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Enterprise Social Computing with Microsoft SharePoint 2010
Presented by Bo Foster, CIO Bennett Adelson
Agenda for TodayWho is Bennett AdelsonGeneral trends and what we are seeingOpportunities and challenges Social computing with SharePoint 2010
Communities, ContentArchitectural considerationsLessons leaned and keys to success…Roundtable discussion
Enterprise Social Computing with Microsoft SharePoint 2010
SharePoint Deployment Planning Services
Who is Bennett Adelson?
SIGNIFICANT ACHIEVEMENTS2010 Microsoft Partner of the Year Finalist2011 Microsoft Partner of the Year, Heartland District
Member of Microsoft’s Application Platform Partner Advisory Council
One of only 15 companies in the US on Microsoft’s Windows Mobile All-star Team
Practice Directors comprised of Industry Leaders and Subject Matter Experts
Members of the Microsoft Partner Advisory Council
Many Early Adopter & and Technology Specialist program offerings
Information Worker Solutions
RECOGNITION
SharePoint 2010 Patterns & Practices Partner Advisory Council
Gold Certified Partner for Portals & Collaboration
Dynamics CRM Advisory Board Member
Office365 TAP Member
Founder: Cleveland SharePoint Roundtable
SHAREPOINT IMPLEMENTATIONArchitecture and design for Internet, Intranet and Extranet
Collaboration, Portals, Enterprise Search, BI, Business Apps
On-Premise and SharePoint Online
UPGRADE SERVICESEvaluation of new SharePoint
versions
Architecture Design Sessions
Upgrade from SharePoint 2003, 2007
Deployment Planning ServicesCRM IMPLEMENTATIONPlanning, Analysis & Deployment
Administrator & End User Training
Online or On Premise
Business IntelligenceKPI & Decision Portals
Data Warehousing
Ad Hoc Analysis & Reporting
What are the trends of social computing?
The natural evolution of social behaviorShift in focus from content to people Value reported from the experiences and ideas of large groups, “collective intelligence” Communities of interest and teamsitesEmergence of collaborative technologiesConsumerization of corporate ITWeb 2.0, Enterprise 2.0
SC is gaining momentum…“Social networking has roared to the top of many corporate to-do lists. In an eMarketer survey of 227 companies with more than 100 employees, 80% of the respondents said that their companies intended to use social media for marketing purposes in 2011, up from 58% in 2009.”(Source: CIO Magazine, September 2011)
“CIO Survey In the next five years, do you think real-time workplace communication tools –for example, Instant Messaging, SharePoint, Yammer, etc. –will be more or less popular than email among employees?” Much more popular: 13 percent; Somewhat more popular: 41 percent; The same: 38 percent; Somewhat less popular: 5 percent; Much less popular: 2 percent; and Don’t know/ no answer: 1 percent.
According to IDC’s Social Business Survey conducted in September 2010, 41% of respondents indicated that they have already implemented an enterprise social software solution and 35% of survey respondents believed that using social software made them more productive.
By 2014, Gartner predicts that social networking services will replace e-mail as the primary vehicle for interpersonal communication by as many as 20% of business users.
…Enterprise social software is not merely another set ofcollaboration tools but an emerging way to conduct business. Social software adoption is on the rise, and the interest in social business transformation has gained increased attention worldwide.
Every business leader should be asking: Where andhow can social business practices help transform my business and relationships?
(Source: IDC Whitepaper January 2011)
How far will social computing go?
Where’s the value?
• Drive collaboration and social interaction across geographic and organizational boundaries
• Transfer tacit knowledge into information and knowledge management solutions
• Enhance discoverability of resources through new ways of communication
• Capture the “wisdom of the masses” by gathering social feedback
• Establish a sense of belonging and connection to the company
Critical Mass = Value
… there is real value…
From Deloitte’s research report: Social software for business performance
(Source: IDC Whitepaper January 2011)
Other sources of value
Employees who are more empowered, productive, and visible inside and outside the organizationCustomers that are more engaged through community participation, contributing content, and providing product feedbackDeeper relationships with stakeholders, including customers, employees, partners, and suppliersMore organizational transparency and agilityHigher productivity and satisfaction among employeesAccelerated innovation and better intellectual capital reuse
Common BA Client GoalsAvoiding digital landfills, make the information discoverableCapturing the value of collective intelligenceEnablement of people to become visible and interact inside and outside their organizationsSolve specific organizational/business problemsEasy to learn and useAvoiding a viral runawayCapabilities of new Web 2.0 tools
Speed, convenience, social interactionPositive outcomes
User Interactio
n
Community
Engagement
BetterConten
t
Positive Outcomes!
