended. Highly interactive, fun and learned so many important tips”

MEA PUBLIC RELATIONS EXCELLENCE AWARDS 2013

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spokeperson mediatraining - COURSE OUTLINE

PART 1: Ambush Interview (On Camera) Review/feedback of the Ambush Interview

PART 2: Warm-Up Session (7th Hat – Be an Entertainer) Voice Projection Energy Body Language Emotional Link

PART 3: The Media & You What is News? How do journalists hunt for stories? Media landscape in Malaysia Elements in TV/Print/Online Group Activity (Mock Press Conference)*

PART 4: Expert to a Master Communicator! Key Message Development* The 30seconds Soundbites (fillers)* Top Tips for Media Interviews: Traps by journalists* Handling difficult questions ATM Technique Fatal mistakes to avoid Appearance & Body Language Top tips for TV/Radio/Print/Online Interview

PART 5: Let’s Go Live! (On-Camera Interview) One-to-one interview in a talkshow setting Review & Feedback of each participant Summary & Evaluation

*On-camera activity

1.Spokesperson Media Training –Crisis Communication (simulations)

2.Social Media for C-Suite

3.Unleash the Performer in You – Stage Skills for CEOs

COURSE OUTLINEfor SPOKESPERSON MEDIA TRAINING

ADVANCED COURSE OUTLINEfor SPOKESPERSON MEDIA TRAINING

MEA PUBLIC RELATIONS EXCELLENCE AWARDS 2013

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spokeperson mediatraining - THE TEAM

Puspavathy Ramaloo Puspavathy Ramaloo is no stranger in the local news scene. As a Senior Broadcast Journalist with TV3 since 2001, Puspa has won numerous awards not only locally but at the international level as well. She currently reports for ‘Aduan Rakyat’.

Chuang is a co-host of The Morning Run on BFM 89.9 where he ‘grills’ many prominent business leaders in the popular ‘Breakfast Grille’ show. Previously he was a financial journalist at The Edge Bloomberg and Reuters in Malaysia and UK.

Mikhail RajAbu Talib Husin

Mikhail Raj Abdullah is a newsmaker with a journalism career that has spanned for almost three decades. He has covered politics, business, news and major issues locally and internationally. Mikhail is currently the Deputy Editor in Chief for BERNAMA.

Charles MohanCharles Mohan is an impassioned journalist and NTV7’s lead news anchor. In 2006, Charles won the prestigious Anugerah Skrin for the Best Special Report. Since joining the station in 1999, he has reported on various issues ranging from politics, business and community news. Charles is currently the Assignment Editor at NTV7.

Bk Sidhu

Saraswathi Muniappan

Mark Beau DeSilva

Khoo Hsu Chuang

Invited Speakers from the Media (One of the following media practitioner will be invited to join in)

Suhaimi SulaimanSuhaimi Sulaiman is one of Malaysia’s top TV personalities. With more than 24 years of experience as producer, broadcast journalist, anchor and content strategist, Suhaimi played a major role in building the “Astro AWANI 24/7 news” brand. Suhaimi has provided media

trainings and strategic communications advice to the top management teams of multinational companies, public listed companies, opinion leaders, politicians and organizations in the public sector.

Conducts media training with a difference as he is an experienced talk show host . In his 9 years career in front of the camera, he has hosted popular talk shows such as Nasi Lemak Kopi O (TV9), News Presenter, 9 Soalan, Entri Jameela and many more. He has interviewed

celebrities, politician and leading business personalities . Talib surely knows will is the necessary skill you need before facing the camera!

Saraswathi Muniappan has more than 16 years of experience in journalism and is currently the Assistant Editor, Economic News Service of Malaysian National News Agency (Bernama). Her forte has been corporate news, aviation and commodities. She has covered various

domestic and international events from general news and domestic politics to global economies and regional issues. Between 2012-2014, Saras was Bernama's New Delhi Bureau Chief, covering both the business and political issues in India specifically and South Asia in general.

B.K. SIDHU is a Senior Editor Business at the Star Media Group. Her career in journalism spans over 22 years.She has the ability to extract information, analyze and put into stories. She has interviewed local and global businessmen over the years. She also has vast

knowledge of the business sector. She has a passion for a few sectors including aviation and telecommunications. She has also conducted several training sessions on various topics for many groups of people including journalists and public relation practitioners over the years.She holds a Master of Arts (Communication Management) from the University of South Australia.

Body Language & Voice Projection TrainerMark Beau DeSilva is currently the Resident Playwright/Director of Kuala Lumpur Performing Arts Centre. He has been writing/directing for Actors Studio Malaysia/KLPAC since 2001, and his works

have garnered four Cameronian Arts Awards. Mark will be imparting his theatrical skills to participants in a fun and energized way in this workshop.

MEA PUBLIC RELATIONS EXCELLENCE AWARDS 2013

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spokeperson mediatraining - CLIENT LIST

If you are interested in our courses and wish to enquire additional information or have any questions , please contact us :

D-3A-01 Ritze Perdana Business Centre, Jalan PJU 8/2,

Damansara Perdana, 47820 Petaling Jaya, Malaysia.

T : +(603) 7726 9277/9377 F : +(603) 77269477

malaysia’s leading public relations training company

www.intelectasia.com

enquiry@intelectasia.com

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