PDRM 2013 Proposal

PR Project 2013

Outline

• Background Research• Objectives• Event Overview• Event Ideas• Event Publicity• Venue Layout

Background Research

From our research findings, these are some of the previous campaigns that the PDRM has done :

• Road safety campaign e.g. Operasi Sikap. The aim of the campaign is to reduce the accident rate during festival seasons.

• Home safety campaign e.g. Rumah Selamat & Selamat Sampai Ke Destinasi. This aims to educate the public on what to do when leaving the house for a long holiday.

• Crime awareness day campaign (recently held in Sunway Pyramid) where they re-enacted a kidnapping attempt with members of the Special Action Unit.

Based on our survey conducted, these are some of the results :

On people’s current perception of the PDRM :

Background Research

“So far they are doing good but it can be improved”

“To be brutally honest, it is indeed such a good improvement for PDRM to actually contribute their actions and works towards our

country of Malaysia which is also gaining the level of strictness, honesty and efficiency at the same time.

However, still not good enough.”

“Respected people who defend our country”

Situations in which people most seek the help of PDRM :

Background Research

Whether people would be curious of the PDRM were to have an event in Taylor’s University Lakeside Campus :

Background Research

Objectives

• To improve the youth’s perception of the PDRM

• Strengthen the relationship between PDRM and the youths

• To increase the awareness and knowledge of people’s basic rights

Event Overview

• Title : -undecided-

• Theme : We Want You

• Taglines :(We want you)… to trust in the PDRM(We want you)… to see the PDRM differently(We want you)… to believe in the PDRM

Event Ideas

• Cluedo/Murder hunt

A ‘treasure hunt’ where the participants would have to guess who is the murderer using CSI techniques. Based on the popular board game, Cluedo.

E.g. there are 6 crime scenes and the participants would have to visit each crime scene. After visiting each of it, they would have to conclude WHO is the murder suspect, what WEAPON they used and WHERE was the crime scene. The PDRM will have a CSI booth where people can enquire how they really solve these situations.

• (DIP 1807) : Intro to PDRM

A police ‘course’ where participants will go through a series of checkpoints and will receive a certificate at the end after successfully completing all checkpoints.

e.g. Self defence Kidnapped 101PDRM’s services/responsibilities to the publicConsequences of bribing

Event Ideas

• Operasi P.O.P (Police Outreach Program)

On campus activities :

Road safety exhibition (indoor) Home safety exhibition (indoor) Cyber awareness (indoor) Re-enactment scene of crimes done by the special action unit

branch of the PDRM (outdoor) Police vehicles display (outdoor) K9 squad demonstration (outdoor)

Event Ideas

Event Ideas

Traffic summons booth (indoor) Royal Malaysia Police band

performance (outdoor) Royal Malaysia Police marching squad

demonstration (outdoor) Talks on rights of the citizens (Suaram) PDRM Mascot ‘Blue Tiger’

Off campus activities : “Meet the public” walkabout in PJS 7

so that the PDRM can meet and strengthen the ties with the public and distribute flyers.

Event Publicity

Online Media :

• Facebook – Creating a Facebook page to build awareness on the upcoming event. Weekly updates & pictures on what’s coming up. (If PDRM can update their own Facebook page would be good as well)

• Twitter – Creating a Twitter account where we can post shout outs/announcements and people can follow us to stay tuned for updates.

• Blogs – Reaching out to local ‘celebrity’ bloggers to blog about our event.

• Youtube – Creating a teaser video. E.g. TNT Video, a button is placed at the center of unisquare and when people push it, the PDRM comes out and does action stunts. The video will then cut to the end which will say “Come to _____ on _____ to find out more!”

Teaser Video

• http://www.youtube.com/watch?v=ZIkPeZKP-d4

Event Publicity

Traditional Media :

• Newspapers – Sending out pre & post-event press release to targeted media to aid in gaining coverage for the event. (Can also target campus magazines e.g. MYC magazine)

• Radio – Reaching out to targeted radio stations to broadcast about the event (e.g. Hitz.FM’s website has an InfoBoard where we can submit details about upcoming events)

• Flyers – To be handed out before the event, placed on car windscreens at basement parking lot and outdoor parking lot.

• Posters – To be pasted around campus, e.g. commercial block restaurants, academic block classrooms, U-Residence, Gym, computer labs, library, divisional offices, lecturer staffrooms

Event Publicity

• Banner – To be hung at specific spots in campus, closer to the date banners to be hung on street lamp posts around campus.

Pre-event roadshows :

• Suggested time slot – Wednesdays, SOC’s common hour time : 12pm-2pmHand out flyers, have mini fun-facts about the PDRM

Other :

• Taylor’s computer desktops – Create a ‘poster’ and put it as the desktop wallpaper

• Campus TV – Play our teaser video

Venue Layout

• PR Project 2013 will be staged inside The Grand Hall as well as along the corridors outside (The Crescent Walkway) at Taylor’s University Lakeside Campus.

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