SocialTools
Achieving Positive Results!
Rich/Accurate Profiles
Search
User Generated Content
Tagging and Meta data
Social Networking
SharePoint’s Social Tools
“If there’s an 800-pound gorilla in your enterprise called SharePoint, it makes sense to begin the analysis of enterprise social platforms there. With the release of SharePoint 2010, Microsoft has unambiguously entered the enterprise social platform landscape.
Microsoft addressed many gaps in 2010, including improved wiki and blog support, the addition of pervasive tagging and tag clouds, and the introduction of a user-updating stream (or activity stream). Microsoft does well leveraging adjacent technical capabilities to extend the value of social. In some instances, like My Sites (profile and user home page), the results are impressive. Profile data can be deeply enriched through integration with external applications using the Business Data Catalog.
SharePoint maintains a dominant position in overlapping functional areaslike portals, content management, and collaborative workspaces. Yet like most horizontal platforms, SharePoint is a poor fit for best-of-breed requirements, and its three-year release cycle proves limiting to clients that want to take advantage of the latest social technology innovations.
(Source: Forrester, Q3 2011 Report)
SharePoint’s Position in the Market
SharePoint’s Position in the Market
(Source: Forrester, Q3 2011 Report)
Microsoft SharePoint 2010Ribbon UISharePoint WorkspaceSharePoint MobileOffice Client and Office Web App IntegrationStandards Support
Tagging, Tag Cloud, RatingsSocial BookmarkingBlogs and WikisMy SitesActivity FeedsProfiles and ExpertiseOrg Browser
Enterprise Content TypesMetadata and NavigationDocument SetsMulti-stage DispositionAudio and Video Content TypesRemote Blob StorageList Enhancements
Social RelevancePhonetic SearchNavigationFAST IntegrationEnhanced Pipeline
PerformancePoint ServicesExcel ServicesChart Web PartVisio ServicesWeb AnalyticsSQL Server IntegrationPowerPivot
Business Connectivity ServicesInfoPath Form ServicesExternal ListsWorkflowSharePoint DesignerVisual StudioAPI EnhancementsREST/ATOM/RSS
Communities
Search
Sites
Composites
ContentInsights
Social Networking
My SiteProfile Social networking
People searchSocial feedbackPublishing
BlogsWikis
MySite Public Page
My Site Web sites in SharePoint Server 2010 include the following:
A profile for each user where users can share their expertise, profile pictures, and so onA newsfeed for tracking activities such as social tags, status updates, and comments by colleagueA tag and note tool that helps you conveniently tag or post notes on sites directly from a Web browserA shared picture library, shared document library, and personal document libraryThe ability to add custom Web Parts such as a Really Simple Syndication (RSS) viewer for viewing RSS feeds from blogs, news sources, and so onAn organizational browser that uses Microsoft Silverlight 3 to provide a dynamic organizational browsing experience The ability to manage colleagues and memberships from one location
My SiteMy Site
My Site Components
My Networ
k
My Content
My Profile
MySite Host My Site
My web application
My <other
>
Enterprise Managed Metadata
User Profile
ServicesSearch
Pages
Site Collections
Web App
ServiceApplicationProxies
User Profiles
Maintains current user informationMultiple sourcesSets user context
Organization BrowserStatusRecent activityCommon relationships
ExpertiseAsk me about
Social Networking
Tracking ColleaguesBetter, more readable “newsfeed”Tracking colleagues forExtensible for third parties
E-mail notificationsNote boardColleague additionKeywords suggestions
Profile UpdatesAlerts to update profileStatus message
Social TaggingSocial taggingExpertise taggingSocial bookmarking
Feedback
TaggingBookmarkingNote boardRatings
Keyword Suggestions
Activity Tracking
Tags, Notes and RatingsTags Notes Ratings
Description Keyword bookmarking
Short comments (<3000 characters)
5-Star Ratings
Web part/control No Yes Yes
Discover content by colleague or keyword
Both Colleagues Colleagues
Web pages, List Items, Documents
Yes Yes Yes
Doc Library/List Sort and Filter
Yes (Doc authors only, requires enterprise keywords field)
No Yes
Indexed by Search Yes No Yes
Bookmark-let for external or non-SharePoint pages
Yes Yes No
Enterprise taxonomy management
Yes No No
In Office 2010 Client Yes (Doc authors only, requires enterprise keywords field)
Yes No?
In Office Web Apps Yes Yes No
User Generated Content and Participation
BlogsWikisEnterprise WikisTraditional Content
Managing Content
Search Delivers Engaging Information Experiences
Social Networking and Collaboration
Traditional Content
Management
Metadata: taxonomy or folksonomy?
Managed Data Services
TermsTerm SetsTerm Store
Lessons LearnedIn your opinion, what are the key challenges/concerns associated with using and implementing social software?
n = 700Source: IDC’s Social Business Survey, September 2010
Principles for Social Initiative Planning
Clearly identify the business problem(s) SC will impactRecruit early adoption groups that are visible and credible to drive viral adoption Focus on usefulness, usability, and design in your solution Provide best practices and examplesPilot, then implement improvementsManage expectations
RecommendationsFacilitate rich profiles
Build profiles for key leaders and influencersEncourage employees to use and update profilesEducate and make help readily available Combine HR and user generated contentVerify accuracy of content
Recommendations
Develop a Intranet SC home page
Provide navigation to current intranetTie MySites and TeamSites/Communities of interest together under the intranet brandUse for announcements, CEO Blog and Corporate CalendarsCommunication tool, as well as a place for training materials, FAQs, etc
RequestTeamSite
Contact the TeamComments
Intranet Depts. MySite Info TeamSite Info MySite Help?
Getting Started withYOUR PROFILE!
Announcements
Register Your
MySite
About Office 365 Project
Recommendations
Require users to registerCreate a public profile in order to interact with others Users must accept the site’s terms of use, (will help get Legal on-board)Users can view the site, but not post, without accepting the terms.
Create a easy process to request team sites
RecommendationsMinimize customization to MySites
All sites we have worked with have minimal brandingLow risk of interfering with how the tools workOrganization will learn the tools and needs will be clearerUsers are more likely to find the best way to workUsers will appreciate the ability to customize to their taste
Develop a preliminary set of metadataFacilitates discovery of relevant information
Helps locate expertise and interested partiesDesignate a steward (Librarian)
Planning Overview
Business Planning
AdoptionIdentify the problem!Initiative planningCultural challengesPost-launch strategiesGovernance process
Technical Planning
Plan platformsUser Profile service overview Plan user profiles Plan policies for user profiles Plan for profile synchronization Plan for audiences Plan for My Site Web sites Plan for collaboration sites
BUDGET & PROGRAM MANAGEMENT
• Control budget
• Manage the deployment of common architecture, infrastructure, and technology strategy
• Manage program schedule, issues, risks, resources, reporting, & communications
• Execute the business plan/business case
• Staff and coordinate team members
METRICS & PERFORMANCE MANAGEMENT
• Manage the program’s overall business performance against desired results
POLICIES & PROCEDURES
• Manage the development and deployment of common policies and procedures
STRATEGIC VISION
• Develop, communicate and govern the website strategy aligned with business goals
• Define the strategic roadmap and tactical imperatives
• Provide utility and consultancy
CUSTOMER EXPERIENCE
• Gather customer requirements, needs and wants
• Guide consistency regarding the customer experience
BEST PRACTICES
• Keep abreast of best practices across websites as well as other industries
• Capture and leverage best practices across websites, where appropriate
Governance – Guiding Principles
METRICS & PERFORMANCE MANAGEMENT
BEST PRACTICES
BUDGET & PROGRAM CONTROL
STRATEGICVISION
POLICIES & PROCEDURES
CUSTOMER EXPERIENCE
Strategic vision & customer experience
Operational efficiency
Cultural Challenges
Fear by management over loss of controlFear by employees over loss of personal valueConfusion over the business impact of new social toolsHesitant about change and breaking away from existing conventions
Post-Launch Adoption Strategies
Encourage acceptance through viral growthTrain where appropriateAdvertise the social computing roll-outEncourage and respond to feedbackSponsorship and approval from managementIncorporate into employee related business processes – mentoring, skills validationLeverage new media Integrate social computing capabilities business processes
Roundtable Questions
a clear example of a business problem SC has/can solve?a social media policy?a working SC solution today?teams using public SC services?need a more efficient, yet informal way for small groups and teams within your organization and supply chain to collaborate and problem solve (outside of e-mail)?spend a lot time trying to track down the current experts on certain topics within your organization? a sense for the critical pockets of knowledge and expertise within your organization? looking for way to attract and retain younger talent?
Does your organization have: